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TATA ,[object Object],[object Object]
TATA GROUP PROFILE   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object]
Milestones   1868   The  TATA Group was founded by Jamsetji Nusserwanji Tata  in the mid 19th century, a period when India had just set out on the road to gaining independence from British rule.
1874  The Central India Spinning, Weaving and Manufacturing Company is set up, marking the Group's entry into textiles.
1902   The Indian Hotels Company is incorporated to set up the Taj Mahal Palace and Tower, India's first luxury hotel, which opened in 1903.
1907   The Tata Iron and Steel Company (now Tata Steel) is established to set up India's first iron and steel plant in Jamshedpur. The plant started production in 1912.
1910 The first of the three Tata Electric Companies, The Tata Hydro-Electric Power Supply Company, (now Tata Power) is set up .
1911 The Indian Institute of Science is established in Bangalore to serve as a centre for advanced learning.
1912 Tata Steel introduces eight-hour working days, well before such a system was implemented by law in much of the West. 1917 The Tatas enter the consumer goods industry, with the Tata Oil Mills Company being established to make soaps, detergents and cooking oils.
1932  Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in India.
1939 ,[object Object]
1945   ,[object Object],[object Object]
1952  Jawaharlal Nehru, India's first Prime Minister, requests the Group to manufacture cosmetics in India, leading to the setting up of Lakme. 1954 India's major marketing, engineering and manufacturing organisation, Voltas, is established.
1962   ,[object Object],[object Object]
1968   Tata Consultancy Services (TCS), India's first software services company, is established as a division of Tata Sons .
1970   ,[object Object],[object Object]
1984  Titan Industries – a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) – is set up to manufacture watches.  1991 Tata Motors rolls out its millionth vehicle. (The two-million mark was reached in 1998 and the third million in 2003.)
1995 ,[object Object]
1996 Tata Teleservices (TTSL) is established to spearhead the Group's foray into the telecom sector.  Tata Indicom  delivers cellular services through its CDMA mobile telephony platform. It has pre-paid and post-paid options, enhanced through tie-ups for handsets with leading manufacturers.
1998 Tata Indica – India's first indigenously designed and manufactured car – is launched by Tata Motors, spearheading the Group's entry into the passenger car segment.
1999  The new Tata Group corporate mark and logo are launched.  2000 Tata Tea acquires the Tetley Group, UK. This is the first major acquisition of an international brand by an Indian business group.
  2001  ,[object Object],[object Object],[object Object]
2002   ,[object Object],[object Object],[object Object],[object Object],[object Object]
2003   Tata Motors launches CityRover – Indicas fashioned for the European market. The first batch of CityRovers rolled out from the Tata Motors stable in Pune on September 16, 2003.
2004 ,[object Object],[object Object]
2005   ,[object Object],[object Object],[object Object],[object Object],[object Object]
2005 ,[object Object],[object Object],[object Object],[object Object]
2005 ,[object Object],[object Object],[object Object],[object Object],[object Object]
2006 ,[object Object],[object Object],[object Object],[object Object],[object Object]
2006 ,[object Object],[object Object],[object Object],[object Object],[object Object]
2007 ,[object Object]
2007 ,[object Object],[object Object],[object Object],[object Object]
PRODUCTS AND SERVICES For homes and individuals   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For homes and individuals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For homes and individuals ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For industries and companies   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tata motors ,[object Object],[object Object],[object Object]
For industries and companies ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TATA s  brand ambassadors  The Tata Group has some of India's most famous personalities from the sports and entertainment fields endorsing its products and services, and the Tata brand.  Narain Karthikeyan:  The 'fastest Indian in the world' has been a brand ambassador for the Tata Group since 2002. The Group was instrumental in helping Karthikeyan break into the charmed Formula One racing circle in 2005.
Sourav Ganguly and Irfan Pathan:  The old warhorse and the young tearaway have been supporting the  Tata Indicom   brand .  Ganguly has also been associated with  Tata Steel . Sania Mirza:  The new kid on the tennis block has been making waves in the women's game with her power and ebullience. Mirza, who broke into the ATP top 100 in 2005, is a brand ambassador for  TATA TEA
[object Object],Yuvraj Singh:  This rising cricket star, among the most prominent of the young brigade that has been transforming the way India plays the game, is a prominent feature of the many promotions run by  Westside , the retail chain  of lifestyle stores.
