Volunteering as a social media trainer during my first Seattle GiveCamp on October 2011 at the Microsoft campus.
Co-presented with Karianne Stinson & Ashay Chaudhary.
10/22-23
Social Media Best Practices for Nonprofits - Seattle GiveCampKarianne Stinson
This document provides best practices for using social media for nonprofits. It recommends defining goals such as driving new members or donors. It reviews popular social media channels like Facebook, Twitter, YouTube and blogs and tips for using each channel. It stresses setting measurable objectives and investing at least 5-20 hours per week for results. It also provides resources for nonprofits using social media.
How Social Media Can Support Your Volunteer EffortsWahine Media
The document provides guidance on using social media to support volunteer efforts. It recommends being strategic by setting specific goals, defining your message, understanding your capacity and best platforms, and identifying your audience and where they are located. It also stresses the importance of building community through outreach, engagement, sharing stories and content, using hashtags and events, and following up after events. While tools can help, the key is building trust and genuine interest in others. The document provides examples of nonprofits successfully using social media and resources for additional information.
This document provides statistics on social media platform usage in the UK and worldwide. It then examines the pros and cons of different social media platforms like blogs, YouTube, Facebook, Twitter and LinkedIn for business purposes. It outlines a sample social media strategy for a life coach, including niche, keywords, content plan, implementation, and goals. The strategy aims to generate at least one new client per month through engaging content and cross-promotion across multiple platforms.
From the 2014 Rotary Convention (#ricon14) in Sydney, the 2 June workshop about how to transform your newsletter content for social media as well as tips for using images.
Measuring & Monitoring Social Media Efforts
Are your social media efforts paying off? Join us for this hands-on workshop where we’ll look at important metrics of success for nonprofit social media campaigns, best practices, and some useful, free and low-cost measurement tools.
Please download the accompanying handout at: bit.ly/MVCESd.
This document discusses ways for journalists to engage audiences through liveblogging and curation on social media. It recommends liveblogging breaking news, events, meetings and sporting events to provide immediacy. Preparation includes getting names and titles in advance. When liveblogging, use short, frequent updates and consider links, photos, polls and video. The document also discusses curating content from social media, blogs and staff to provide context on topics. Journalists are encouraged to converse on social media, crowdsource information and carefully curate photos and videos, especially during breaking news.
This document discusses how Rotary clubs can use social media to promote membership, events, and fundraising. It provides statistics on the growth of social media and examples of how other organizations have benefitted. Specific social media platforms like Facebook, Twitter, YouTube, and LinkedIn are mentioned. The document also shares data on Rotary International's existing social media presence and provides tips for how individual clubs can create pages and share content to engage existing members and reach new audiences.
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...RotaryValpo
As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old.
We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube)
We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting.
Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!
Social Media Best Practices for Nonprofits - Seattle GiveCampKarianne Stinson
This document provides best practices for using social media for nonprofits. It recommends defining goals such as driving new members or donors. It reviews popular social media channels like Facebook, Twitter, YouTube and blogs and tips for using each channel. It stresses setting measurable objectives and investing at least 5-20 hours per week for results. It also provides resources for nonprofits using social media.
How Social Media Can Support Your Volunteer EffortsWahine Media
The document provides guidance on using social media to support volunteer efforts. It recommends being strategic by setting specific goals, defining your message, understanding your capacity and best platforms, and identifying your audience and where they are located. It also stresses the importance of building community through outreach, engagement, sharing stories and content, using hashtags and events, and following up after events. While tools can help, the key is building trust and genuine interest in others. The document provides examples of nonprofits successfully using social media and resources for additional information.
This document provides statistics on social media platform usage in the UK and worldwide. It then examines the pros and cons of different social media platforms like blogs, YouTube, Facebook, Twitter and LinkedIn for business purposes. It outlines a sample social media strategy for a life coach, including niche, keywords, content plan, implementation, and goals. The strategy aims to generate at least one new client per month through engaging content and cross-promotion across multiple platforms.
From the 2014 Rotary Convention (#ricon14) in Sydney, the 2 June workshop about how to transform your newsletter content for social media as well as tips for using images.
Measuring & Monitoring Social Media Efforts
Are your social media efforts paying off? Join us for this hands-on workshop where we’ll look at important metrics of success for nonprofit social media campaigns, best practices, and some useful, free and low-cost measurement tools.
