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CONTENT AS A
GROWTH ENGINE
@SUJANPATEL
I’m the founder of  
Web Profits, a growth
marketing agency & managing
partner at Ramp Ventures,
SaaS tools for sales &
marketers
My Growth Engine
My content growth engine generates:
 ~5000+ trials per month
 175 leads per month
123 new customers per month
 ~100 trials per month
"CREATE SOMETHING
SIGNIFICANTLY
BETTER THAN YOUR
BEST COMPETITOR"
Content And The Marketing Funnel
Co-marketing
Epic content (ebooks,
checklists, interactive, etc)
Guest posts
Content circles
Influencer's content
Videos
Webinars
Co-marketing
Behind the scenes
Customer stories
Ask question
Conduct surveys
Same as ToFu content
Content
Marketing
Tactics11
"STOP CREATING
MEDIOCRE CONTENT
AND START CREATING
EPIC CONTENT"
- The Internet 
Create Epic Content01
1.5 million visitors in 23 months
Content
Circles
02
Content Circles Explained
= Employee Scheduling
Software
Human
Resources
Employee Engagement
Culture
Small
Business
Management
Productivity
Epic Content +
Content Circles03
Use your best content
& epic content to
nurture & onboard
new customers04
Guest Post + SEO
1. Make a list of top 50 sites in your industry
based twitter following, Domain Authority &
backlinks
2. Use SEMrush to research what keywords they
rank for
3. Write Guest post based on related keyword +
topic that benefits your business
05
Invite Influencers to
guest post on your
blog
06
Create 'behind the
scenes' content for
bottom of the funnel
07
Interview customers
and tell their success
story (with or without
your product/service)08
Survey your customers
or audience about their
top problems & create
an ebook about solution
09
https://webprofits.agency/blog/snapchat-playbook/
Repurpose your best
content into
webinars, videos,
microsites & ebooks10
Teach your sales &
customer support
team to send helpful
content from the blog11
Thank you!
@SujanPatel
Youtube.com/scubasewj
Webprofits.agency/blog

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Content as a Growth Engine