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The Science of Marketing Automation

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The Science of
Marketing Automation

   Dan Zarrella
   Social Media Scientist

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Takeaway: Don’t forget
About automating
marketing channels
other than just email.

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Takeaway: Entice action
with offers of value.

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The Science of Marketing Automation

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Marketing automation doesn’t have to mean automating spam. You can automate marketing people love.This presentation includes the data you need to know to automate your marketing efforts, including channels from email marketing to social media. Using large datasets and real data, you’ve never seen marketing automation taught like this.

Marketing automation doesn’t have to mean automating spam. You can automate marketing people love.This presentation includes the data you need to know to automate your marketing efforts, including channels from email marketing to social media. Using large datasets and real data, you’ve never seen marketing automation taught like this.

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The Science of Marketing Automation

  1. 1. The Science of Marketing Automation Dan Zarrella Social Media Scientist
  2. 2. Takeaway: Don’t forget About automating marketing channels other than just email.
  3. 3. Takeaway: Entice action with offers of value.
  4. 4. Takeaway: Social isn’t only conversation, you can automate it.
  5. 5. Takeaway: Segment your lists as much as you possibly can.
  6. 6. Takeaway: Use Personalization to Increase response.
  7. 7. Takeaway: Don’t be afraid to ask for more information.
  8. 8. Takeaway: Test which fields lower Conversion rates.
  9. 9. Takeaway: Act on your prospect’s schedule, not yours.
  10. 10. Takeaway: Experiment with sending more email.
  11. 11. Takeaway: Experiment with weekends and early mornings.
  12. 12. Thank you!

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