Analytical CRM uses data and intelligence to provide a more customer-centric view of customers. It learns customer behaviors and relationships over time to improve marketing, sales, and customer support. Social CRM extends these capabilities by engaging customers through social media and online conversations. This transforms CRM strategies, operations, and organizational mindsets to focus on collaborative relationships and generate value through conversation rather than just transactions. Data mining is key to gaining customer insights from transaction and interaction data to improve business performance.
Customer relationship management for continuing educationJ. Todd Bennett
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This whitepaper will show you how implementing basic CRM principles can aid your marketing and recruitment efforts. Written with continuing education in mind, it's useful for marketers working in any organization.
MIS 13 Customer Relationship ManagementTushar B Kute
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The slides are created for 'Management Information System' subject of SEIT under University of Pune, INDIA.
Subject Teacher: Mr. Tushar B Kute,
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Customer relationship management for continuing educationJ. Todd Bennett
Ā
This whitepaper will show you how implementing basic CRM principles can aid your marketing and recruitment efforts. Written with continuing education in mind, it's useful for marketers working in any organization.
MIS 13 Customer Relationship ManagementTushar B Kute
Ā
The slides are created for 'Management Information System' subject of SEIT under University of Pune, INDIA.
Subject Teacher: Mr. Tushar B Kute,
Sandip Institute of Technology and Research Centre, Nashik.
Learn more about the technological advancements in CRM and how it will help you deliver experiences and give your business an edge over competitors.
Stay updated with the Emerging CRM Trends:
https://www.officeclip.com/blog/post/2020/10/06/emerging-crm-trends
Final CRM Power Point for Project Management classDebbie Zornes
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If you are a business owner or work in Customer Relations please watch this video my teammates and I made for our Project Management class. Send your ratings of it to me via private message. Here is what I need to have answered after you watch it:
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What was the least helpful?
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The book has been designed to serve as an essential insight
necessary to understand CRM (Customer Relationship Management)
that especially meets the requirements of T5 MBA students of KTU
specializing in marketing. Substantive coverage has been given to
topics like CRM technology, Sales Force Automations, Enterprise
Marketing Automation, implementing CRM, Application Service
Provider, Impact of CRM on Marketing Channels and CRM Tools.
Hear Lutz speaking at Social CRM 2012 in Brussels, 26th September 2012 about The Challenges of Social Data Mapping & Management.
http://www.oursocialtimes.com/socialcrmbrussels
Learn more about the technological advancements in CRM and how it will help you deliver experiences and give your business an edge over competitors.
Stay updated with the Emerging CRM Trends:
https://www.officeclip.com/blog/post/2020/10/06/emerging-crm-trends
Final CRM Power Point for Project Management classDebbie Zornes
Ā
If you are a business owner or work in Customer Relations please watch this video my teammates and I made for our Project Management class. Send your ratings of it to me via private message. Here is what I need to have answered after you watch it:
Score one to five how effective you thought the presentation was
1 2 3 4 5
What was the most useful part of the presentation?
1 2 3 4 5
What was the least helpful?
1 2 3 4 5
What would you change about this presentation?
1 2 3 4 5
Overall how was the presentation experience?
1 2 3 4 5
The book has been designed to serve as an essential insight
necessary to understand CRM (Customer Relationship Management)
that especially meets the requirements of T5 MBA students of KTU
specializing in marketing. Substantive coverage has been given to
topics like CRM technology, Sales Force Automations, Enterprise
Marketing Automation, implementing CRM, Application Service
Provider, Impact of CRM on Marketing Channels and CRM Tools.
Hear Lutz speaking at Social CRM 2012 in Brussels, 26th September 2012 about The Challenges of Social Data Mapping & Management.
http://www.oursocialtimes.com/socialcrmbrussels
Scholars and researchers are being asked by an increasing number of research sponsors and journals to outline how they will manage and share their research data. This is an introduction to data management and sharing practices with some specific information for Columbia University researchers.
