The document provides social media tips for content marketers. It summarizes best practices for major social networks like Facebook, Twitter, LinkedIn, Google+, YouTube, and Pinterest. The summary highlights that brands should post engaging, high-quality content while leveraging hashtags and user targeting. Examples are given of brands like Taco Bell and GE that effectively use different social platforms. The document stresses measuring engagement and testing content to see what resonates best with audiences.
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
For businesses of all sizes, social media marketing is a great method to reach out to prospects and consumers. This presentation provides an overview of social media marketing.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
Academics tell us that Marketing is in decline. At the same time, Social Media are having an enormous influence on not just Marketing but on the organisation itself. This academic document, a précis of a dissertation, explores the parlous state of Marketing and asks if Social Media can assist in revitalising Marketing. 8 managers in 7 top brands are interviewed in an attempt to explore the powerful conceptual framework developed. The conclusion finds some common ground between academia and practitioners but establishes a clear difference of view on the degree of Social Media’s impact on Marketing, Strategy and the Organisation.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
For businesses of all sizes, social media marketing is a great method to reach out to prospects and consumers. This presentation provides an overview of social media marketing.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
Academics tell us that Marketing is in decline. At the same time, Social Media are having an enormous influence on not just Marketing but on the organisation itself. This academic document, a précis of a dissertation, explores the parlous state of Marketing and asks if Social Media can assist in revitalising Marketing. 8 managers in 7 top brands are interviewed in an attempt to explore the powerful conceptual framework developed. The conclusion finds some common ground between academia and practitioners but establishes a clear difference of view on the degree of Social Media’s impact on Marketing, Strategy and the Organisation.
Social Media Marketing for Professional ServicesJeff Bullas
http://www.jeffbullas.com/ Traditional marketing doesn’t work for professional serivices!
So networking, giving & receiving Introductions, building relationships and being known as the subject matter “Experts”
Does Work!
Social Media marketing is about having conversations and building relationships.
Sound Familiar!
In this presentation we look at 17 tips and tactics to promote and market your professional services company using social media
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
with Melissa Morgan (www.ememdesign.com)
An introduction to gauging the impact of social-media on society in this media saturated, hyper-networked, über-techie, digitally innovative world.
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Navigating Marketing Right Now: How to adapt your brand messaging, channels a...Bridgette Borst Ombres
Learn how to adapt your brand messaging and channels for effective B2B marketing in today's world. Bridgette Borst Ombres at A2U and Jenna Chouinard at Datasmith discuss best practices in navigating the new digital landscape by focusing on recent shifts and trends, audience-first mindsets and more.
Here is a simple method instrument I have developed to help my clients to express the main targeted objectives they would like to reach through their Social Media efforts. For any question contact me at tcellerin@buzzfactory.ru
Boost Your Brand: 10 Must-Try Social Media HacksJames Anderson
Social media has evolved from a digital hangout space to a critical component of business strategy. It's where brands build their identity, engage with customers, and drive sales. However, with constant algorithm updates and shifting user behaviors, keeping up can be daunting. That's where the following hacks come into play, designed to elevate your brand's social media game.
Social Media Monitoring the Alterian Ecademy OpportunityAlterian
Social media marketing has emerged as a legitimate marketing channel that your brand is able to utilize in a number of ways. The first step is listening, and with Alterian SM2 you can track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
There’s one question on every marketer’s mind: “How do I connect?”
We’ve all been seeking connection since the pandemic struck. Stuck at home, working from kitchen tables and converted closets, marketers have been fighting to create and maintain connections with their audiences.
Despite all the upheaval, content remains a tried-and-true way to generate demand. After all, it’s content-driven experiences that build those precious connections, no matter what’s going on in the world outside.
Connection is more important than ever. And as you’ll find out in this report, successful marketers are beginning to make it easier for prospects to purchase at any stage of the buyer’s journey — messages are shifting from why to buy to how to buy.
