Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Magnetic Content: Customer Attraction, 2014 version

11,084 views

Published on

Content marketing can help you achieve what advertising cannot: winning the trust of your prospects and customers. Learn the essential strategies for creating the content that transforms your website into a customer attraction force field in this presentation's simple 7-part formula. Bonus: 99 content marketing ideas.

Published in: Marketing, Business

Magnetic Content: Customer Attraction, 2014 version

  1. Magnetic ! Content Strategies to transform your website into a customer attraction force field.
  2. Content marketing is...! ! " The process of creating and ! delivering valuable content to ! your target customers.
  3. !
  4. What’s the point?! The point is to get traffic, leads & sales. The plan is to achieve what advertising! usually does not... ! Get people to KNOW, LIKE &! trust you.!
  5. Trust. ! You have to earn it. What if you were to...! ü Be found when people are searching? ü Give people the information they need to make smart decisions? ü Position your company as a generous advisor and friend? ü Teach (instead of pitch)?
  6. Be the media.
  7. Become the AUTHORITY.
  8. STOP interrupting people with stuff they don’t want. "
  9. ☒ Advertising ☒ Jargon ☒ Being dull ☒ Stealing content ☒ Sounding like a corporate stuffed shirt ! !
  10. " START being the expert prospects rely on.
  11. ☑ Help, advice, answers ☑ Relevant stories ☑ Personalized, customized content ☑ Fun, provocative ☑ Easy to find ☑ Easy to share !
  12. create a customer attraction force field.!
  13. First Determine what action ! you want customers to take.! You might call this: “define objectives.”
  14. Second Determine what potential ! buyers need to know.! " Shush up and listen.
  15. Third Create a content plan.! " Thou shall create stuff people want, deliver it where they consume media, based on where they are in the " process of buying. *Even if they don’t have their wallet with ‘em.
  16. Fourth Put a content creation team together.! " Put your money where your media is. Scrimping ain’t smart.
  17. Fifth Get your digital ! ducks in a row.! " Digital outlets. Digital platforms. This is the information age. You got that memo, right?
  18. Sixth Promote what you publish.! " Social media school starts tomorrow. " Enroll today.
  19. Seventh Measure.! " If you really want to make this work, you need to know what is and isn’t working." You can handle the truth.
  20. It’s time to get agnetic...
  21. Target. ¤ Know your customer ¤ Establish! personas! ¤ Be relevant Don’t publish this.
  22. ontent forattractingcustomers.! how to’s • tips • shortcuts • secrets • tutorials • recipes • stories case studies • comparisons • demonstrations • pros n’ cons • dangers myths • pitfalls • mistakes • lies • interviews • roundups • Q&As product applications • real world examples exceptions • screenshots highlights research • test results • best-of’s • ironies • rules • bloopers milestones • events • re-caps • records • reviews • reasons • jokes parodies • quotes interviews • opinions • opposing • views • glossaries best practices • profiles • news • glossaries • trends • lists
  23. Connect ! the dots. " Use a mix of media for more touchpoints! " Stay on topic ! " Integrate! " Link everything ! to your site/blog !
  24. create a customer atntreavcert ipounb lfisohr ctheis fi.eld.! [unless flies are your target market]
  25. Content Marketing Recipe for Success
  26. " ON the power of ! NOW YOU KNOW HOW TO TURN content marketing.!!
  27. feldmancreative.com! goodluck

×