This document discusses Customer Relationship Management (CRM) and its importance for organizations. It states that CRM considers customers as insiders rather than outsiders and aims to build long-term relationships through commitment, services and quality conforming to customer requirements. CRM is defined as an ongoing process of identifying and creating new value for individual customers over their lifetime with an organization. The document also outlines Gordon's 11 C's of relationship marketing which are key aspects of maintaining customer relationships.
This chapter provides the basics of Electronic Customer Relationship Management and gives a clear idea about the e-CRM. It also gives the knowledge of changing perspective of the e-CRM practices
It defines the relations, promises and marketing efforts between the three key stakeholders in services marketing - companies, providers (employees), and customers. Internal marketing is done between company and providers, external marketing is performed between companies and customers, and interactive marketing takes place between customers and providers.Marketing service triangle plays a very important role in service industries.
This chapter provides the basics of Electronic Customer Relationship Management and gives a clear idea about the e-CRM. It also gives the knowledge of changing perspective of the e-CRM practices
It defines the relations, promises and marketing efforts between the three key stakeholders in services marketing - companies, providers (employees), and customers. Internal marketing is done between company and providers, external marketing is performed between companies and customers, and interactive marketing takes place between customers and providers.Marketing service triangle plays a very important role in service industries.
A presentation I compiled for my BA Hons in Fashion looking at marketing/communication strategies for small businesses in the South African fashion industry. Any feedback is welcome!
The Definition of Marketing Series:Relationship Marketing. Learn how to use relationship marketing to improve your firm's performance. Relationship marketing is also a key factor underpinning success in social media marketing as it builds engagement with customers. For more information go to: http://hausmanmarketresearch.org
Notes
13 Teams
__
Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
___
Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our stressful situations.
15 Marriage
____
The secret of long and happy marriages is sincerity in your feelings. If your marriage was not built on this basis of intimacy from the very beginning, it will begin to crack over the years. Even small problems become unsolvable. You have to be emotionally open at the beginning of the road.
16 Leadership
______
Leadership does not mean dominance. Leading your colleagues to a common goal and making them believe in the reality of this purpose. Successful leaders are those who can keep their team’s motivation alive for many years. You have to make them desire the work to be done.
17. Emotions Are All Normal
___
Anger, hatred, love, happiness… You can understand when and under what circumstances these feelings will emerge by following yourself. You may have these feelings depending on how you interpret the events you encounter. The important thing is to be able to react independently of your feelings. You may find yourself making promises that you cannot keep because you are happy, or you may resort to violence when you are angry.
18/ Being able to Express Your Emotions
____
Not everyone’s level of empathy can be very good. You may be in a difficult situation immediately. You may feel bad, but people may not understand it. In these situations, you may need to express your feelings a little more directly.
19/You Are Not Your Emotions
______
Keep doing what you need to do, no matter how you feel. Success is achieved by people who cannot give up no matter what their feelings and thoughts are. Don’t let your feelings affect your actions.
20/ Timing
__
As soon as you feel a different emotion, try to think before you act. Because emotional intelligence moves faster than rational intelligence, it can make you act irrationally and make you say any unnecessary words.
Thanks for reading
~ 𝗧𝗼𝗻𝗴𝘀𝗮 𝗚𝘂𝘆
Book:- https://amzn.to/3XsVTz2.
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13 Teams
__
Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
___
Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our stressful situations.
15 Marriage
____
The secret of long and happy marriages is sincerity in your feelings. If your marriage was not built on this basis of intimacy from the very beginning, it will begin to crack over the years. Even small problems become unsolvable. You have to be emotionally open at the beginning of the road.
16 Leadership
______
Leadership does not mean dominance. Leading your colleagues to a common goal and making them believe in the reality of this purpose. Successful leaders are those who can keep their team’s motivation alive for many years. You have to make them desire the work to be done.
17. Emotions Are All Normal
___
Anger, hatred, love, happiness… You can understand when and under what circumstances these feelings will emerge by following yourself. You may have these feelings depending on how you interpret the events you encounter. The important thing is to be able to react independently of your feelings. You may find yourself making promises that you cannot keep because you are happy, or you may resort to violence when you are angry.
18/ Being able to Express Your Emotions
____
Not everyone’s level of empathy can be very good. You may be in a difficult situation immediately. You may feel bad, but people may not understand it. In these situations, you may need to express your feelings a little more directly.
19/You Are Not Your Emotions
______
Keep doing what you need to do, no matter how you feel. Success is achieved by people who cannot give up no matter what their feelings and thoughts are. Don’t let your feelings affect your actions.