This has been another tough year. One negative headline after another has drained audiences’ emotional reserves. They need an escape. Marketing content can offer that empathetic, emotionally stirring olive branch they’re searching for.
As you read on, you’ll discover that blogs, podcasts, and videos are the content types that are most effective at the early stages of the buyer’s journey, where brands are fighting to establish customer awareness and audience interest.
The reason is simple: These content types foster connection. They tell a story, they evoke emotion, and they present a face that the audience can relate to. And the strength of the connections that these content types create helps carry buyers through the rest of their journey on a wave of engagement and investment.
In conclusion: Connection lies in content. The last Content Marketing for Demand Generation survey report (2020) talked about creating desire and holding attention. This year, we talk about making it easier for customers to purchase across all stages of the buyer’s journey.
By providing audiences with earnest and engaging content, you can build lasting connections in 2022 and beyond that drive demand to new heights.
Welcome to the Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
The research suggested that due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences.
As in the previous year, nearly one in three technology marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). Some of the biggest things they do differently than their peers:
◾ Document their content marketing strategy
◾ Do an excellent/very good job demonstrating the ROI of their content marketing initiatives
◾ Prioritize their audience’s informational needs over their organization’s sales message
◾ Differentiate their content from the competition
◾ Nurture subscribers/audiences/leads
No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all technology respondents forecast investment in this area followed by investment in events (69%), paid media (65%), and owned-media assets (63%).
And, yes, challenges remain. The top challenges are:
◾ Creating content that appeals to multi-level roles within the target audience
◾ Accessing subject matter experts to create content
◾ Internal communication among teams/silos
These internal challenges point to a greater need for technology marketers to formalize content operations within their organizations.
Welcome to the Enterprise Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
The research suggested that, due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences.
As in the previous year, nearly one in three enterprise marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). A few of the biggest things they do are to differentiate their content and use content collaboration/calendaring/workflow tools.
No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all enterprise respondents forecast investment in this area followed by investment in events (62%), paid media (59%), and owned-media assets (55%).
And, yes, challenges remain. The top challenge, which is the same as it was two years ago, is internal communication between teams/silos (57%). It indicates a pressing need to formalize content operations in enterprises that have not yet done so.
Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether.
Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second.
Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%).
If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.
Welcome to the Manufacturing Content Marketing Benchmarks, Budgets, and Trends with Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
This year’s research suggested that the pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
Videos and virtual events/webinars were big over the last 12 months with the manufacturing marketers we surveyed. In addition, 85% expect continued investment in video in 2022, making it the top area of predicted investment.
Yet manufacturing marketers continue to face content marketing challenges within their organizations: 51% said they are challenged with creating valuable content instead of sales-oriented content as well as with overcoming the traditional marketing and sales mindset. Fifty percent said they are challenged with accessing subject matter experts to create content. If manufacturing marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in the coming year.
Welcome to Content Marketing Institute’s first Video & Visual Storytelling Survey. In this report, you’ll learn how content marketers are using videos, how they’re getting them produced, where they’re seeing results, and more.
Are you using video strategically? Are you paying as much attention to your video distribution plan as you are to video creation? Are you measuring results to see what works? All are important to overall video marketing success. Here’s to yours!
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
By day, you’re in the office, cooking up content. By night, you’re in the kitchen, preparing a satisfying meal. But what if we combined the two?
Developing a content marketing strategy is like creating a dinner menu. You start with the basic ingredients and build upon them. You perfect your technique, exercising balance while adding a dash of flavor. And don’t forget, presentation is key. You must distribute and plate your meal beautifully.
So, what are people making and how are they making it? We asked the Content Marketing Institute team to share their favorite content-inspired dishes. Whether you are a first-time cook or a seasoned chef, these recipes will give you new perspective on processes, measurement and ROI, technology, and more. They are definitely ones you want in your repertoire.
We’ve put together the ultimate cookbook for content marketers, filled with tasty (and mildly entertaining) recipes. We hope you enjoy it. Bon appétit!