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By:-
Aniruddh Tiwari
Linkedin :- http://in.linkedin.com/in/aniruddhtiwari
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Bridging the Gap Between Digital and Relationship Marketing: The Next Big Thing for Data-Driven Marketers. Presentation by Selligent and 2organize at DMA2013 in Chicago
How Social CRM Can Help Address Changing Consumer DemandsFabio Cipriani
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Social collaboration-based sales and marketing technologies help companies understand and manage changing consumer demands. Learn how leading companies are incorporating collaborative sales and marketing solutions into their overall CRM strategy.
Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.
Moving Beyond Social CRM with the Customer Brand ScoreCognizant
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Travel and hospitality organizations can boost customer loyalty by better understanding customer behaviors and attitudes and leveraging social media to create an army of brand advocates.
A sample B2B marketing campaign for IBM on Digital Communication Solutions. Thie deck lists their products, key performance indicators, suggestions for target audience and strategies they can incorporate into their marketing plan. It also includes an analysis of their social media presence. There is information on tools like microsites, podcasts, webinars, cause videos along with a suggestive campaign calendar.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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According to TechSci Research report, āIndia Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030ā, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
[Note: This is a partial preview. To download this presentation, visit:
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Analytical crm and social crm
1. Analytical CRM: The Fusion of
Data and Intelligence
Mihir Pandit [PC-09]
Vipul Patil [PA-20]
2. ANALYTICAL CRM
ā¢ The Fusion of Data and Intelligence
ā¢ The system associated with this customer
discovery
ā¢ Revolutionary Change
ā¢ Product Focused Enterprise Customer Centric
Enterprise
3. REQUIREMENTS FOR ANALYTICAL CRM
Learning relationship with customers
ļ± Notice: What its customer are doing
ļ± Remember: What it and its customer have done over time
ļ± Learn: From what it has remembered
ļ± Act: on what it has learned to make customer more profitable
7. Continueā¦ā¦
Data Mining
1. Give customers more of what they want
2. Value their time
3. Over delivery
4. Contact frequently (SMS/ Email)
5. Generate a trustworthy mailing list
6. Follow up
9. WHAT IS DATA MINING??
Data mining is the exploration and analysis of
large quantities of data in order to discover
meaningful patterns and rule.
ļ± Data warehouse provides the enterprise with a memory
ļ± Data mining provides the enterprise with an intelligence
ļ± Central idea: data from the past will be useful in future
ļ± Goal: to allow enterprise to improve its marketing, sales and
customer support operation through better understanding of
customer
10. WHAT TASKS CAN BE PERFORMED WITH DATA
MINING?
ļ± Directed and undirected data mining
ļ± Classification
ļ± Estimation
ļ± Prediction
ļ± Affinity grouping
ļ± Clustering
11. CLASSIFICATION
In order to understand customer and communicate about
world, we are constantly classifying, categorizing and
grading.
NMIMS
SBM SPP SPTM
M.Pharm+ MBA B.Pharm+ MBA
Pharmaceutics Pharma analysisQuality assurance
12. ESTIMATION
ļ± Deals with continuously valued outcomes
ļ± It comes up with a value for some unknown continuous
variable such as income, height or credit card balance.
ļ± E.g.: Regression analysis
ļ¼ Estimating numbers of children in family
ļ¼ Estimating the lifetime value of customer
13. PREDICTION
ļ± Prediction is same as classification or estimation except
that the records are classify according to some predicted
future behavior.
E.G. Predicting which customer will leave within six months?
14. AFFINITY GROUPING
ļ± To determine which things go together
ļ± e.g.: What things go together in a super market?
ļ± Market-Basket analysis
16. CLUSTERING
ļ± Task of segmenting a heterogeneous population into a
number of more homogenous subgroups or clusters.
ļ± Records are grouped together on the basis of self similarity.
