This second session of the the free seven-week online Church Communications Strategy Training Course focuses on Personal Profiles and how they are used in a communications strategy.
This third session of the the free seven-week online Church Communications Strategy Training Course focuses on Journey Maps and how they are used in a communications strategy.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Bryan Romeike will discuss how professional service providers can leverage LinkedIn for relationship building as well as how to identify the warmest path to reach and engage with potential decision-makers.
Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on ...saastr
This document outlines how to close your first 1,000 customers solely based on data. It describes building a growth engine by finding qualified leads through trade shows, email campaigns, partnerships and content. It then discusses how to find who should buy from the company using data on 600k accounts to identify 60k qualified accounts and 1k ready accounts. It also discusses tailoring the closing process, personalizing onboarding, and getting a unified view of customers through a growth dashboard to track marketing initiatives and assign the right accounts to salespeople. The result was said to be a repeatable lead generation machine and getting to 1,000 customers through a data-driven culture.
LinkedIn Sales Navigator makes it simple to establish and grow relationships with prospects and customers by helping you tap into the power of LinkedIn, the world’s largest professional network of 300M + members. Designed for sales professionals, LinkedIn Sales Navigator combines LinkedIn’s network data, relevant news sources, and your accounts, leads, and preferences to produce customized recommendations and insights. With LinkedIn Sales Navigator, you can focus on the right people and companies, stay up-to-date on what’s happening with your accounts, and build trust with your prospects and customers.
The strategic plan aims to improve church operations and engagement. Key goals include reducing ministries and Sunday services, creating opportunities for members to serve, and increasing partnerships. Metrics will measure membership growth, volunteer training, and community involvement. The plan involves restructuring ministries, implementing new processes, and hiring a coordinator to oversee volunteers and partnerships.
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
This third session of the the free seven-week online Church Communications Strategy Training Course focuses on Journey Maps and how they are used in a communications strategy.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Bryan Romeike will discuss how professional service providers can leverage LinkedIn for relationship building as well as how to identify the warmest path to reach and engage with potential decision-makers.
Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on ...saastr
This document outlines how to close your first 1,000 customers solely based on data. It describes building a growth engine by finding qualified leads through trade shows, email campaigns, partnerships and content. It then discusses how to find who should buy from the company using data on 600k accounts to identify 60k qualified accounts and 1k ready accounts. It also discusses tailoring the closing process, personalizing onboarding, and getting a unified view of customers through a growth dashboard to track marketing initiatives and assign the right accounts to salespeople. The result was said to be a repeatable lead generation machine and getting to 1,000 customers through a data-driven culture.
LinkedIn Sales Navigator makes it simple to establish and grow relationships with prospects and customers by helping you tap into the power of LinkedIn, the world’s largest professional network of 300M + members. Designed for sales professionals, LinkedIn Sales Navigator combines LinkedIn’s network data, relevant news sources, and your accounts, leads, and preferences to produce customized recommendations and insights. With LinkedIn Sales Navigator, you can focus on the right people and companies, stay up-to-date on what’s happening with your accounts, and build trust with your prospects and customers.
The strategic plan aims to improve church operations and engagement. Key goals include reducing ministries and Sunday services, creating opportunities for members to serve, and increasing partnerships. Metrics will measure membership growth, volunteer training, and community involvement. The plan involves restructuring ministries, implementing new processes, and hiring a coordinator to oversee volunteers and partnerships.
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
Madison Park Group (MPG) actively tracks the broader MarTech landscape and has dedicated significant attention to the Content & Experience, Social & Relationships and Data
The document discusses paid media strategy and the paid media process. It covers the following key points:
1) Paid media involves external marketing efforts that you pay to place, such as advertising.
2) The paid media process involves media planning, buying, and optimization. Planning involves researching audiences and goals. Buying involves purchasing media. Optimization involves tracking performance and refining campaigns.
3) The goal of the paid media plan and process is to set visions and goals for a business and execute advertising strategies to maximize budgets and returns on investment.
Conquer the Algorithm and Feed Your Brand in 2024:
Tired of social media feeling like a bottomless pit for your content?
Ready to cook up a feast of engagement and watch your audience devour it?
"Lessons in Social Media Marketing 2024" is your ultimate recipe book for building a mouthwatering online presence that leaves users craving more. Get ready to:
Master the algorithm's secret spices: ️ Unlock the key ingredients to organic reach and skyrocket your visibility.
