A small document covering relevance of market research towards creating effective marketing strategies.

2. A FEW OF PROMINENT ISSUES ARE COVERED HERE
Message
that is
relevant to
the customer
Message the
advertiser
intends to
convey

3. A FEW OF PROMINENT ISSUES ARE COVERED HERE

4. MARKETING STRATEGIES

5. UTILISING MARKET RESEARCH

6. MARKETING STRATEGIES AND RESEARCH
We
brief
We
listen
We
design
We
manage
We
analyse
We
deliver
We
create
strategies

7. RESEARCH COMPLEMENTS STRATEGIES

8. RAISING VOLUME GROWTH
Quality Leads
Identify Decision
Maker
Relevance of
Content
Media Selection for
Communication
ConversionsConversions
Customer
Experience
Products & Pricing Communication
Retention
Customer
Satisfaction
Customer
Experience
Follow up

9. EFFECTIVE COMMUNICATION
Identification of TG (Target Group)
i.e. decision makers and influencers
ContentContent
prepared using feedback w.r.t. customers’
expectation and perceptions
Relevant communications channels
based on research finding w.r.t. customers’
media consumption habits.

10. CUSTOMER RETENTION & ARPU
Customer Experience
based on feedback from proven CX techniques
Customer Satisfaction AuditsCustomer Satisfaction Audits
using data collected thru CSM techniques
Corporate Image
studying perceptions of customers.

11. CONCLUSION
 An effective marketing strategy is necessary
to ensure continuous growth, better
utilisation of marketing expenses and brand
engagement.engagement.
 Market research can provide data based
inputs to device effective marketing
strategies and eliminate the scope for guess
work.

12. FOR MORE DETAILS
Write to : Gulati.Puneet@Outlook.Com
Call : 98102 26874 (Puneet)Call : 98102 26874 (Puneet)