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Social Media for Churches
          Heidi Francis
        Donna Hoppestad
What is Social Media?
What is Social Media?
•Social interaction
What is Social Media?
•Social interaction
•Use highly accessible and scalable communication techniques
What is Social Media?
•Social interaction
•Use highly accessible and scalable communication techniques
•Interactive
What is Social Media?
•Social interaction
•Use highly accessible and scalable communication techniques
•Interactive
•Utilizing a 'Web 2.0' philosophy
What is Social Media?
•Social interaction
•Use highly accessible and scalable communication techniques
•Interactive
•Utilizing a 'Web 2.0' philosophy
•Engage in multi-directional conversations
What is Social Media?
•Social interaction
•Use highly accessible and scalable communication techniques
•Interactive
•Utilizing a 'Web 2.0' philosophy
•Engage in multi-directional conversations
•Generate content and engage in peer-to-peer conversations
What is Social Media?
•Social interaction
•Use highly accessible and scalable communication techniques
•Interactive
•Utilizing a 'Web 2.0' philosophy
•Engage in multi-directional conversations
•Generate content and engage in peer-to-peer conversations
•Create or co-create value
Social Networking
Social Networking
•Building online communities
Social Networking
•Building online communities
•Contact, Share, Join, Promote
Social Networking
•Building online communities
•Contact, Share, Join, Promote
•Social Networking. . . It's the way the 21st century
 communicates today.
Types of Social Media
Types of Social Media
• Social Networks
Types of Social Media
• Social Networks
 Facebook, YouTube, Plaxio,
 LinkedIn, Ning, e-Harmony,
 Match.com, Meetup, The City,
 JomSocial
Types of Social Media
• Social Networks
 Facebook, YouTube, Plaxio,
 LinkedIn, Ning, e-Harmony,
 Match.com, Meetup, The City,
 JomSocial

• Blogging
Types of Social Media
• Social Networks
 Facebook, YouTube, Plaxio,
 LinkedIn, Ning, e-Harmony,
 Match.com, Meetup, The City,
 JomSocial

• Blogging
 WordPress, TypePad, Blogger,
 Posturous
Types of Social Media
• Social Networks
 Facebook, YouTube, Plaxio,
 LinkedIn, Ning, e-Harmony,
 Match.com, Meetup, The City,
 JomSocial

• Blogging
 WordPress, TypePad, Blogger,
 Posturous

• Creative
Types of Social Media
• Social Networks
 Facebook, YouTube, Plaxio,
 LinkedIn, Ning, e-Harmony,
 Match.com, Meetup, The City,
 JomSocial

• Blogging
 WordPress, TypePad, Blogger,
 Posturous

• Creative
 Flickr, Etsy
Types of Social Media
• Social Networks
 Facebook, YouTube, Plaxio,
 LinkedIn, Ning, e-Harmony,
 Match.com, Meetup, The City,
 JomSocial

• Blogging
 WordPress, TypePad, Blogger,
 Posturous

• Creative
 Flickr, Etsy

• Media
Types of Social Media
• Social Networks
 Facebook, YouTube, Plaxio,
 LinkedIn, Ning, e-Harmony,
 Match.com, Meetup, The City,
 JomSocial

• Blogging
 WordPress, TypePad, Blogger,
 Posturous

• Creative
 Flickr, Etsy

• Media
 blip.fm, goodreads
Types of Social Media
• Social Networks
 Facebook, YouTube, Plaxio,
 LinkedIn, Ning, e-Harmony,
 Match.com, Meetup, The City,
 JomSocial

• Blogging
 WordPress, TypePad, Blogger,
 Posturous

• Creative
 Flickr, Etsy

• Media
 blip.fm, goodreads
Types of Social Media
• Social Networks               • Conversations
 Facebook, YouTube, Plaxio,
 LinkedIn, Ning, e-Harmony,
 Match.com, Meetup, The City,
 JomSocial

• Blogging
 WordPress, TypePad, Blogger,
 Posturous

• Creative
 Flickr, Etsy

• Media
 blip.fm, goodreads
Types of Social Media
• Social Networks               • Conversations
 Facebook, YouTube, Plaxio,      GoogleVoice, Skype, TokBox
 LinkedIn, Ning, e-Harmony,
 Match.com, Meetup, The City,
 JomSocial

• Blogging
 WordPress, TypePad, Blogger,
 Posturous

• Creative
 Flickr, Etsy

• Media
 blip.fm, goodreads
Types of Social Media
• Social Networks               • Conversations
 Facebook, YouTube, Plaxio,      GoogleVoice, Skype, TokBox
 LinkedIn, Ning, e-Harmony,     • Review
 Match.com, Meetup, The City,
 JomSocial

• Blogging
 WordPress, TypePad, Blogger,
 Posturous

• Creative
 Flickr, Etsy

• Media
 blip.fm, goodreads
Types of Social Media
• Social Networks               • Conversations
 Facebook, YouTube, Plaxio,      GoogleVoice, Skype, TokBox
 LinkedIn, Ning, e-Harmony,     • Review
 Match.com, Meetup, The City,    Yelp, Miso, OpenTable
 JomSocial

• Blogging
 WordPress, TypePad, Blogger,
 Posturous

• Creative
 Flickr, Etsy

• Media
 blip.fm, goodreads
Types of Social Media
• Social Networks               • Conversations
 Facebook, YouTube, Plaxio,       GoogleVoice, Skype, TokBox
 LinkedIn, Ning, e-Harmony,     • Review
 Match.com, Meetup, The City,     Yelp, Miso, OpenTable
 JomSocial
                                • Productivity
• Blogging
 WordPress, TypePad, Blogger,
 Posturous

• Creative
 Flickr, Etsy

• Media
 blip.fm, goodreads
Types of Social Media
• Social Networks               • Conversations
 Facebook, YouTube, Plaxio,       GoogleVoice, Skype, TokBox
 LinkedIn, Ning, e-Harmony,     • Review
 Match.com, Meetup, The City,     Yelp, Miso, OpenTable
 JomSocial
                                • Productivity
• Blogging                        Evernote, DropBox,
 WordPress, TypePad, Blogger,     ManyMoon, Google Docs
 Posturous

• Creative
 Flickr, Etsy

• Media
 blip.fm, goodreads
Types of Social Media
• Social Networks               • Conversations
 Facebook, YouTube, Plaxio,       GoogleVoice, Skype, TokBox
 LinkedIn, Ning, e-Harmony,     • Review
 Match.com, Meetup, The City,     Yelp, Miso, OpenTable
 JomSocial
                                • Productivity
• Blogging                        Evernote, DropBox,
 WordPress, TypePad, Blogger,     ManyMoon, Google Docs
 Posturous
                                • Emails
• Creative
 Flickr, Etsy

• Media
 blip.fm, goodreads
Types of Social Media
• Social Networks               • Conversations
 Facebook, YouTube, Plaxio,       GoogleVoice, Skype, TokBox
 LinkedIn, Ning, e-Harmony,     • Review
 Match.com, Meetup, The City,     Yelp, Miso, OpenTable
 JomSocial
                                • Productivity
• Blogging                        Evernote, DropBox,
 WordPress, TypePad, Blogger,     ManyMoon, Google Docs
 Posturous
                                • Emails
• Creative                        Constant Contact, MailChimp
 Flickr, Etsy