Craft content that sizzles: Write sizzling captions, design drool-worthy visuals, and create stories that keep them coming back for seconds.
Build communities that connect: ❤️ Cultivate a loyal following who are hungry for your brand's unique flavor.
Turn followers into customers: Convert your audience into raving fans and watch your sales sizzle.
It's time to ditch the bland social media blandness and serve up a feast of success! In this ebook, you'll find:
Actionable strategies for every platform: From TikTok's trendy bites to Instagram's photogenic plates, we've got the recipe for every taste.
Expert tips and tricks: Learn from the masters and watch your social media skills level up like a seasoned chef.
Real-world case studies: Get inspired by brands who have mastered the art of social media marketing and replicate their success.
Bonus content: Templates, checklists, and more to keep your kitchen (a.k.a. social media strategy) running smoothly.
So, grab your apron and get ready to cook up a storm! This book is your passport to social media stardom, where your brand is the main course and engagement is the dessert.
Ready to take your first bite? Dive into "Lessons in Social Media Marketing 2024" and feast on success!
Introducing Deals from LinkedIn Sales Navigator.
Check out this infographic to see how Deals eliminates blindspots by equipping sales teams with an effective way to manage pipeline and customer relationships.
Social selling is the process of developing relationships as part of the sales process. One can use different digital & social tools to engage the customer more during the sales process. So after all it's about understanding the customer better, instead of pushing your message with force. Welcome to 21st century selling.
The document is a sales deck for LeadCrunch, which uses AI to help companies predict and personalize B2B sales. It argues that companies that leverage data insights to personalize experiences own their markets, as seen with Amazon, Google, and Facebook. However, most companies resort to diminishing strategies like hiring more people or adding more filters. LeadCrunch assembles data on millions of companies and uses AI to extract deep insights, target the best prospects, and deliver qualified leads tailored for each customer's needs.
This document outlines a lead generation campaign for an email archiving solution for Microsoft Exchange. The campaign objectives are to generate 600-1000 marketing qualified leads over 120 days with a budget of $75,000. The campaign will utilize multiple tactics including a content-rich website, email marketing, direct marketing, webinars and a trade show event. Prospects will be nurtured through a marketing funnel with gated content like whitepapers, case studies, and product demos. The key message is how the email archiving solution helps with business continuity and disaster recovery, addressing a top pain point of IT managers.
The most effective sellers in today's interconnected world assemble the right people for a deal, leverage best practices/processes learned over time, and gain access to the most relevant information. Ensure your sales team has the tools, training and processes in place for maximizing their success. This is Sales Enablement.
In this webcast, Mark Dancer, President of Channelvation, will share his experiences, research and ideas from more than 25 years of working with clients to design channels and improve sales performance. Mark will share new trends for strategic sales effectiveness, research from his new book, “Getting the Most Out of CRM”, and answer questions from participants. Additionally, Scott Taback, Vice President of Business Development for Highland Solutions, will discuss how to drive sales team success through the use of technology.
All attendees will have the option of viewing a 360º tour of SemanticCRM at the end of the webinar.
Key Takeaway Points
In this webinar, we will discuss:
-How traditional sales roles are changing as digital channels take hold;
-Benchmarking against CRM adoption and use statistics;
-Achieving game-changing sales performance and high-impact coaching;
-Building richer relationships through value-selling and improved teaming;
-Use of collaborative platforms to increase reach and performance.
Bios (Brief)
Mark Dancer is President of Channelvation. He is a leading authority on channel strategy and sales performance. He helps clients generate ideas and actions that drive growth in complex and changing markets. Mark is the author of a new book, Getting the Most Out of CRM: Best Practices for Wholesaler-Distributors, with lessons on sales effectiveness and CRM adoption for resellers, suppliers, services and any business looking for improved performance and sale enablement. His experience includes more than 25 years across a wide range of industries including technology, industrial, construction, automotive, financial services, healthcare and life sciences.
Scott Taback joined Highland Solutions in 2012 as Vice President of Business Development, where he is responsible for establishing new revenue generation opportunities through strategic partnership development and management. He is also charged with leading Highland's inbound marketing team, driving value from the company's online presence. His competencies include executive relationship building, online marketing strategies, sales effectiveness and technology integration. He spent the prior decade at IBM, where he led the ‘go to market strategy’ and a team of 20 managing an account portfolio of $400M+ in revenue. Key accounts under his purview included United Airlines, Kellogg’s, Hyatt, W.W. Grainger, Archer Daniels Midland Company and CDW.