The 2021 Content Management & Strategy survey gives a snapshot of how marketers use tech to help create, manage, deliver, and scale enterprise content and marketing.
Welcome to our annual Technology Content Marketing Benchmarks, Budgets, and Trends report, based on our latest annual content marketing survey conducted in July 2020.
The study showed that technology marketers, in the throes of adjusting to business changes presented by a global pandemic, put more emphasis on using content marketing to generate demand and leads than they had the previous year. They also were looking more closely at conversion and marketing qualified lead (MQL) metrics to track the performance of their content.
These insights suggest that tech marketers were increasingly called upon to use content marketing for demand and lead generation. It makes sense, then, that their use of virtual events (83%) increased by nine percentage points over the previous year, as virtual relationship-building and selling took a front seat. In addition, livestreaming video finally took off (one-third of all tech respondents—and 53% of those working in large companies—reported using it).
It’s too soon to tell if these will be lasting shifts. Priorities are likely to change again as restrictions caused by the pandemic ease up. We look forward to exploring these topics in our next round of annual content marketing research.
Welcome to our annual Enterprise Content Marketing Benchmarks, Budgets, and Trends report. Here we present the findings from enterprise marketers (those who work in organizations with 1,000+ employees) who replied to our 11th Annual Content Marketing Survey.
At the time of the survey, content marketers had just made it through the first half of 2020. Most reported that their organization made quick changes when the pandemic hit, most notably by changing their targeting/messaging strategy, adjusting their editorial calendar, and changing their content distribution/promotion strategy. The majority (57%) expected to spend about the same on content marketing during the second half of 2020 as they spent in the first half (17% expected a decrease).
Team size hadn’t changed drastically compared with the previous year (48% said it stayed the same); yet, another 35% reported an increase.
Overall, one-third of the enterprise respondents reported high levels of content marketing success. These top performers said the top two factors contributing to that success in the last 12 months were “the value our content provides” (79%) and “website changes” (62%).
Looking forward, 74% of respondents felt the pandemic would have a major or moderate long- term impact on their organization’s overall content marketing success. It will be interesting to see how enterprise marketers rise to the challenges in 2021.
Welcome to our annual B2C Content Marketing Benchmarks, Budgets, and Trends report. Here we present the results from B2C marketers who replied to our 11th Annual Content Marketing Survey. The events of 2020 have certainly reshaped how organizations conduct their marketing. At the time of this survey, content marketers were still reeling from the events that took place during the first half of 2020. As we usher in 2021, we are still facing constant change and uncertainty.
Many B2C marketers reported adjusting quickly when the pandemic hit; perhaps their companies were doubling down on digital, heavily engaging in virtual events, or trying to keep on top of rapidly changing analytics resulting from more people being at home and online. All these scenarios created the need for new content, formats, and strategies.
As we move into 2021 in a world where most gatherings are still limited, direct-to-consumer will continue to drive B2C. Successful B2C marketers will focus on creating content experiences and building relationships in the digital world.
What makes CMWorld special? The people. Our speakers, attendees, and sponsors are smart, witty, and fun to be around. Networking is something we all are wanting right now, and CMWorld Bingo gives you a way to have those conversations that make CMWorld great.
Welcome to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. You may notice this year’s report feels different than past years and that’s by design. A year like no other required an approach like no other.
As in past years, we fielded the survey during the summer. We asked many of the same questions as last year but added new ones to see how content marketers were faring several months into the pandemic.
Although the data did not reveal drastic reductions in content marketing resources, many respondents shared in the fill-in comments their challenges of having to do more with less. Others shared their concerns about trying to reach audiences in an overcrowded virtual world.
Nevertheless, one thing stood out: Content marketers are resilient. Most have met the challenges of the pandemic head-on: They’re adapting quickly—and they believe in the value their content provides.
Virtual conferences and events provide new opportunities for you
to showcase your product or service, meet 1:1 with your current
and potential customers, and listen to the needs of the industry. With such a large investment of time, money, and human resources, it’s no surprise that management expects great returns on each event that your company sponsors.
