The document discusses social media monitoring and reporting. It provides an overview of key metrics and tools for social media monitoring, including reach, influence, sentiment analysis, and traffic drivers. Examples are given of reporting on earned media and case studies. The presentation emphasizes integrating social monitoring into organizational processes and ensuring sufficient resources are allocated for effective social media strategies.
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Social media monitoring (SMM) is the process of tracking, measuring and evaluating an organization’s social media marketing initiatives. SMM began as a way of tracking harmful comments and avoiding PR disasters. Unmonitored, damaging remarks can have a negative impact on a brand’s reputation and future.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Social Business and Social Media, two terms that are often used interchangeably. Although one might enable the other, they both mean very different things.
While Social Media is focused on communication, Social Business is dedicated to improving business processes.
Social Business is not a mere buzzword but a true opportunity for modern companies to eliminate barriers to team productivity. When companies work like a network, they can improve collaboration inside and outside of the organization, adapt more swiftly to change, and drive more effective results together.
What is Social Business? What is the difference with Social Media? Why do you need to have a Social Business strategy in place in order to attract/collaborate with the new generation? What are the challenges? This presentation reveals all!
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Social media management consists of various well planned steps,Monitoring or Report generation is one of the most important part of them,as it delivers powerful insights about how well your brand is doing out there in Social media and what are the loose ends that you need to tight.This a sample social media report.Social media monitoring,
You can use this template for a weekly, monthly, or yearly social media report. Simply customize it to your needs.
You cee the deck with notes here: https://www.haikudeck.com/social-media-report-template-business-presentation-1gtJPrhvTJ
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Social media monitoring (SMM) is the process of tracking, measuring and evaluating an organization’s social media marketing initiatives. SMM began as a way of tracking harmful comments and avoiding PR disasters. Unmonitored, damaging remarks can have a negative impact on a brand’s reputation and future.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Social Business and Social Media, two terms that are often used interchangeably. Although one might enable the other, they both mean very different things.
While Social Media is focused on communication, Social Business is dedicated to improving business processes.
Social Business is not a mere buzzword but a true opportunity for modern companies to eliminate barriers to team productivity. When companies work like a network, they can improve collaboration inside and outside of the organization, adapt more swiftly to change, and drive more effective results together.
What is Social Business? What is the difference with Social Media? Why do you need to have a Social Business strategy in place in order to attract/collaborate with the new generation? What are the challenges? This presentation reveals all!
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Social media management consists of various well planned steps,Monitoring or Report generation is one of the most important part of them,as it delivers powerful insights about how well your brand is doing out there in Social media and what are the loose ends that you need to tight.This a sample social media report.Social media monitoring,
You can use this template for a weekly, monthly, or yearly social media report. Simply customize it to your needs.
You cee the deck with notes here: https://www.haikudeck.com/social-media-report-template-business-presentation-1gtJPrhvTJ
Example of Client's Monthly Social Media ReportLarry J Galante
This report analyzes social media performance for Habitat for Humanity International's Cars for Homes department. It covers content engagement on facebook, twitter, pinterest, and also mailchimp and the HFHI blog during the month of April 2012.
This is a well-documented summary of the type of work completed by Larry J Galante Consulting.
Use this template to track and report your Facebook metrics weekly, fortnightly or monthly. The charts are created in Excel and you'll need to track the numbers in there before copying and pasting the charts for each new report period.
Reporting is the most important client communication after client-onboarding. It is an integral part of SMM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.
Facebook lets you choose the audience for your ads using filters like interests, demography and geography. When you are targeting people’s interests rather than their search phrases, you are dealing with huge data. It is important to show how you leveraged these aspects in your client reports inorder to justify your ad spend.
Preparing these FB Ads reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting!
ReportGarden helps you transform this big data into valuable insights with a click of a button. Automation without compromising on client customization! Reportgarden offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Facebook Ads Report.
The ability to customize and build your own report allows marketers to gain truly valuable insights + this is a huge time saver.
