Complete Guide to Social Media for Churches
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There are 2.3 billion active social media users in the world. The number of users has risen by 176 million in the last year. Whether you just set up your Facebook profile or you’re a Snapchat expert, having a good social media strategy will help your church reach out to your community and the world!
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Complete Guide to Social Media for Churches
- 1. www.YourCompany.com © 2020 Companyname PowerPoint Business Theme. All Rights Reserved. Complete Guide to Social Media for Churches Andrew Osborne
- 2. 2 Content Specialist Concordia Technology Solutions andrew.osborne@cph.org (314) 268-1320 Andrew Osborne
- 3. Town Square Where people go to socialize and interact with each other. Meet people where they are. New People Your social media site may be the first interaction you have with people who are new to your church. Form of Communication Add to current forms. Context is key. Response is necessary.
- 5. Facebook Largest social media platform. Originally for college students–now every age. Struggle with reaching younger generation. facebook.com/ AndrewOsborneCPH
- 6. 6 Statistics Facebook 18–29 year olds 30–49 year olds 50–64 year olds 88% 84% 72% Monthly Users: 1.79 Billion Daily Users: More than 1 Billion Monthly Active Users U.S. Adults 79% 65+ year olds 62% facebook.com/AndrewOsborneCPH
- 8. 8 Almost everyone is on Facebook. Why would we not communicate to our community in the place they all participate in already? The Numbers While signing up for a Facebook account is free, you do have to pay to use the marketing tools and paid ads. Cost of Marketing Facebook makes it simple to target a certain group of people in your marketing. Target Your Audience Facebook feeds move quickly because there are so many people posting constantly. Your content might get lost in the crowd. Distractions Abound Pros Cons Facebook Pros and Cons facebook.com/AndrewOsborneCPH
- 9. Ways to use Facebook in your church Share a Topic or an Idea News and Promotion Group Discussion and Management Share Original Content Others? facebook.com/ AndrewOsborneCPH
- 10. 10 Tips and Tricks Group/Page Notifications Service Times/ Office Hours Lutheran Communicators facebook.com/AndrewOsborneCPH
- 11. 11 Examples Doing Facebook Well King of Kings @kokomaha Omaha, NE Strength Life.Church @life.church Oklahoma City, OK (Multi) facebook.com/AndrewOsborneCPH
- 12. Twitter 140-character limit. Mixture of famous and “normal” people. Struggle with making a profit. facebook.com/ AndrewOsborneCPH
- 13. 13 Statistics Twitter 18–29 year olds 30–49 year olds 50–64 year olds 36% 23% 21% Monthly Users: 80.2 Million Monthly Active Users 24% 65+ year olds 10% U.S. Adults facebook.com/AndrewOsborneCPH
- 15. 15 Because Twitter feeds change so rapidly, it’s ok, and even encouraged, to tweet more often. Post Frequency Posts can only be 140 characters long, so if you’re hoping to share long-form content, look elsewhere. Length Twitter is full of celebreties and notable figures. Interaction with these leaders is extremely easy on Twitter. Influencers It takes a lot of attention and effort to build up a following on Twitter. You can’t post content only every once in a while. Time Investment Pros Cons Twitter Pros and Cons
- 16. Ways to use Twitter in your church Church Announcements Ministry Inspiration Community Involvement Inspirational Graphics Others?
- 18. 18 Examples Doing Twitter Well The Point @thepointknox Knoxville, TN Strength Opportunity Granger Community Church @gccwired Granger, IN
- 19. Instagram Image-sharing service. Owned by Facebook. Increase in popularity with younger generations. facebook.com/ AndrewOsborneCPH
- 20. 20 Statistics Instagram 18–29 year olds 30–49 year olds 50–64 year olds 59% 33% 18% Monthly Users: 400 Million Daily users: 75 million Monthly Active Users 32% 65+ year olds 8% U.S. Adults facebook.com/AndrewOsborneCPH
- 22. 22 Being designed for sharing photos, Instagram makes it simple for churches to share photos from events or to share even graphics. Shareable Images While it opens room for dialogue, sometimes you want to share a link with your followers. Instagram makes this difficult. Lack of Links Because Instagram prevents you from sharing links in descriptions and titles, it clears the way for true dialogue to happen. Simple Engagement You’re only able to post up to a minute of video at a time. Be thankful; it used to be only 15 seconds! Video Length Pros Cons Instagram Pros and Cons
- 23. Ways to use Instagram in your church Scripture/Quote Graphics Youth Ministry Behind the Scenes Display the Church in Action Others?
