Why We Engage
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This document discusses community engagement strategies for news organizations. It defines community engagement as making listening, joining, leading, and enabling conversation a top priority to elevate journalism. It identifies three types of engagement: outreach, conversation, and collaboration. The document provides examples of avenues for engagement like social media, content submissions, interactive content, and in-person events. It advocates using a blog network and crowdsourcing to bring more voices into news reports and engage the community. Tips are provided on setting expectations and guidelines for crowdsourcing.
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Why We Engage
- 1. Why We Engage Steve Buttry University of Texas-Arlington Shorthorn August 14, 2012 #utashorthorn
- 2. Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • stephenbuttry@gmail.com • zombiejournalism.com
- 3. What engagement is Community engagement = News orgs make top priority to listen, to join, lead & enable conversation to elevate journalism.
- 4. What engagement isn’t • Promotion (though it has promotional value) • Distribution of content (though you should) • Purely a digital pursuit (it uses digital tools along w/ traditional ones)
- 5. What engagement is Community engagement = News orgs make top priority to listen, to join, lead & enable conversation to elevate journalism.
- 6. 3 types of engagement * • Outreach • Conversation • Collaboration * Joy Mayer, Reynolds Journalism Fellow, University of Missouri
- 7. Avenues of Engagement • Social media • Content submissions • Blogs • Interactive content • Crowdsourcing • Voting, contests • Breaking news • Comments • Stories • Schools, groups • Events • Feedback • Curation • Print • Aggregation • Face to face
- 8. Blog network • Covers areas newspapers don’t cover • Varied voices • Recruit blogs overlapping your beats • Offer clubs liveblogging opportunities • Organizational newsletters
- 9. Don’t forget IRL Engage community in person: • Events • Tweetups • Community group meetings • In work, life routines
- 11. Why crowdsource? • It saves time • Connecting with sources has always been one of a journalist’s most important jobs • You bring more voices to your news reports • The crowd knows more than we do • You engage the community
- 12. Set the stage • Build engaged community (follow people, converse with them) • Use multiple platforms (Twitter, Facebook, website, blog, newspaper, IRL) • Do the groundwork (don’t expect the public to do your job; invite them to tell their stories)
- 13. Crowdsourcing tips • Say what you know • Say what you want to know • Say what you don’t know • Don’t spread rumors; seek confirmation, information • Vet sources & information
- 14. Throughout the process • Seek story ideas & tips • Ask questions as you gather info • Share data with community • Ask public to continue the conversation
- 15. Varying situations • Investigations • Breaking news
- 17. Crowdsource
- 18. Crowdsource
- 19. Say what you don’t know
- 20. Varying situations • Investigations • Breaking news • Annual, seasonal stories • Community info • Crowdmaps • Supplement staff work • Seek photos
- 21. Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • stephenbuttry@gmail.com • zombiejournalism.com
Editor's Notes
- The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.