The document discusses the importance of social media for companies and provides a framework for developing a social media strategy. Key considerations include identifying unique aspects of the brand, determining content objectives, and selecting appropriate platforms based on user demographics and engagement metrics. It emphasizes the need for engaging, high-quality content that resonates with the target audience to stand out in a competitive landscape.

1. social media, noun
Websites and applications that enable users to create ands
share content or to participate in social networking.
Most companies should have a social media presence.
You Want to have one
You Need to have one
But where should you start?
Let’s run some tests.

2. Social Media explained using coffee. Look at my coffee!
I’ve joined a circle of Barista’s.
Here’s a hipster shot of my coffee.
I have 10+ years of experience in coffee.
Unboxing my new French Press!
10 ways to make coffee like a Barista!
I’m drinking the best #coffee ever! #Starbucks

3. Let’s build the plan.
Ask these questions.
1. We are the only ones who…
2. Are we ready to talk?
3. What are we going to say? Where?
4. What do we want to achieve?
5. How can we stand out?
6. Which platforms are our best fit?

4. 1. We are the only ones…

5. 2. Are we ready to talk? Are we ready to take some heat?

6. 3. What will become our content hub?
If people are to be expected to put up with turning on a
computer to read a screen, they must be rewarded with
deep and extremely up-to-date information that they can
explore at will. They need to have audio, and possibly
video.

7. 4. What to expect?

9. 5. How can we stand out?
1.Add Value
2.Care
3.Ask your people what they want
4.Reply to Questions
5.Have a personality
6.Be Real
7.Know the trends
8.Think visual

10. 6. What is our best fit?

13. Worldwide, there are over 950 million Facebook
users.
In Europe, over 223 million people are on Facebook.
Five new profiles are created every second.
83 Million profiles are fakes.
(Source: Facebook) What this means for you: fFacebook is too big to ignore. Fake profiles: CNN

14. Age 25 to 34, at 29.7% of users, is
the most common age
demographic.
Facebook users are 53% female
and 47% male.
(Source: Emarketer 2014) What this means for you: This is the prime target demographic for many
businesses’ marketing efforts, and you have the change to engage these key consumers on Facebook.

15. On Thursdays and
Fridays, engagement
is 18% higher.
(Source: Bit.ly blog) The Implication: Again, use this information to determine
when to post in order to optimize your social media marketing efforts.

16. Every 60 seconds on
Facebook: 510 comments are
posted, 293,000 statuses are
updated, and 136,000 photos
are uploaded.
(Source: The Social Skinny) The Implication: Again, there are a lot of engaged
and active users, but also a huge amount of information competing for their
attention, so quality and strategy on your part matter.

17. Wereldbevolking, ouder dan 18 met toegang naar het internet.

18. Facebook best
Source: hubspot.com

20. Twitter best

22. LinkedIn best

24. Pinterest best

26. Instagram best

27. Let’s build the plan.
Ask these questions.
1. We are the only ones who…
2. Are we ready to talk?
3. What are we going to say? Where?
4. What do we want to achieve?
5. How can we stand out?
6. Which platforms are our best fit?

28. 1. We are the only ones who…
2. Are we ready to talk?
3. What are we going to say? Where?
4. What do we want to achieve?
5. How can we stand out?
6. Which platforms are our best fit?

29. 1. We are the only ones
who…
2. Are we ready to talk?
3. What are we going to say?
Where?
4. What do we want to
achieve?
5. How can we stand out?
6. Which platforms are our
best fit?