• Media
 blip.fm, goodreads
Types of Social Media
• Social Networks               • Conversations
 Facebook, YouTube, Plaxio,       GoogleVoice, Skype, TokBox
 LinkedIn, Ning, e-Harmony,     • Review
 Match.com, Meetup, The City,     Yelp, Miso, OpenTable
 JomSocial
                                • Productivity
• Blogging                        Evernote, DropBox,
 WordPress, TypePad, Blogger,     ManyMoon, Google Docs
 Posturous
                                • Emails
• Creative                        Constant Contact, MailChimp
 Flickr, Etsy
                                • Location
• Media
 blip.fm, goodreads
Types of Social Media
• Social Networks               • Conversations
 Facebook, YouTube, Plaxio,       GoogleVoice, Skype, TokBox
 LinkedIn, Ning, e-Harmony,     • Review
 Match.com, Meetup, The City,     Yelp, Miso, OpenTable
 JomSocial
                                • Productivity
• Blogging                        Evernote, DropBox,
 WordPress, TypePad, Blogger,     ManyMoon, Google Docs
 Posturous
                                • Emails
• Creative                        Constant Contact, MailChimp
 Flickr, Etsy
                                • Location
• Media                           FourSquare, Gowalla, Places,
 blip.fm, goodreads               Dopplr, TripIt
Types of Social Media
• Social Networks               • Conversations
 Facebook, YouTube, Plaxio,       GoogleVoice, Skype, TokBox
 LinkedIn, Ning, e-Harmony,     • Review
 Match.com, Meetup, The City,     Yelp, Miso, OpenTable
 JomSocial
                                • Productivity
• Blogging                        Evernote, DropBox,
 WordPress, TypePad, Blogger,     ManyMoon, Google Docs
 Posturous
                                • Emails
• Creative                        Constant Contact, MailChimp
 Flickr, Etsy
                                • Location
• Media                           FourSquare, Gowalla, Places,
 blip.fm, goodreads               Dopplr, TripIt

                                • Texting/SMS
Social Media Map
Social Media Terms
                 (to begin with)
Blog                      SMS
Email blasts              Social Media
Friend Request            Social Networks
Instant Messaging (IM)    Text Messaging (Texting)
Internal Networks         Tweet
Live Streaming            Web 1.0, 2.0, and 3.0
Microblogging             Widget
Podcast                   Viral
Shrink a Link
Who Uses Social Media
Who Uses Social Media
• Younger generation
Who Uses Social Media
• Younger generation
Who Uses Social Media
  • Younger generation

• Families
Who Uses Social Media
  • Younger generation

• Families
Who Uses Social Media
  • Younger generation

• Families          • Corporations
Who Uses Social Media
  • Younger generation

• Families          • Corporations
Who Uses Social Media
  • Younger generation

• Families          • Corporations


             • Non-profit Organizations
Who Uses Social Media
  • Younger generation

• Families          • Corporations


             • Non-profit Organizations
Who Uses Social Media
  • Younger generation

• Families             • Corporations


                • Non-profit Organizations
• Schools and
 Universities
Who Uses Social Media
  • Younger generation

• Families             • Corporations


                • Non-profit Organizations
• Schools and
 Universities
Church Web &
 Social Media
  Research
Common Social Media used in
       the Church
Common Social Media used in
           the Church
External Networks
Common Social Media used in
           the Church
External Networks
Common Social Media used in
           the Church
External Networks



Internal Networks
Common Social Media used in
           the Church
External Networks



Internal Networks
Common Social Media used in
           the Church
External Networks



Internal Networks



Website Focused
Common Social Media used in
           the Church
External Networks



Internal Networks



Website Focused
Common Social Media used in
           the Church
External Networks



Internal Networks



Website Focused



News and
Announcements
Common Social Media used in
           the Church
External Networks



Internal Networks



Website Focused



News and
Announcements
Social Media and the Church
External Networks
Social Media and the Church
External Networks
- easiest way to connect with community around you
Social Media and the Church
External Networks
- easiest way to connect with community around you
- many people are already active in at least one external
network
Social Media and the Church
External Networks
- easiest way to connect with community around you
- many people are already active in at least one external
network
- structure is already in place
Social Media and the Church
External Networks
- easiest way to connect with community around you
- many people are already active in at least one external
network
- structure is already in place
- opens up access to all aspects of people’s lives
Social Media and the Church
Internal Networks
Social Media and the Church
Internal Networks
 - can control who has access to join
Social Media and the Church
Internal Networks
 - can control who has access to join
 - control over content
Social Media and the Church
Internal Networks
 - can control who has access to join
 - control over content
 - encourages relationships between members
Social Media and the Church
Internal Networks
 - can control who has access to join
 - control over content
 - encourages relationships between members

 - a safe place for people to share struggles
Social Media and the Church
Website Focused
Social Media and the Church
Website Focused

 - an extension of basic information that is on website
Social Media and the Church
Website Focused

 - an extension of basic information that is on website
 - an interactive way to share the personality of the
 congregation/pastor
Social Media and the Church
Website Focused

 - an extension of basic information that is on website
 - an interactive way to share the personality of the
 congregation/pastor
 - engages people on an emotional level
Social Media and the Church
Website Focused

 - an extension of basic information that is on website
 - an interactive way to share the personality of the
 congregation/pastor
 - engages people on an emotional level
 - requires authenticity, which people relate to
Social Media and the Church
News / Announcements
Social Media and the Church
News / Announcements
 - you target your audience and control the information
Social Media and the Church
News / Announcements
 - you target your audience and control the information

 - easy way to drive people to your site, which then
 provides detailed information
Social Media and the Church
News / Announcements
 - you target your audience and control the information

 - easy way to drive people to your site, which then
 provides detailed information
 - Twitter and text messaging can be used to either get
 to the point, or provide a teaser that makes the
 recipient want to discover more.
Social Media and the Church
News / Announcements
 - you target your audience and control the information

 - easy way to drive people to your site, which then
 provides detailed information
 - Twitter and text messaging can be used to either get
 to the point, or provide a teaser that makes the
 recipient want to discover more.

