This document discusses how churches can effectively utilize social media. It recommends establishing a content framework to distribute content across communication channels and engage audiences. Social media is an important platform because that is where many audiences spend their time. The document outlines challenges of social media like its time commitment but emphasizes its importance for sharing information, building community, and providing education and inspiration to audiences. It advises churches to start using social media and try different content types to engage audiences.

1. UTILIZING SOCIAL MEDIA IN THE
CHURCH TO THE FULLEST
Session Eleven
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How do I share content that will keep my audience coming back?

2. OUTLINE
Review of the content framework
Social media in communications
The challenges of social media
Why social media is important
How to use social media in the church
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3. CONTENT FRAMEWORK
A content framework is an organized manner of
distributing your content across all your
communication channels to lead your audience
through a defined journey map.
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4. CONTENT FRAMEWORK
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MEDIA EMPIRE CORRESPONDENCE
Blog and emails
HOME BASE CONVERSIONS
Website
OUTPOSTS CONVERSATIONS
Social, search, and paid

5. CONTENT FRAMEWORK
Outposts
Short, two-way communication
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6. OUTPOSTS
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7. SOCIAL MEDIA IN COMMUNICATIONS
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Money
Time
Attention

8. SOCIAL MEDIA IN COMMUNICATIONS
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Attention is the new currency

9. THE CHALLENGES OF SOCIAL MEDIA
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Uncomfortable
Constantly changing
Takes time

10. THE CHALLENGES OF SOCIAL MEDIA
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Lack of time?
Lack of patience?
Lack of creativity?

11. WHY SOCIAL MEDIA IS IMPORTANT
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Your audience is there

12. WHY SOCIAL MEDIA IS IMPORTANT
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Your audience is there

13. WHY SOCIAL MEDIA IS IMPORTANT
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14. WHY SOCIAL MEDIA IS IMPORTANT
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15. WHY SOCIAL MEDIA IS IMPORTANT
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https://newsroom.fb.com/news/2017/04/f8-2017-day-1/

16. HOW TO USE SOCIAL MEDIA IN THE CHURCH
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If you haven’t, start.

17. HOW TO USE SOCIAL MEDIA IN THE CHURCH
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You won’t know what your audience will like
until you try some things out.

18. HOW TO USE SOCIAL MEDIA IN THE CHURCH
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Focus on why you’re doing this.

19. HOW TO USE SOCIAL MEDIA IN THE CHURCH
Information
Who, what, where, when, and why
Link to your blog (media empire)
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20. HOW TO USE SOCIAL MEDIA IN THE CHURCH
Community
“Pic or it didn’t happen” generation
Community isn’t just in the post
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21. HOW TO USE SOCIAL MEDIA IN THE CHURCH
Education
Core part of church history and present
Not bound by time or place
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22. HOW TO USE SOCIAL MEDIA IN THE CHURCH
Trust
No substitute for authenticity
“Easiest” type of post
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23. HOW TO USE SOCIAL MEDIA IN THE CHURCH
Inspiration
No shortage of inspirational content
Content points to the ultimate inspiration
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24. SUMMARY
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Social media is all about attention
Attention is the new currency
The church still has the greatest content
Trying is better than perfecting

25. BLOG
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ConcordiaTechnology.org/Blog

26. FREE DOWNLOAD
100 Ideas for Social Media Posts
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27. FACEBOOK GROUP
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/groups/ChurchOnlineCommunicationsComprehensive/

28. NEXT LIVE TRAINING SESSION
Understanding
Search Engine Optimization
Next Thursday, August 17, at 11:30 a.m. (CDT)
/ConcordiaTechnology
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29. SCHEDULE
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Aug 17 | Understanding Search Engine Optimization
Aug 24 | Saving Time in Your Online Communications
Aug 31 | Sharing Excitement about Your Communication Strategy

30. CONTACT
Peter Frank
peter.frank@cph.org
peterfrank235
(314) 268-1408
30Church Online Communications Comprehensive