LinkedIn Sales Navigator combines LinkedIn's network data, relevant news sources, and your accounts, leads, and preferences to help you identify key contacts and reach out with customized recommendations and insights.
This document provides a tactical plan for successful content marketing on LinkedIn. It outlines opportunities for content sharing, including LinkedIn Company and Showcase Pages, LinkedIn SlideShare, and publishing on LinkedIn. For each opportunity, it recommends what types of content to share, key objectives, metrics to track, and action items. The plan is intended to help users incorporate LinkedIn into their integrated marketing approach and drive more revenue by getting content in front of over 433 million professionals on the platform.
Ethan Hamilton provides a closer look at the features and benefits of LinkedIn Sales Navigator, a standalone platform leveraging the power of LinkedIn for the sales professional to stay on top of their book of business.
While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends. The marketer’s challenge is to combine the right mix of programs to build market awareness and fill the sales funnel each month at a low blended cost per lead. With that in mind, we examined the recorded effectiveness of the many online lead generation options. Our experiences are summarized in this B2B marketing strategy infographic.
What key tactics best fit our Marketing Strategy?
What B2B marketing tactics are working now for others, and how well?
Where should we emphasize or deemphasize our marketing focus?
There’s no question that the right marketing strategy for your business will depend on your brand, your business capabilities, your solutions, and most importantly, your market. But knowing the distinct trends can and should influence your marketing priorities.
Do your church’s communication efforts lead people closer to the Gospel? Or is nothing more than just announcements and prayer requests? Learn the basics of a complete communication strategy that will focus your efforts, personalize your messages, and encourage action from your audience. This session will be an overview of the free 14-week course offered by Concordia Technology Solutions.
The document summarizes the history and growth of SEOmoz, an SEO software company founded in 2001 by Rand Fishkin and his mother Gillian. It details how SEOmoz grew from a small consultancy into a profitable software company with over 10,000 subscribers. The document outlines SEOmoz's plans to raise $20-25 million in funding to expand its product suite, team, and marketing in order to serve a wider audience and become the leading software for organic marketers. The goal is for SEOmoz to become Seattle's next billion dollar company.
7 Account-Based Marketing Strategies Every Marketer Must MasterTerminus
According to SiriusDecisions, 90% of B2B marketers say ABM is at least very important, yet less than 20% of practitioners have implemented ABM. Learn the 7 basic strategies of Account-Based Marketing covering the entire buyer / customer journey and including details on the right metrics, tactics, and expected benefits of each.
This document provides guidance on developing an effective investor pitch. It outlines key elements to cover, including the team and their experience, the problem being solved and market opportunity, the product or service value proposition with examples, go-to-market strategy, business model and revenue streams, financial projections, and requested funding amount and intended use of funds. The goal is to clearly articulate the company vision and mission and demonstrate how the team is uniquely positioned to execute the business plan and achieve milestones that will set up future funding rounds. Checklists are provided to ensure all essential information is included to convince investors of the company's competitive advantage and potential for success.
This presentation talks about how to double your business through building better relationships with your customers. It looks at the key statistics that talk about the importance of maintaining customers and then gives a very simple and cost effective strategy, using the power of thankfulness, to bring significant income from your customers.
This deck was shared on Thursday, June 15, 2017 as the third live training session in the Church Online Communications Comprehensive, a 14-week online training course.
The document discusses trends in religion in America based on research from the Pew Research Center. It shows that Christians are declining as a percentage of the population while the religiously unaffiliated and non-Christian faiths are growing. Younger generations are less religiously affiliated than older ones. The document then analyzes these trends and provides several directions faith communities could take, such as prioritizing family faith formation, engaging in missional outreach, creating missional pathways for spiritual exploration, and designing for spiritual diversity.
Madison Park Group (MPG) actively tracks the broader MarTech landscape and has dedicated significant attention to the Content & Experience, Social & Relationships and Data
The document discusses paid media strategy and the paid media process. It covers the following key points:
1) Paid media involves external marketing efforts that you pay to place, such as advertising.
2) The paid media process involves media planning, buying, and optimization. Planning involves researching audiences and goals. Buying involves purchasing media. Optimization involves tracking performance and refining campaigns.
3) The goal of the paid media plan and process is to set visions and goals for a business and execute advertising strategies to maximize budgets and returns on investment.
Conquer the Algorithm and Feed Your Brand in 2024:
Tired of social media feeling like a bottomless pit for your content?