Key sections to be included in a Facebook Ads Report include:
1. Facebook Ads Performance Overview
2. Engagement Performance
3. Gender Targeting
5. Ad Placement Performance
6. FB Campaign Performance
7. Fb Ads Performance
8. Remarketing Campaign Performance
9. Conversions Performance
10. Recommendations
How to create a winning social media reportBen Howden
A social media report template for those who need help creating a well structured report that clearly presents key results, value and insights derived from social media. The social media report template is suited to those using Facebook and Twitter as part of their social media strategy. If you would like to talk about measuring your social media efforts get in touch with me at info@inlight.com.au
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write.
1. Before – After – Bridge
2. Problem – Agitate – Solve
3. Features – Advantages – Benefits (FAB)
4. The 4 C’s
5. The 4 U’s
6. Attention – Interest – Desire – Action (AIDA)
7. A FOREST
8. The 5 basic objections
9. Picture – Promise – Prove – Push (PPPP)
10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy
The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas
Paid Search Reporting And Analytics (SES London 2014)Koozai
We look at how to connect Google AdWords and Google Analytics to improve your Paid Search reporting. With a focus on tagging and linking data, attribution modelling, custom reporting and conversion tracking.
Including a list of useful reports and free dashboards.
We have published the 7th Edition of the Social Media Monitoring Tools and Services Report 2016 featuring 200 SMM technologies and services on November 15th, 2016 and replaced the old excerpts from 2015 with a new document. As a part of the report public excerpts 2016, a 62 page long document posted on the Slideshare.net (http://www.slideshare.net/lmilic/social-media-monitoring-tools-and-services-report-excerpts-2016), we have included several sample profiles from the Social Media Monitoring Tools and Service Directory 2016. I hope you’ll find it informative and useful. For more information, visit our publication page at http://ideya.eu.com/reports.html.
Reporting is the most important client communication after onboarding. It is an integral part of SEM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.
When it comes to Adwords, there is an endless supply of data and it can be a little dauting to process and present all that data in excel sheets!
Preparing Google Adwords reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting!
Automation without compromising on client customization https://reportgarden.com/ offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google AdWords Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge time saver.
Key sections to included in a Google AdWords Report include:
1. Adwords Performance Overview
2. Click Performance
3. Geographic Performance
4. Region Wise Performance
5. City Wise Performance
6. Network Performance
7. Impression Share Report
8. Conversion Performance
9. Campaign Performance
10. Ad Group Performance
11. Text Ad Performance
12. Display Ad Performance
13. Keyword Performance
14 Search Queries
15. Recommendations
Visit: https://reportgarden.com/adwords-reporting-tool/ for more information on Adwords Reports.
Facebook lets you choose the audience for your ads using filters like interests, demography and geography. When you are targeting people’s interests rather than their search phrases, you are dealing with huge data. Customizable reports help you focus on your key metrics to uncover your top performing posts. Identify the performance of your Facebook posts sooner, so you don’t waste time and money on underperforming posts. Discover what’s working and what’s not in your Facebook.
Preparing these FB Insights reports in excel is exhausting and time consuming. Social Media Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As a Social Media Manager your core value addition is increasing engagement with your brand and not excel reporting!
ReportGarden helps you transform this big data into valuable insights with a click of a button. Automation without compromising on client customization! Reportgarden offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Facebook Insights Report.
The ability to customize and build your own report allows marketers to gain truly valuable insights + this is a huge time saver.
Key sections to be included in a Facebook Insights Report include:
1. Facebook Insights Performance Overview
2. Page Views Performance
3. Page Post Impressions
4. Demographic Performance
6. Gender
7. Audience Lifestyle Analysis
8. Posts - Performance
9. Posts - Engagement
10. Recommendatiions
At the beginning of every month you need to justify your SEO strategy, your efforts and yourself. With the challenging landscape of SEO comes the challenging landscape of SEO reporting. It is a tough task to make all the data points and metrics indicate real progress, and more importantly meet your clients' expectations. In the case of SEO reports there is so much data available that it is easy to get lost in this data. SEOs and marketers often use excel for preparing SEO reports but this is tedious and time consuming.
When it comes to client reporting, especially SEO reports, it is crucial to present this complex data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be sent automatically to all your clients
This is a sample ReportGarden SEO Performance Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver.