On behalf of the Content Marketing Institute team, we’re all here to help you. We’re ready for exciting experiences, great ROI for sponsors, and new ways for customers to advance the practice of content marketing because of partner relationships built at our events.
Welcome to Technology Content Marketing 2020: Benchmarks, Budgets, and Trends. This report is based on the findings from our 10th annual content marketing survey. Technology marketers continue to make progress with content marketing. Approximately one-third rate their organization’s overall content marketing as extremely or very successful, and 76% report they are much more or somewhat more successful compared with one year ago. What makes them successful? When we look at the top performers, we see they treat content marketing as a strategic business function, craft content thoughtfully, experiment with distribution, and measure their results. They use content marketing not only to create brand awareness and generate leads, but also to build loyalty and subscribed audiences.
When Content Marketing Institute (CMI) first reported on manufacturing in 2014, we noted that manufacturers were later to adopt content marketing than other industries we studied. They’ve certainly come a long way since then.
As you’ll see in this report—based on the results of our 10th annual content marketing survey—manufacturing marketers have become more strategic with their content marketing and are feeling less challenged with communicating complex content. Many are reporting success with their overall approach to content marketing. The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020.
Welcome to our annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We’re excited to present you with the findings from our latest content marketing survey.
Content marketing has changed a lot since we launched this research nearly a decade ago. We marketers are still focused on content creation, but our thinking about the audiences for whom we create that content has evolved. So, too, have the ways we distribute, measure, and improve upon our content marketing. Technology has played a big role, along with the knowledge we’ve gained through our content marketing experiences.
As you’ll see in this report, some organizations are more developed than others with their content marketing. But you’ll also recognize your own practices reflected in many of the findings. Where does your company stand? What do you need to get to where you want to be? If you need help, let us know!
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
Welcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey.
Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However, many of this year’s survey respondents also reported strong concern for using content to solidify existing relationships (see page 13).
Content that can be effective at building loyalty takes many shapes and forms today, for example:
- Videos and social media stories that entertain
- In-person events that create a sense of community and belonging
- Podcasts that inspire
- Live or virtual experiences that evoke emotion
- Articles, guides, newsletters, etc., that provide information
Obviously, the list goes on. The point is, that while driving people to content is critical, giving them reasons to keep coming back will grow long-term success!
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
2. Social Media Tips:
A Reference Guide for Content Marketers
Content marketing and social media make a great team. Think Laurel and Hardy. Woodward and Bernstein.
Jordan and Pippen.
No content marketing strategy is complete without a strong social media strategy. As Jay Baer says, social
media is the fuel to set your content on fire.
According to 2013 research from CMI and MarketingProfs, B2B marketers use an average of five social me-
dia channels to distribute content, whereas B2C marketers use four. Whether you’re just getting started with
social media or looking to fine-tune your plan, this guide is for you.
This eBook includes a collection of best practices for the top social media channels that content marketers
use to reach their audiences, including examples of brands that have found social media success. Over the
course of this book, we’ll cover:
Social networks like Facebook, Twitter, Google+, and LinkedIn
Video channels like YouTube and Vimeo
Photo sharing sites like Instagram and Flickr
Online communities like Pinterest, Foursquare, and Quora
Niche content sharing sites like Tumblr, StumbleUpon, and SlideShare
First, let’s take a look at the social networks we all hold near and dear.
2
3. Facebook
You need more than just an interesting subject.
Even if your product category is naturally interesting, execution is very important. Spend time posting
well-edited photos and well-written copy. Volume certainly isn’t everything on Facebook; consistent quality
is much more significant.
It’s good to be brief, but it’s better to be good.
Short messages stand out on Facebook — but long messages work if they’re compelling.
Communicate your message succinctly unless you absolutely need the extra words.
Use smarter targeting.
