Presenter: Lindsey Patten Is your website bland and boring? Then you need a content overhaul! This session will offer real tips and tricks to help you make your content engaging as well as increase your audience and support. We’ll examine what works on the internet and what doesn’t as well as the essentials of web writing! Learn how to craft compelling messages, structure your web pages and draft a strong call to action.

1. Keep it Short & Simple: Writing for the Web Lindsey Patten Synthesis Communications

10. Google Analytics

11. Survey

16. Who Is Your Audience?

17. Who Is Your Audience?

35. The Web Composition Triangle

36. Search Engine Optimization What Is Search Engine Optimization?

38. Search Engine Optimization Why Do We Need It?

40. Search Engine Optimization How Do You Use It?

42. Content Management What is Content Management?

43. Content Management Content management allows for dynamic content to be added in similar fashion to using a word processor or blogging software to quickly and easily add content.

44. Content Management Why Do We Need It?

46. Navigation What is Navigation?

47. Navigation Navigation is how one travels through your website. Good navigation allows a visitor to receive the content they are looking for as quickly as possible.

48. Navigation How Does Good Navigation Improve Content?