ļ± Helpful in āMarket Segmentationā
19. Who is our āSOCIALā CUSTOMER?
Consumes information and learns about
breaking news through sites like
Twitter, Facebook , Linkedin etc.
Learns about new products through social
channels.
Is wise to unsolicited promotions and trusts
only relevant information.
Desires to converse with the brand rather
than 1-way ad messages.
Expects brand to be active in same social
media where he/she hangs out in.
Wants brand to listen engage and respond
quickly.
20. WHAT IS SOCIAL CRM?
It is companies strategy
to overseeing clients
and sales prospect.
ā¢ More as philosophy with
bussiness strategy
ā¢ Engages customer with
mutually beneficial
relationship
ā¢ Supported by social
technology, bussiness rules
and processes.
21. It is based on around information
that companies could collect on
their customers and then input
into crm system that allows them
to target various customer.
OLD GUARD:
TRADITIONAL CRM
NEW GUARD:
SOCIAL CRM
PR department: bigger role by taking charge
of brands social presence while handling
customer engagement online.
Advocacy and experience:
No active message but active engaging.
23. According to Wikipedia - Web 2.0 is a term describing changing trends in the use of
World Wide Web technology and web design that aims to enhance creativity, secure
information sharing, collaboration and functionality of the web.
Web 2.0 is enabling:
ā¢ Collaboration
ā¢ Community creation
ā¢ Conversation
ā¢ Creativity
Image source:
http://web2.socialcomputingmagazine.com/all_we_got_was_web_10_when_tim_bernerslee_actually_gave_us_w.htm
It all started with the web 2.0 revolution and its 4Cās
24. Web 2.0 stimulated
fundamental changes in
consumer behavior
Interactions between
customer and brands starting
earlier and never ending
New behavior patterns
demand a new
strategy, better
segmentation, new channels
and targeted messages and
review of current customer
facing business processes
Being connected, customers realized that they could
ask more from companies and share opinions about
products and services
The new
Social
Customer
Uses new
online
channels and
new
communication
tools
Trusts in
advices made
by online
acquaintances
and strangers
Tends to buy
more online
than offline
Wants to
provide
feedback
about the
product and
customer
service
Expects better
customer
experience
Reads and
creates
product
reviews, produ
ct rankings
and blog posts
Seeks support
to connect
with like-
minded peers
25. New CR means more than just mere on demand
attention or mass customized products and services
Web 2.0 provoked an
expansion of the āRā in the
CRM acronym
Company / Customer
Company / Partner
Company / Competitor
Company / Company
Customer / Partner
Customer / Competitor
Customer / Customer
Partner / Competitor
26. Technology
Lets take a look at the fundamental changes that Social CRM is
introducing to the current, traditional CRM in terms ofā¦
Landscape Channels Processes
Mindset
Your company
Competitor Supplier / Partner
Customer Customer
CustomerCustomer
Customer Customer
Customer
Customer Customer
Customer Customer
Customer Customer
ā¢ Phone
ā¢ Fax
ā¢ Email
ā¢ Service
ā¢ Letters
ā¢ Personal contact
ā¢ Companyās website
ā¢ SMS
ā¢ Instant Messenger
ā¢ Chat
ā¢ Media
ā¢ Phone
ā¢ Fax
ā¢ Email
ā¢ Service
ā¢ Letters
ā¢ Personal contact
ā¢ Companyās website
ā¢ SMS
ā¢ Instant Messenger
ā¢ Chat
ā¢ Media
ā¢ B
l
o
g
s
+
ā¢ Social Bookmarking
ā¢ Mi
cro
blo
gs
ā¢ RSS
ā¢ Wikis
ā¢ Social Networks
ā¢ Widgets
ā¢ Podcast
ā¢ Video sharing
ā¢ Forums
ā¢ Wish lists
ā¢ Pricecomparison website
ā¢ Reviews and ratings in retail sites
ā¢ Photo sharing
ā¢ Slides sharing
ā¢ Auction website
27. Evolution of the CRM landscape
ā¢Focus on individual relationship (company to
customer, company to partner, etc.)
