The document discusses social media demographics and usage statistics. It provides information on:
- The main purposes of social media marketing including driving traffic, generating conversions, and brand awareness.
- The three main types of social media users: creators, curators, and a third undisclosed type.
- Platform usage statistics for Facebook, Twitter, and Instagram by gender and age demographics.
- Facebook has the highest usage rates overall while Instagram is growing the fastest, especially among younger users.
- Visual content like photos and videos are very effective on social media platforms.
Social media came to the fore with the rise in the popularity of social networks. Borne out of the idea to allow users to not only talk to each other but also to relate to each other, they have gained growing influence on purchase decisions. Once misinterpreted as a modern day “chat room” that has no implications on your business, brands are now harvesting social media to gauge perception and actual campaign performance. In today’s world of the growing customer voice, you need to understand, engage and connect to customers on their turf – and their turf means places like social networks.
Web 2.0 expert Yuval Zukerman will provide a comprehensive lesson on social media. During this presentation he’ll delve into the types, categories, and characteristics of social media, giving a wealth of examples. Who’s using this next generation online get-together? Yuval will share that too, along with research demographics, and user and usage statistics. You’ll get an inside look at what features users are clamoring for, as well as what issues, such as privacy and safety, are playing a role in the future of social networks. Once Yuval has transformed you into a social networking guru, he’ll also provide tips on how you can utilize this new Web 2.0 connectivity phenomenon as a marketing means, with real world examples on who’s doing it and how.
At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, Martin Warmelink shows the results of a TNS research on Social Media usage in Europe.
Social media came to the fore with the rise in the popularity of social networks. Borne out of the idea to allow users to not only talk to each other but also to relate to each other, they have gained growing influence on purchase decisions. Once misinterpreted as a modern day “chat room” that has no implications on your business, brands are now harvesting social media to gauge perception and actual campaign performance. In today’s world of the growing customer voice, you need to understand, engage and connect to customers on their turf – and their turf means places like social networks.
Web 2.0 expert Yuval Zukerman will provide a comprehensive lesson on social media. During this presentation he’ll delve into the types, categories, and characteristics of social media, giving a wealth of examples. Who’s using this next generation online get-together? Yuval will share that too, along with research demographics, and user and usage statistics. You’ll get an inside look at what features users are clamoring for, as well as what issues, such as privacy and safety, are playing a role in the future of social networks. Once Yuval has transformed you into a social networking guru, he’ll also provide tips on how you can utilize this new Web 2.0 connectivity phenomenon as a marketing means, with real world examples on who’s doing it and how.
At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, Martin Warmelink shows the results of a TNS research on Social Media usage in Europe.
1:1 and Viral Social Media Marketing Product to build and engage Communities across networks with CRM integration! Social Branded Games add spice to the offering to help brands retain communities.
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
InfluenceMe: A 360 Perspective on Romanian Influencers (infographic)Bogdan Epure
În România, 75% dintre internauţi admit că urmăresc cel puţin un influenţator online. Facebook şi YouTube sunt cele mai accesate platforme zilnic, cu cea mai mare medie de timp petrecută pe sesiune. În extrema opusă stau Google+, Pinterest, Tumblr, Snapchat şi LinkedIn, platforme unde influenţatorii sunt cel mai puţin urmăriţi.
Studiul împarte influenţatorii din online în 3 categorii: Profesioniştii - persoanele cu expertiză într-un anumit domeniu, Oamenii ca noi - influenţatorii care şi-au câştigat audienţa în online prin furnizarea constantă a unor informaţii relevante pentru un anumit segment, Celebrităţile – persoane cu background în showbiz (actori, cântăreţi, prezentatori TV).
Cele mai potrivite platforme de social media în campaniile cu influenţatori. Platformele-gigant, precum Facebook şi YouTube, sunt cele mai potrivite în targetarea indiferent de vârstă. Instagram este util în atingerea tinerilor între 18 şi 24 de ani. Twitter este optim în targetarea segmentului de vârstă 30-39 de ani. În funcţie de conţinut, campaniile de marketing cu influenţatori îşi pot atinge obiectivele şi pe bloguri, unde media audienţei este 25-39 de ani sau 45-49 de ani.
Presentation on why building, maintaining, and fostering relationships through comprehensive digital and web strategies is key for individual businesses, associations, and industry success.