Ready to cook up a feast of engagement and watch your audience devour it?
"Lessons in Social Media Marketing 2024" is your ultimate recipe book for building a mouthwatering online presence that leaves users craving more. Get ready to:
Master the algorithm's secret spices: ️ Unlock the key ingredients to organic reach and skyrocket your visibility.
Craft content that sizzles: Write sizzling captions, design drool-worthy visuals, and create stories that keep them coming back for seconds.
Build communities that connect: ❤️ Cultivate a loyal following who are hungry for your brand's unique flavor.
Turn followers into customers: Convert your audience into raving fans and watch your sales sizzle.
It's time to ditch the bland social media blandness and serve up a feast of success! In this ebook, you'll find:
Actionable strategies for every platform: From TikTok's trendy bites to Instagram's photogenic plates, we've got the recipe for every taste.
Expert tips and tricks: Learn from the masters and watch your social media skills level up like a seasoned chef.
Real-world case studies: Get inspired by brands who have mastered the art of social media marketing and replicate their success.
Bonus content: Templates, checklists, and more to keep your kitchen (a.k.a. social media strategy) running smoothly.
So, grab your apron and get ready to cook up a storm! This book is your passport to social media stardom, where your brand is the main course and engagement is the dessert.
Ready to take your first bite? Dive into "Lessons in Social Media Marketing 2024" and feast on success!
Introducing Deals from LinkedIn Sales Navigator.
Check out this infographic to see how Deals eliminates blindspots by equipping sales teams with an effective way to manage pipeline and customer relationships.
Social selling is the process of developing relationships as part of the sales process. One can use different digital & social tools to engage the customer more during the sales process. So after all it's about understanding the customer better, instead of pushing your message with force. Welcome to 21st century selling.
The document is a sales deck for LeadCrunch, which uses AI to help companies predict and personalize B2B sales. It argues that companies that leverage data insights to personalize experiences own their markets, as seen with Amazon, Google, and Facebook. However, most companies resort to diminishing strategies like hiring more people or adding more filters. LeadCrunch assembles data on millions of companies and uses AI to extract deep insights, target the best prospects, and deliver qualified leads tailored for each customer's needs.
This document outlines a lead generation campaign for an email archiving solution for Microsoft Exchange. The campaign objectives are to generate 600-1000 marketing qualified leads over 120 days with a budget of $75,000. The campaign will utilize multiple tactics including a content-rich website, email marketing, direct marketing, webinars and a trade show event. Prospects will be nurtured through a marketing funnel with gated content like whitepapers, case studies, and product demos. The key message is how the email archiving solution helps with business continuity and disaster recovery, addressing a top pain point of IT managers.
The most effective sellers in today's interconnected world assemble the right people for a deal, leverage best practices/processes learned over time, and gain access to the most relevant information. Ensure your sales team has the tools, training and processes in place for maximizing their success. This is Sales Enablement.
In this webcast, Mark Dancer, President of Channelvation, will share his experiences, research and ideas from more than 25 years of working with clients to design channels and improve sales performance. Mark will share new trends for strategic sales effectiveness, research from his new book, “Getting the Most Out of CRM”, and answer questions from participants. Additionally, Scott Taback, Vice President of Business Development for Highland Solutions, will discuss how to drive sales team success through the use of technology.
All attendees will have the option of viewing a 360º tour of SemanticCRM at the end of the webinar.
Key Takeaway Points
In this webinar, we will discuss:
-How traditional sales roles are changing as digital channels take hold;
-Benchmarking against CRM adoption and use statistics;
-Achieving game-changing sales performance and high-impact coaching;
-Building richer relationships through value-selling and improved teaming;
-Use of collaborative platforms to increase reach and performance.
Bios (Brief)
Mark Dancer is President of Channelvation. He is a leading authority on channel strategy and sales performance. He helps clients generate ideas and actions that drive growth in complex and changing markets. Mark is the author of a new book, Getting the Most Out of CRM: Best Practices for Wholesaler-Distributors, with lessons on sales effectiveness and CRM adoption for resellers, suppliers, services and any business looking for improved performance and sale enablement. His experience includes more than 25 years across a wide range of industries including technology, industrial, construction, automotive, financial services, healthcare and life sciences.