 - can use Twitter or SMS in services to get immediate
 feedback, prayer requests, or make the sermon
 interactive
Purpose of using in Social
   Media the Church
Purpose of using in Social
    Media the Church
• Youth Focused
Purpose of using in Social
    Media the Church
• Youth Focused
• Mission Focused
Purpose of using in Social
    Media the Church
• Youth Focused
• Mission Focused
• Evangelism
Purpose of using in Social
    Media the Church
• Youth Focused
• Mission Focused
• Evangelism
• Events
Purpose of using in Social
    Media the Church
• Youth Focused
• Mission Focused
• Evangelism
• Events
• Issues You Support or are Passionate About
Purpose of using in Social
    Media the Church
• Youth Focused
• Mission Focused
• Evangelism
• Events
• Issues You Support or are Passionate About
• Create community
How to be successful with
     Social Media
How to be successful with
       Social Media
• Pastor needs to buy in/champion the cause
How to be successful with
       Social Media
• Pastor needs to buy in/champion the cause
• Social Media needs to be intentional
How to be successful with
       Social Media
• Pastor needs to buy in/champion the cause
• Social Media needs to be intentional
• Know your audience and target them
How to be successful with
       Social Media
• Pastor needs to buy in/champion the cause
• Social Media needs to be intentional
• Know your audience and target them
• People respond better to personal conversation than
 to institutional notes
How to be successful with
       Social Media
• Pastor needs to buy in/champion the cause
• Social Media needs to be intentional
• Know your audience and target them
• People respond better to personal conversation than
 to institutional notes
• Need to "let go" - be open to conversation
How to be successful with
       Social Media
• Pastor needs to buy in/champion the cause
• Social Media needs to be intentional
• Know your audience and target them
• People respond better to personal conversation than
 to institutional notes
• Need to "let go" - be open to conversation
• Use common language
How to be successful with
       Social Media
• Pastor needs to buy in/champion the cause
• Social Media needs to be intentional
• Know your audience and target them
• People respond better to personal conversation than
 to institutional notes
• Need to "let go" - be open to conversation
• Use common language
• Make no assumptions
ROI for Social Media in the Church
ROI for Social Media in the Church
 • Communication
ROI for Social Media in the Church
 • Communication
  • it’s easy
ROI for Social Media in the Church
 • Communication
  • it’s easy
  • it’s ubiquitous
ROI for Social Media in the Church
 • Communication
  • it’s easy
  • it’s ubiquitous
  • it’s varied
ROI for Social Media in the Church
 • Communication
  • it’s easy
  • it’s ubiquitous
  • it’s varied
  • it’s viral
ROI for Social Media in the Church
 • Communication
  • it’s easy
  • it’s ubiquitous
  • it’s varied
  • it’s viral
 • Connection
ROI for Social Media in the Church
 • Communication
  • it’s easy
  • it’s ubiquitous
  • it’s varied
  • it’s viral
 • Connection
  • create a conversation
ROI for Social Media in the Church
 • Communication
  • it’s easy
  • it’s ubiquitous
  • it’s varied
  • it’s viral
 • Connection
  • create a conversation
  • contribute
ROI for Social Media in the Church
 • Communication
  • it’s easy
  • it’s ubiquitous
  • it’s varied
  • it’s viral
 • Connection
  • create a conversation
  • contribute
  • collaborate
ROI for Social Media in the Church
 • Communication            • Call to Action
  • it’s easy
  • it’s ubiquitous
  • it’s varied
  • it’s viral
 • Connection
  • create a conversation
  • contribute
  • collaborate
ROI for Social Media in the Church
 • Communication            • Call to Action
  • it’s easy                • can’t be passive
  • it’s ubiquitous
  • it’s varied
  • it’s viral
 • Connection
  • create a conversation
  • contribute
  • collaborate
ROI for Social Media in the Church
 • Communication            • Call to Action
  • it’s easy                • can’t be passive
  • it’s ubiquitous          • go
  • it’s varied
  • it’s viral
 • Connection
  • create a conversation
  • contribute
  • collaborate
ROI for Social Media in the Church
 • Communication            • Call to Action
  • it’s easy                • can’t be passive
  • it’s ubiquitous          • go
  • it’s varied              • give
  • it’s viral
 • Connection
  • create a conversation
  • contribute
  • collaborate
ROI for Social Media in the Church
 • Communication            • Call to Action
  • it’s easy                • can’t be passive
  • it’s ubiquitous          • go
  • it’s varied              • give
  • it’s viral               • pray
 • Connection
  • create a conversation
  • contribute
  • collaborate
ROI for Social Media in the Church
 • Communication            • Call to Action
  • it’s easy                • can’t be passive
  • it’s ubiquitous          • go
  • it’s varied              • give
  • it’s viral               • pray
 • Connection                • mobilize
  • create a conversation
  • contribute
  • collaborate
Food for Thought
• Church buildings are tools. So are Social Media.
• Church, by definition is about community and
 relationships, so is Social Media.
•   en.wikipedia.org/wiki/Social_media
                                                 Credits
•   webtrends.about.com/od/web20/a/web20-glossary_2.htm
•   www.onlinematters.com/glossary.htm

•   www.bottlepr.co.uk/glossary.html
•   www.no2pen.com/blog/2010/01/social-media-dictionary-for-small-businesses/

•   www.whatissocialnetworking.com

•   www.honeytechblog.com
•   http://plus.google.com

•   www.churchmarketingsucks.com
•   www.lifeway.com

•   Church Social Media Policies: An Academic Paper, by Adam J Copeland

•   http://www.ministrybestpractices.com/
•   levite.wordpress.com

•   www.edstetzer.com
•   www.slideshare.com

•   www.visualstorynetwork.org

•   www.internetevangelismday.com
•   www.bethkanter.org

•   The Networked Nonprofit: Connecting with Social Media to Drive Change, by Beth Kanter, Allison Fine, Randi Zukerberg
•   Web-Empowered Ministry: Connecting With People through Websites, Social Media, and More, by Mark Morgan Stephenson

•   Church Marketing 101: Preparing Your Church for Greater Growth, by Richard Reising

•   The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach
    Buyers Directly, by David Meerman Scott