Key sections to included in a SEO Reports:
1. SEO Performance Overview
2. Wesite Traffic
3. Traffic Sources
4. Device Performance
5. Site Health
6. Laning Page Performance
7. Top Referrals
8. Top Referrals traffic
9. Keyword Performance
10. Recommendations
Home Sweet Home - mehr Nutzen mit Social Media HubsMike Schwede
Statt sich auf Social Media zu verzetteln, sollte man diese Plattformen nutzen, Besucher für die eigene Präsenz zu generieren und mit ihnen dort ins Engagement gehen. Dafür braucht's:
1. Gut aufbereiteter Content
2. Traffic Strategie
3. Ein eigenes Hub
This high-level presentation takes a look at popular scial media platforms and how they can be leveraged to increase traffic to your small business website. It covers tips, tools, examples, and processes for getting started in social media, as well as ideas for generating content.
"Conversion vs. Conversation" - Measure Social Media ROI (2010)BusinessOnline
This deck was presented at a BMA luncheon where we discuss approaches for tracking social media marketing efforts and return on investment. This is a great deck for anyone who wants to learn about how to begin thinking about social media marketing attribution.
Social Media Steroids: Spread Your Content, Grow Your BusinessJoe Pulizzi
Presentation from Joe Pulizzi (Junta42) given at the 2009 eComXpo Virtual Summit. Contents include why content is key to a social media strategy, social media basics, useful social media tools (Twitter, Facebook, Slideshare and more) and social media distribution options.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
We are aware that you don‘t have much time to stay informed and get answers to all your social media needs and questions. We want to create a place where you get fast answers and real-time collaboration from a like-minded community.
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
Similar to Social Media Monitoring & Reporting (20)
TikTok, die Zukunft ist jetzt - Interview im persoenlich magazinMike Schwede
Patrick Gunti hat mich zur aktuell hottesten Social Media Plattform interviewt. Have a read. Oder sonst in der Printausgabe von persoenlich.com (Jun/Jul)
5 Inputs für die Post Social Media ÄraMike Schwede
Am Techtaste in Zürich bei Rackspace durfte ich ein paar Gedankenanstösse liefern, wie es weiter geht nachdem Social Media leicht abnimmt und Google und Messenger Dienste die Führung übernehmen.
Social Media, Website, User Content und Influencer - wie spielt das zusammen?Mike Schwede
An der ersten Schweizer Influencer Marketing Konferenz #WebstageMasters durfte ich einen Vortrag halten, wie man das Influencer Thema in das Gesamt-Online-Marketing einbettet. Ein paar Worte als Ergänzung zu den Slides gibt's hier:
http://mike.schwede.ch/home/int/live/social-media-website-user-content-und-influencer
Today Mike Schwede (Co-Founder cooala), Angela Zellweger (Content- and Community Specialist Ubicon) and Ivano Celia (Online Marketing Expert and CEO Mediabros) gave 3 intense and concise speeches about how to find customers with great content online.
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Achtung, lesen und folgen - und Bier trinken.
Diese über Monate vorbereitete Grundsatzrede zum Content Marketing in der Schweiz muss konsumiert werden.
Instead of lead management: let your company be managed by leads. Make use of implicit or explicit customer signals. Speach @ PointCompany Breaktfast 2014
cooala - turn your website into a social hubMike Schwede
our customers prefer to scroll, consume and interact
on their smartphones. That's why social media works better than websites.
That´s why we developed cooala: Publish your own snackable content and curate fantastic contributions from fans and influencers. With cooala it's quick and easy. Colourful, interactive and mobile optimised. And you build your owned reach and become independent from social networks.
http://cooa.la/
Inputs und Framework zur Erarbeitung einer Social Media Strategie. Infos & Anmeldung zum Social Media CAS an der FHNW http://www.fhnw.ch/wirtschaft/weiterbildung/cas-social-media-conversion-management-webanalyse
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
4. „EPFL is pretty social“!
a. EPFL: !13’113!
b. ETH: !11’273!
d. UniBL: !4’974!
c. UniBE: !4’019!
e. HWZ: !861!
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) ! 4!