Scott Taback joined Highland Solutions in 2012 as Vice President of Business Development, where he is responsible for establishing new revenue generation opportunities through strategic partnership development and management. He is also charged with leading Highland's inbound marketing team, driving value from the company's online presence. His competencies include executive relationship building, online marketing strategies, sales effectiveness and technology integration. He spent the prior decade at IBM, where he led the ‘go to market strategy’ and a team of 20 managing an account portfolio of $400M+ in revenue. Key accounts under his purview included United Airlines, Kellogg’s, Hyatt, W.W. Grainger, Archer Daniels Midland Company and CDW.
LinkedIn Sales Navigator combines LinkedIn's network data, relevant news sources, and your accounts, leads, and preferences to help you identify key contacts and reach out with customized recommendations and insights.
This document provides a tactical plan for successful content marketing on LinkedIn. It outlines opportunities for content sharing, including LinkedIn Company and Showcase Pages, LinkedIn SlideShare, and publishing on LinkedIn. For each opportunity, it recommends what types of content to share, key objectives, metrics to track, and action items. The plan is intended to help users incorporate LinkedIn into their integrated marketing approach and drive more revenue by getting content in front of over 433 million professionals on the platform.
Ethan Hamilton provides a closer look at the features and benefits of LinkedIn Sales Navigator, a standalone platform leveraging the power of LinkedIn for the sales professional to stay on top of their book of business.
While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends. The marketer’s challenge is to combine the right mix of programs to build market awareness and fill the sales funnel each month at a low blended cost per lead. With that in mind, we examined the recorded effectiveness of the many online lead generation options. Our experiences are summarized in this B2B marketing strategy infographic.
What key tactics best fit our Marketing Strategy?
What B2B marketing tactics are working now for others, and how well?
Where should we emphasize or deemphasize our marketing focus?
There’s no question that the right marketing strategy for your business will depend on your brand, your business capabilities, your solutions, and most importantly, your market. But knowing the distinct trends can and should influence your marketing priorities.
Do your church’s communication efforts lead people closer to the Gospel? Or is nothing more than just announcements and prayer requests? Learn the basics of a complete communication strategy that will focus your efforts, personalize your messages, and encourage action from your audience. This session will be an overview of the free 14-week course offered by Concordia Technology Solutions.
The document summarizes the history and growth of SEOmoz, an SEO software company founded in 2001 by Rand Fishkin and his mother Gillian. It details how SEOmoz grew from a small consultancy into a profitable software company with over 10,000 subscribers. The document outlines SEOmoz's plans to raise $20-25 million in funding to expand its product suite, team, and marketing in order to serve a wider audience and become the leading software for organic marketers. The goal is for SEOmoz to become Seattle's next billion dollar company.
7 Account-Based Marketing Strategies Every Marketer Must MasterTerminus
According to SiriusDecisions, 90% of B2B marketers say ABM is at least very important, yet less than 20% of practitioners have implemented ABM. Learn the 7 basic strategies of Account-Based Marketing covering the entire buyer / customer journey and including details on the right metrics, tactics, and expected benefits of each.
This document provides guidance on developing an effective investor pitch. It outlines key elements to cover, including the team and their experience, the problem being solved and market opportunity, the product or service value proposition with examples, go-to-market strategy, business model and revenue streams, financial projections, and requested funding amount and intended use of funds. The goal is to clearly articulate the company vision and mission and demonstrate how the team is uniquely positioned to execute the business plan and achieve milestones that will set up future funding rounds. Checklists are provided to ensure all essential information is included to convince investors of the company's competitive advantage and potential for success.
This presentation talks about how to double your business through building better relationships with your customers. It looks at the key statistics that talk about the importance of maintaining customers and then gives a very simple and cost effective strategy, using the power of thankfulness, to bring significant income from your customers.
This deck was shared on Thursday, June 15, 2017 as the third live training session in the Church Online Communications Comprehensive, a 14-week online training course.
The document discusses trends in religion in America based on research from the Pew Research Center. It shows that Christians are declining as a percentage of the population while the religiously unaffiliated and non-Christian faiths are growing. Younger generations are less religiously affiliated than older ones. The document then analyzes these trends and provides several directions faith communities could take, such as prioritizing family faith formation, engaging in missional outreach, creating missional pathways for spiritual exploration, and designing for spiritual diversity.
The document discusses the importance of identifying a target audience or "target" for church ministries and outreach efforts. It provides examples of potential target groups and recommends obtaining demographic studies of the local area to better understand the population and their characteristics. Specific targets mentioned include young families, single moms, refugees, the poor, and specific ethnic groups. The document also shares the experience of one church that saw growth after launching with an intentional focus on their target demographics and community needs.