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Social media and the church

  • 1. Social Media for Churches Heidi Francis Donna Hoppestad
  • 2. What is Social Media?
  • 3. What is Social Media? •Social interaction
  • 4. What is Social Media? •Social interaction •Use highly accessible and scalable communication techniques
  • 5. What is Social Media? •Social interaction •Use highly accessible and scalable communication techniques •Interactive
  • 6. What is Social Media? •Social interaction •Use highly accessible and scalable communication techniques •Interactive •Utilizing a 'Web 2.0' philosophy
  • 7. What is Social Media? •Social interaction •Use highly accessible and scalable communication techniques •Interactive •Utilizing a 'Web 2.0' philosophy •Engage in multi-directional conversations
  • 8. What is Social Media? •Social interaction •Use highly accessible and scalable communication techniques •Interactive •Utilizing a 'Web 2.0' philosophy •Engage in multi-directional conversations •Generate content and engage in peer-to-peer conversations
  • 9. What is Social Media? •Social interaction •Use highly accessible and scalable communication techniques •Interactive •Utilizing a 'Web 2.0' philosophy •Engage in multi-directional conversations •Generate content and engage in peer-to-peer conversations •Create or co-create value
  • 12. Social Networking •Building online communities •Contact, Share, Join, Promote
  • 13. Social Networking •Building online communities •Contact, Share, Join, Promote •Social Networking. . . It's the way the 21st century communicates today.
  • 15. Types of Social Media • Social Networks
  • 16. Types of Social Media • Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial
  • 17. Types of Social Media • Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial • Blogging
  • 18. Types of Social Media • Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial • Blogging WordPress, TypePad, Blogger, Posturous
  • 19. Types of Social Media • Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial • Blogging WordPress, TypePad, Blogger, Posturous • Creative
  • 20. Types of Social Media • Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial • Blogging WordPress, TypePad, Blogger, Posturous • Creative Flickr, Etsy
  • 21. Types of Social Media • Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial • Blogging WordPress, TypePad, Blogger, Posturous • Creative Flickr, Etsy • Media
  • 22. Types of Social Media • Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial • Blogging WordPress, TypePad, Blogger, Posturous • Creative Flickr, Etsy • Media blip.fm, goodreads
  • 23. Types of Social Media • Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial • Blogging WordPress, TypePad, Blogger, Posturous • Creative Flickr, Etsy • Media blip.fm, goodreads
  • 24. Types of Social Media • Social Networks • Conversations Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial • Blogging WordPress, TypePad, Blogger, Posturous • Creative Flickr, Etsy • Media blip.fm, goodreads
  • 25. Types of Social Media • Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial • Blogging WordPress, TypePad, Blogger, Posturous • Creative Flickr, Etsy • Media blip.fm, goodreads
  • 26. Types of Social Media • Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, JomSocial • Blogging WordPress, TypePad, Blogger, Posturous • Creative Flickr, Etsy • Media blip.fm, goodreads
  • 27. Types of Social Media • Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Blogging WordPress, TypePad, Blogger, Posturous • Creative Flickr, Etsy • Media blip.fm, goodreads
  • 28. Types of Social Media • Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity • Blogging WordPress, TypePad, Blogger, Posturous • Creative Flickr, Etsy • Media blip.fm, goodreads
  • 29. Types of Social Media • Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity • Blogging Evernote, DropBox, WordPress, TypePad, Blogger, ManyMoon, Google Docs Posturous • Creative Flickr, Etsy • Media blip.fm, goodreads
  • 30. Types of Social Media • Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity • Blogging Evernote, DropBox, WordPress, TypePad, Blogger, ManyMoon, Google Docs Posturous • Emails • Creative Flickr, Etsy • Media blip.fm, goodreads
  • 31. Types of Social Media • Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity • Blogging Evernote, DropBox, WordPress, TypePad, Blogger, ManyMoon, Google Docs Posturous • Emails • Creative Constant Contact, MailChimp Flickr, Etsy • Media blip.fm, goodreads
  • 32. Types of Social Media • Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity • Blogging Evernote, DropBox, WordPress, TypePad, Blogger, ManyMoon, Google Docs Posturous • Emails • Creative Constant Contact, MailChimp Flickr, Etsy • Location • Media blip.fm, goodreads
  • 33. Types of Social Media • Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity • Blogging Evernote, DropBox, WordPress, TypePad, Blogger, ManyMoon, Google Docs Posturous • Emails • Creative Constant Contact, MailChimp Flickr, Etsy • Location • Media FourSquare, Gowalla, Places, blip.fm, goodreads Dopplr, TripIt
  • 34. Types of Social Media • Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity • Blogging Evernote, DropBox, WordPress, TypePad, Blogger, ManyMoon, Google Docs Posturous • Emails • Creative Constant Contact, MailChimp Flickr, Etsy • Location • Media FourSquare, Gowalla, Places, blip.fm, goodreads Dopplr, TripIt • Texting/SMS
  • 36. Social Media Terms (to begin with) Blog SMS Email blasts Social Media Friend Request Social Networks Instant Messaging (IM) Text Messaging (Texting) Internal Networks Tweet Live Streaming Web 1.0, 2.0, and 3.0 Microblogging Widget Podcast Viral Shrink a Link
  • 38. Who Uses Social Media • Younger generation
  • 39. Who Uses Social Media • Younger generation
  • 40. Who Uses Social Media • Younger generation • Families
  • 41. Who Uses Social Media • Younger generation • Families
  • 42. Who Uses Social Media • Younger generation • Families • Corporations
  • 43. Who Uses Social Media • Younger generation • Families • Corporations
  • 44. Who Uses Social Media • Younger generation • Families • Corporations • Non-profit Organizations
  • 45. Who Uses Social Media • Younger generation • Families • Corporations • Non-profit Organizations
  • 46. Who Uses Social Media • Younger generation • Families • Corporations • Non-profit Organizations • Schools and Universities
  • 47. Who Uses Social Media • Younger generation • Families • Corporations • Non-profit Organizations • Schools and Universities
  • 48. Church Web & Social Media Research
  • 49. Common Social Media used in the Church
  • 50. Common Social Media used in the Church External Networks
  • 51. Common Social Media used in the Church External Networks
  • 52. Common Social Media used in the Church External Networks Internal Networks
  • 53. Common Social Media used in the Church External Networks Internal Networks
  • 54. Common Social Media used in the Church External Networks Internal Networks Website Focused
  • 55. Common Social Media used in the Church External Networks Internal Networks Website Focused
  • 56. Common Social Media used in the Church External Networks Internal Networks Website Focused News and Announcements
  • 57. Common Social Media used in the Church External Networks Internal Networks Website Focused News and Announcements
  • 58. Social Media and the Church External Networks
  • 59. Social Media and the Church External Networks - easiest way to connect with community around you
  • 60. Social Media and the Church External Networks - easiest way to connect with community around you - many people are already active in at least one external network
  • 61. Social Media and the Church External Networks - easiest way to connect with community around you - many people are already active in at least one external network - structure is already in place
  • 62. Social Media and the Church External Networks - easiest way to connect with community around you - many people are already active in at least one external network - structure is already in place - opens up access to all aspects of people’s lives
  • 63. Social Media and the Church Internal Networks
