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Social Media 101

The document provides an overview of social media fundamentals, focusing primarily on Facebook and LinkedIn as key platforms for building an online presence. It covers essential terms, tips for effective content engagement, and strategies for creating and managing business pages and professional profiles. The guide emphasizes the importance of connecting with audiences authentically while utilizing each platform's unique features to enhance visibility and interaction.

Social Media◦
THE BASICS: SOCIAL MEDIA 101 Kemal Brown Digital Consultant
THE NEW NORMAL Social media has forever changed how the world, shares, connects, and interacts with information. Diving in without a sense for what it's like can be overwhelming, and building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! No matter what your skill level is, there's plenty in here to help you improve your social presence. What are we waiting for? Let's dive in!
“Social media has allowed everyone, anywhere with a smartphone or computer to reach anyone, anywhere, in real-time.
WHAT IS SOCIAL MEDIA "Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions. This presentation will primarily focus on the two (2) social media channels most suited for the goals we have established: ● Facebook ● LinkedIn
OUR FOCAL AREAS 1. Social Media Channels 2. How To Socialize MAPPING THE PATH
1. Pick Your Playground Which Social Network Do You Choose?
2. Facebook The Facebook Page vs. Profile
The Facebook Page vs. Profile
A FEW TERMS Page “Like” – When a fan “likes” your page, anything you post or update will show up in their news feed. Engagement – The number of likes, comments, and shares you receive. Timeline – The stream of updates on your own personal profile or page. “Like” – An engagement function that lets fans give positive feedback on a post. Share – The share feature lets you share the content you enjoy with personal Facebook friends. Events – Facebook Events can be created by a page or profile, and are used for parties, business events, and planned chats. Friends – A friend is someone who received your friend request and accepted it. Once the request is accepted, you will start seeing their updates in your news feed. Fans – These are the people who “liked” your business page. A business does not have to take any action for someone to become a fan. Sponsored Story – This is a message that comes from a friend about them engaging with a page, app, or event that a business, organization, or individual has paid to highlight.
WHICH TO CHOOSE? A Profile is great for doing things like communicating with your family and friends, sharing photos, videos, and links with them, and connecting with your favorite brands, celebrities, and causes. Facebook Pages are the best way to market your business or organization.This is your business profile or “page” where customers can find your posts and business information. 1. Pages are public and easily sharable 2. With Pages you can run promotions and display content in a professional way 3. You can access insights about the activity of your fans
CREATING A PAGE 1. Choose the right “type” for your business or organization 2. Pick the right profile picture and cover photo 3. Tell people all “About” your business 4. Tell your story by marking your milestones 5. Post a first update that people will want to tell their friends about 6. Tell your network and connect your touch points
FACEBOOK TIPS 1. Length of posts: Posts between 100 and 250 characters receive 60 percent more likes, comments, and shares. 2. Type of posts: Photos, photo albums, and videos get 120 percent, 180 percent, and 100 percent more engagement than links and text-only posts 3.Tell your fans what you want them to do: Comment, like, share tag friends etc. 4. Have conversations with your fans. 5. Build it by telling your friends, family and existing about it. 6. Tell your network and connect your touch points.
FACEBOOK TRAINING CHECKLIST ▸The Newsfeed/Notifications ▸The Timeline ▸Posting, Tagging, @Name & Messaging ▸Scheduling Posts, Best Time ▸Searching For Friends ▸Facebook Insights - Basic ▸Uploading Video/Pictures ▸Creating A Facebook Event ▸Optimising Your Devices For Facebook ▸Facebook Analytics ▸Sharing Content From Other Sites
DOS AND DON’TS 1. Talk to, not at your audience. 2. Always respond to comments and questions. 3. Keep posts short. 4. Don’t like your own posts. 5. Don’t post back to back. 6. Always aim to be positive. 7. Share other person’s content, don’t make it all about you. 8. Always use quality photographs. 9. Always remove shared links.
FACEBOOK IS FOR BUSINESS & PLEASURE Groups are user-created and have varying levels of privacy and security, much like individual profiles. Users can organize groups around any topic or event they like. They are great for learning and connecting with like minds. Events allow users to organize around a point in time. Security here is fairly customizable, allowing for public, private, and somewhere-in- between events. Facebook Messenger Facebook’s internal messaging tool.
3. LinkedIn Networking For Success
A FEW TERMS Update – Status updates and content that you post. Introduction – A way to introduce yourself to those you are not currently connected to. Profile – Similar to a resume, you add information about you and your job history. Company Page – A place for businesses to include information about their business and create updates about their business and their industry. Groups – These can be public or private, and can be created by an individual or company. It allows users to come together and talk about a specific subject on one page. Recommendation – A way to recommend a friend/colleague, based on their professional experience, to anyone who views their profile. LinkedIn Pulse - LinkedIn’s digital publishing platform. Influencers – Key and influential people in your industry that can provide you with great content. Invitation – Invite someone to join your network and connect with you Degrees – This acts like 6 degrees of Kevin Bacon by showing you how you are connected to a person even if it’s through a number of people. InMail - Direct message any LinkedIn member - Premium Feature
LINKEDIN IS FOR PROFESSIONALS Who To Follow Influencers and individuals in your industry. Persons in a similar position. Types of Content Quotes, articles, words of wisdom, sound industry advice. Frequency of Posts LinkedIn should be monitored daily.
LINKEDIN CHECKLIST ▸Profile ▸Updates ▸Analytics ▸Groups ▸Creating A Post & Publishing ▸Uploading Video/Pictures ▸Creating A Facebook Event ▸Optimising Your Devices For Facebook ▸Slideshare
BE HUMAN Share aspects of your life, share your interests, your ideas and things that would be useful to others.
Words Effective for short quotes and mini- blogs. . If you have longer thoughts you want to share, create a blog post on LinkedIn. YOU CAN ALSO SPLIT YOUR CONTENT Images & Video Share things you find interesting that represent all your sides, the funny, professional and spiritual. Be visual.
A PICTURE IS WORTH A THOUSAND WORDS A complex idea can be conveyed with just a single still image, namely making it possible to absorb large amounts of data quickly.
WANT BIG IMPACT? Use big images.
THE BEST CONTENT HAPPENS WHEN Relevant SimpleVisual
OUR PROCESS IS EASY Set-up Profile Decide on content types Post & maintain consistency
THANKS! Any questions? You can find me at @kemallbrown, (876) 422-8494 & kemal@blakgatemedia.com