The document discusses the results of a Spiritual Needs Survey conducted with 3000 people from parishes in the United States and Canada. The survey aimed to understand what helps people grow spiritually and find engagement in their parish community. Preliminary findings suggest that daily prayer, participation in Mass, belonging to a parish community, and having good friends who share one's faith are most impactful. At one parish, respondents indicated that small faith sharing groups and Bible studies could help meet spiritual needs. The document concludes that forming deep friendships may be a key way to establish a culture of holiness and engagement in a parish.
This deck was shared on Thursday, June 22, 2017 as the fourth live training session in the Church Online Communications Comprehensive, a 14-week online training course.
How can we stop the revolving door of members leaving after a few years? A look at why they leave and steps to keep them. Based on "Closing the Back Door," a webinar by Mark Bernstein of the Central East Region of the Unitarian Universalist Association.
Christian Youth Work In The Majority WorldSean Marston
Young people in the majority world are becoming part of the global youth culture. This often means that the churches they are part of don't know how to relate to them or work with them and so many are leaving the church. What are the issues involved and what are some ways to connect young people in the majority world back into church and their relationship with God?
This document discusses strategies for effectively communicating the gospel to new generations. It begins by outlining the session objectives of understanding changing generations and ensuring Christ-likeness in youth. It then explores how youth today are different in areas like attention, language, relationships and lifestyles.
The document examines models from the Bible for setting up spiritual foundations, including examples from establishing Israel and Jesus's incarnational approach. It also analyzes trends affecting youth like changing families, peer influences and new moral perspectives. Finally, it offers principles for bridging generational gaps like understanding youth culture and modeling values through relationships rather than confrontation.
Three Fundamental Religious Changes in America and What They Mean for Parish ...Ed Dodds
This document summarizes three fundamental religious changes in America according to David Roozen: 1) A transition from religion based on the word (scripture/doctrine) to religion based on spirit (experience/ritual); 2) A shift from religion playing a prophetic role to a political role; 3) A change from religion focusing on mission to focusing on worship. Roozen discusses trends like declining membership in mainline denominations but growth in innovative worship styles, racial/ethnic diversity, and technology adoption in religious communities. Conflict is also addressed as both potentially corrosive but also enabling change when managed constructively.
Library outreach services for older adults reviewSteph Miller
This document discusses strategies for public librarians to better serve the older adult population in their communities. It recommends conducting market research through surveys and feedback to understand older adults' information needs, interests, and current use of library services. The librarian should develop a strategic outreach plan with goals, programs, and collaborations to welcome older adults, such as book clubs, crafts, and technology workshops. The overall aim is to enhance the library experience for older patrons.
The document discusses communicating with young adults and why they do or do not engage with religious institutions. It notes that only one-third of 18-29 year olds attend religious services weekly, the lowest of any age group. When young people go to college, religious practice levels decline. However, young adults want live, communal settings where they can experience power and connection. The document also examines characteristics of young adults and why they leave or stay engaged with religion. It provides tips for religious institutions to appeal to young adults, such as reframing topics in a relatable way and using various communication venues both inside and outside their walls.
Attracting more visitors to your church - ACR straegiesDon Koehler
The document discusses how churches can attract more visitors by focusing on building relationships. It emphasizes that relationships are key, both in developing a personal relationship with God and connecting with others through small groups. While evangelism used to happen primarily through face-to-face interactions, many now build relationships online through social media. The document recommends that churches identify their strongest "relationship builder" like music or a pastor's sermons, then promote this on social media groups and platforms by engaging people who share related interests and driving them to the church website.
This document describes a community-based research project focused on providing resources about deferred action to Latino communities. It provides background on Latinos Progresando, an organization that offers legal services. The research aims to identify locations with large Latino populations that could benefit from information on deferred action eligibility and application assistance. Data collection involves identifying demographic data, schools, churches and community centers to contact. The methodology outlines an email template to recruit contacts and gather their information. Preliminary results found responses primarily from schools in northern Chicago Latino enclaves. Further research is suggested to expand outreach and improve response rates.
This document summarizes a presentation on framing Christian community. It introduces Dawn Trautman and Rev. Josh Graber, who will discuss using practices and tools to help participants reimagine Christian community. The session will explore living out Lutheran identity, self-reflection, listening to others' stories, and seeing the gifts within communities. Relational meeting questions are provided to learn about people's experiences with God. Attendees are encouraged to create ways for people to share their stories in community.