Page Post Targeting (PPT) is a new service from Facebook that allows you to handpick your audience,
allowing you to deliver a clear message to a smaller group. For instance, you can direct your message to
reach women between the ages of 25-35 who have “liked” your page. (Learn how to use PPT.)
Measure fan engagement.
Who Uses
Finding your Facebook impact means measuring how fans interact
with your content. That way, you can figure out which messages
Facebook?
inspire action — and create more like them.
(Here are five engagement benchmarks.)
80% of B2B
Marketers
90% Marketers
of B2C
3
4. Who uses Facebook well?
Pet brand PurinaOne represents Facebook marketing that uses phenomenal storytelling to stand out.
Longer posts, supplemented with a picture, tell compelling stories.
Posts are well written and inspire hundreds of comments from fans.
Each piece of content is highly relevant to the brand’s audience.
4
5. Twitter
Tell a story through your tweets.
Present a consistent voice to tell the story of your industry and your brand. Each post should be compelling in
its own right, but an inconsistent tone confuses the audience. (Learn how to make your social media voice
consistent.)
Make use of hashtags.
Including 1-3 relevant hashtags with your tweet makes it simple for people to find your content. Creating an
original hashtag and linking it to a specific campaign is an even better use of the tactic.
Use it as a testing ground.
Tweet your original content, and keep tabs on which pieces of content get more shares. Use this information
to direct your future content efforts.
Cover industry events.
Who Uses
To offer insights in real time, live tweet coverage of events that are Twitter?
significant for your audience. That way, your brand can act as the eyes
and ears for individuals who can’t make it to the event. 80% of B2B
Marketers
69% Marketers
of B2C
5
6. Who uses Twitter well?
With 270,000+ followers, food chain Taco Bell has found a great social media niche for its nationwide brand.
Even followers with small influence get retweets and responses. The brand’s voice is
down-to-earth and (at times) hilarious.
Events and promotions get great visibility.
Hashtags, especially trending topics, ensure even
non-followers can find the brand’s tweets.
6
7. YouTube and Vimeo
Enable video embedding.
Make sure embedding is enabled, allowing other users to post your videos to their websites.
Mix professional and homegrown videos.
Just because you don’t always have a professional videographer at your disposal doesn’t mean you can’t
make great videos. Showcase professional videos alongside homegrown ones to help humanize your brand.
Show, don’t tell.
Who Uses
Demonstrating your products or services in action is a much more
YouTube?
effective way to create compelling videos than talking about what you do.
Keep it short.
61% of B2B
Marketers
Your audience’s attention span can be measured in seconds, 65% Marketers
of B2C
even for video content. Keep your content short — less than a minute long,
if possible — to deliver a succinct message.
Who Uses
Think compilations, not long shots. Vimeo?
If you do create long-form video, give your audience little snippets of
content that piece together a coherent narrative. Developing a video
12% of B2B
Marketers
with a single shot (like a speaker presenting for five minutes)
can easily fatigue your audience. (Take a look at some video tips and examples.)
12% of B2C
Marketers
7
8. Who uses YouTube and Vimeo well?
Major insurance brand Allstate maintains a fully branded YouTube channel that capitalizes on the brand’s
multiple video campaigns.
Quick videos that show, instead of just telling, have contributed to more than 26 million views.
Videos range from professionally shot commercials (Mayhem campaign) to homegrown
compilations (John Riggins’ Hometown Hall of Famer video).
8
9. LinkedIn
Spruce up your company page.
Company pages offer a platform to share diverse types of content, yet many brands are notably absent on
the professional network. Rope your page in, update the cover photo, add boilerplate information, and start
sharing. (Here are tips on creating your company page.)
Encourage staff members to stay plugged in.
People who work at your organization (especially execs) can connect their personal profiles to your brand,
creating a new source of content that your audience can follow.
Think quality, not quantity. Who Uses
LinkedIn users tend to be overwhelmed when brands and individuals over-share. LinkedIn?
Make sure you’re only sharing the highest quality content you create for your brand.
83% of B2B
Marketers
Participate in groups.
