"Point of View" slideshare assignment for MRK 2100 at Sinclair Community College discussing the psychological influences on consumer behavior and it's relation to marketing.
Consumer perception the base for decision making. People make decisions instantly within 20 seconds about other person, yet when it comes to product they take more time. If the perception tone is set right by the companies consumer will not have any confusions. This presentation explores the ways and means of consumer perception and ends with the application of perception at large by organizations around the globe.
Unit 2 motivation, personality, consumer's perception, learning & attitud...viveksangwan007
Motivation: Nature and Types of Motives, Process of motivation, types of Needs. Personality: Theories, Product Personality, Self Concepts. Consumer Perception: Concept and Elements of Perception, Consumer Imagery, Perceived Risk. Consumer Learning:Behavioural and Cognitive Learning Theories. Consumer Attitude: Functions of Attitude and Sources of Attitude Development, Attitude formation Theories (Tricomponent, Multi attribute and Cognitive Dissonance), Attitude Change Strategies.
The presentation describes the perceptual process of consumers. It also briefly discusses the marketing implications of the perception. The slides also contain a quick class activity and possible assignment for students. With multiple examples, the presentation is an easy-to-use class teaching material.
Consumer perception the base for decision making. People make decisions instantly within 20 seconds about other person, yet when it comes to product they take more time. If the perception tone is set right by the companies consumer will not have any confusions. This presentation explores the ways and means of consumer perception and ends with the application of perception at large by organizations around the globe.
Unit 2 motivation, personality, consumer's perception, learning & attitud...viveksangwan007
Motivation: Nature and Types of Motives, Process of motivation, types of Needs. Personality: Theories, Product Personality, Self Concepts. Consumer Perception: Concept and Elements of Perception, Consumer Imagery, Perceived Risk. Consumer Learning:Behavioural and Cognitive Learning Theories. Consumer Attitude: Functions of Attitude and Sources of Attitude Development, Attitude formation Theories (Tricomponent, Multi attribute and Cognitive Dissonance), Attitude Change Strategies.
The presentation describes the perceptual process of consumers. It also briefly discusses the marketing implications of the perception. The slides also contain a quick class activity and possible assignment for students. With multiple examples, the presentation is an easy-to-use class teaching material.
This set of slides focuses on why consumer behavior is important for marketers to study as well as the steps involved in the consumer decision process.
Analysing Consumer Markets and Business Markets
What influences customer behaviour, key psychological process, buying decision process, organisational buying, participants in the business buying process, the purchasing/procurement process, stages in the buying process, managing business to business customers relationships, institutional and government markets.
Reference:
Marketing Management by Kotler and Keller
introduction to consumer behavior, segmentation, consumer and marketing strategy, psychographic dimensions of consumer; motivation, perception, personality, attitude formation and change
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
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Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
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Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
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So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
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- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
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- The impact of user experience and SEO
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1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
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Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
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Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
Psychological Influences on Consumer Behavior
1. Psychological Influences on
Consumer Behavior
Consumer behavior plays an essential role in
effective strategization for marketing.
Created by Bryna Grubbs
2. Introduction
Understanding the complexities of
consumer behavior is essential to developing
effective marketing strategies and tactics.
Studying consumer behavior can help marketers
in a variety of ways, most notably by helping them
to understand the psychology behind how
consumers think and reason, and ultimately select
between different alternatives, whether it be
alternative brands, products, retailers, etc.
Studying psychological factors of consumer
behavior can also assist marketers in
understanding how consumers act while shopping
and the social influences behind purchases,
including influences such as the media and
cultural factors. Overall, understanding consumer
psychology will help marketers adapt their tactics
and improve campaigns in an effort to more
effectively reach their consumers.
3. Introduction
(continued)
The first, and arguably most important,
factor when considering psychological influences
on consumer behavior, is motivation. Motivation is
simply what drives a consumer to act in a certain
way or purchase certain products.
Consumers are motivated to purchase
certain products based on a desire to satisfy a
certain need or a certain want. These needs or
wants can be based off of physical sensations
such as hunger or thirst, or can be based more in
psychological needs, such as a desire to feel a
sense of belonging.
4. Maslow’s Hierarchy
of Needs
The most commonly used descriptor
of motivation for any human behavior is the
hierarchy of needs, developed by an influential
psychologist named Abraham Maslow.
