This document discusses communication strategies for non-governmental organizations (NGOs) and initiatives using social media. It outlines three components of communication: advocacy, social mobilization, and behavior change communication. It then provides guidance on developing a communication strategy using the POST method of defining target People, Objectives, Strategy and Technology. Additional tips are offered on using key platforms like Facebook, Twitter, YouTube and content planning. The document aims to help NGOs and initiatives effectively utilize social media to engage audiences and achieve their goals.

1. Communication Strategies for NGOs & initiatives
Mohammad Tahhan

2. Activity :
Elevator Pitch

3. Social + Media + Communication = Our Community !
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4. The Social Media Revolution 2014
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5. Do you have communication
strategy ?
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6. The Three Communication Components
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Advocacy
Informs and motivates leaderships to create a
supportive environment to achieve program objectives
and development goals.

7. The Three Communication Components
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Social mobilization
Engages and supports participation of institutions,
community networks, social/civic and religious groups
to raise demand for or sustain progress toward a
development objective.

8. The Three Communication Components
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Behavior change communication
Involves face-to-face dialogue with individuals or
groups to inform, motivate, problem-solve or plan, with
the objective to promote and sustain behavior change.

9. Activity 1

10. "POST" Method
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11. P = People
- Who is your target audience ?
- What tools are they using ?
- What are they most comfortable with ?
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12. O = Objectives
- Do you want to listen, talk, raise
awareness, increase website traffic,
improve your reputation or collaborate
with your audience ?
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13. S = Strategy
- What do you want to accomplish ?
- What resources do you have ?
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14. T = Technology
- Once you’ve defined your audiences,
objectives and strategy, then you can
choose the most appropriate technology.
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15. Activity 2

16. @Tahanco
S.O.S.T.A.C

17. Activity 3

18. SOCIAL MEDIA
for Non-Profits
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19. Key Takeaways
1. Social Media is a Commitment
2. You get out what you put in
3. Social Media is NOT an exact science.
4. Add Value to the Conversation
5. You NEED to respect the power of Social Media
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20. • Tell your Story – What’s unique about your
organization?
• Share photos, videos and links
• Create dialogue – allow people to share and engage
with your message. Ask questions.
• Measure and Optimize – Which messages have been
effective? Which ones have been ineffective?
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21. 98% of non-profits are on Facebook.
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22. • Tweet about things your Audience Cares about – Link to
newsworthy events that people are already talking about and relate them to
your cause
• Tweet in the Moment – Gives your voice authenticity and lets people in
on the action. Quote the guest speaker, take a photo…etc
• Use Relevant Hashtags – Hashtags label your conversation and makes
them searchable. If you create your own SEARCH it first.
• Use Call to Actions – It’s amazing what people will do if you ask, “Check
out our…” or “Please Retweet.”
• Include Links – Tweets containing a link are three times more likely to be
retweeted.
• Experiment with posting frequency and times
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23. • The most powerful tool to tell your organization’s story
• It’s an excellent source of relevant content while driving
traffic to your channel.
• YouTube offers additional benefits to nonprofits including
adding a donate button, being listed on YouTube’s non
profit channel and the addition of a call-to-action.
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24. Exercise 4

25. Content
Plan Your Content:
• Develop monthly content strategies
• Check your social network(s) daily
• Be as visual as possible (pictures, videos, links etc…)
• Use Social Media to conduct informal research (ask
questions)
• Identify key influencers and engage them in conversation
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26. Content
Questions to ask yourself before hitting “Enter”:
• Which Social Media platform is appropriate for this
message?
• Why are you sharing this message?
• What is the value added by this message?
• Can I add a relevant link, photo or video to this
message?
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27. Exercise 4

28. And!!
Thank you
Social Media Trainer and NGO communication specialist
Mohammad Tahhan
Q & A ??
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