- 24. 24 Tips and Tricks Links in Profile Image Creators Schedule Your Posts
- 25. 25 Examples Doing Instagram Well Prince of Peace @poplcva Springfield, VA Strength Opportunity Cross Point @Crosspoint_tv Nashville, TN (Multi)
- 26. Snapchat Person-to-person communication. Stories. Skyrocketing with younger generations. facebook.com/ AndrewOsborneCPH
- 27. 27 Statistics Snapchat 13–24 year olds 25–34 year olds 35–54 year olds 45% 26% 23% 9,000 Snaps are shared per second Daily Users 100 Million 55+ year olds 6% facebook.com/AndrewOsborneCPH
- 29. 29 Because you can’t upload pre-made content to Snapchat, your posts will look and feel more authentic. Authenticity Probably because it was designed for millennials, Snapchat can take some effort to figure out. Not Intuitive While it may take some getting used to, Snapchat shares your story chronologically, letting you keep things in order. Chronological People can only view your content for a few seconds at a time, and it goes away altogether after 24 hours. Expiring Content Pros Cons Snapchat Pros and Cons
- 30. Ways to use Snapchat in your church Display Staff Comradery Discuss Relevant Issues Stories on Mission Trips Event Previews Others?
- 31. 31 Tips and Tricks Authentic Live Video Create a Geofilter Share Your Snapcode
- 32. 32 Examples Doing Snapchat Well LCMS NYG @lcmsnyg
- 33. YouTube Integration with other sites. Massive amounts of daily interaction. Struggle to make a profit. facebook.com/ AndrewOsborneCPH
- 34. 34 Statistics YouTube 18–34 year olds 35–50 year olds 51–69 year olds 72% 58% 43% Monthly Active Users 215.7 Million Daily Views: 4 Billion facebook.com/AndrewOsborneCPH
- 36. 36 YouTube provides several ways to share your content, creating multiple avenues for your content to be shared. Broaden Reach YouTube gives plenty of suggestions for your audience to watch next, which may pull their attention away from your content. Distractions Being owned by Google, videos shared on YouTube will have a much higher likelihood of appearing in people’s search results. Massive Audience YouTube is a feel application. Because of that, they use advertisements to generate money. You may not always like the ads they attach to your content. Advertisements Pros Cons YouTube Pros and Cons
- 37. Ways to use YouTube in your church Share Stories/ Testimonials Create Hype Church Video Tours Teachings Others?
- 38. 38 Tips and Tricks Vary Your Content End-Screen Suggestions Replace Video Thumbnails
- 39. 39 Examples Doing YouTube Well Concordia Lutheran @clcadmin San Antonio, TX Strength Opportunity Woodbury Lutheran @wlcValleyCreek Woodbury, MN
- 40. 40 What’s Next? Emerging Networks Tons of networks out there now The landscape of social media today is largely solidified, and it’s going to take something massive to change it. Likely not a repeat The next Facebook won’t be Facebook and it won’t look anything like it. It’s going to look like something we haven’t seen before and will meet a need or provide a level of immersion that we don’t even know we’re missing. Be where your people are If it’s Facebook, be on Facebook. If it’s Twitter, be on Twitter. Ask them. Do research. Listen.
- 41. 41 Content Specialist Concordia Technology Solutions andrew.osborne@cph.org (314) 268-1320 Andrew Osborne
- 42. Thank You for Serving Enjoy #BPMP17
Editor's Notes
- 79% of American adults with access to the internet use facebook.
- Of all male-identified U.S internet users use Facebook. of all female-identified U.S internet users use Facebook
- On your page, click on the dropdown under Following. Click the pencil next to Notifications. Check next to All Posts and Events. Join the Lutheran Com. Page (as well as others) for Ideas/advice Facebook pages: Be sure to keep pages up to date with office hours, service hours. This is especially important during Advent, Lent, and for other special services.
- of all male-identified U.S internet users use Twitter of all female-identified U.S internet users use Twitter
- You don’t always need to START a conversation….it can be just as effective to join in on others. Be engaging. Posts should provide value to your followers. Get to know your followers, the content they like, and focus on that. It's ok to share content more than once. It only takes about 8 minutes for a Tweet to be pushed down the feed. Mix up your copy, but don't be afraid to repost information to make sure your audience sees it.
- Of all male-identified U.S internet users use Instagram. of all female-identified U.S internet users use Instagram
- Instagram doesn't allow live links in image captions. If you want to draw attention to a link, put it in your profile, then add (Link in profile) to your caption. Be consistent. To grow an online community, you need to post consistently. Scheduling tools, like Buffer, Meet Edgar, Hootsuite, Post Planner, provide tools--at some levels for free--that allow posts to be scheduled in advance download the app Canva or Word Swag to overlay a speaker’s quote on top of his or her picture.
- Of Snapchat users Of Snapchat users
- Use Live video to show authenticity. Live video is booming now, and is expected to continue to grow in prominence. An appeal of live video, whether on Facebook, Twitter, Instagram, or Snap, is that the videos don't have to be polished. If you have an iPhone and social account, you're set to go. Jump in and have your pastor preview his Sunday sermon or Bible Class. Chat with the principal about what's happening in the school, feature activities and stories in your church. Snapcode - Post your Snapcode everywhere. People can add you on Snapchat just by scanning your code, whether in print or on digital signage. Geofilters - Finally, create a geofilter for your event. Geofilters are overlays Snapchatters can place on top of their pictures and videos. Snapchat usage is off the charts with younger audiences; if you want them to share your awesome event with their peers, a geofilter is one great way to do it.
- of YouTube users of YouTube users