Presented at the 2012 CMA Social Media Conference by Delvinia's Amy Sullivan, Vice President of Insight, and Randy Matheson, Director of Emerging Media + Trends.
This 'State of the Social Media Nation' covers social media usage in Canada. Drawing on freshly minted data from the AskingCanadians research community, the presentation shares the latest stats on consumer engagement with social platforms.
Learn what Canadians are doing, why, and how often, and gain valuable insights into how social media is changing Canadians’ purchasing behaviour and their relationships with brands.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Physiclo is the exclusive maker of compression tights that comes packed with its own resistance. Started in 2013 as a medical school project, these sleek, one-of-a-kind athletic pants are designed to make your workouts harder, increasing muscle activation and calorie burn by up to 23% and 14%, respectively. The proprietary resistance technology features a special system of elastic panels that counteract movement, increasing the amount of effort and energy you spend with every step. From Olympians to everyday athletes, Physiclo resistance gear is the ideal exercise tool. (www.physiclo.com)
1:1 and Viral Social Media Marketing Product to build and engage Communities across networks with CRM integration! Social Branded Games add spice to the offering to help brands retain communities.
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
InfluenceMe: A 360 Perspective on Romanian Influencers (infographic)Bogdan Epure
În România, 75% dintre internauţi admit că urmăresc cel puţin un influenţator online. Facebook şi YouTube sunt cele mai accesate platforme zilnic, cu cea mai mare medie de timp petrecută pe sesiune. În extrema opusă stau Google+, Pinterest, Tumblr, Snapchat şi LinkedIn, platforme unde influenţatorii sunt cel mai puţin urmăriţi.
Studiul împarte influenţatorii din online în 3 categorii: Profesioniştii - persoanele cu expertiză într-un anumit domeniu, Oamenii ca noi - influenţatorii care şi-au câştigat audienţa în online prin furnizarea constantă a unor informaţii relevante pentru un anumit segment, Celebrităţile – persoane cu background în showbiz (actori, cântăreţi, prezentatori TV).
Cele mai potrivite platforme de social media în campaniile cu influenţatori. Platformele-gigant, precum Facebook şi YouTube, sunt cele mai potrivite în targetarea indiferent de vârstă. Instagram este util în atingerea tinerilor între 18 şi 24 de ani. Twitter este optim în targetarea segmentului de vârstă 30-39 de ani. În funcţie de conţinut, campaniile de marketing cu influenţatori îşi pot atinge obiectivele şi pe bloguri, unde media audienţei este 25-39 de ani sau 45-49 de ani.
Presentation on why building, maintaining, and fostering relationships through comprehensive digital and web strategies is key for individual businesses, associations, and industry success.
Presented at the 2012 CMA Social Media Conference by Delvinia's Amy Sullivan, Vice President of Insight, and Randy Matheson, Director of Emerging Media + Trends.
This 'State of the Social Media Nation' covers social media usage in Canada. Drawing on freshly minted data from the AskingCanadians research community, the presentation shares the latest stats on consumer engagement with social platforms.
Learn what Canadians are doing, why, and how often, and gain valuable insights into how social media is changing Canadians’ purchasing behaviour and their relationships with brands.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Physiclo is the exclusive maker of compression tights that comes packed with its own resistance. Started in 2013 as a medical school project, these sleek, one-of-a-kind athletic pants are designed to make your workouts harder, increasing muscle activation and calorie burn by up to 23% and 14%, respectively. The proprietary resistance technology features a special system of elastic panels that counteract movement, increasing the amount of effort and energy you spend with every step. From Olympians to everyday athletes, Physiclo resistance gear is the ideal exercise tool. (www.physiclo.com)
Need to get a branded gift or apparel products with digital printing of your companies logo and photograph in Auckland at reasonable prices. Our many other services call on 0800776775 or visit at http://bit.ly/1vecK98
Modernize and Transform your IT with NetApp Storage and Catalogic Copy Data M...Catalogic Software
Catalogic Copy Data Management (CDM) modernizes and transforms your NetApp Storage infrastructure. Catalogic provides the only integrated CDM solution that lets you:
• Catalog and track copies and VMs across the enterprise
• Automate protection SLAs, copy creation and system provisioning
• Transform IT operations with Hybrid Cloud, DevOps and user self-service
Through operational modernization, Catalogic lets you derive additional value from your NetApp storage investment, deliver a more agile IT infrastructure, and improve business productivity. Catalogic transforms your NetApp FAS environments with a non-disruptive, software-only solution that also supports NetApp Private Storage and Cloud ONTAP. Join this webinar to learn how Catalogic can help you modernize and transform your IT.