  • 64. Social Media and the Church Internal Networks - can control who has access to join
  • 65. Social Media and the Church Internal Networks - can control who has access to join - control over content
  • 66. Social Media and the Church Internal Networks - can control who has access to join - control over content - encourages relationships between members
  • 67. Social Media and the Church Internal Networks - can control who has access to join - control over content - encourages relationships between members - a safe place for people to share struggles
  • 68. Social Media and the Church Website Focused
  • 69. Social Media and the Church Website Focused - an extension of basic information that is on website
  • 70. Social Media and the Church Website Focused - an extension of basic information that is on website - an interactive way to share the personality of the congregation/pastor
  • 71. Social Media and the Church Website Focused - an extension of basic information that is on website - an interactive way to share the personality of the congregation/pastor - engages people on an emotional level
  • 72. Social Media and the Church Website Focused - an extension of basic information that is on website - an interactive way to share the personality of the congregation/pastor - engages people on an emotional level - requires authenticity, which people relate to
  • 73. Social Media and the Church News / Announcements
  • 74. Social Media and the Church News / Announcements - you target your audience and control the information
  • 75. Social Media and the Church News / Announcements - you target your audience and control the information - easy way to drive people to your site, which then provides detailed information
  • 76. Social Media and the Church News / Announcements - you target your audience and control the information - easy way to drive people to your site, which then provides detailed information - Twitter and text messaging can be used to either get to the point, or provide a teaser that makes the recipient want to discover more.
  • 77. Social Media and the Church News / Announcements - you target your audience and control the information - easy way to drive people to your site, which then provides detailed information - Twitter and text messaging can be used to either get to the point, or provide a teaser that makes the recipient want to discover more. - can use Twitter or SMS in services to get immediate feedback, prayer requests, or make the sermon interactive
  • 78. Purpose of using in Social Media the Church
  • 79. Purpose of using in Social Media the Church • Youth Focused
  • 80. Purpose of using in Social Media the Church • Youth Focused • Mission Focused
  • 81. Purpose of using in Social Media the Church • Youth Focused • Mission Focused • Evangelism
  • 82. Purpose of using in Social Media the Church • Youth Focused • Mission Focused • Evangelism • Events
  • 83. Purpose of using in Social Media the Church • Youth Focused • Mission Focused • Evangelism • Events • Issues You Support or are Passionate About
  • 84. Purpose of using in Social Media the Church • Youth Focused • Mission Focused • Evangelism • Events • Issues You Support or are Passionate About • Create community
  • 85. How to be successful with Social Media
  • 86. How to be successful with Social Media • Pastor needs to buy in/champion the cause
  • 87. How to be successful with Social Media • Pastor needs to buy in/champion the cause • Social Media needs to be intentional
  • 88. How to be successful with Social Media • Pastor needs to buy in/champion the cause • Social Media needs to be intentional • Know your audience and target them
  • 89. How to be successful with Social Media • Pastor needs to buy in/champion the cause • Social Media needs to be intentional • Know your audience and target them • People respond better to personal conversation than to institutional notes
  • 90. How to be successful with Social Media • Pastor needs to buy in/champion the cause • Social Media needs to be intentional • Know your audience and target them • People respond better to personal conversation than to institutional notes • Need to "let go" - be open to conversation
  • 91. How to be successful with Social Media • Pastor needs to buy in/champion the cause • Social Media needs to be intentional • Know your audience and target them • People respond better to personal conversation than to institutional notes • Need to "let go" - be open to conversation • Use common language
  • 92. How to be successful with Social Media • Pastor needs to buy in/champion the cause • Social Media needs to be intentional • Know your audience and target them • People respond better to personal conversation than to institutional notes • Need to "let go" - be open to conversation • Use common language • Make no assumptions
  • 93. ROI for Social Media in the Church
  • 94. ROI for Social Media in the Church • Communication
  • 95. ROI for Social Media in the Church • Communication • it’s easy
  • 96. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous
  • 97. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous • it’s varied
  • 98. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous • it’s varied • it’s viral
  • 99. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous • it’s varied • it’s viral • Connection
  • 100. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous • it’s varied • it’s viral • Connection • create a conversation
  • 101. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous • it’s varied • it’s viral • Connection • create a conversation • contribute
  • 102. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous • it’s varied • it’s viral • Connection • create a conversation • contribute • collaborate
  • 103. ROI for Social Media in the Church • Communication • Call to Action • it’s easy • it’s ubiquitous • it’s varied • it’s viral • Connection • create a conversation • contribute • collaborate
  • 104. ROI for Social Media in the Church • Communication • Call to Action • it’s easy • can’t be passive • it’s ubiquitous • it’s varied • it’s viral • Connection • create a conversation • contribute • collaborate
  • 105. ROI for Social Media in the Church • Communication • Call to Action • it’s easy • can’t be passive • it’s ubiquitous • go • it’s varied • it’s viral • Connection • create a conversation • contribute • collaborate
  • 106. ROI for Social Media in the Church • Communication • Call to Action • it’s easy • can’t be passive • it’s ubiquitous • go • it’s varied • give • it’s viral • Connection • create a conversation • contribute • collaborate
  • 107. ROI for Social Media in the Church • Communication • Call to Action • it’s easy • can’t be passive • it’s ubiquitous • go • it’s varied • give • it’s viral • pray • Connection • create a conversation • contribute • collaborate
  • 108. ROI for Social Media in the Church • Communication • Call to Action • it’s easy • can’t be passive • it’s ubiquitous • go • it’s varied • give • it’s viral • pray • Connection • mobilize • create a conversation • contribute • collaborate
  • 109. Food for Thought • Church buildings are tools. So are Social Media. • Church, by definition is about community and relationships, so is Social Media.
  • 110. en.wikipedia.org/wiki/Social_media Credits • webtrends.about.com/od/web20/a/web20-glossary_2.htm • www.onlinematters.com/glossary.htm • www.bottlepr.co.uk/glossary.html • www.no2pen.com/blog/2010/01/social-media-dictionary-for-small-businesses/ • www.whatissocialnetworking.com • www.honeytechblog.com • http://plus.google.com • www.churchmarketingsucks.com • www.lifeway.com • Church Social Media Policies: An Academic Paper, by Adam J Copeland • http://www.ministrybestpractices.com/ • levite.wordpress.com • www.edstetzer.com • www.slideshare.com • www.visualstorynetwork.org • www.internetevangelismday.com • www.bethkanter.org • The Networked Nonprofit: Connecting with Social Media to Drive Change, by Beth Kanter, Allison Fine, Randi Zukerberg • Web-Empowered Ministry: Connecting With People through Websites, Social Media, and More, by Mark Morgan Stephenson • Church Marketing 101: Preparing Your Church for Greater Growth, by Richard Reising • The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott

Editor's Notes

  1. \n
  2. \n
  3. Social media are media for social interaction, using highly accessible and scalable communication techniques. The term refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.\n Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet.\n Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.\n Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.\n Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)\n A million different definitions from a million different people. But over at Duct Tape Marketing they say “[s]ocial media is the use of technology combined with social interaction to create or co-create value.”\n
  4. Social media are media for social interaction, using highly accessible and scalable communication techniques. The term refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.\n Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet.\n Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.\n Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.\n Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)\n A million different definitions from a million different people. But over at Duct Tape Marketing they say “[s]ocial media is the use of technology combined with social interaction to create or co-create value.”\n
  5. Social media are media for social interaction, using highly accessible and scalable communication techniques. The term refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.\n Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet.\n Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.\n Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.\n Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)\n A million different definitions from a million different people. But over at Duct Tape Marketing they say “[s]ocial media is the use of technology combined with social interaction to create or co-create value.”\n
  6. Social media are media for social interaction, using highly accessible and scalable communication techniques. The term refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.\n Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet.\n Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.\n Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.\n Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)\n A million different definitions from a million different people. But over at Duct Tape Marketing they say “[s]ocial media is the use of technology combined with social interaction to create or co-create value.”\n
  7. Social media are media for social interaction, using highly accessible and scalable communication techniques. The term refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.\n Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet.\n Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.\n Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.\n Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)\n A million different definitions from a million different people. But over at Duct Tape Marketing they say “[s]ocial media is the use of technology combined with social interaction to create or co-create value.”\n
  8. Social media are media for social interaction, using highly accessible and scalable communication techniques. The term refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.\n Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet.\n Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.\n Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.\n Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)\n A million different definitions from a million different people. But over at Duct Tape Marketing they say “[s]ocial media is the use of technology combined with social interaction to create or co-create value.”\n
  9. Social media are media for social interaction, using highly accessible and scalable communication techniques. The term refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.\n Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet.\n Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.\n Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.\n Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)\n A million different definitions from a million different people. But over at Duct Tape Marketing they say “[s]ocial media is the use of technology combined with social interaction to create or co-create value.”\n
  10. \n
  11. The process of building online communities, often accomplished both through 'groups' and 'friends lists' that allow greater interaction on websites\n Locations on the Internet where individuals can contact other individuals, share information, join groups, promote their businesses, etc.\n Social Networking. . . It's the way the 21st century communicates today.\n
  12. The process of building online communities, often accomplished both through 'groups' and 'friends lists' that allow greater interaction on websites\n Locations on the Internet where individuals can contact other individuals, share information, join groups, promote their businesses, etc.\n Social Networking. . . It's the way the 21st century communicates today.\n
  13. The process of building online communities, often accomplished both through 'groups' and 'friends lists' that allow greater interaction on websites\n Locations on the Internet where individuals can contact other individuals, share information, join groups, promote their businesses, etc.\n Social Networking. . . It's the way the 21st century communicates today.\n
  14. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  15. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  16. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  17. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  18. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  19. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  20. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  21. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  22. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  23. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  24. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  25. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  26. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  27. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  28. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  29. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  30. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  31. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  32. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  33. Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  34. \n
  35. Understanding the lingo of Social Media can be confusing. Here I will talk about some basic terms to help you better understand and feel more comfortable as you navigate the online Social Media world.\nBlog – A blog (short for weblog) is a personal online journal that is frequently updated and intended for general public consumption. Blogs are defined by their format: a series of entries posted to a single page in reverse-chronological order.Blogs generally represent the personality of the author or reflect the purpose of the Web site that hosts the blog. Topics sometimes include brief philosophical musings, commentary on Internet and other social issues, and links to other sites the author favors, especially those that support a point being made on a post.\nEmail blasts - An email sent to multiple recipients, intended to inform them of announcements, events or changes. A variety of methods can be used to send the same email to multiple recipients: for example: using options within an email program, using the mail merge option within a word processing program, or using a commercial email list programs.\nFriend Request – This vague term is creeping up all over pop culture in commercials and even jokes. Think of a friend request as a method for asking someone to join your online social network.\nInstant Messaging (IM) - Instant messaging, often shortened to simply "IM" or "IMing," is the exchange of text messages through a a software application in real-time. Generally included in the IMsoftware is the ability to easily see whether a chosen friend, co-worker or "buddy" is online and connected through the selected service.\nInternal Networks - Social networks that are kept private. A corporation might have an internal network for it’s employees. This would be an online venue where they could communicate and collaborate about work related issues.\nLive Streaming - Streaming video is content sent in compressed form over the Internet and displayed by the viewer in real time.\nMicroblogging – When you post information to the web in small doses. Twitter is microblogging.\nPodcast - Streaming video is content sent in compressed form over the Internet and displayed by the viewer in real time.\nShrink a Link – Websites such as BudUrl.com or isgd.com, tiny.cc, bit.ly, and more allow you to take a long URL and shrink the link to just a few characters.\nSMS - Short Message Service is the transmission of short text messages to and from a mobile phone, fax machine and/or IP address. Messages must be no longer than 160 alpha-numeric characters and contain no images or graphics. (also see Text Messaging)\nSocial Media – A million different definitions from a million different people. A formal definition is: “[s]ocial media is the use of technology combined with social interaction to create or co-create value.”\nSocial Network – Locations on the Internet where individuals can contact other individuals, share information, join groups, promote their businesses, etc.\nText Messaging (Texting) - Text Messaging allows short text messages to be sent and received on a mobile phone. Messages can be sent from one phone to another by addressing the message to the recipient's phone number. Messages can also usually be sent to a phone via a special email address, through the carrier's web site, or with special messaging software and a modem. (also see SMS)\nTweet - To send a message no bigger than 140 characters using Twitter\nWeb 1.0, 2.0, and 3.0 – Web 1.0 is one-way broadcasting, meaning only the owner of the site can publish information. Web 2.0 signifies a conversation between the original author of the content and all those who can comment or participate. Web 3.0 is not clearly defined yet, but the general consensus says that Web 3.0 is about openness and about being available from all devices and from all places. The site ReadWriteWeb explains the concept in detail. Head on over there if you’d like to know more.\nWidget – On the web, a widget is a small piece of code that can be placed anywhere on a website resulting in a unique piece of information viewable by the web visitor. For example, I installed a “tag cloud” widget on the left side of this blog.\nViral – When a blog post, video, picture, or other piece of online content is spread by Internet users to many other users. Learn more about viral-ness by reading about Examples of Viral Marketing\n\n
  36. Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  37. Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  38. Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  39. Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  40. Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  41. Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  42. Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  43. Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  44. Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  45. Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  46. Recently, LifeWay Research put out two reports about how churches use technology. The first covers how churches use the web and the second covers how churches use social media.\n 47% of churches actively use Facebook.\n 20% of churches use social media tools included in church management software.\n 40% of churches don’t use any social media tools.\n Bigger churches are more likely to use Facebook: 81% of churches with 500 people or more use Facebook, compared to 27% of churches with fewer than 50 people.\n 78% of churches have a website.\n Less than half of those churches use their site for interactive purposes (prayer requests, event registration, streamlining church processes).\n 15% of churches update their site more than once a week.\n 40% update it once a week.\n 42% update it once a month or less.\n 7% update it once a year.\nLimited staff time (46%), limited financial resources (41%), limited volunteer time (39%) and lack of interest or demand (35%) keep churches from providing more online content and services.\n\n"Biblical community requires feet and faces, not only retweets and fan pages," cautions Lifeway Research Director, Scott McConnell. "But clearly social networking is a helpful tool to build and maintain community."\n\n
  47. External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  48. External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  49. External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  50. External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  51. External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  52. External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  53. External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  54. External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  55. External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  56. External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  57. External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  58. External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  59. External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  60. External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  61. External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  62. External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  63. External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  64. External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  65. External Networks\n- easiest way to connect with community around you\n- many people are already active in at least one external network\n- structure is already in place\n- opens up access to all aspects of people’s lives\n
