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Effective communication and working with the media

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MeTApresents

Presentation on effective communications and tips for the CSOs on how to work with the media by Andrew Chetley, MeTA Secretariat, during the MeTA Uganda CSO workshop, April 2009.

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Effective communication and working with the media Andrew Chetley Communication Director MeTA Secretariat Civil society workshop Jinja, Uganda April 2009
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are the characteristics of good communication? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is communication? ,[object Object]
Fundamentals of communication A P C ,[object Object],[object Object],[object Object]
Six critical questions
Getting started - A ,[object Object]
Getting started - P ,[object Object]
Getting started - C ,[object Object]
Looking for opportunities ,[object Object],[object Object],[object Object]
Why develop a communication strategy? ,[object Object]
Working with the media: what can journalists do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to make effective use of the media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What about a “bad press” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Legal issues – you can be vulnerable ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your rights ,[object Object],[object Object],[object Object],[object Object]
Ethical issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Press release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Press release continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preparing for an interview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More information ,[object Object],[object Object],[object Object]

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Effective communication and working with the media

  • 1. Effective communication and working with the media Andrew Chetley Communication Director MeTA Secretariat Civil society workshop Jinja, Uganda April 2009
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