Each level of needs describes a
different need that people strive to fill. The five
levels of needs are physiological, safety,
belonging, self-esteem, and self-actualization.
Maslow believed that the most basic need,
physiological (for example, a need for things
essential to survival such as food or water), must
be met before any others.
5. How the Hierarchy
of Needs relates to
marketing
Marketers can use the basic principles
established by Maslow’s hierarchy of needs in
order to successfully determine what needs their
products aim to satisfy and effectively prove to
the consumer that they do in fact satisfy that
need.
For example, marketers developing a
campaign for a popular beauty company may
recognize that for many individuals, using beauty
products such as skincare and makeup contribute
to positively view themselves, and therefore help
satisfy their need for self-esteem. The marketers
could use this knowledge to develop a strategic
campaign to convey to consumers that using their
products will improve their self-esteem.
6. Perception Perception also plays a vital role in
consumer behavior. Perception is the way that
individuals select and organize information in
order to develop their own meaningful sense of
the world.
Three important components of perception
are selective attention, selective retention, and
selective comprehension. Each of these affect the
ways consumers perceive information in a unique
way.
7. Selective attention,
retention, and
comprehension
Selective attention is an individual’s
ability to notice and pay attention to specific
environmental stimuli, but not others.
Selective retention refers to the fact
that individuals cannot retain all of the information
that they process. In the sense of consumer
behavior, this would mean that consumers are
likely going to forget a portion of the messages
and/or advertisements they are exposed to.
Selective comprehension refers to
consumers interpreting information in a way that
confirms that beliefs that they already hold. This
can lead to a devoted sense of brand loyalty,
where a consumer will purchase certain products
because they believe the brand is best, regardless
of actual product performance.
8. Attitudes and
beliefs
Attitudes and beliefs are also
important factors of consumer behavior.
‘Attitudes’ refers to a consumer’s outlook on a
certain brand, product, or service. Attitudes are
commonly influenced by social factors. ‘Beliefs’
refers to a consumer’s views on brands, products,
or services, that is based on actual factual
knowledge or personal opinion.
Marketers should pay close attention
to consumer attitudes and beliefs to ensure that
consumers have an accurate view on the product
or service in question, and if they don’t, then the
marketer would know to focus campaigns on
correcting the false beliefs.
9. Lifestyle The final influence on consumer
behavior is lifestyle, or how consumers tend to
spend their time or money. Lifestyle can include a
wide variety of things, from what activities a
consumer is involved in to how they spend their
time socially, among others. It is important to
understand consumer lifestyles and the ways their
lifestyle influences their purchasing behaviors to
know how to successfully appeal to your target
market.
It can also be useful for marketers to
develop an understanding of consumer opinions
on a variety of social and/or political issues.
10. Conclusion Understanding why consumers act the
way they act, and why they purchase the things
they purchase, is essential to developing
successful marketing campaigns that will appeal
to them and potentially influence them to act in a
certain way or purchase a certain product.
The key psychological factors to
understand when considering consumer behavior
are motivation, perception, attitudes and beliefs,
along with lifestyle. Understanding these factors
will assist any marketer in understanding the
behavior of their consumers in order to
successfully appeal to them.
11. Works Referenced
Burgemeester, Alexander. "What Is Selective Attention?" Psycholigized.org, www.psychologized.org/what-is-selective-attention/.
Accessed 1 Sept. 2018.
Burton, Neel. "Our Hierarchy of Needs." Psychology Today, Sussex Publishers, 23 May 2012,
www.psychologytoday.com/us/blog/hide-and-seek/201205/our-hierarchy-needs. Accessed 1 Sept. 2018.
"Maslow's Hierarchy of Needs." goo.gl/images/f4ZuZK. Accessed 1 Sept. 2018.
Perner, Lars. "Consumer Behavior: The Psychology of Marketing." Consumer Psychologist, U of Southern California,
www.consumerpsychologist.com/. Accessed 1 Sept. 2018.
Richardson, Charles. "Psychological Influences on Consumer Behavior." Prezi, 14 Oct. 2017, prezi.com/sdku6qmg1mls/psychological-
influences-on-consumer-behavior/?utm_campaign=share&utm_medium=copy. Accessed 1 Sept. 2018.