Participating in LinkedIn group discussions is a great way to demonstrate
51% Marketers
of B2C
thought leadership and strike up conversations that could lead to new business.
Share your content and interact with other group members to establish a strong rapport.
Leverage user-generated content with recommendations.
Bringing in a steady stream of recommendations from clients or customers provides a renewable source of
user- generated content. (Need more LinkedIn guidance? Check out tips for using LinkedIn’s follow button.)
9
10. Who uses LinkedIn well?
Social enterprise software developer Salesforce maintains a clean LinkedIn company page, to which nearly
10,000 employees have connected.
Page administrators typically post only 2-3 times a day.
The company’s 12 products include 914 recommendations.
10
11. Google+
Offer a healthy mix of content media.
Google+ gives you the ability to create an eye-catching page experience. Take advantage of it by posting
more than just links and text. Mix in a variety of photos, videos, and infographics for a healthy-looking page.
(Hear from the author of Google+ for Dummies.)
Symbols like # and + are your friends.
Hashtags help your posts get discovered through search, while using the + feature gets the attention of
individuals and brands. Finding ways to use these tools helps your audience find you.
Share individual content from your staff.
Who Uses
Highlight personalities by pulling in posts from individual staff members
to create a social-friendly and personalized experience.
Google+?
Get more mileage from archived content.
39% of B2B
Marketers
Just because content is old doesn’t mean it’s outdated. In addition to
brand new content, share old and archived content that may be trending
41% Marketers
of B2C
or relevant to a timely topic.
Use longer-form content for commentary.
Experiment with expanded posts that feel like mini blog posts. You may want to do this when you’re sharing
third-party content that could benefit from your spin. (Check out more Google+ content marketing tips.)
11
12. Who uses Google+ well?
Computer hardware brand Dell produces a solid mix of content including videos, pictures, and infographics
with corresponding copy.
Consistent updates include at least a few tags to enhance searchability.
Long-form text helps put rich media in perspective by offering some background and commentary.
12
13. Pinterest
Decide if the platform fits your audience before jumping in.
As an interest-driven community, Pinterest is geared towards 18-34 year old women. If a good portion of
your audience lands in this category, it’s a good fit.
It’s more than just images.
Videos are powerful (and pin-able). If you have a strong repertoire of video content, use Pinterest to drive
traffic back to your website or YouTube channel.
Show your customers some love.
Strengthen relationships, highlight success stories, and drive more traffic by creating a board showing off the
achievements of your customers. It’s a great way to illustrate your work without much braggadocio.
Share your reading list.
Share book recommendations that are relevant to your audience to establish a stronger bond. Leveraging
books that you’ve actually read helps demonstrate your brand’s commitment to constant improvement.
Show your company personality.
Who Uses
Instead of a lone product image or a posed staff picture, show your Pinterest?
product or team in action for an image with more personality. Action
shots help your audience imagine themselves as a customer or client. 26% of B2B
Marketers
35% Marketers
(Find more tips for sharing on Pinterest.) of B2C
13
14. Who uses Pinterest well?
General Electric’s “From the Factory Floor” board includes tons of behind-the-scenes content
about the company’s engineers and technology.
The board mixes picture and video content with great calls to action to repin content.
High-quality content points to other branded social media like YouTube, Facebook,
and Flickr.
14
15. Foursquare
Encourage your staff to check in at the office and company events.
Create incentives for staff members who check in at work. Do the same for company-sponsored events to
highlight your work culture and establish the personal side of your brand.
Do research on your market to fuel content.
Keeping a keen eye on where your audience checks in is a great way to collect data on your target market.
Check in at client and partner meetings.
In addition to company events, encourage executives and other staff members to check in at client and
partner meetings to showcase the brands you work with. Some of them may even repay the favor when they
visit your office.
Create a badge.
For a fee, Foursquare offers brands the ability to create their own badges. Check-ins and achievements —
coupled with users following your brand page — unlock your badge for users trying to win it.
