Magnetic ! Content Strategies to
transform your website into a customer attraction force field.

Content marketing is...! ! "
The process of creating and ! delivering valuable content to ! your target customers.

!

What’s the point?! The point
is to get traffic, leads & sales. The plan is to achieve what advertising! usually does not... ! Get people to KNOW, LIKE &! trust you.!

Trust. ! You have to
earn it. What if you were to...! ü Be found when people are searching? ü Give people the information they need to make smart decisions? ü Position your company as a generous advisor and friend? ü Teach (instead of pitch)?

Be the media.

Become the AUTHORITY.

STOP interrupting people with stuff
they don’t want. "

☒ Advertising ☒ Jargon ☒
Being dull ☒ Stealing content ☒ Sounding like a corporate stuffed shirt ! !

" START being the expert
prospects rely on.

☑ Help, advice, answers ☑
Relevant stories ☑ Personalized, customized content ☑ Fun, provocative ☑ Easy to find ☑ Easy to share !

create a customer attraction force
field.!

First Determine what action !
you want customers to take.! You might call this: “define objectives.”

Second Determine what potential !
buyers need to know.! " Shush up and listen.

Third Create a content plan.!
" Thou shall create stuff people want, deliver it where they consume media, based on where they are in the " process of buying. *Even if they don’t have their wallet with ‘em.

Fourth Put a content creation
team together.! " Put your money where your media is. Scrimping ain’t smart.

Fifth Get your digital !
ducks in a row.! " Digital outlets. Digital platforms. This is the information age. You got that memo, right?

Sixth Promote what you publish.!
" Social media school starts tomorrow. " Enroll today.

Seventh Measure.! " If you
really want to make this work, you need to know what is and isn’t working." You can handle the truth.

It’s time to get
agnetic...

Target. ¤ Know your customer
¤ Establish! personas! ¤ Be relevant Don’t publish this.

ontent forattractingcustomers.! how to’s •
tips • shortcuts • secrets • tutorials • recipes • stories case studies • comparisons • demonstrations • pros n’ cons • dangers myths • pitfalls • mistakes • lies • interviews • roundups • Q&As product applications • real world examples exceptions • screenshots highlights research • test results • best-of’s • ironies • rules • bloopers milestones • events • re-caps • records • reviews • reasons • jokes parodies • quotes interviews • opinions • opposing • views • glossaries best practices • profiles • news • glossaries • trends • lists

Connect ! the dots. "
Use a mix of media for more touchpoints! " Stay on topic ! " Integrate! " Link everything ! to your site/blog !

create a customer atntreavcert ipounb
lfisohr ctheis fi.eld.! [unless flies are your target market]

Content
Marketing
Recipe
for Success

" ON the power of
! NOW YOU KNOW HOW TO TURN content marketing.!!

feldmancreative.com!
goodluck