  66. External Networks\n- easiest way to connect with community around you\n- many people are already active in at least one external network\n- structure is already in place\n- opens up access to all aspects of people’s lives\n
  67. External Networks\n- easiest way to connect with community around you\n- many people are already active in at least one external network\n- structure is already in place\n- opens up access to all aspects of people’s lives\n
  68. External Networks\n- easiest way to connect with community around you\n- many people are already active in at least one external network\n- structure is already in place\n- opens up access to all aspects of people’s lives\n
  69. Internal Networks\n- can control who has access to join\n- control over content\n- encourages relationships between members\n- a safe place for people to share struggles\n
  70. Internal Networks\n- can control who has access to join\n- control over content\n- encourages relationships between members\n- a safe place for people to share struggles\n
  71. Internal Networks\n- can control who has access to join\n- control over content\n- encourages relationships between members\n- a safe place for people to share struggles\n
  72. Internal Networks\n- can control who has access to join\n- control over content\n- encourages relationships between members\n- a safe place for people to share struggles\n
  73. Website Focused\n- an extension of basic information that is on the website\n- an interactive way to share the personality of the congregation/pastor\n- engages people on an emotional level\n- requires authenticity, which people relate to\n
  74. Website Focused\n- an extension of basic information that is on the website\n- an interactive way to share the personality of the congregation/pastor\n- engages people on an emotional level\n- requires authenticity, which people relate to\n
  75. Website Focused\n- an extension of basic information that is on the website\n- an interactive way to share the personality of the congregation/pastor\n- engages people on an emotional level\n- requires authenticity, which people relate to\n
  76. Website Focused\n- an extension of basic information that is on the website\n- an interactive way to share the personality of the congregation/pastor\n- engages people on an emotional level\n- requires authenticity, which people relate to\n
  77. - easy way to drive people to your site, which then provides detailed information\n- people won’t go to your site because of an email, if you don’t provide them links\n- once they get to your site, make sure it is set up so that they will want to dig around it and discover more about the church\n- if they like what they see at the site, they are more likely to contact you or arrive at your door on Sunday morning\n
  78. - easy way to drive people to your site, which then provides detailed information\n- people won’t go to your site because of an email, if you don’t provide them links\n- once they get to your site, make sure it is set up so that they will want to dig around it and discover more about the church\n- if they like what they see at the site, they are more likely to contact you or arrive at your door on Sunday morning\n
  79. - easy way to drive people to your site, which then provides detailed information\n- people won’t go to your site because of an email, if you don’t provide them links\n- once they get to your site, make sure it is set up so that they will want to dig around it and discover more about the church\n- if they like what they see at the site, they are more likely to contact you or arrive at your door on Sunday morning\n
  80. - easy way to drive people to your site, which then provides detailed information\n- people won’t go to your site because of an email, if you don’t provide them links\n- once they get to your site, make sure it is set up so that they will want to dig around it and discover more about the church\n- if they like what they see at the site, they are more likely to contact you or arrive at your door on Sunday morning\n
  81. Youth Focused\n- this is where the youth are. If you want to connect with them and enter their world, social media is where you need to be.\n- In the June 20 Lancaster Sunday News a story was published about Amish youth who are on Facebook. Their culture stays away from technology, including phones, but in recent years have allowed cell phones to be used in emergencies. It is through the smart phones that the youth are connecting to the social media world. The elders in the community consider this behavior as part of their Rumspringa, when youth are allowed to explore the outside world before they make a commitment to be part of the Amish community. Even so, there is concern about how this trend will change the lifestyle and community of the Amish.\n\nMission Focused\n- people want to give / support missions, but they need to be emotionally involved.\n- connect with social organizations you support through SM - \n- Social Media is a great platform for telling stories/personally connecting donors with doers\n- Blog about a church mission trip - begin before the trip; introduce people going on trip; tell about where you’re going, what you want to accomplish; put “wish” list of items you need for trip - have people “follow” your blog\n- Blog during the trip - have each person tell their story; post photos and video; create interaction between participants and sponsors\n\nEvangelism\n- Social Media is a great platform for sharing the gospel. It is a safe place for both the person telling the story and the one hearing the story.\n- If you are genuine and not trying to prosteltize, SM can make the seeker feel comfortable, and get to know you before they walk through the church doors\n- It is the beginning of building a personal relationship.\n- Widgets that provide daily scripture, devotions, Bible studies\n\nEvents\n- promote events through email; twitter; facebook pages\n- post stories on a blog afterwards about the event, along with pictures - make people want to attend the next event\n- have people RSVP through an event notification site - EventBrite, evite, FB events\n\nIssues You Support or are Passionate about\n- blog about them - open up conversation, even if it doesn’t support what your view\n- opening conversation makes people feel heard, and more comfortable with you\n- if writing about a controversial subject, only print information that you can back with documented facts\n- anyone can google and learn the facts\n- if you aren’t using facts, it tarnishes your reputation, and puts the church in a bad light\n- follow organizations you support - spread information about their events, etc.\n- if you are holding an event in support of a particular issue, have the organization of that issue place the information about your event on their website, FB, and Twitter\n- Tweet or podcast during events to keep people current on what is going on. It makes you relevent if you can be immediate on sharing information - especially if people can’t attend the event but will follow you online\n\nCreate Community\n- invite people to friend you on FB, or link to you on LinkedIn\n- invitations make people feel wanted and welcome - it also makes them pay more attention to you and your posts\n- use Social Media to introduce people to others who share a common interest\n
  82. Youth Focused\n- this is where the youth are. If you want to connect with them and enter their world, social media is where you need to be.\n- In the June 20 Lancaster Sunday News a story was published about Amish youth who are on Facebook. Their culture stays away from technology, including phones, but in recent years have allowed cell phones to be used in emergencies. It is through the smart phones that the youth are connecting to the social media world. The elders in the community consider this behavior as part of their Rumspringa, when youth are allowed to explore the outside world before they make a commitment to be part of the Amish community. Even so, there is concern about how this trend will change the lifestyle and community of the Amish.\n\nMission Focused\n- people want to give / support missions, but they need to be emotionally involved.\n- connect with social organizations you support through SM - \n- Social Media is a great platform for telling stories/personally connecting donors with doers\n- Blog about a church mission trip - begin before the trip; introduce people going on trip; tell about where you’re going, what you want to accomplish; put “wish” list of items you need for trip - have people “follow” your blog\n- Blog during the trip - have each person tell their story; post photos and video; create interaction between participants and sponsors\n\nEvangelism\n- Social Media is a great platform for sharing the gospel. It is a safe place for both the person telling the story and the one hearing the story.\n- If you are genuine and not trying to prosteltize, SM can make the seeker feel comfortable, and get to know you before they walk through the church doors\n- It is the beginning of building a personal relationship.\n- Widgets that provide daily scripture, devotions, Bible studies\n\nEvents\n- promote events through email; twitter; facebook pages\n- post stories on a blog afterwards about the event, along with pictures - make people want to attend the next event\n- have people RSVP through an event notification site - EventBrite, evite, FB events\n\nIssues You Support or are Passionate about\n- blog about them - open up conversation, even if it doesn’t support what your view\n- opening conversation makes people feel heard, and more comfortable with you\n- if writing about a controversial subject, only print information that you can back with documented facts\n- anyone can google and learn the facts\n- if you aren’t using facts, it tarnishes your reputation, and puts the church in a bad light\n- follow organizations you support - spread information about their events, etc.\n- if you are holding an event in support of a particular issue, have the organization of that issue place the information about your event on their website, FB, and Twitter\n- Tweet or podcast during events to keep people current on what is going on. It makes you relevent if you can be immediate on sharing information - especially if people can’t attend the event but will follow you online\n\nCreate Community\n- invite people to friend you on FB, or link to you on LinkedIn\n- invitations make people feel wanted and welcome - it also makes them pay more attention to you and your posts\n- use Social Media to introduce people to others who share a common interest\n
  83. Youth Focused\n- this is where the youth are. If you want to connect with them and enter their world, social media is where you need to be.\n- In the June 20 Lancaster Sunday News a story was published about Amish youth who are on Facebook. Their culture stays away from technology, including phones, but in recent years have allowed cell phones to be used in emergencies. It is through the smart phones that the youth are connecting to the social media world. The elders in the community consider this behavior as part of their Rumspringa, when youth are allowed to explore the outside world before they make a commitment to be part of the Amish community. Even so, there is concern about how this trend will change the lifestyle and community of the Amish.\n\nMission Focused\n- people want to give / support missions, but they need to be emotionally involved.\n- connect with social organizations you support through SM - \n- Social Media is a great platform for telling stories/personally connecting donors with doers\n- Blog about a church mission trip - begin before the trip; introduce people going on trip; tell about where you’re going, what you want to accomplish; put “wish” list of items you need for trip - have people “follow” your blog\n- Blog during the trip - have each person tell their story; post photos and video; create interaction between participants and sponsors\n\nEvangelism\n- Social Media is a great platform for sharing the gospel. It is a safe place for both the person telling the story and the one hearing the story.\n- If you are genuine and not trying to prosteltize, SM can make the seeker feel comfortable, and get to know you before they walk through the church doors\n- It is the beginning of building a personal relationship.\n- Widgets that provide daily scripture, devotions, Bible studies\n\nEvents\n- promote events through email; twitter; facebook pages\n- post stories on a blog afterwards about the event, along with pictures - make people want to attend the next event\n- have people RSVP through an event notification site - EventBrite, evite, FB events\n\nIssues You Support or are Passionate about\n- blog about them - open up conversation, even if it doesn’t support what your view\n- opening conversation makes people feel heard, and more comfortable with you\n- if writing about a controversial subject, only print information that you can back with documented facts\n- anyone can google and learn the facts\n- if you aren’t using facts, it tarnishes your reputation, and puts the church in a bad light\n- follow organizations you support - spread information about their events, etc.\n- if you are holding an event in support of a particular issue, have the organization of that issue place the information about your event on their website, FB, and Twitter\n- Tweet or podcast during events to keep people current on what is going on. It makes you relevent if you can be immediate on sharing information - especially if people can’t attend the event but will follow you online\n\nCreate Community\n- invite people to friend you on FB, or link to you on LinkedIn\n- invitations make people feel wanted and welcome - it also makes them pay more attention to you and your posts\n- use Social Media to introduce people to others who share a common interest\n
