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SEO for WordPress WCSF 2011


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In 2011, SEO is more than just optimizing page titles and a few plugins; it’s about having the right site architecture, social signals, domain authority, site speed and much more.

Sujan speaks on the latest traffic driving tips for your WordPress website including the best plugins for SEO and Social Media. He also will talk about how to implement SEO, such as keyword research, social signals that affect rankings & social media optimization for WordPress. By following his tips, you can turn your WordPress site into a traffic driving machine.

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SEO for WordPress WCSF 2011

  1. 1. SEO For WordPress<br />Sujan Patel<br />
  2. 2. Who is Sujan?<br />Worked in the SEO industry for 10 years and with WordPress for 5 years<br /><br /><br /><br /><br />
  3. 3. SEO Fundamentals<br />Keyword Research<br />Content Post Panda<br />Site Structure & Internal Linking<br />Most Important Elements<br />Social Signals<br />DON’TS!!!<br />
  4. 4. Keyword Research<br />Use Google search to discover new keywords<br />Identify keywords with commercial intent<br />Aim for highest volume keywords with the lowest competition<br />
  5. 5. Long Tail<br />
  6. 6. Keyword Research Tools<br />Google Adwords<br />Keyword Discovery<br />Word Tracker<br />Word Stream<br />Spyfu<br />SEM Rush<br />
  7. 7. The Golden Triangle<br />
  8. 8. CTR by Position<br />
  9. 9. Keyword Search Volume<br />Use Google Traffic Estimator to estimate number of clicks if you rank position 1<br />
  10. 10. Good Content is King<br />Panda’s are cute, until they eat your traffic!<br />
  11. 11. Site Structure<br />“Shoes”<br />“Running Shoes”<br />“Nike Running<br />Shoes”<br />
  12. 12. Internal Linking<br />
  13. 13. Most Important Elements<br />Use Keywords in: <br />Page Titles<br />URLs<br />H1/H2<br />Image Filename<br />Alt text (for images)<br />Title Attribute (for links)<br />Canonicalization: Redirect non www to www (301 redirects)<br />
  14. 14. Social Signals<br />
  15. 15. SEO DON’TS!<br />Don’t…<br /> use tags, stop using tags! <br /> have broken links <br /> have duplicate content or very similar post<br /> too many ads and affiliate links<br />
  16. 16. SEO DON’TS!!<br />Don’t…<br /> have 404 pages& crawl errors <br />check Google webmaster tools for any errors <br /> irrelevant linking or link exchanges <br /> low quality page (LESS IS MORE)<br />
  17. 17. SEO Plugins<br />Most of SEO for WordPressis done through plugins<br />
  18. 18. SEO Plugins<br />Yoast SEO<br />RSS Footer<br />SEO Smart Links<br />Google XML Sitemaps<br />Redirection<br />SEO Friendly Images<br />W3 Total Cache<br />Social Buttons<br />
  19. 19. Yoast SEO Plugin<br />Breadcrumbs<br />Titles tags<br />
  20. 20. Yoast SEO Plugin<br />No Index the following pages: <br />Archive, Category, Pagination & Tag Pages<br />No Follow low value pages & "read more link"<br />
  21. 21. Yoast SEO Plugin<br />Automated SEO Analysis<br />
  22. 22. RSS Footer<br />URL:<br />RSS Footer allows you add a text link to your rss so every scraper links back to you.<br /><ul><li>Another way to get rid of Scrapers is to send Google a DMCA addressed to the scrapper site and report them to webmaster tools</li></li></ul><li>SEO Smart Links <br />URL:<br />Automatic Internal linking based on keywords<br />
  23. 23. Google XML Sitemaps<br />URL:<br />Auto create XML sitemaps every page/post you add<br />
  24. 24. Redirection<br />URL:<br />Helps you redirect old pages to new urls<br />Helps pass seovalue from old url to new<br />
  25. 25. SEO Friendly Images<br />URL:<br />Automatically updates images with "alt" and "title attribute"<br />
  26. 26. W3 Total Cache<br />URL:<br />Increase your site speed by caching your site. <br />
  27. 27. Social Buttons<br />DiggDigg<br />SexyBookmarks<br /><br />Get Social<br /><br />
  28. 28. BONUS: Traffic Driving Tips<br />Write: 30+ List Post<br />Infographics<br />Guest Blogging<br />Less Content <br />Build Relationships <br />Comment on your favorite blogs<br />Top Blogs in XYZ<br />
  29. 29. Get in Touch<br />Slides:<br />Have questions? Contact me.<br />Sujan Patel<br />(415) 335-6852<br /><br /><br />