Content marketing is a strategic marketing approach focused on creating valuable and relevant content to attract and retain a targeted audience. This involves creating engaging and interesting content.
There are 2.3 billion active social media users in the world. The number of users has risen by 176 million in the last year. Whether you just set up your Facebook profile or you’re a Snapchat expert, having a good social media strategy will help your church reach out to your community and the world!
Social Media can be a confusing and overwhelming medium for marketers. New platforms burst onto the scene and rise (like Snapchat) or fall (like Meerkat, and Ello). Priorities change- engagement was once the gospel of social, now platforms are preaching reach.
This document sets out to cut through the clutter, giving a set of pointers and considerations for how brands can best succeed on social media.
The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there.
So, we've done the research for you. (You're welcome.)
In this deck, you'll learn:
- How to create your ideal social media mix
- The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, etc.
- When to adopt new networks (and when to ignore)
- Where companies like yours spend time on social media (and where the missed opportunities are)
Dave Tinker, CFRE presentation to Volunteer Administrators of Southwestern PA and Westmoreland Association of Volunteer Administrators conference on May 17, 2013
This is an overview of what you should be focusing on in 2020 to maximize your online marketing efforts. In the slides, I go over platform overview, and necessary items to focus on in 2020. Slide Deck from Digital Marketing Trends for 2020 workshop.
ASOPRS 2013 Meeting - June 2013 - Hyatt Regency in Newport, Rhode Island - American Society of Opthalmic Plastic & Reconstructive Surgery. Facebook visibility tips, maximizing Facebook's EdgeRank score, online and offline branding strategies for cosmetic medical practices.
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
Social Media-Palooza (Part I), by LeapFrog InteractiveLEAP
This introduction to Social Media takes you on a journey from the start of social media through today, highlighting its importance and the evolving media landscape. We explore companies doing it the right way and visit some examples of social media gone wrong.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
Social Media Education for the One Trillion Dollar SpenderMarki Lemons Ryhal
Expand your business to the frequent shopper, brand loyal, African American consumer. The African American population has the buying power of $1 trillion and is 44% more likely to take a class online. In July of 2011, there were 23.9 million African American internet users and 76% visited a social networking site or blog. Do you have a plan of action to engage with African American consumer? Do you have a plan of action to train employees to use social media to engage the African American consumer?
Marketers should develop advertising messages and images that appeal to African Americans. African Americans continue to defy stereotypes about their technology usage and companies need to create evocative campaigns that incorporate social networks trusted by African Americans that deliver a fresh experience across all technology platforms. In this session a fifth generation African American female entrepreneur will share her experience as a decision maker, consumer, and social media professional. Utilize information learned in this session to help take your product or service to the next level and expand its reach.
Similar to Mta social media presentation 2014a (20)
6. Social media marketing can help with a number of goals,
such as:
• Drive Website traffic
• Generate Conversions
• Expand Brand awareness
• Creating a brand identity and positive brand association
• Communicate and Interact with Key Audiences
Why is Social Media Important to you?
7. Two Types of Users on Social Media:
Creators:
46% of adult internet users post
original photos or videos online
that they themselves have
created.
Curators:
41% of adult internet users take
photos or videos that they have
found online and repost them on
sites designed for sharing images
with many people.
22. “92% of respondents reported that a positive
recommendation from a friend,
family member, or someone they trust is the
biggest influence on whether they buy a
product or service.”
Paul M. Rand―
How Social Media Influences Travelers:
CHANGE THE COMPANY NAME TO YOUR PROSPECT’S NAME. CHANGE THE DATE TO THE PRESENTATION MEETING DATE.
KEY POINTS
You are the presentation. Not this document. This is only a method of conveying your key points. You don’t want someone to read a presentation the whole time you’re meeting with them. You are the most important piece of this meeting because it is your understanding of their brand and your marketing insights that will ultimately deliver better growth for them. Never forget that.
You are about to go over some complicated information, and because of that, these slides are intentionally simple. People need to be able to rest their eyes when they see it. Interspersed in this are slides that are designed for rest. Keep them that way at all costs.
This Slide
Include the name of the brand you’re presenting to