Please download the accompanying handout at: bit.ly/MVCESd.
This document discusses ways for journalists to engage audiences through liveblogging and curation on social media. It recommends liveblogging breaking news, events, meetings and sporting events to provide immediacy. Preparation includes getting names and titles in advance. When liveblogging, use short, frequent updates and consider links, photos, polls and video. The document also discusses curating content from social media, blogs and staff to provide context on topics. Journalists are encouraged to converse on social media, crowdsource information and carefully curate photos and videos, especially during breaking news.
This document discusses how Rotary clubs can use social media to promote membership, events, and fundraising. It provides statistics on the growth of social media and examples of how other organizations have benefitted. Specific social media platforms like Facebook, Twitter, YouTube, and LinkedIn are mentioned. The document also shares data on Rotary International's existing social media presence and provides tips for how individual clubs can create pages and share content to engage existing members and reach new audiences.
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...RotaryValpo
As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old.
We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube)
We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting.
Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!
This document provides tips for improving social media efficiency. It discusses the importance of having clear goals and a strategy for each network. Time management is also key - tasks should be delegated and "chunked" based on availability. Content should be engaging, interactive, and sharable. Regular blogging provides opportunities to develop a strategy through an editorial calendar. Automation tools can help with some tasks but require strategy to be effective. The presenters provide their contact information and an invitation to a webinar on nonprofit social media.
This document provides tips and strategies for non-profits planning social media advocacy. It discusses the power and potential benefits of social media, including donor recruitment, relationship building, and storytelling. It also notes potential cons like time investment and loss of control. A 10-step process is outlined for developing a social media plan, including identifying goals and objectives, choosing appropriate tools, implementation strategies, and evaluation metrics. Examples and additional resources are provided. The overall message is that social media is a valuable tool for non-profits if done strategically and as part of an overall communication plan.
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...Jason Harper
Presentation by Jason Harper of KC Digital Drive for 2015 Hall Center for the Humanities Applied Humanities Bootcamp. (Photo credit on slide 11: Thibaut Oskian)
How to grow your social media accounts when all you hear is crickets - Jeremy...TBEX
This document provides tips and best practices for growing social media accounts on Twitter, Facebook, and Pinterest. It analyzes metrics for posts on each platform and offers strategies for increasing engagement and followers. These include adopting consistent posting schedules, using hashtags and group boards, automating content, and focusing on visually appealing images and questions that spark user interaction. The document emphasizes testing different approaches to find the techniques that work best for each individual and their specific goals with social media.
The document discusses social media tactics that a Rotary club can use to promote awareness of their club, attract new members, and raise funds. It provides guidance on setting up accounts on Facebook, Twitter, LinkedIn, and Google+, and using each platform for awareness, fundraising, membership growth, and promoting events. Specific tactics include sharing the club bulletin, using hashtags, and paying for advertisements.
Social Media for Historic Sites: Real Places Telling Real StoriesSarah Page
The document discusses using social media for historic sites to tell real stories. It covers reviewing common social media platforms like Facebook and Twitter, best practices for using them, types of content to share, and ways to engage audiences. The presentation encourages site managers to go behind the scenes, tell stories, have fun, and try new platforms, while avoiding experimenting with logos or telling instead of showing. It emphasizes knowing the target audience and starting social media use slowly.
The document provides an overview of social media and its rise and impact. It defines social media as online tools that allow people to have conversations and share user-generated content online. It then lists various social media platforms like Facebook, Twitter, YouTube, and discusses their growth and usage statistics. The document emphasizes that social media has fundamentally changed how people communicate and interact, with billions of users worldwide. It encourages readers to join platforms like Facebook and Twitter to engage with others and share their stories.
Lucas Walker introduces himself and the class. The class will cover an overview of social media and what to expect this semester. It will include introductions from students, a class outline and expectations, a break, and an introduction to social media. The document discusses the importance and growth of social media, defines it, explains why businesses should use it, and provides examples of popular social media platforms and tools like Facebook, Twitter, LinkedIn, and analytics tools. It emphasizes participating in conversations, driving awareness and traffic for brands on social media.
The document outlines an agenda for a social media bootcamp. The bootcamp will cover key topics like an overview of social networks, PR and marketing strategies, how to create social media news releases, influencer relations, analytics and exercises. Attendees will learn about social media best practices and tools for different platforms like Twitter, Facebook, and Foursquare. Case studies and discussions will explore both effective social media use and examples of when social media goes wrong.
Using Social Media to Focus and Increase Humanitarian ServiceRotary International
This document summarizes a presentation given at the 2012 Rotary International Convention in Bangkok, Thailand on using social media to focus and increase humanitarian service. The presentation included four panelists - Simone Carot Collins, Melissa Ward, Nicholas George, and Gianni Jandolo - who discussed Rotary's goals and strategies for using various social media platforms like Facebook, Twitter, LinkedIn, and YouTube to strengthen the Rotary brand, connect Rotarians, and promote humanitarian projects and fundraising efforts. The panelists provided tips on creating social media profiles and pages for clubs and districts and using engaging content like photos and videos to tell compelling stories and encourage involvement.
This workshop was part of the 2012 Grassroots and Groundwork conference, at Mystic Lake, MN - given June 8, 2012 by Amy Sample Ward. learn more at http://amysampleward.org and http://nten.org
This document discusses how Rotary clubs can use social media. It provides tips on setting up Facebook pages and profiles on Facebook, Twitter, and LinkedIn to engage members and promote club activities. Statistics are given showing how Rotary International currently uses these channels. Guidelines are offered on social media etiquette and privacy settings. The future of mobile social media is also addressed.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
The document provides an overview of best practices for using various social media platforms like Facebook, Twitter, LinkedIn, Pinterest, and Google+ to engage audiences and measure the return on investment of social media strategies. It also discusses how traditional media organizations are integrating social media into their journalism by encouraging more interaction and feedback from readers online. The large amount of data presented focuses on statistics about social media usage, tips for implementation, and examples of how different platforms can be leveraged for communication and engagement.
It is imperative thought that a social media strategy be put in place before a single post or tweet goes out because you must first answer the question “why are we on Twitter/Facebook/YouTube?” If you can’t describe your Facebook page addresses an overall communications objective then you’re not yet prepared.
This presentation, created for the 2011 Minnesota Recreation and Park Association Annual Conference, will hopefully help you build a foundation for engaging online communities and provide you with some useful tools for managing your organization’s social presence.
This Spring, the Multnomah County Library Levy Campaign Committee and consulting firm Winning Mark created and ran a successful place-based advocacy campaign to pass a library-preservation ballot measure. Emphasizing check-ins, recommendations, and making personal connections online, the campaign strategy paid off in a 4:1 win. This presentation walks through the strategy, complete with screenshots, lessons learned, and approach.
Twitter is a great channel for finding fans, creating and fostering a community, developing a following, and engagement. We'll discuss The Twitter Rule: less broadcasting, more conversation and why that makes Twitter the powerful medium that it is. We'll also talk about why an organization should be using twitter, best practices, how to find and follow the people you need, automating some of your work on Twitter, and nonprofit organizations and individuals using Twitter well.
I'm co-running a workshop for charities about using the press and social media to promote your not for profit organisation. It's in Brighton in November, organised by Working Together Project.
It includes a checklist for social media as part of the marketing mix plus five steps to running your social media campaigns.
I've credited the images wherever possible - apologies if I've missed some.
08917 netconnect presentation_15_junev2Lisa Harrison
Lisa Harrison is a social media expert who is passionate about online communities. She gives a presentation about the power of social media and how to effectively use platforms like Facebook and Twitter to engage audiences. Some of her tips include listening to your followers, acting like a person not just a logo, and fostering a sense of community on your pages. She emphasizes that social media is about interacting with people and building relationships rather than just broadcasting messages.
Digital Influence In Social Cause 2009 ReportSparxoo
This document provides a summary and analysis of digital influence in social causes. It ranks the top 50 digital influencers in social causes based on their overall digital influence as well as magnitude of efforts, social engagement, and digital stretch. The top ranked organization is the American Red Cross, followed by PETA in second place and Kiva in third. The summary also discusses how environmental and animal-focused organizations like PETA, Greenpeace, and the World Wildlife Fund are amassing significant digital influence compared to more traditional charities. It also analyzes how crowdsourcing and community involvement on social media are allowing some organizations to further their missions.