Aamir Khan:  To promote its watches,  Titan has cast this extremely popular and versatile Bollywood star in the role of an "iconic, style-conscious [brand ambassador] who cuts across both sex and age groups in urban and rural India".  Karun Chandhok:  Tata Group brand ambassador Karun Chandhok is the brightest young star in the brigade of Indian racing car drivers looking to follow in the footsteps of Narain Karthikeyan. The 21-year-old racer is currently honing his skills in the Formula 3 World Series for RC Motorsport, for whom he has made a positive start in the 2005-2006 racing season.
Mergers and acquisitions Indian Hotels   Starwood Group (W Hotel)  Sydney  Dec 2005  The Pierre  US  July 2005  Regent Hotel (renamed Taj Lands End)  India  September 2002
Tata Autocomp Systems   Wündsch Weidinger  Germany  September 2005  Tata Chemicals   Brunner Mond  UK  December 2005  Mar 2006 Indo Maroc Phosphore S.A. (IMACID)  Morocco  March 2005  Hind Lever Chemicals  India  June 2004
Tata Coffee   Eight 'O Clock Coffee Company  US  June 2006  Tata Consultancy Services   Tata Infotech  india February 2006  Comicrom  Chile  November 2005  Pearl Group  uk October 2005  Financial Network Services  australia October 2005  Phoenix Global Solutions  India  July 2004  Aviation Software Development Consultancy India (ASDC)  India  March 2004  Airline Financial Support Services India (AFS)  india January 2004
Tata Industries   Indigene Pharmaceuticals Inc  US  July 2005  Tata Interactive   Tertia Edusoft Gmbh  Germany January 2006  Tertia Edusoft AG  Switzerland  Tata Metaliks   Usha Ispat, Redi Unit  India  January 2006
[object Object],Tata Steel   Millenium Steel  Thailand  April 2006  NatSteel Asia  Singapore  February 2005  Corus steel Feb 2007 Tata Sons   VSNL  India  February 2002
Group holding structure
 
The Ratan Revolution ,[object Object],[object Object],[object Object]
Post Liberalization Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Globalization Impact ,[object Object],[object Object],[object Object],[object Object],[object Object]
Modernization   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Moves ,[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1 lakh Car Story ,[object Object],[object Object],[object Object],[object Object]
From Sources ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Sitara, the four-seater . ,[object Object],[object Object],[object Object],[object Object]
[object Object],.
Competitor’s Reaction. ,[object Object]
Dr Jamshed Irani
TITAN Vs HMT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Segmentation ,[object Object],[object Object],Sonata For the low-end market.
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
Titan’s Fastrack Watches ,[object Object],[object Object],[object Object]
Fastrack Collections
Fastrack’s Downfall ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company’s Reaction ,[object Object],[object Object],[object Object],[object Object]
Why Sun Glasses . ,[object Object],[object Object],[object Object],[object Object]
Re-Launching Fastrack ,[object Object],[object Object],[object Object]
Behind The Tatas’ Success Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Last But Not Least ,[object Object],[object Object],[object Object]
THANKS
[object Object],[object Object],www.tata.com

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Tata Profile

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. Milestones 1868 The TATA Group was founded by Jamsetji Nusserwanji Tata in the mid 19th century, a period when India had just set out on the road to gaining independence from British rule.
  • 6. 1874 The Central India Spinning, Weaving and Manufacturing Company is set up, marking the Group's entry into textiles.
  • 7. 1902 The Indian Hotels Company is incorporated to set up the Taj Mahal Palace and Tower, India's first luxury hotel, which opened in 1903.
  • 8. 1907 The Tata Iron and Steel Company (now Tata Steel) is established to set up India's first iron and steel plant in Jamshedpur. The plant started production in 1912.
  • 9. 1910 The first of the three Tata Electric Companies, The Tata Hydro-Electric Power Supply Company, (now Tata Power) is set up .
  • 10. 1911 The Indian Institute of Science is established in Bangalore to serve as a centre for advanced learning.
