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Personal Branding Playbook

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Sujan walks through his 12 steps to build a personal brand. Even applying one or two these tactics can dramatically increase your personal brand.

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Personal Branding Playbook

  1. 1. PERSONAL BRANDING /PLAYBOOK Sujan Patel
  2. 2. TABLE OF CONTENTS About   Basics Education Relationships Foundation 01 02 03 04 05
  3. 3. @SUJANPATEL I am marketer & entrepreneur. I wrote the ebook 100 Days of Growth, which has sold over 40,000 copies and I help companies grow through my digital marketing agency, Web Profits.
  4. 4. BASICS Create a website#1 Get a professional headshot#2 Start blogging regularly #3 Earn testimonials & social proof#4
  5. 5. EDUCATION
  6. 6. "DONT'WORRY ABOUT TRYING TO IMPRESS PEOPLE; JUST FOCUS ON HOW YOU CAN ADD VALUE TO THEIR LIVES." —HAL ELROD
  7. 7. /1 WRITE A BOOK OR AN EBOOK If you can't write or are "too busy" to write use services like Bookinabox.com
  8. 8. /2 GUEST POST ON INDUSTRY BLOGS OR PUBLICATIONS
  9. 9. /3 IF YOU CAN'T CREATE CONTENT, CURATE CONTENT Use tools like GetRevue.co to automate
  10. 10. /4 CREATE VIDEOS ON FACEBOOK OR YOUTUBE & A PODCAST
  11. 11. /5 START BUILDING AN EMAIL LIST AND SEND EMAILS REGULARLY
  12. 12. RELATIONSHIP
  13. 13. /6 HOST PRIVATE DINNERS EVERYWHERE YOU TRAVEL
  14. 14. /7 VOLUNTEER AT NETWORKING EVENTS OR CONFERENCES
  15. 15. /8 OFFER TO HELP INDUSTRY LEADERS / INFLUENCERS FOR FREE
  16. 16. /9 EMAIL 1 PERSON YOU ADMIRE AND LET THEM KNOW WHY
  17. 17. /10 HELP PEOPLE
  18. 18. "YOU CAN HAVE EVERYTHING IN LIFE YOU WANT, IF YOU WILL JUST HELP OTHER PEOPLE GET WHAT THEY WANT.” —ZIG ZIGLAR
  19. 19. /11 CREATE A FACEBOOK GROUP 
  20. 20. /12 CONNECT PEOPLE WHO CAN HELP EACH OTHER
  21. 21. FOUNDATION Find your unique angle & voice#1 Consistency#2 Be patient#3 Great design makes everything better#4
  22. 22. "YOUR PERSONAL BRAND IS WHAT PEOPLE SAY ABOUT YOU WHEN YOU ARE NOT IN THE ROOM” —CHRIS DUCKER
  23. 23. THANKS! CONTACT sujitsu@gmail.com @sujanpatel youtube.com/scubasewj Download Ebook: Bit.ly/sujanpb

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