20/ Timing
__
As soon as you feel a different emotion, try to think before you act. Because emotional intelligence moves faster than rational intelligence, it can make you act irrationally and make you say any unnecessary words.
Thanks for reading
~ 𝗧𝗼𝗻𝗴𝘀𝗮 𝗚𝘂𝘆
Book:- https://amzn.to/3XsVTz2.
Covers the basics of the law of supply and demand, as well as some of the factors of production and demandMarkets used to exchange the services of a factor of production: labor, capital, land, and
entrepreneurship. Factor markets, also termed resource markets, exchange the services of factors, NOT
the factors themselves. For example, the labor services of workers are exchanged through factor markets
NOT the actual workers. Buying and selling the actual workers are not only slavery (which is illegal) it's
also the type of exchange that would take place through product markets, not factor markets. More
realisticalervices of these resources, however, are exchanged through factor markets. The value of the services
exchanged through factor markets each year is measured as national income.
Assumption is a belief or feeling that something is true or that something will happen, although there is
no proof. Economists make frequent use of assumptions in putting forward their theories.
Perfect competition refers to a situation in which no firm or consumer is big enough to affect the
market price.
DEMAND ANALYSIS
Shortage:
A shortage is a situation in which demand exceeds supply, i.e. producers are unable to meet market
demand for the product. Shortages cause prices to raise prompting producers to produce more and
consumers to demand less.
Surplus:
A surplus is a situation of excess supply, in which market demand falls short of the quantity supplied;
i.e. the producers are unable to sell all the produced goods in the market. Surpluses cause prices to fall
prompting producers to supply less and consumers to demand more. rkets used to exchange final good or service. Product markets exchange consumer goods purchased
by the household sector, capital investment goods purchased by the business sector, and goods
purchased by government and foreign sectors. A product market, however, does NOT include the
exchange of raw materials, scarce resources, factors of production, or any type of intermediate goods.
The total value of goods exchanged in product markets each year is measured by gross domestic
product. The demand side of product markets includes consumption expenditures, investment
expenditures, government purchases, and net exports. The supply side of product markets is production
of the business sector.
Factors markets:
Markets used to exchange the services of a factor of production: labor, capital, land, and
entrepreneurship. Factor markets, also termed resource markets, exchange the services of factors, NOT
the factors themselves. For example, the labor services of workers are exchanged through factor markets
NOT the actual workers. Buying and selling the actual workers are not only slavery (which is illegal) it's
also the type of exchange that would take place through product markets, not factor markets. More
realistically, capital and land are two resources and are legally exchanged through product markets. The
services of these resources, however, are exc
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
1. CRM and 4 P’s of Marketing
Dr Ramakrishnan ramakrish54@gmail.com
2. In today's highly competitive business world
CRM can be considered as the ultimate
solution for both customers as well as
organizations.
CRM considers customers not as outsiders but as
insiders to the business and aims to build a
long-term relationship with them.
A high degree of customer contact, commitment
and services are therefore essential features of
CRM
3. Quality is defined, not by internal
perceptions, but by the standards and
expectations of the Customer.
Quality is Conformance to Customer
requirements.
Quality is vital to keep Customers,
sustain profitability and gain market
share for all types of organization.
4. CRM is an on-going process of identifying and
creating new value with individual customers
and then sharing the benefits of this over a
lifetime of association.
Involves the understanding, focusing and management
of On-going Collaboration between
Suppliers and Selected Customers
for
Mutual Value Creation &
Sharing through Interdependence and Organizational
Alignment.
5. The ideas and ideals of CRM can be
traced to the fundamental concept of
Customer Focus of TQM.
Customer is thus the Business.
Focusing on
Customer Relationships
is thus an Investment.
7. Gordon’s 11C’s of CRM
• Customer
• Categories
• Capabilities
• Cost, Profitability and Value
• Control of the Contact to Cash Processes
• Collaboration and Integration
• Customization
• Communications, Interaction & Positioning
• Customer Measurements
• Customer Care
• Chain of Relationships
8. Gordon’s 11 C's of Relationship Marketing
• Relationship marketing implies that individual objectives will be
Customer formulated for each customer, and that strategies for dealing with
each will be developed
Categories
Capabilities
Cost, profitability
and value
Control of the
contact to cash
processes
Collaboration
and
integration
Scope of product and service offerings that will be provided
to the customer
Range of capabilities that must exist within the company in order
to
generate mutual benefit
Understanding and Improving Profitability to the Customer, and
then sharing this value
Ensure that processes perform effectively and efficiently in the
mutual interest of the Customer and Company,
Some degree of integration of the customer's business processes
with those of the company's, it requires a collaborative
approach at the highest levels
9. Gordon’s 11 C's of Relationship
Marketing
Continued
Customer
Products or services are to be tailored to the needs and expectations of
the customer, to create maximum value to the customer
Categories
Communications,
interaction and
positioning
Customer
measurements
Customer care
Scope of product and service offerings that will be provided
to the customer
Customer relationships are based on communication. Hence
communications with the customer must be highly interactive and
meaningful to them.