ā¢Limited view of the customer and his
community preferences, habits, etc.
ā¢Targeted messages generate value
Your company
Competitor Supplier / Partner
Customer Customer
CustomerCustomer
Customer Customer
Customer
Your company
Competitor Supplier / Partner
Customer Customer
CustomerCustomer
Customer Customer
Customer
Customer Customer
Customer Customer
Customer Customer
ā¢Focus on collaborative relationship (engaging a
more complex relationship network)
ā¢Multiple connections allow better understanding
of the customer and his community
ā¢Conversation generates value
CRM 1.0 CRM 2.0
28. Evolution of Customer Touch Points
ā¢Single view of the customer based on the
interactions history, customer profile data
residing in the companyās base and data
integration with internal systems
ā¢Company owns the data but it is limited to
previous interactions
ā¢ Phone
ā¢ Fax
ā¢ Email
ā¢ Service
ā¢ Letters
ā¢ Personal contact
ā¢ Companyās website
ā¢ SMS
ā¢ Instant Messenger
ā¢ Chat
ā¢ Media
ā¢ Phone
ā¢ Fax
ā¢ Email
ā¢ Service
ā¢ Letters
ā¢ Personal contact
ā¢ Companyās website
ā¢ SMS
ā¢ Instant Messenger
ā¢ Chat
ā¢ Media
ā¢ Blogs
+
ā¢Single view of the customer is far more complex to
achieve. Besides internal information, the
company must rely on external information such
as customer profiles in social networks and his
behavior when participating in a community.
ā¢Customer and other web 2.0 sites own part of the
precious data
ā¢ Social Bookmarking
ā¢ Microblogs
ā¢ RSS
ā¢ Wikis
ā¢ Social Networks
ā¢ Widgets
ā¢ Podcast
ā¢ Video sharing
ā¢ Forums
ā¢ Wish lists
ā¢ Price comparison website
ā¢ Reviews and ratings in retail sites
ā¢ Photo sharing
ā¢ Slides sharing
ā¢ Auction website
CRM 2.0CRM 1.0
29. Evolution of Business Processes Modeling
ā¢Customer processes developed from the
company standpoint (customer life cycle for
the company).
ā¢Process centric ā adapt and optimize
processes to support better customer
interaction
ā¢Focused on CRM processes
ā¢Company processes developed from the customer
standpoint (company life cycle for the customer.
ā¢Conversation centric āto establish brand
community, enable idea capturing and better
segmentation
ā¢Focused on the evolution of CRM processes and
resulting impacts in the value chain
Establishing
need
Experience
Sharing
impressions
Decision
Marketing Sales
Customer
Service
Support processes
Operation processes
Value
Expansion
Targeting
Retention
Acquisition
Expansion
Targeting
Retention
Acquisition
CRM 2.0CRM 1.0
30. Evolution of Organizational Mindset
ā¢Innovation comes from one specialized source
within the company (innovation group)
ā¢Frontline employees communicate targeted
messages for transactional operations
ā¢Innovation is gathered from all employees as
they are closely connected to the final customer
and to each other via internal web 2.0 tools.
Customers are in the center of the innovation
cycle.
ā¢Frontline and non frontline employees engage
conversations including new customers in the
context and rerouting conversations. New
set of employee skills needed.
!
!
!
!
