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Growth Hacking: Offbeat Ways To Grow Your Business

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Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business

Published in: Marketing

Growth Hacking: Offbeat Ways To Grow Your Business

  1. 1. GROWTH HACKING: Offbeat Ways To Grow Your Business
  2. 2. Hi, I’m Sujan Patel I run Web Profits, a marketing agency that help companies leverage growth marketing I am the co-founder of SaaS startups, ContentMarketer.io & Narrow.io I'm a regular contributor at Inc., Forbes, WSJ & Entrepreneur I'm the author of Content Marketing Playbook & 100 Days of Growth
  3. 3. ➔ 15,000+ Customers using social advertising, inbound marketing, word of mouth & customer delight ➔ 5000+ Customers using inbound marketing, community, word of mouth & snarky responses ➔ 1,000+ Customers using word of mouth & influencer marketing ➔ 10,000 Users using word of mouth, community & influencer marketing GROWTH HACKING IN ACTION
  4. 4. GROWTH HACK EXAMPLE: SNARKY RESPONSE
  5. 5. AGENDA 1. What is Growth Hacking? 2. Growth Framework 3. Growth Hacktics 4. Questions!
  6. 6. WHAT IS GROWTH HACKING? “Growth hacking is a mindset. It’s a fast-paced, no B.S., data-driven, actionable approach to capitalize on opportunities and ideas that drive business growth.” - Me
  7. 7. GROWTH FRAMEWORK
  8. 8. WHAT YOUR PROBLEM?
  9. 9. SIMPLE GROWTH FRAMEWORK 1. Define your goals (be specific!) 2. Brainstorm ideas 3. Identify resources 4. Prioritize 5. Execute 6. Measure 7. Rinse & Repeat Example of my simple framework: http://bit.ly/growthframework
  10. 10. HOW TO PRIORITIZE Startups: Prioritize based on highest impact, least effort Everyone Else: Prioritize based on highest potential gain, least time to implement
  11. 11. GROWTH HACKTICS
  12. 12. HACKTIC #1: NPS SURVEY Leverage promoters for reviews, social shares, & testimonials Recommended Tools: • Wootric.com • Promoter.io • Satismeter.com • Asknice.ly
  13. 13. ASKNICE.LY’S NPS TESTIMONIALS
  14. 14. HACKTIC #2 HANDWRITTEN CARDS Recommended Tools: • Maillift.com • Bond.co • Hire a college student majoring in art or graphic design
  15. 15. HACKTIC #3 SECONDARY SEO Source: http://sujanpatel.com/marketing/growth-hacking- using-blog-comments/
  16. 16. ANSWER QUESTIONS ON QUORA https://www.quora.com/What-is-the-best-email-automation- tool-for-cold-emailing-prospects-for-small-businesses-which- integrates-with-close-IO
  17. 17. HACKTIC #4 CREATE A COMMUNITY
  18. 18. BUILD REAL RELATIONSHIPS
  19. 19. SHARE EVERYTHING YOU KNOW
  20. 20. HACKTIC #5 SURVEY BASED RETARGETING Marketizator.com
  21. 21. HACKTIC #6 REFERRAL PROGRAM Tested using Intercom message Applied winner to the main dashboard
  22. 22. GET ATTENTION ON SOCIAL MEDIA + COLD EMAILS + RETARGET WITH CONTENT MARKETING HACKTIC #7 SMART COLD EMAILS
  23. 23. HACKTIC #8 USE FACEBOOK ADS TO TEST HEADLINE COPY
  24. 24. HACKTIC #9 LET CUSTOMERS WRITE YOUR HEADLINE COPY USING SURVEYS Survey users using Qualaroo asking a simple question, “Describe our product/service in one sentence?” Then use the answers as headline copy
  25. 25. HACKTIC #10 INCREASE LEADS & CONVERSIONS WITH LIVE CHAT Add live chat on pricing page, during checkout process & timed based
  26. 26. LEADCHAT Leadchat has smart live chat prompts that are triggered by time & sessions and a live chat team to turn charts into leads.
  27. 27. HACKTIC #11 THANK YOUR CUSTOMERS Add live chat on pricing page, during checkout process & timed based
  28. 28. HACKTIC #12 CREATE RESOURCES/EBOOKS/TOOLS
  29. 29. HACKTIC #13 TROLL EVENTS
  30. 30. SujanPatel.com @SujanPatel Snapat.me

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