Share tips that are relevant to your audience.
Who Uses
After you’ve created a brand page, you can share tips with your Foursquare?
audience as they’re out exploring. When users follow you on Foursquare,
they’ll have the opportunity to view those tips, creating a compelling 8% of B2B
Marketers
14% Marketers
content marketing connection. of B2C
15
16. Who uses Foursquare well?
With nearly 65,000 followers, the New York Public Library is a very active organization on Foursquare,
sharing tips, specials, and more.
The library shares tips, behind-the-scenes content, and special promotions for events.
Unlocked by 12,000+ people, the Centennial badge is accessible to library followers.
16
17. Instagram and Flickr
Post images that accompany your content with a link to the piece.
Coupling images with blog or other website content adds a call to action to your visual stimuli. In this way,
picture sharing sites become viable arrows back to your content.
Share unique behind-the-scenes and personal content. Who Uses
Get personal with your audience; give followers an insider view of the inner Instagram?
workings of your organization. A “behind-the-scenes” feel comes with an
exclusivity factor.
7% of B2B
Marketers
Tie promotions to images. 12% Marketers
of B2C
Add promotions to visual content to help with engagement and conversions,
and create a call to action that leads followers toward more content. Who Uses
Turn followers into sources of content.
Flickr?
Ask your followers for pictures that represent your brand, and reward the best 10% of B2B
Marketers
contributors with recognition. Offer them a sense of ownership to strengthen
the relationship. 14% Marketers
of B2C
Offer high-quality peripheral content.
Even if a topic isn’t directly related to your product, service, or brand, if your audience finds it interesting,
it’s worth sharing. Because Instagram and Flickr are picture-driven, they can open up a whole world of visual
possibilities. (Check out more Instagram tips.)
17
18. Who uses Instagram and Flickr well?
With around 450,000 followers, Red Bull takes advantage of its extreme sports sponsorships to keep
followers engaged.
Red Bull posts visually stimulating pictures of skaters, snowboarders, and other athletes,
reinforcing its brand with the occasional can of Red Bull.
Hashtags like #givesyouwings are frequently coupled with pictures for better visibility and
trending opportunities.
18
19. StumbleUpon
Only sign up if you have time to stay active.
Staying active on StumbleUpon is the way to gain more authority for your links. To get organic traffic, sign on,
and stumble and rate often.
Use the “paid discovery” service.
StumbleUpon’s paid discovery program starts at 10 cents per click, putting your content in front of a targeted
audience on the cheap.
Add a StumbleUpon button to each piece of content you create.
Place a Stumble button on your content. A few shares from active users could translate to new, targeted
traffic for your content.
Make it easy to share older content, too.
When you add new social channels, it’s easy to think of them as part of a Who Uses
new phase in content marketing. But remember, content in your archives StumbleUpon?
can benefit from sharing buttons, too.
10% of B2B
Marketers
Find inspiration for your own content.
Using StumbleUpon often will deliver more relevant content to your doorstep, 9% Marketers
of B2C
introducing you to new websites, channels, and brands. As such, you’ll find
new inspiration for your own content around every corner.
19
20. Who uses StumbleUpon well?
Financial management software developer Mint.com signed up for paid discovery with great results.
Mint.com used layered targeting based on gender and topics like financial planning and self-
improvement.
The company’s paid-discovery campaign returned a 20 percent increase in site traffic, logging
180,000 monthly visits through StumbleUpon.
20
21. Tumblr
Use your tags.
Tag content to help with searchability. Include descriptive tags on each piece of content to give your page
much stronger visibility.
Post snippets of content.
Snag an eye-catching quote from a popular post on your blog, include the link and tags, and share the preview.
Other snippets (like pictures) work well to offer a preview of your content before the viewer makes the jump.
Reblog, comment, and like often.
Use these features to share content from other Tumblr users. That way, you reduce some of the burden of
content creation while still getting the attention of influencers. You can also create relationships that may
result in more people sharing your original content.
Link back to your page.