Interaction
Conversation
Contribution
Transaction
Feedback
Employee Customer Employees Customers
CRM 2.0CRM 1.0
31. Evolution of Technology
ā¢CRM Solutions focused in automating and
supporting internal business processes
ā¢CRM Solutions focused in community creation
internal and externally
Process Support
Account Management
Contact Management
Activity Management
Lead / Opp Management
Campaign Management
Sales Management
Service Managementā¦
Conversation tools
Process Support
Account Management
Contact Management
Activity Management
Lead / Opp Management
Campaign Management
Sales Management
Service Managementā¦
Monitoring /
Interconnecting tools
RSS
Blogs
Wikis
Social Networks
Widgets
Forums
Podcast
Brand monitoring
services
Data
mining
APIs
Open Id
Customer
Owned
Data
Cloud
Computing
CRM 2.0CRM 1.0
32. Bottom line
ā¢ Social CRM does not replace traditional CRM. It extends current CRM 1.0
capabilities to engage conversations with customers and the market,
ā¢ Social CRM humanize the company so the customer can see it as a trusted peer
(customers trust people like themselves),
ā¢ Social CRM puts the customer in the core of the companyās strategy. It affects
thoroughly operations, its value chain and organizational structure and culture,
ā¢ Social CRM introduces new value drivers into the
companyās strategy thanks to customers engaged
with the brand,
ā¢ Social CRM needs a new organizational mindset
supported by web 2.0 empowered employees.
33. Putting Social CRM to work: Understand Social
Influence in CRM Building Blocks and transform
it...
Strategy
Operations
Organization
Social
Influence
The Social Influence changes the traditional CRM building blocks and requires
companies to work towards a Social CRM concept composed by Social
Strategy, Social Operations and Social Organization
34. To support this transformation, go deeper in the
āCompany life cycleā from the customer point of
viewā¦Establishing need
Consumption needs
Need by influence
Buying
Paying
Experience
Searching
SelectingDecision
Comparing
Sharing
Sharing impressions
Deciding
Receiving
Using
CompanyLifeCycle
Customer
behavior
35. ...and apply findings into your current CRM
foundations following a consistent roadmap.
Social
Strategy
Social Operations
Social Organization
Implementation
Strategy
Redesign
Building Blocks
Design and
Develop tools
Monitor and
Adapt
ā¢ Understand your public
and current customer
behavior
ā¢ Decide how you will
engage with the market
(monitor buzz, react to
comments, supply social
platform, etc.)
ā¢ Find out which tools will
be deployed
ā¢ Build a business case
ā¢ Review current CRM building
blocks (as is)
ā¢ Realign Social CRM Strategy
with current CRM Strategy
(touch points, segmentation,
customer value, etc.)
ā¢ Review Processes to operate
Social CRM
ā¢ Establish Social CRM
mindset throughout the
company
ā¢ Design and develop tools
which will support the
company in engaging with
Social Customers
ā¢ Train employees and close
the recognition and
reward loop
ā¢ Measure results and
adapt current Social CRM
to meet changes in
customer needs and/or
market dynamics
36. Some foreseen benefits of Social CRM
ļ¼ Raise Marketing ROI better targeting, better product solution, customer experience and word-
of-mouth.
ļ¼ Gain insights to explore new market segments and improve marketing effectiveness
ļ¼ Identify new business opportunities and improve cross/up-sell abilities through increasing
contact with existing and potential customers
ļ¼ Cut sales commissions costs by building community around the brand
ļ¼ Increase R&D capabilities and innovation through tapping into the collective intelligence of
your target audience
ļ¼ Increase customer loyalty by promoting transparent dialogue and improving
employee/customer interaction efficiency
ļ¼ Decrease customer service costs through self-helping communities
39. Advantages
There are a couple of things that these accounts have in common that make
them great examples:
ā¢ Fast response times
ā¢ Follow-up support (you canāt fix everything via Twitter, so sometimes itās
necessary to move the conversation elsewhere)
ā¢ If a quick solution is possible, itās given immediately (see Best Buyās San
Antonio example)
ā¢ Fast access to company information (these arenāt CEOs or CCOs, but theyāre
definitely experts)
ā¢ They respond to both compliments and complaints
40. Application in data mining
Super market becomes a info broker:
Point of sale scanner
Record every item purchased.
Aggregate pattern is known.(what sells well together wat should be shelved together).
