This document discusses the role of integrated marketing communications (IMC) in the marketing process. It outlines the key steps in target marketing including identifying markets, market segmentation, selecting a target market, and positioning through marketing strategies. It then covers the development of marketing strategies and programs, including decisions around products, pricing, distribution channels, and promotional strategies like advertising, direct marketing, and personal selling. The document emphasizes that all elements of the marketing mix must be aligned to effectively position a product or service and communicate that position to customers.
slide share on promotion strategy how the promotion strategy works in selling out the products and how promotion activities are necessary to sell the more products and to increase the sale as well as profit of the company
5 Levels of Market Differentiation StrategiesGraham McInnes
Every brand faces the dual challenge of positively influencing growth (by capturing new customers) and doing it in a way that promotes loyalty to the brand. Here is my view of the 5 Levels of Market Differentiation Strategies
slide share on promotion strategy how the promotion strategy works in selling out the products and how promotion activities are necessary to sell the more products and to increase the sale as well as profit of the company
5 Levels of Market Differentiation StrategiesGraham McInnes
Every brand faces the dual challenge of positively influencing growth (by capturing new customers) and doing it in a way that promotes loyalty to the brand. Here is my view of the 5 Levels of Market Differentiation Strategies
This is Part one Of Principles of Marketing Management:
Fundamentals of Marketing
Marketing Mix
Customer Value
Product Life Cycle
Segmentation
Targeting
Positioning
Branding
Personal Selling & Salesmanship
DAGMAR
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
2. Marketing and Promotions Process Model
Competitive
analysis
Target
marketing
Identifying
markets
Market
segmentation
Selecting
a target
market
Positioning
through
marketing
strategies
Product
decisions
Pricing
decisions
Channel of
distribution
decisions
Promotional
decisions
•advertising
•direct
marketing
•internet/
interactive
marketing
•sales
promotion
•publicity
and public
relations
•personal
selling
Resellers
Ultimate
customer
•Consumers
•Businesses
Promotion to
final buyer
Target Market
Purchase
Promotion
to trade
Marketing
Strategy and
Analysis
Target
Marketing
Process
Marketing Planning
Program Development
3. The Target Marketing Process
Identify markets with unfulfilled needsIdentify markets with unfulfilled needs
Determining market segmentationDetermining market segmentation
Selecting market to targetSelecting market to target
Positioning through marketing strategiesPositioning through marketing strategies
4. Five-Step Segmentation Process
1. Finding ways to group consumers
according to their needs.
2. Finding ways to group marketing actions,
usually the products offered, available to
the organization.
3. Developing a market/product grid to
relate the market segments to the firm’s
products and actions.
4. Selecting the product segments toward
which the firm directs its marketing
actions.
5. Taking marketing actions to reach target
segments.
5. Bases for Segmentation
• Geographic Segmentation
– State - region - country - climate
• Demographic Segmentation
– Age, sex, income, education, occupation,
social class
• Psychographic Segmentation
– AIOs, (Activities, Interests, Opinions)
– VALS (Values and Lifestyles)
– Personality traits
• Behavioristic Segmentation
– Usage, loyalties, occasions.
• Benefit Segmentation
– Types of specific needs or wants to be
satisfied.
6. Selecting a Target Market
Determining How Many Segments To Enter
Undifferentiated Marketing – offering one product or
service to the entire market
Differentiated marketing – competing in a number of
segments with separate marketing strategies for each
Concentrated Marketing – focusing on one market
segment
7. Determining Which Market Segments
Offer the Most Potential
Determine sales potential of the segment
Determine opportunities for growth of the
market segment
Analyze the competition in the segment
Analyze the company’s ability to compete in
the market segment
Decide how to compete in the market segment
8. Segmentation Decision Check List
Can the size of the market
segment be measured?
Is the market segment large and
profitable enough to serve?
Is the segment identified
accessible? Can it be reached
effectively and efficiently?