9. Consumer trust in...!
Reccomendation from people I know 92%
Cosumer opinions posted online 70%
Editorial content such as newspaper articles 58%
Branded Websites 58%
Email I signed up for 50%
Ads on TV 47%
Brand sponsorships 47%
Ads in magazines 47%
Billboards and other outdoor advertising 47%
Ads in newspaper 46%
Ads on radio 42%
TV program product placements 40%
Ads served in search engine results 40%
Online video ads 36%
Ads on social networks 36%
Online banner ads 33%
Display ads on mobile devices 33%
Text ads on mobile phones 29%
Quelle: Nielsen Global Trust in Advertising Survey / worldwide / Q3 2011
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) ! 9!
10. The real conversion process!
Theory Real world
Advertising!
Website!
Booking a trip: 12x Google, 21 Travel Sites, 29 Days!
Customers! à Social Reach
Generate as much as (positive and relevant)
buzz about your brand.!
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) ! 10!
11. Trust!
Social Media
Monitoring Tools!
Earned
Media Social Media
Management Tools / !
Web Analytics!
Owned
WOM, Buzz, Forums,!
Third party Blogs etc.! Media
Paid
Website, own Blog,!
Twitter, Facebook!
Media
Web Analytics / Ad Advertising…!
Management!
Forrester, 2009!
Controlle!
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) ! 11!
13. How does it work?!
Social Web (Blogs, Searching for articles & Structure them by brands Generate nice looking graphs for the
Twitter, Foren, News,...) posts with keywords and topics management
Work on the posts structured
Action
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) ! 13!
14. Challenge: Volume!
Example Sysomos MAP
• 61.1 Billion Documents saved!
• 110 Mio. Blogs with
1.25 Mio. new articles per day!
• 12-15 Mio. Forum posts per day!
• Twitter: up to 25‘000 Tweets per second!
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) ! 14!
15. What to track?!
Sub Brands,
Brand Name Products,
(most important) Product
Groups, Labels
People
(Management, Important
Board) Suppliers
(most important)
Topics, Issues
Competitors
& Campaigns
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) ! 15!
16. Setup example Migros!
Migros
Brands Labels Product Brands Competitors Topics Issues
Migros:
Migros OR "Ein M Negative topics:
Sustainability OR Migros AND
besser" OR "M Aus der Region M-Budget Coop ecology OR …
poisoning
Cumulus"
LeShop… Bio Suisse … Aldi Service Palm oil
M-Electronic… … … Product Range …
… …
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17. Application Example!
Fundamental Analysis for a (social media)
stragegy!
Reports, Adhoc
Social Media Measurement!
Marketing Reports mit with quantitative and
qualitative insights!
Crisis Monitoring and Reputation Management!
Customer Care / CRM!
Tool, permanent
Market Research for optimizing Sales, Products, Social Media Engagement!
Communication,…!
Sales and Lead Generation
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19. Overview! Report: Ebookers, worldwide, 30 Nov 2011 to 27 Feb 2012, mike.schwede, Source: Sysomos
Reach: Competitor Share of Voice: 5% ì Engagement
• Favorability: 90%
5000
• Sentiment: -4% î
4000 • Topics: Flight 32% ì
News
3000 • Traffic Drivers: Twitter ì
Forums
2000 Cases & Issues
Blogs • Cases: 188 ì
1000
Twitter • Closed Cases: 164 ì
0
• Negative Cases: 30% î
Q4 Q3 Q2 Q1
• Main Topic: Website Usability
Locations
Commentary of the Community Mgmt.
• Top Location: Germany ì
1. We‘re gaining influence (Share of Voice
• Top Language: English ì
and at Twitter Influencer)
2. Sentiment dropped, more Cases 10%
concerning our accounting (!!!)
14%
3. People like our deals and promotions
4. Brand is strongly connected to Orbitz
5. Personal ressources are limited. No 76%
readyness for a Shitstorm English German French
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20. Reach & Influence!
Popularity Source SoV: Blogs raising
3! 2! 16% 14%
4! 1!
5!
35% 35%
Blogs News
Twitter Forums
Main Peak Driver was Traditional News! Competitor SoV: 5% î
1. Hugely Popular Orbitz 50 Faves Facebook Game Is Ready for
5%
Take-Off! 5%
2. Orbitz Worldwide and United Continental Holdings Extend
Relationship! 23%
3. Travelers Extending Valentine's Day for a Romantic Getaway
this President's Day Weekend, According to New Orbitz Insider 67%
Index!