Eg. Safeaway,Walmart
Cross Selling:
Detailed record of customer & uses data mining to predict were are they in their life cycle &what product they
likely need.
Eg.ICICI,Fidelity investment
Wallet share and Customer share
Holding to a good customer:
New Customer> Old customer to retain.
Incentive is expensive hence data mining.
Weeding out bad Customer:
Some customer cost more than they are worth.
Consumes more resources without buying much.
Revolutionizing an industry :Eg.Wachnova
41. References
ā¢ Data mining techniques,2nd Edition for Sales
Marketing,Customer relationship management.
ā¢ Gartner Report.
ā¢ Harvard bussiness review.
ā¢ DATAQUEST, A Cyber Media Publication
Editor's Notes
Ā Analytical CRMĀ comprises the analysis and systematic evaluation of customer data using business intelligence functions.
It is started from the first interaction of customer with enterprise.So let us take example from our class only that Ms. Pavitra has fondness of books and She is frequent buyer of books. Now earlier she was buying books from crossward but then she came to know about āFlipkart.comāWhich provides books at very reasonable price , through cash on delivery and many more servicesā¦So she registered with enterprise (When she registered the first transaction processed between customer and Enterprise)A detail record is generated at the flipkart.com about pavitra.These transaction system are the customer touch points where information about customer behaviour first enters the enterprise
Every records of interaction with customer , each point of transaction, order , each visit recorded.Hundred of gigabytes and terabytes of data is gathered Data warehouse allows enterprise to remember what it has noticed about its customers.
Give customers more of what they want Analytical CRM can help an organization go beyond the typical āDear Mr. Smithā salutation. An organization can use its analytical CRM information to make its communications more personable. For example, if it knows a customerās shoe size and preferred brand it can notify the customer that there is a pair of size 12 shoes set aside to try on the next time the customer visits the store.2. Find new customers more of what they wantsimilar to the best customers Analytical CRM might determine that an organization does a lot of business with women 35 to 45 years old who drive SUVs and live within 30 miles of a certain location. The company can then find a mailing list that highlights this type of customer for potential new sales.3. Find out what the organization does best Analytical CRM can determine what an organization does better than its competitors. For example, if a restaurant caters more breakfasts to midsized companies than its competition does, it can purchase a specialized mailing list of midsized companies in the area and send them a mailing that features the breakfast catering specials.4. Beat competitors to the punch Analytical CRM can determine sales trends allowing an organization to offer the best customers deals before the competition has a chance to. For example, a clothing store might determine its best customers for outdoor apparel and send them an offer to attend a private sale right before the competition runs its outdoor apparel sale.5. Reactivate inactive customers Analytical CRM can highlight customers who have not done any business with the organization in a while. The organization can then send them a personalized letter along with a discount coupon. It will remind them of the company and may help spark a renewed relationship.6. Let customers know they matter Analytical CRM can determine what customers want and need, so an organization can contact them with this information. Anything from a private sale to a reminder that the car is due for a tuneup is excellent customer service.
Well, they mined the database that stored all the customer transactions and, to their big surprise, it turned out that beer was the product most often sold with diapers. On top of that, these purchases were made mainly on Friday afternoons by men between the ages of 25 and 35. After some serious thinking, the supermarket figured out the rationale was that because diapers are voluminous, the wife, who in most cases made the household purchases, left the diaper purchase to her husband who had the car. The husband and father, most often between 25 and 35 years old, usually bought the diapers at the end of the working week. With the weekend, beer often becomes a priority; and so, beer became the product most often associated with the sale of diapers.
CRM is strategically designed to improve interactions between different parties
JetBlue has Social CRM down, period. Especially considering that this is the airline industry, where companies deal with hundreds of thousands of customers every day, JetBlueās community management team rocks. They are on top of their game and they always respond. Maybe thatās why theyāve reached 1.7 Million followers? Probably. This is Social CRM at its best: