Church Communications Strategy Training Course - Overview

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Does your church have a communications strategy? Or are you just pursuing communication tactics? In other words, do you feel like you are communicating without a singular purpose? Church communicators are given are hard task. They are asked to share messages with a large audience while operating under a small budget, and often this is done in a part-time or volunteer capacity. To top it all off, technology changes so fast that as soon as you figure out a tool, it changes. Wouldn't it be great if you could focus on what's really important, regardless of the specific message or platform? Join Peter Frank, Senior Manager of Marketing Technology at Concordia Technology Solutions, as he leads you through the free seven-week online Church Communications Strategy Training Course.

Marketing

Housekeeping
55 Minutes for Presentation
5 Minutes for Questions
Recording Will Be Shared
Attendees Are Muted
Ask Questions Throughout

What’s right about this
“ideal situation?”

What’s wrong about this
“ideal situation?”

What’s missing in this
“ideal situation?”

A strategy for communicating
what are the right actions to
take at the appropriate time

A strategy is not a list of
communications tactics

A strategy is not joining yet
another social media platform

A strategy is a plan for
achieving a goal

This course will provide you
with the tools you need to
determine that kind of strategy

This is not a
“one size fits all” solution

This will be a strategy
that is unique to your situation

We’ll walk through four key
strategic actions.

1. Define what success means
in your specific situation

2. Understand your audience
(the people you are trying to reach)

3. Determine the appropriate tactics
(actions) you can and should take

4. Refine your strategy as you learn
more about how your audience
responds to your actions

The principles in this course go
beyond churches

We’ll also use the examples of
schools and nonprofit organizations

E
Weekly Live Webinar
Tuesdays, 1:00 - 2:00 p.m. (CDT)
April 28 – June 9

C
Weekly Blog Post
Tuesdays, 2:00 p.m. (CDT)
April 28 – June 9

X
Weekly Download
Tuesdays, 2:00 p.m. (CDT)
April 28 – June 9

Ministry Goals (4/28)
Persona Profiles (5/5)
Journey Maps (5/12)
Content Maps (5/19)
Social Media (5/26)
Church Websites (6/2)
Campaigns (6/9)
Schedule

Anyone involved in
church communications
(All Sessions)
Anyone involved in
church leadership
(Sessions 1-4)
Who should attend this course?

Why are we offering this
course for free?

At CTS, our goal is to help you
leverage technology to increase
efficiency in your ministry

Whether that is with our software or
training, the goal is the same

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Church Communications Strategy Training Course - Overview

2. Presenter Peter Frank Senior Manager, Marketing Technology Concordia Publishing House peter.frank@cph.org

3. Housekeeping 55 Minutes for Presentation 5 Minutes for Questions Recording Will Be Shared Attendees Are Muted Ask Questions Throughout

4. The Ideal Situation?

10. New Member Class

11. Bible Study

12. Preschool

13. What’s right about this “ideal situation?”

14. What’s wrong about this “ideal situation?”

15. What’s missing in this “ideal situation?”

16. A strategy for communicating what are the right actions to take at the appropriate time

17. Defining a Strategy

18. A strategy is not a list of communications tactics

19. A strategy is not joining yet another social media platform

20. A strategy is a plan for achieving a goal

21. What does this course provide?

22. This course will provide you with the tools you need to determine that kind of strategy

23. This is not a “one size fits all” solution

24. This will be a strategy that is unique to your situation

25. We’ll walk through four key strategic actions.

26. 1. Define what success means in your specific situation

27. 2. Understand your audience (the people you are trying to reach)

28. 3. Determine the appropriate tactics (actions) you can and should take

29. 4. Refine your strategy as you learn more about how your audience responds to your actions

30. The principles in this course go beyond churches

31. We’ll also use the examples of schools and nonprofit organizations

32. What is included in this course?

33. E Weekly Live Webinar Tuesdays, 1:00 - 2:00 p.m. (CDT) April 28 – June 9

34. C Weekly Blog Post Tuesdays, 2:00 p.m. (CDT) April 28 – June 9

35. X Weekly Download Tuesdays, 2:00 p.m. (CDT) April 28 – June 9

36.

37.

38.

39.

40.

41.

42.

43. Ministry Goals (4/28) Persona Profiles (5/5) Journey Maps (5/12) Content Maps (5/19) Social Media (5/26) Church Websites (6/2) Campaigns (6/9) Schedule

44. Who should attend this course?

45. Anyone involved in church communications (All Sessions) Anyone involved in church leadership (Sessions 1-4) Who should attend this course?

46. Why are we offering this course for free?

47. At CTS, our goal is to help you leverage technology to increase efficiency in your ministry

48. Whether that is with our software or training, the goal is the same

Church Communications Strategy Training Course - Overview

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Church Communications Strategy Training Course - Overview