4. Orbitz Worldwide Supports Obama Administration Initiative to
Increase International Tourism to the U.S.!
5. Orbitz Worldwide, Inc. to Participate at the Citi 22nd Annual Expedia Orbitz
Global Entertainment, Media & Telecommunications
Conference! Ebookers Opodo
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22. Cases & Issues! (Invented)
Actual Watchlist: 8 Key Facts
• Cases: 188 ì
• Closed Cases: 164 ì
• Negative Cases: 30% î
Main Topics: Website Usability
Website
6% 15% 15% Delays
Accounting
21%
Pricing
Ideas
11% 32%
Hotels
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23. Locations!
Languages Countries
10%
14%
76%
English German French
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24. Twitter in Detail! (Example, some for Blogs etc.)
Reach: 1.7 million impressions
2! Tweet Count: 1,481 (estimated)
3! 1!
Peaks
1. Séjours en promotion
2. Séjours en promotion
3. 100.000 Euro Facebook-
Gewinnspiel
Influencer Locations
Topics
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25. Core Metrics in Monitoring!
Metrics Description
Posts (also Popularity)! Number of posts/articles!
Impressions (also Viral Reach)! Number of Impressions!
Share of Voice (SoV)! Share of posts of a brand in comparison to the
competitors!
Topic SoV! Share of different topics related to a brand!
Source SoV! Share of different platforms / sources related to a brand!
Word Cloud / Buzz Graph! Visualization of important keywords!
Opinion Leader (also Super Authors / Users with high reach and influence related to a
User or Influencer)! brand or topic!
Sentiment! (Automated, mostly inaccurate) assessment if a post is
positive, neutral or negative!
Traffic! Website Visits due to Social Media Platforms (Twitter,
Facebook, Pinterest etc.)!
Demographics! Info about country, language, age, gender, profession etc. !
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30. Main tool evaluation criterias!
> Data and Filtering
- Source coverage, especially in core markets (e.g. Asia)!
- Language Filtering!
- Country Filtering (based on social profiles!)!
> Usability
> Workflows
> Features based on social media processes !
> In-Sourcing vs. Out-Sourcing
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39. Overall context of reporting!
Business Goals!
Social Media Strategy & Objectives
& Platforms!
Social Media Metrics!
Social Media Reporting!
Sources & Tools!
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40. Develop Reporting evolutionary!
> The responsible person creates a
Marketing report
Report
> Gradual aggregation
> Evolution: Start with the
Facebook concrete and important
Editorial Report (Facebook Report), add detail
Report
(Content Report), and later
include Management Summaries
Community
Mangement Twitter Report
Report
Summary
ROI Dashboard
Dashboard
Blog Report
Earned Media
Report
Detail Reports Platform Reports Management Reports
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41. Social Media Scorecard!
http://wp.me/pKMmx-8Z
Marketing & Communication! Support & Innovation!
• Reach • Support
• Engagement • Satisfaction
• Influence • Innovation
• Position
• Protection
Social Media
Strategy !
Sales! Organisation!
• Visitors • Empowerment
• Leads • Leadership
• Sales
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43. Organization!
> Processes Embedded in your social media
organization!
> Involve stakeholder early!
Corporate
Marketing Customer Care HR
Communication
Product Market
Sales CxO
Management Research
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44. Costs and efforts!
Personal Investments are core
à Enough resources available?
à Can you define a useful application of social media
monitoring?!
Tools decrease manual efforts, but do not replace
them.!
Minimum of 10% FTE needed!
Setup 10-30 T CHF (depending on languages,
countries, topics/brands)!
Monthly Fees around 1 – 3 TCHF for pro tools,
50-200 CHF for simple tools!
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47. Fotocredits: tim geers
MIKE !
SCHWEDE!
Sabbaticalist, Entrepreneur, Social Media Strategist,
Communication Consultant, Speaker.
@mikeschwede M +41 78 600 888 2 W http://mike.schwede.ch