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Content as a Growth Engine

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Leverage your content at all stages of your marketing funnel. In this presentation Sujan Patel walks through 11 ways to leverage content for the top of the funnel, middle and bottom of the funnel and even for customer success.

These slides were presented at #growthmarktingconf #infoshare & #digitalelitecamp

Published in: Marketing
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Content as a Growth Engine

  1. 1. CONTENT AS A GROWTH ENGINE
  2. 2. @SUJANPATEL I’m the founder of   Web Profits, a growth marketing agency & managing partner at Ramp Ventures, SaaS tools for sales & marketers
  3. 3. My Growth Engine
  4. 4. My content growth engine generates:  ~5000+ trials per month  175 leads per month 123 new customers per month  ~100 trials per month
  5. 5. "CREATE SOMETHING SIGNIFICANTLY BETTER THAN YOUR BEST COMPETITOR"
  6. 6. Content And The Marketing Funnel Co-marketing Epic content (ebooks, checklists, interactive, etc) Guest posts Content circles Influencer's content Videos Webinars Co-marketing Behind the scenes Customer stories Ask question Conduct surveys Same as ToFu content
  7. 7. Content Marketing Tactics11
  8. 8. "STOP CREATING MEDIOCRE CONTENT AND START CREATING EPIC CONTENT" - The Internet 
  9. 9. Create Epic Content01
  10. 10. 1.5 million visitors in 23 months
  11. 11. Content Circles 02
  12. 12. Content Circles Explained = Employee Scheduling Software Human Resources Employee Engagement Culture Small Business Management Productivity
  13. 13. Epic Content + Content Circles03
  14. 14. Use your best content & epic content to nurture & onboard new customers04
  15. 15. Guest Post + SEO 1. Make a list of top 50 sites in your industry based twitter following, Domain Authority & backlinks 2. Use SEMrush to research what keywords they rank for 3. Write Guest post based on related keyword + topic that benefits your business 05
  16. 16. Invite Influencers to guest post on your blog 06
  17. 17. Create 'behind the scenes' content for bottom of the funnel 07
  18. 18. Interview customers and tell their success story (with or without your product/service)08
  19. 19. Survey your customers or audience about their top problems & create an ebook about solution 09
  20. 20. https://webprofits.agency/blog/snapchat-playbook/
  21. 21. Repurpose your best content into webinars, videos, microsites & ebooks10
  22. 22. Teach your sales & customer support team to send helpful content from the blog11
  23. 23. Thank you! @SujanPatel Youtube.com/scubasewj Webprofits.agency/blog

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