Social networking involves creating online profiles to connect with others. It allows sharing information in real-time and free advertising. However, it can also enable cyberbullying, privacy issues, and addiction. While social networking provides benefits like worldwide connectivity and knowledge sharing, its advantages only outweigh disadvantages if used wisely and personal information is not shared freely.

1. SOCIAL NETWORKING
ATHIYA SALAGRAM

2. INTRODUCTION
 Social networking means creating a public profile within a
particular websites and making relationship with other
people who are using the same websites.
Social networking site as "A website that provides a virtual
community for people interested in a particular subject or
just to 'hang out' together.“

3. Social networking is the practice of expanding the number
of one's business and/social contacts by making connections
through individuals, often through social media sites such
as Facebook, Twitter, LinkedIn and Google+.
 Use of dedicated websites and applications to interact with
other users, or to find people with similar interests to one's
own.

4.  Many social networking websites were launched in the 1990.
 ORKUT was followed by MySpace, Facebook, twitter and
now Google +.

5. DIFFERENT SOCIAL NETWORKING SERVICES
 Social networking can be done mainly in 3 ways-
1. Social networking websites
2. Instant messaging service
3. Video calling

7. ORKUT
 Orkut is a Social Networking Website launched in 2004,
owned and operated by Google Inc.
 One of the most visited websites in India and Brazil.
 Named after its creator, Google employee Orkut
Buyukkokten.

8. MYSPACE
 Social Networking website owned by Specific Media LLC
and popstar Justin Timberlake.
 Launched in August 2003.
 Not much popular in India.

9. FACEBOOK
 Biggest revolution in the world of Social Networking.
 Founded in 2004 by Mark Zuckerberg with his college
roommates Eduardo Saverin , Dustin Moskovitz and Chris
Hughes.
 Facebook has more than 800 million active users.
 It is the largest social network in the world.

10. TWITTER
 Twitter is an online social networking and micro
blogging service.
 Created by Jack Dolsey and launched in 2006.
 Enables its users to send and read text-based
posts of up to 140 characters, informally known as
tweets.

11. YAHOO
 Owned by Yahoo Inc. and allows users to send instant
messages to other users.
 Both the sender and the receiver must have a Yahoo
Email Id and Yahoo messenger software installed on
their respective systems.
 Allows file transfer and photo sharing.

12. SKYPE
 Most popular way of allowing users to make voice
and video calls and chat over the Internet.
 Calls to other users within the Skype service are
free.

13. INSTAGRAM
 Instagram is a mobile photo-sharing application and
service that allows users to share pictures and videos
either publicly or privately.
 It was created by Kevin Systrom and Mike Krieger, and
launched in October 2010 as a free mobile app exclusively
for the iOS operating system.

14.  Even though social networking can be useful if used in
preventive measures, its advantage overweigh the
disadvantage.

15. ADVANTAGE OF SOCIAL NETWORKING
1. Worldwide connectivity
2. Real time information sharing
3. Free advertizing
4. Other advantages

16. 1. Worldwide connectivity-
 It is easier and faster to make new friend and business
connection or extend their personal base.
 Place of exchange news and get updated on friends and
family.
 We can virtually meet our friend online at any time.

17. 2. Real-Time Information Sharing –
 With social networking site, we exchange information easily
in real-time via a chat.
 In addition, the internet is the ultimate online textbook.

18. 3. Free advertizing-
 The best part of advertising in social networking site is that
we can spread the word for free!
 Entrepreneurs can find contacts via professional groups and
make use of the large user bases to market their products
and services.
 By having company social network profile,
we can deliver improved customer service and
respond effectively to feedback .

19. 4. a. Socializing-
 It is important because it allows the children to exchange
ideas and learn new things.
 They more interact they learn more and it helps to
become more confidence.

20. b. Sharing knowledge-
 The social network provide an easy and effective way to
share knowledge.
c. Updating oneself-
 It provides the better way to know what happen around the
world and able to know new things and when it happen.

21. DISADVANTAGE OF SOCIAL NETWORKING
1. Cyber bullying
2. Higher Risk of Fraud
3. Privacy Issues
4. Other Disadvantages

22. 1. Cyber bullying-
 Easy to spread false information. Anything can be
spread to millions of people in an instant.
 People can take advantage because everything is being
performed behind a screen, which makes it easier to
make fun of someone.

23. 2. Higher Risks of Fraud-
 Anyone can create a false identity on a social network.
Without verification of someone’s identity, one could
become friend with a stranger.
 Without proper settings & privacy controls high chance
of someone stealing private information/ photos & use
against us.

24. 3. Lack of Privacy ( Privacy Issue)-
 Personal information- sharing geographical location with
their exact location on social networking sites.
 Predators can obtain this information & easily identify
where they can find us at any given time.

25. 4. Other disadvantages-
a. Addiction
b. Loss of Motivation in Students

26. a. Addiction-
 User are addicted to sites like the students attempt to
multitask that they check social sites while studying and it
will reduce their academic performance and concentrate
on task.
 They spent hours on sites and it hamper performance in
the other field.
 It also cause mental health problem

27. b. Loss of motivation-
 Motivation level of students reduces due to use of various
social networking sites.
 They highly depends on virtual environmental instead of
going practical knowledge of the real world.
 By this reduces their learning and research capability.

28. CONCLUSION
 We can see clearly that social networking sites are
advantageous only if they are used wisely.
 Using these sites would be helpful, if users do not spend
time unnecessarily.
 Wise members never provide personal information to
strangers.
 A doctor can operate with a knife and a murderer can kill
a person with the same knife.