  84. Youth Focused\n- this is where the youth are. If you want to connect with them and enter their world, social media is where you need to be.\n- In the June 20 Lancaster Sunday News a story was published about Amish youth who are on Facebook. Their culture stays away from technology, including phones, but in recent years have allowed cell phones to be used in emergencies. It is through the smart phones that the youth are connecting to the social media world. The elders in the community consider this behavior as part of their Rumspringa, when youth are allowed to explore the outside world before they make a commitment to be part of the Amish community. Even so, there is concern about how this trend will change the lifestyle and community of the Amish.\n\nMission Focused\n- people want to give / support missions, but they need to be emotionally involved.\n- connect with social organizations you support through SM - \n- Social Media is a great platform for telling stories/personally connecting donors with doers\n- Blog about a church mission trip - begin before the trip; introduce people going on trip; tell about where you’re going, what you want to accomplish; put “wish” list of items you need for trip - have people “follow” your blog\n- Blog during the trip - have each person tell their story; post photos and video; create interaction between participants and sponsors\n\nEvangelism\n- Social Media is a great platform for sharing the gospel. It is a safe place for both the person telling the story and the one hearing the story.\n- If you are genuine and not trying to prosteltize, SM can make the seeker feel comfortable, and get to know you before they walk through the church doors\n- It is the beginning of building a personal relationship.\n- Widgets that provide daily scripture, devotions, Bible studies\n\nEvents\n- promote events through email; twitter; facebook pages\n- post stories on a blog afterwards about the event, along with pictures - make people want to attend the next event\n- have people RSVP through an event notification site - EventBrite, evite, FB events\n\nIssues You Support or are Passionate about\n- blog about them - open up conversation, even if it doesn’t support what your view\n- opening conversation makes people feel heard, and more comfortable with you\n- if writing about a controversial subject, only print information that you can back with documented facts\n- anyone can google and learn the facts\n- if you aren’t using facts, it tarnishes your reputation, and puts the church in a bad light\n- follow organizations you support - spread information about their events, etc.\n- if you are holding an event in support of a particular issue, have the organization of that issue place the information about your event on their website, FB, and Twitter\n- Tweet or podcast during events to keep people current on what is going on. It makes you relevent if you can be immediate on sharing information - especially if people can’t attend the event but will follow you online\n\nCreate Community\n- invite people to friend you on FB, or link to you on LinkedIn\n- invitations make people feel wanted and welcome - it also makes them pay more attention to you and your posts\n- use Social Media to introduce people to others who share a common interest\n
  85. Youth Focused\n- this is where the youth are. If you want to connect with them and enter their world, social media is where you need to be.\n- In the June 20 Lancaster Sunday News a story was published about Amish youth who are on Facebook. Their culture stays away from technology, including phones, but in recent years have allowed cell phones to be used in emergencies. It is through the smart phones that the youth are connecting to the social media world. The elders in the community consider this behavior as part of their Rumspringa, when youth are allowed to explore the outside world before they make a commitment to be part of the Amish community. Even so, there is concern about how this trend will change the lifestyle and community of the Amish.\n\nMission Focused\n- people want to give / support missions, but they need to be emotionally involved.\n- connect with social organizations you support through SM - \n- Social Media is a great platform for telling stories/personally connecting donors with doers\n- Blog about a church mission trip - begin before the trip; introduce people going on trip; tell about where you’re going, what you want to accomplish; put “wish” list of items you need for trip - have people “follow” your blog\n- Blog during the trip - have each person tell their story; post photos and video; create interaction between participants and sponsors\n\nEvangelism\n- Social Media is a great platform for sharing the gospel. It is a safe place for both the person telling the story and the one hearing the story.\n- If you are genuine and not trying to prosteltize, SM can make the seeker feel comfortable, and get to know you before they walk through the church doors\n- It is the beginning of building a personal relationship.\n- Widgets that provide daily scripture, devotions, Bible studies\n\nEvents\n- promote events through email; twitter; facebook pages\n- post stories on a blog afterwards about the event, along with pictures - make people want to attend the next event\n- have people RSVP through an event notification site - EventBrite, evite, FB events\n\nIssues You Support or are Passionate about\n- blog about them - open up conversation, even if it doesn’t support what your view\n- opening conversation makes people feel heard, and more comfortable with you\n- if writing about a controversial subject, only print information that you can back with documented facts\n- anyone can google and learn the facts\n- if you aren’t using facts, it tarnishes your reputation, and puts the church in a bad light\n- follow organizations you support - spread information about their events, etc.\n- if you are holding an event in support of a particular issue, have the organization of that issue place the information about your event on their website, FB, and Twitter\n- Tweet or podcast during events to keep people current on what is going on. It makes you relevent if you can be immediate on sharing information - especially if people can’t attend the event but will follow you online\n\nCreate Community\n- invite people to friend you on FB, or link to you on LinkedIn\n- invitations make people feel wanted and welcome - it also makes them pay more attention to you and your posts\n- use Social Media to introduce people to others who share a common interest\n
  86. Youth Focused\n- this is where the youth are. If you want to connect with them and enter their world, social media is where you need to be.\n- In the June 20 Lancaster Sunday News a story was published about Amish youth who are on Facebook. Their culture stays away from technology, including phones, but in recent years have allowed cell phones to be used in emergencies. It is through the smart phones that the youth are connecting to the social media world. The elders in the community consider this behavior as part of their Rumspringa, when youth are allowed to explore the outside world before they make a commitment to be part of the Amish community. Even so, there is concern about how this trend will change the lifestyle and community of the Amish.\n\nMission Focused\n- people want to give / support missions, but they need to be emotionally involved.\n- connect with social organizations you support through SM - \n- Social Media is a great platform for telling stories/personally connecting donors with doers\n- Blog about a church mission trip - begin before the trip; introduce people going on trip; tell about where you’re going, what you want to accomplish; put “wish” list of items you need for trip - have people “follow” your blog\n- Blog during the trip - have each person tell their story; post photos and video; create interaction between participants and sponsors\n\nEvangelism\n- Social Media is a great platform for sharing the gospel. It is a safe place for both the person telling the story and the one hearing the story.\n- If you are genuine and not trying to prosteltize, SM can make the seeker feel comfortable, and get to know you before they walk through the church doors\n- It is the beginning of building a personal relationship.\n- Widgets that provide daily scripture, devotions, Bible studies\n\nEvents\n- promote events through email; twitter; facebook pages\n- post stories on a blog afterwards about the event, along with pictures - make people want to attend the next event\n- have people RSVP through an event notification site - EventBrite, evite, FB events\n\nIssues You Support or are Passionate about\n- blog about them - open up conversation, even if it doesn’t support what your view\n- opening conversation makes people feel heard, and more comfortable with you\n- if writing about a controversial subject, only print information that you can back with documented facts\n- anyone can google and learn the facts\n- if you aren’t using facts, it tarnishes your reputation, and puts the church in a bad light\n- follow organizations you support - spread information about their events, etc.\n- if you are holding an event in support of a particular issue, have the organization of that issue place the information about your event on their website, FB, and Twitter\n- Tweet or podcast during events to keep people current on what is going on. It makes you relevent if you can be immediate on sharing information - especially if people can’t attend the event but will follow you online\n\nCreate Community\n- invite people to friend you on FB, or link to you on LinkedIn\n- invitations make people feel wanted and welcome - it also makes them pay more attention to you and your posts\n- use Social Media to introduce people to others who share a common interest\n
  87. \n
  88. \n
  89. Pastor needs to buy in/champion the cause\n Social Media needs to be intentional\n Know your audience and target them\n People respond better to personal conversation than to institutional notes\n Need to "let go" - be open to conversation\n Use common language\n Make no assumptions\n
  90. Pastor needs to buy in/champion the cause\n Social Media needs to be intentional\n Know your audience and target them\n People respond better to personal conversation than to institutional notes\n Need to "let go" - be open to conversation\n Use common language\n Make no assumptions\n
  91. Pastor needs to buy in/champion the cause\n Social Media needs to be intentional\n Know your audience and target them\n People respond better to personal conversation than to institutional notes\n Need to "let go" - be open to conversation\n Use common language\n Make no assumptions\n
  92. Pastor needs to buy in/champion the cause\n Social Media needs to be intentional\n Know your audience and target them\n People respond better to personal conversation than to institutional notes\n Need to "let go" - be open to conversation\n Use common language\n Make no assumptions\n
  93. Pastor needs to buy in/champion the cause\n Social Media needs to be intentional\n Know your audience and target them\n People respond better to personal conversation than to institutional notes\n Need to "let go" - be open to conversation\n Use common language\n Make no assumptions\n
  94. Pastor needs to buy in/champion the cause\n Social Media needs to be intentional\n Know your audience and target them\n People respond better to personal conversation than to institutional notes\n Need to "let go" - be open to conversation\n Use common language\n Make no assumptions\n
  95. Pastor needs to buy in/champion the cause\n Social Media needs to be intentional\n Know your audience and target them\n People respond better to personal conversation than to institutional notes\n Need to "let go" - be open to conversation\n Use common language\n Make no assumptions\n
  96. Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  97. Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  98. Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  99. Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  100. Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  101. Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  102. Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  103. Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  104. Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  105. Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  106. Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  107. Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  108. Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  109. Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  110. Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  111. Church buildings are tools. So are Social Media.\n Church, by definition is about community and relationships, so is Social Media.\n
  112. \n