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CONSUMER BEHAVIOUR
 
CREATING MARKETING STRATEGIES FOR CUSTOMER CENTRIC ORGANISATION
CONSUMER IS KING ,[object Object],[object Object],[object Object],[object Object]
STRATEGY ,[object Object]
[object Object]
WHAT BUILDS CUSTOMER-CENTRIC ORGANIZATION ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
COUSTOMER-CENTRIC MARKETING STRATEGY
MARKET ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object]
MARKET SEGMENTATION ,[object Object],[object Object],[object Object],[object Object]
HOW TO SEGMENT CONSUMER MARKET CONSUMER CHARECTARISTIC demographic Age  Education  Marital status Gender  Family size Occupation Ethnicity  Nationality Religion Income  Life stage Living arrangement Psychographics  Activities  Interests  Opinions Purchase and consumption behaviors   Shopping location preferences Brand loyal Frequency of purchase Benefit sought Media used How used Price sensitivity Rate of use
Values Culture Personality GEOGRAPHIC CHARECTARISTIC National boundaries State and religion boundaries Urban versus rural Zip code SITUATIONAL CHARECTARISTIC Work Vs leisure time Time Where used
MARKET MIX STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object]
THE 7R OF THE MARKETING MIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CUSTOMER LOYALITY AND RETENTION STRATEGIES  ,[object Object],[object Object],[object Object],[object Object]
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ,[object Object],[object Object],[object Object],[object Object],[object Object]
GLOBAL MARKETING STRATEGY ,[object Object],[object Object],[object Object]
GLOBAL MARKETING STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GLOBAL BRAND ,[object Object],[object Object],[object Object],[object Object]
 

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Consumer Behaviour

  • 2.  
  • 3. CREATING MARKETING STRATEGIES FOR CUSTOMER CENTRIC ORGANISATION
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 10.
  • 11.
  • 12. HOW TO SEGMENT CONSUMER MARKET CONSUMER CHARECTARISTIC demographic Age Education Marital status Gender Family size Occupation Ethnicity Nationality Religion Income Life stage Living arrangement Psychographics Activities Interests Opinions Purchase and consumption behaviors Shopping location preferences Brand loyal Frequency of purchase Benefit sought Media used How used Price sensitivity Rate of use
  • 13. Values Culture Personality GEOGRAPHIC CHARECTARISTIC National boundaries State and religion boundaries Urban versus rural Zip code SITUATIONAL CHARECTARISTIC Work Vs leisure time Time Where used
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.