  • 11. 1912 Tata Steel introduces eight-hour working days, well before such a system was implemented by law in much of the West. 1917 The Tatas enter the consumer goods industry, with the Tata Oil Mills Company being established to make soaps, detergents and cooking oils.
  • 12. 1932 Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in India.
  • 13.
  • 14.
  • 15. 1952 Jawaharlal Nehru, India's first Prime Minister, requests the Group to manufacture cosmetics in India, leading to the setting up of Lakme. 1954 India's major marketing, engineering and manufacturing organisation, Voltas, is established.
  • 16.
  • 17. 1968 Tata Consultancy Services (TCS), India's first software services company, is established as a division of Tata Sons .
  • 18.
  • 19. 1984 Titan Industries – a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) – is set up to manufacture watches. 1991 Tata Motors rolls out its millionth vehicle. (The two-million mark was reached in 1998 and the third million in 2003.)
  • 20.
  • 21. 1996 Tata Teleservices (TTSL) is established to spearhead the Group's foray into the telecom sector. Tata Indicom delivers cellular services through its CDMA mobile telephony platform. It has pre-paid and post-paid options, enhanced through tie-ups for handsets with leading manufacturers.
  • 22. 1998 Tata Indica – India's first indigenously designed and manufactured car – is launched by Tata Motors, spearheading the Group's entry into the passenger car segment.
  • 23. 1999 The new Tata Group corporate mark and logo are launched. 2000 Tata Tea acquires the Tetley Group, UK. This is the first major acquisition of an international brand by an Indian business group.
  • 24.
  • 25.
  • 26. 2003 Tata Motors launches CityRover – Indicas fashioned for the European market. The first batch of CityRovers rolled out from the Tata Motors stable in Pune on September 16, 2003.
  • 27.
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  • 41.
  • 42.
  • 43.
  • 44.
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  • 46.
  • 47.
  • 48.
  • 49.
  • 50. TATA s brand ambassadors The Tata Group has some of India's most famous personalities from the sports and entertainment fields endorsing its products and services, and the Tata brand. Narain Karthikeyan: The 'fastest Indian in the world' has been a brand ambassador for the Tata Group since 2002. The Group was instrumental in helping Karthikeyan break into the charmed Formula One racing circle in 2005.
  • 51. Sourav Ganguly and Irfan Pathan: The old warhorse and the young tearaway have been supporting the Tata Indicom brand . Ganguly has also been associated with Tata Steel . Sania Mirza: The new kid on the tennis block has been making waves in the women's game with her power and ebullience. Mirza, who broke into the ATP top 100 in 2005, is a brand ambassador for TATA TEA
  • 52.
  • 53. Aamir Khan: To promote its watches, Titan has cast this extremely popular and versatile Bollywood star in the role of an "iconic, style-conscious [brand ambassador] who cuts across both sex and age groups in urban and rural India". Karun Chandhok: Tata Group brand ambassador Karun Chandhok is the brightest young star in the brigade of Indian racing car drivers looking to follow in the footsteps of Narain Karthikeyan. The 21-year-old racer is currently honing his skills in the Formula 3 World Series for RC Motorsport, for whom he has made a positive start in the 2005-2006 racing season.
  • 54. Mergers and acquisitions Indian Hotels Starwood Group (W Hotel) Sydney Dec 2005 The Pierre US July 2005 Regent Hotel (renamed Taj Lands End) India September 2002
  • 55. Tata Autocomp Systems Wündsch Weidinger Germany September 2005 Tata Chemicals Brunner Mond UK December 2005 Mar 2006 Indo Maroc Phosphore S.A. (IMACID) Morocco March 2005 Hind Lever Chemicals India June 2004
  • 56. Tata Coffee Eight 'O Clock Coffee Company US June 2006 Tata Consultancy Services Tata Infotech india February 2006 Comicrom Chile November 2005 Pearl Group uk October 2005 Financial Network Services australia October 2005 Phoenix Global Solutions India July 2004 Aviation Software Development Consultancy India (ASDC) India March 2004 Airline Financial Support Services India (AFS) india January 2004
  • 57. Tata Industries Indigene Pharmaceuticals Inc US July 2005 Tata Interactive Tertia Edusoft Gmbh Germany January 2006 Tertia Edusoft AG Switzerland Tata Metaliks Usha Ispat, Redi Unit India January 2006
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