Can effective marketing programs
be developed to attract and serve
the segment identified?
9. The Positioning Process
Positioning Concept
The desired perception or
association management wants
target customers to have for a
firm and/or its products
Positioning Effectiveness
The extent to which management’s
positioning objectives are achieved
in the market target
Positioning Strategy
The combination of marketing
actions used to portray the
positioning concept to targeted
buyers
Positioning of the brand
The positioning of the brand by
the buyers in the market target
Market
Target
11. Positioning Strategy Development Process
1. Identify the competitors1. Identify the competitors
2. Assess perceptions of them2. Assess perceptions of them
3. Determine their positions3. Determine their positions
4. Analyze consumer preferences4. Analyze consumer preferences
6. Monitor the position6. Monitor the position
5. Make the positioning decision5. Make the positioning decision
12. Product/Service and Brand Positioning
BASIC QUESTIONS TO ASK
1. What position, if any do we currently hold in the mind
of customers?
2. What position do we want to hold?
3. Whom do we have to compete against to establish this
position?
4. Do we have the resources to occupy and hold the
position?
5. Can we stay with one consistent positioning strategy?
6. Does our marketing and advertising match our
positioning strategy?
13. Approaches to Positioning A Product/Service
or Brand
1. By Product or Service Attributes and
Benefits
2. By Price/Quality
3. By Use or Application
4. By Product Class
5. By Product or Service User
6. By competition
7. By cultural symbols
15. Product Decisions
Product symbolism refers to what a product or
brand means to customers
Product quality, branding, packaging, and
company name contribute to product image
Branding:
– Brand name communicates attributes and meaning
– Advertising creates and maintains brand equity which
results from the image and/or impression of a brand
A product is a bundle of benefits or values that
satisfies the needs of consumers
A productproduct is a bundle of benefits or values that
satisfies the needs of consumers
16. The Value of Strong Corporate and/or
Brand Identity
Creates more options for competing against
lower-priced competitors
Builds customer loyalty
Makes it easier to withstand economic
fluctuations and marketing crises
Allows companies to sell products/services at a
premium price and maintain larger profit
margins
Can facilitate brand and line extensions
Makes customer response more inelastic to
price increases and elastic to price decreases
Strong corporate/brand equity:
17. Crest uses its strong brand equity to launch
a line extension
18. Packaging
Traditional functions of packaging:
economy, protection, storage
Packaging has become increasingly
important because:
self service emphasis of many stores
buying decisions made at point-of-
purchase
often customers first exposure to product
Packaging is a way to communicate
to consumers
19. Arm & Hammer Promotes New Packaging
Source: Courtesy Church & Dwight Co., Inc.
20. Pricing Decisions
Price must be consistent with perceptions of
the product
Higher prices communicate higher product
quality
Lower prices often reflect bargain or “value”
perceptions
A product positioned as high quality while
carrying a lower price than competitors may
confuse customers
Price, advertising and distribution must be
unified to create the position for the product or
service.
21. Distribution Channel Decisions
Channel decisions involve:
Determining the type of channel system:
– Direct channels
– Indirect channels
Selecting, managing and motivating
marketing intermediaries such as
– Wholesalers
– Distributors
– Brokers
– Retailers
22. Information Flow
Push Versus Pull
Push PolicyPush Policy
ProducerProducer
RetailerRetailer
ConsumerConsumer
WholesalerWholesaler
Pull PolicyPull Policy
ProducerProducer
WholesalerWholesaler
RetailerRetailer
ConsumerConsumer
23. "Push" Techniques
Point of sale displays, racks, stands
Trade deals, special displays
Dealer premiums, prizes, gifts
Cooperative advertising deals
Advertising materials, mats, inserts
Push money or "spiffs"
Collaterals, catalogs, manuals
Trade shows, conventions, meetings
25. Premium offers are part of a pull strategy
Source: KELLOGG’S CORN FLAKES® is a trademark of Kellogg
Company. All rights reserved. Used with permission.