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Customer Relationship Management (CRM)   Jaiser Abbas FB.com/Jaiser.FanPage
What is CRM?  ,[object Object],[object Object],[object Object],[object Object]
Definition of CRM ,[object Object]
The purpose of CRM ,[object Object],[object Object],[object Object]
Why is CRM important? ,[object Object],[object Object]
Why did CRM develop? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What does CRM involve? ,[object Object],[object Object],[object Object],[object Object]
“ Strategically significant customers” ,[object Object],[object Object],[object Object]
Markers of strategically significant customers ,[object Object],[object Object],[object Object],[object Object]
Information Technology and CRM ,[object Object],[object Object],[object Object],[object Object],[object Object]
Information Technology and CRM: Examples ,[object Object],[object Object],[object Object],[object Object]
Information Technology and CRM: Examples ,[object Object],[object Object],[object Object]
Information Technology and CRM: Examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
Face-to-face CRM ,[object Object],[object Object],[object Object],[object Object]
Benefits of CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementing CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Useful resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Customer Relationship Management (CRM)