One must have almost obsessive concern with customer
measurement,
There must be genuine concern for the customer's business. That
would ensure a relationship that creates mutual value.
The entire chain of relationships of those involved in the creation of
Chain of
value from company to customer, including suppliers,
relationships
intermediaries, employees, etc are to be maintained.
10. Key Business aspects of CRM
Customer Value,
Customer Care, and
Customer Retention
11. The "4 Ps of CRM Success" are
Planning,
People
Process
Platform
13. At Maruti, customer complaints per
10,000 vehicles serviced is one of
the most important measures of
customer care and forms a
significant aspect of dealer
performance monitoring and rating.
14. Key factors for success in Indian Conditions
Providing customer a product, which is more acceptable to him
Affordability of the product
Available nearest to consumers
Awareness among consumer
Relevance to Consumer
Returns to Consumers
Response generation through promotion
Relationship through product and service
The Web is an ideal place to market and sell, service customers, partners and employees, make purchases, improves processes and capture, share and distribute knowledge.
Available seven days a week, 24 hours per day, it can empower users to buy, sell, quote, configure, compare, recruit, analyze, repair, and so on.
Because the web site touches so many parts of an enterprise, so many functions and so many varied users, all with different roles, tasks, capabilities and working environments, it is important for builders to understand what the site can mean to a business and specifically how the site can impact these 6 areas.
The Web is an ideal place to market and sell, service customers, partners and employees, make purchases, improves processes and capture, share and distribute knowledge.
Available seven days a week, 24 hours per day, it can empower users to buy, sell, quote, configure, compare, recruit, analyze, repair, and so on.
Because the web site touches so many parts of an enterprise, so many functions and so many varied users, all with different roles, tasks, capabilities and working environments, it is important for builders to understand what the site can mean to a business and specifically how the site can impact these 6 areas.
Customer Experience Begins in the Vision
Achieving the long-term value of customer relationship management (CRM) requires a strategy involving the whole business and should be approached at an enterprise level. Only a small, but growing, number of enterprises are tackling CRM at this level, with most CRM initiatives consisting of departmental projects or attempts to integrate the work of multiple projects. Following extensive analysis, Gartner created the Eight Building Blocks of CRM (see Figure 1) — a framework to help enterprises see the big picture, make their business cases and plan their implementation.
Customers' experiences when interacting with the enterprise play a key role in shaping their perception of the enterprise — the value it provides and the importance it places on the customer relationship. Good customer experiences drive satisfaction, trust and long-term loyalty. Poor customer experiences have the opposite effect and, because bad news travels faster and further than good news, they harm the enterprise's ability to create new relationships with prospects. No amount of internal "second guessing" can simulate what it's really like to be a customer.
By year end 2003 the most successful 10% of CRM implementations will have invested more in refining measures and monitors of the customer's view of the relationship than in analysis of value to the supplier (0.6 probability).
Customer Experience Begins in the Vision
Achieving the long-term value of customer relationship management (CRM) requires a strategy involving the whole business and should be approached at an enterprise level. Only a small, but growing, number of enterprises are tackling CRM at this level, with most CRM initiatives consisting of departmental projects or attempts to integrate the work of multiple projects. Following extensive analysis, Gartner created the Eight Building Blocks of CRM (see Figure 1) — a framework to help enterprises see the big picture, make their business cases and plan their implementation.
Customers' experiences when interacting with the enterprise play a key role in shaping their perception of the enterprise — the value it provides and the importance it places on the customer relationship. Good customer experiences drive satisfaction, trust and long-term loyalty. Poor customer experiences have the opposite effect and, because bad news travels faster and further than good news, they harm the enterprise's ability to create new relationships with prospects. No amount of internal "second guessing" can simulate what it's really like to be a customer.
By year end 2003 the most successful 10% of CRM implementations will have invested more in refining measures and monitors of the customer's view of the relationship than in analysis of value to the supplier (0.6 probability).