This deck was shared on Thursday, August 31, 2017 as the final session in the Church Online Communications Comprehensive, a 14-week online training course.

1. SHARING EXCITEMENT ABOUT YOUR
COMMUNICATION STRATEGY
Session Fourteen
Church Online Communications Comprehensive
How do we pull it all together and get others on board?

2. OUTLINE
Pulling it all together
Rolling out your strategy
Questions and answers
Church Online Communications Comprehensive 2

3. PULLING IT ALL TOGETHER
“What does the strategy actually look like?
In other words, what’s the deliverable?”
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4. PULLING IT ALL TOGETHER
“How do I accommodate all the communication
preferences of my audience?”
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5. PULLING IT ALL TOGETHER
“How do I keep the strategy updated with the
latest trends in communications?”
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6. PULLING IT ALL TOGETHER
Follow:
Facebook/Mark Zuckerberg
HubSpot
Social Media Examiner
Facebook Groups:
Lutheran Communicators
Church Communications
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7. PULLING IT ALL TOGETHER
“How do I find time to put a communication
strategy together?”
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8. PULLING IT ALL TOGETHER
If you do nothing else . . .
Identify your church’s goals
Determine at least two personas
Draft a journey map
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9. ROLLING OUT YOUR STRATEGY
“How should I introduce the strategy?”
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10. ROLLING OUT YOUR STRATEGY
“When should I introduce the strategy?”
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11. ROLLING OUT YOUR STRATEGY
“How do I encourage the church staff
and volunteers to follow the
communication strategy?”
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12. ROLLING OUT YOUR STRATEGY
“What if the rest of the church staff or
volunteers are not supportive?”
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13. ROLLING OUT YOUR STRATEGY
“What if the strategy isn’t effective?”
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14. ROLLING OUT YOUR STRATEGY
“What next?”
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15. QUESTIONS & ANSWERS
Please enter your questions in the chat.
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16. QUESTIONS & ANSWERS
“There are parts of what you've presented
that have already been extremely beneficial
and others that I'm seriously struggling with.
To what extent is it necessary to put all the
pieces of the plan in place? What, if any,
could be implemented piecemeal?”
—Steven
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17. QUESTIONS & ANSWERS
“Even though WE know that the medium is not
the message, people often behave/feel as if it
is. How do we work around that? How do we
‘catechize’ both the lurking Luddites and the
technologically savvy, reminding us all that we
are all part of ONE CHURCH? (And that church is
the one that is IN CHRIST, not geographically
and temporally bound.)”
—Lisa
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18. QUESTIONS & ANSWERS
“What's a good way to learn all these details
about your congregation as you are
‘assigning’ members to the personas?”
—Kelli
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19. QUESTIONS & ANSWERS
“Does ‘condition of membership’—informing
someone that joining the organization and giving
us your email is automatic permission to email—
constitute legal ‘obtaining permission’?
Especially when we also provide an opt-out
process with every email?”
—Jackie
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20. QUESTIONS & ANSWERS
“Specific content question about
downloadable print resources from our
website: regarding pastors perhaps not
wanting their content to be ‘out there,’ how
can we protect the intellectual property of
our pastors?”
—Kelli
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21. QUESTIONS & ANSWERS
“What restrictions are there about sharing
pictures of people on social media? Do we
need their permission?”
—David
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22. QUESTIONS & ANSWERS
“Do you recommend creating a Twitter
account even though it's not necessarily
valuable for churches? Just to have a
presence? What kind of posts should we use
Facebook promotions on?”
—Mount Olive Lutheran Church
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23. QUESTIONS & ANSWERS
Your questions
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24. BLOG
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ConcordiaTechnology.org/Blog

25. FREE DOWNLOAD
Outline for a Church Online Communications Strategy
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26. [BONUS] FREE DOWNLOAD
Church Communication Strategy Template
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27. FACEBOOK GROUP
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/groups/ChurchOnlineCommunicationsComprehensive/

28. ONLINE CHURCH MANAGEMENT SOFTWARE—360MEMBERS.COM
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29. Church Online Communications Comprehensive 29
CHURCH WEBSITE BUILDER—360UNITE.COM

30. CONTACT
Thank you for participating!
Peter Frank
peter.frank@cph.org
peterfrank235
(314) 268-1408
30Church Online Communications Comprehensive