How Your Church Can Use Facebook to Reach Your Community

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If you’re one of the 2 billion monthly active users on Facebook, you’ve probably already figured out that it has a lot of potential for outreach and most likely already have a page for your church. Take the next step by learning some of the advanced features of Facebook and trying some new strategies to grow your audience and reach your community.

Marketing

How Your Church
Can Use Facebook
to Reach Your Community

In 2004, Mark Zuckerberg had a vision for a
social application that lets friends exchange files
of any type with each other over the web.
He believed it would spread faster than just
about any other application.

Don’t let the appeal of the new and
exciting experience distract you from
the thing with substance.
MAIN POINT

Facebook is a tool
for reaching your community.
Facebook is not
reaching your community.

Topics
PERSONAL USE
PAGES
GROUPS
ADS
MESSENGER

Why is it important to
use Facebook?
Stay in touch Keep your
finger on the
pulse
Understand
the culture
Personal Use

How much personal info is
appropriate to share?
Personal Use

Understanding and
updating permissions
Personal Use

Pages
Focus posts on:
Photos
Videos
Events
Blog posts

Pages
Avoid these posts:
Text only
Multiple links
Sharing
Requesting likes

Pages
Evolution of Engagement
Likes &
follows
Shares &
reactions
Comments
& replies

Groups
Public
Publishing
No organic
PAGES
Private
Interactions
Newsfeed gold
GROUPS

Ads Manager
Value of using groups:
Reach
Privacy
Community

Don’t use a “church group”
as an outreach tool
Groups

Ads Manager
Target ads based on:
Location
Age
Gender
Language
Demographics
Interests
Behaviors

Summary
Personal use
Pages
Groups
Ads
Messenger

Want to learn more?
ConcordiaTechnology.org/Blog

Contact
Peter Frank
peter.frank@cph.org
peterfrank235
(314) 268-1408

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1. How Your Church Can Use Facebook to Reach Your Community

2. Presenter Peter Frank Senior Marketing Manager Concordia Publishing House peter.frank@cph.org (314) 268-1408 (800) 325-2399

3. In 2004, Mark Zuckerberg had a vision for a social application that lets friends exchange files of any type with each other over the web. He believed it would spread faster than just about any other application.

4. David Kirkpatrick

5. Don’t let the appeal of the new and exciting experience distract you from the thing with substance. MAIN POINT

6. Facebook is a tool for reaching your community. Facebook is not reaching your community.

7. Topics PERSONAL USE PAGES GROUPS ADS MESSENGER

8. PERSONAL USE

9. Why is it important to use Facebook? Stay in touch Keep your finger on the pulse Understand the culture Personal Use

10. How much personal info is appropriate to share? Personal Use

11. Understanding and updating permissions Personal Use

12.

13.

14.

15. Don’t share too much Personal Use