Attach a link to your Tumblr on every piece of content you post. If content goes
viral, users can easily trace it back to your page. Without that link, your Who Uses
content may spiral off, giving you very little ability to track sharing. Tumblr?
Focus your content. 7% of B2B
Marketers
Make sure your content fits a tight niche to help you dominate search results
and focus in on the top ways your audience finds you. 7% Marketers
of B2C
21
22. Who uses Tumblr well?
IBM’s A Smarter Planet Tumblr page is a well-designed, branded feed of how organizations are
spurring innovation.
IBM Tumblr administrators do a lot of reblogging, establishing relationships and reducing the
burden of content creation with a curatorial approach.
Each post includes a handful of tags to get more search visibility, drawing in more visitors and notes.
22
23. SlideShare
Share your eBooks.
SlideShare offers simpler viewing than a PDF in Adobe Reader, doesn’t require a download, is easy to track
and measure, and offers a better organic search presence that’s independent of your website.
Recycle old content.
Find old PowerPoint presentations and start uploading them. Sales, branding, marketing, and conference
presentations are all fair game here. Just make sure to update any outdated content.
Embed your slides on other sites.
Like YouTube, SlideShare gives you the ability to upload a collection of slides to any website. This can be a
great way to enhance a blog post or offer a preview of an executive’s upcoming conference appearance.
Spend time on your title slides.
The first thing users see is your title slide. Take great care in creating eye-catching, valuable ones to keep
viewers from bouncing to another website.
Who Uses
Create lengthy, data-driven presentations. SlideShare?
Longer content tends to perform better on SlideShare. This channel targets
a select group of professionals, so keep your content on their radar by driving 23% of B2B
Marketers
your presentations with data. (Bonus: Check out more on this tip.)
7% of B2C
Marketers
23
24. Who uses SlideShare well?
Support desk software developer Help Scout has an active SlideShare presence that uses eBooks to drive
traffic back to its website.
Presentations include sleek title pages with phenomenal design throughout.
Slides are numerous and include lots of data to whet the appetites of analytical readers.
24
25. Quora
Create a comprehensive profile.
A complete profile enhances the credibility of your questions and answers. It’s also a tool that helps point
visitors in the right direction when they visit your profile for more info about you and your brand.
Follow topics, and find influencers.
Follow the topics that make the most sense for your brand and your audience. Identify major influencers by
viewing who has submitted the most answers.
Ask and answer questions.
This is how you create short-form content that could eventually point back toward your website. It’s also a
great way to find inspiration for new blog posts, eBooks, videos, or other content topics.
Show your appreciation.
Click the “upvote” and “thank” buttons at the bottom of the post. You’ll stay engaged, make a few friends, and
help make your content more valuable by identifying high-quality answers.
Who Uses
Develop a board to showcase Q&As your audience may find useful. Quora?
Post content to a board of your favorite questions and answers.
You can even invite other users to add content to your board, 6% of B2B
Marketers
6% Marketers
enhancing relationships by collaborating on content. of B2C
25
26. Who uses Quora well?
SEOmoz founder Rand Fishkin is an extremely active Quora member who garners attention for his business
through the site.
Rand maintains a complete profile that highlights his achievements.
He follows topic, answers questions, and upvotes answers he likes, building relationships and
keeping his feed fresh.
26
27. ABOUT CONTENT MARKETING INSTITUTE
Our goal at the Content Marketing Institute is simple: we want to help you out with the how-to of content
marketing. We believe the more you know about content marketing, and how to integrate it into your organization,
the better you will market…attracting and retaining more and happier customers.
We teach marketers through educational events like Content Marketing World (the largest content marketing event
in the world), media properties like Chief Content Officer magazine (the leading trade magazine), and strategic
consulting and research for some of the best known brands in the world (like AT&T, Tyco, PTC and others).
Get a free eBook
(100 Content Marketing Learn more about CMI’s content
Examples) when you sign marketing research.
up for CMI email alerts.
27