Deferred Action Community Based Research PresentationChelsea McClellan
The organization Latinos Progresando was founded in 1998 and is located in Little Village, Chicago, which has a large Latino population. They provide legal services and other programs to the community. The document discusses deferred action, which allows some undocumented immigrants who came to the US as children to apply for relief from deportation. It outlines the five eligibility criteria for deferred action. The research question aims to identify other Latino communities that could benefit from information on deferred action from Latinos Progresando. Data collection methods are described to identify locations with large Latino populations.
This document discusses ministry with individuals who have special needs and their families. It notes that 19% of the population has special needs but are often marginalized. The document emphasizes that all people, including those with special needs, are created intentionally by God and have unique gifts to offer. It calls the church to fully include individuals with special needs in its congregations and ministries. It provides guidance on starting such a ministry through gaining support, educating others, and focusing on welcoming and accommodating individuals with special needs and supporting their families.
This document discusses factors contributing to young adult dropout from church and proposes strategies to address it. It suggests the dropout problem stems from a lack of parental discipleship, incomplete youth conversions, and churches not having clear plans for making disciples. The document outlines an essential model for churches with four elements: simplify discipleship process, deepen biblical teaching, expect member commitment, and multiply outward focus. It advocates discipling youth through milestones and providing guidance through life transitions. The goal is for churches to develop proven plans that deepen faith and commitment.
The organization Latinos Progresando was founded in 1998 and is located in Little Village, Chicago, which has a large Latino population. They provide legal services and other programs. The document discusses Deferred Action for Childhood Arrivals, which provides relief from deportation for those who entered the US as children. It outlines the 5 eligibility criteria. The research aims to identify Latino communities that could benefit from information on deferred action from Latinos Progresando. Data was collected from demographic charts, schools, churches and community centers.
United Methodist Church: Agency ProposalDiana Herrera
The document outlines an integrated marketing campaign plan for the United Methodist Church (UMC) to attract millennial members. It includes an executive summary, analysis of UMC and the marketing challenge, market research findings on declining church membership among millennials, target personas, an experience map, marketing strategy overview, objectives, messaging platforms, creative concepts, and media plan. The goal is to make UMC relevant to millennials and communicate that their values provide spiritual fulfillment, community, and opportunities for philanthropic involvement.
Similar to Persona Profiles: Understanding Your Audience [Church Communications Strategy Training Course Session 2] (20)
This seventh session of the the free seven-week online Church Communications Strategy Training Course focuses on Communications Calendars and establishing Campaign Templates.
This document discusses strategies for a church's online presence and communication with audiences. It describes using a website as the home base for driving conversions through forms. The media empire uses blogs, videos and emails to provide long-form content of value to different persona groups. Search engine optimization is also important to support the website as an outpost for organic search. The goal is to find personas and move them through stages to further engagement with content and actions that benefit the church.
This fifth session of the the free seven-week online Church Communications Strategy Training Course focuses on the Content Framework and way role Social Media plays in reaching your audience.
This fourth session of the the free seven-week online Church Communications Strategy Training Course focuses on Content Maps and how they are used in a communications strategy.
Does your church have a communications strategy? Or are you just pursuing communication tactics? In other words, do you feel like you are communicating without a singular purpose?
Church communicators are given are hard task. They are asked to share messages with a large audience while operating under a small budget, and often this is done in a part-time or volunteer capacity. To top it all off, technology changes so fast that as soon as you figure out a tool, it changes.
Wouldn't it be great if you could focus on what's really important, regardless of the specific message or platform?
Join Peter Frank, Senior Manager of Marketing Technology at Concordia Technology Solutions, as he leads you through the free seven-week online Church Communications Strategy Training Course.
Does your church have a communications strategy? Or are you just pursuing communication tactics? In other words, do you feel like you are communicating without a singular purpose?
Church communicators are given are hard task. They are asked to share messages with a large audience while operating under a small budget, and often this is done in a part-time or volunteer capacity. To top it all off, technology changes so fast that as soon as you figure out a tool, it changes.
Wouldn't it be great if you could focus on what's really important, regardless of the specific message or platform?
Join Peter Frank, Senior Manager of Marketing Technology at Concordia Technology Solutions, as he leads you through the free seven-week online Church Communications Strategy Training Course.
This document outlines a 5-step strategy for churches to use their church database software to minister to inactive members: 1) Track relevant member data like attendance and offerings; 2) Identify inactive members using tools like smart groups and reports; 3) Share inactive member lists with pastoral staff; 4) Follow up with inactive members through visits, emails or calls and log the interactions; 5) Keep other pastoral staff informed through notes, visits and permission-based access to member data. The goal is to better leverage existing software to empower outreach and reconnect inactive members with their church.
As people of all ages spend more time on social media than ever before, does a church website still have a place in your ministry? The short answer is “yes” (otherwise there wouldn’t be a need for this session), but the purpose of your website has certainly changed. Learn what you need to do to ensure your church website leverages the latest technology and extends the interactions that start on social media.
If you’re one of the 2 billion monthly active users on Facebook, you’ve probably already figured out that it has a lot of potential for outreach and most likely already have a page for your church. Take the next step by learning some of the advanced features of Facebook and trying some new strategies to grow your audience and reach your community.
There is no shortage of things to do, especially at a church. Rather than working more hours in the church office, learn how to use free online tools (Airtable, Asana, IFTTT, and Slack) that will help organize your work, automate your tasks, and communicate with your staff. This session will introduce you to these apps, show you how to get started, and provide some practical tips that you can use today.
This deck was shared on Thursday, August 31, 2017 as the final session in the Church Online Communications Comprehensive, a 14-week online training course.
This deck was shared on Thursday, August 24, 2017 as the thirteenth session in the Church Online Communications Comprehensive, a 14-week online training course.
This deck was shared on Thursday, August 17, 2017 as the eleventh live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This document discusses how churches can effectively utilize social media. It recommends establishing a content framework to distribute content across communication channels and engage audiences. Social media is an important platform because that is where many audiences spend their time. The document outlines challenges of social media like its time commitment but emphasizes its importance for sharing information, building community, and providing education and inspiration to audiences. It advises churches to start using social media and try different content types to engage audiences.
This deck was shared on Thursday, August 3, 2017 as the tenth live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This deck was shared on Thursday, July 27, 2017 as the ninth live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This deck was shared on Thursday, July 20, 2017 as the eighth live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This deck was shared on Thursday, July 13, 2017 as the seventh live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This deck was shared on Thursday, July 6, 2017 as the sixth live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This deck was shared on Thursday, June 29, 2017 as the fifth live training session in the Church Online Communications Comprehensive, a 14-week online training course.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
10. Christ Community Church
Large Church in Growing Suburb
Goal: Increase active participation
in new summer Bible Studies
to 35% of the congregation
11. MILLENNIAL MELODY
Melody is a single 25-year-old
who was actively involved in
youth group as a teen and is
trying to regain a connection
to the church as an adult.
FORTY-ISH FRED
Fred is a 42-year-old father
whose schedule revolves
around kids and work. It’s a
struggle to get him involved
in much outside worship.
OLDER ADULT ALICE
Alice is 72 years old and is just
starting to admit she needs
assistance with her health.
She’s fearful of losing her
independence.
15. Every adult in your
congregation should
be able to be easily
assigned to a persona.
GENERAL
The personas should
accurately describe
how to communicate
with those individual
members.
SPECIFIC
21. Christ Community Church
Large Church in Growing Suburb
Goal: Increase active participation in new summer
Bible Studies to 35% of the congregation
MILLENNIAL MELODY FORTY-ISH FRED OLDER ADULT ALICE
Personas Based on Demographics
22. St. Paul Lutheran Church
Small Church in a Rural City
Goal: Increase number of church-sponsored
community-focused events to one per quarter.
REGULAR REBECCALIFELONG LARRY
Personas Based on Participation
OCCASIONAL OLIVIA
23. Concordia Lutheran School
Small School in a Suburban City
Goal: Increase enrollment of students from
200 to 225 by the start of the next academic year.
ATHLETIC AUBREE
Personas Based on Interest
CURRICULUM CORYFAITHFUL FELICITY
24. Hope in Christ Foundation
Local Funder of Homeless Ministries in Urban Center
Goal: Increase amount of recurring
monthly gifts by 20% to $30,000 by year-end.
SOCIAL SARAH EMAIL ELLIOTT VISITING VICTOR
Personas Based on Communication
55. When the message and the
persona are incongruent, ask,
“Is it the right message?”
56. When the list and the
persona are incongruent,
ask, “Is it the right list?”
57. TL;DR
too long; didn't read
Personas represent the unique audiences of your church
Everyone in your audience should be matched to a persona
Personas shape your messaging; lists filter your recipients