Charity Marketing Conference - Emily Munford - Digital Reputation ManagementEdge Global Media Group
Topic: How To Keep Your Reputation Spotless – Even During The Most Hard-Hitting Campaigns
* Changing perception for better brand reputation while campaigning on controversial issues
* How to create brilliant content for accelerated SEO rankings
* The importance of social media for monitoring sensitive issues
* What happens when campaigns go wrong?
* How to turn a crisis into an opportunity
This document provides tips for improving social media efficiency. It discusses the importance of having clear goals and a strategy for each network. Time management is also key - tasks should be delegated and "chunked" based on availability. Content should be engaging, interactive, and sharable. Regular blogging provides opportunities to develop a strategy through an editorial calendar. Automation tools can help with some tasks but require strategy to be effective. The presenters provide their contact information and an invitation to a webinar on nonprofit social media.
This document provides tips and strategies for non-profits planning social media advocacy. It discusses the power and potential benefits of social media, including donor recruitment, relationship building, and storytelling. It also notes potential cons like time investment and loss of control. A 10-step process is outlined for developing a social media plan, including identifying goals and objectives, choosing appropriate tools, implementation strategies, and evaluation metrics. Examples and additional resources are provided. The overall message is that social media is a valuable tool for non-profits if done strategically and as part of an overall communication plan.
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...Jason Harper
Presentation by Jason Harper of KC Digital Drive for 2015 Hall Center for the Humanities Applied Humanities Bootcamp. (Photo credit on slide 11: Thibaut Oskian)
How to grow your social media accounts when all you hear is crickets - Jeremy...TBEX
This document provides tips and best practices for growing social media accounts on Twitter, Facebook, and Pinterest. It analyzes metrics for posts on each platform and offers strategies for increasing engagement and followers. These include adopting consistent posting schedules, using hashtags and group boards, automating content, and focusing on visually appealing images and questions that spark user interaction. The document emphasizes testing different approaches to find the techniques that work best for each individual and their specific goals with social media.
The document discusses social media tactics that a Rotary club can use to promote awareness of their club, attract new members, and raise funds. It provides guidance on setting up accounts on Facebook, Twitter, LinkedIn, and Google+, and using each platform for awareness, fundraising, membership growth, and promoting events. Specific tactics include sharing the club bulletin, using hashtags, and paying for advertisements.
Social Media for Historic Sites: Real Places Telling Real StoriesSarah Page
The document discusses using social media for historic sites to tell real stories. It covers reviewing common social media platforms like Facebook and Twitter, best practices for using them, types of content to share, and ways to engage audiences. The presentation encourages site managers to go behind the scenes, tell stories, have fun, and try new platforms, while avoiding experimenting with logos or telling instead of showing. It emphasizes knowing the target audience and starting social media use slowly.
The document provides an overview of social media and its rise and impact. It defines social media as online tools that allow people to have conversations and share user-generated content online. It then lists various social media platforms like Facebook, Twitter, YouTube, and discusses their growth and usage statistics. The document emphasizes that social media has fundamentally changed how people communicate and interact, with billions of users worldwide. It encourages readers to join platforms like Facebook and Twitter to engage with others and share their stories.
Lucas Walker introduces himself and the class. The class will cover an overview of social media and what to expect this semester. It will include introductions from students, a class outline and expectations, a break, and an introduction to social media. The document discusses the importance and growth of social media, defines it, explains why businesses should use it, and provides examples of popular social media platforms and tools like Facebook, Twitter, LinkedIn, and analytics tools. It emphasizes participating in conversations, driving awareness and traffic for brands on social media.
The document outlines an agenda for a social media bootcamp. The bootcamp will cover key topics like an overview of social networks, PR and marketing strategies, how to create social media news releases, influencer relations, analytics and exercises. Attendees will learn about social media best practices and tools for different platforms like Twitter, Facebook, and Foursquare. Case studies and discussions will explore both effective social media use and examples of when social media goes wrong.
Using Social Media to Focus and Increase Humanitarian ServiceRotary International
This document summarizes a presentation given at the 2012 Rotary International Convention in Bangkok, Thailand on using social media to focus and increase humanitarian service. The presentation included four panelists - Simone Carot Collins, Melissa Ward, Nicholas George, and Gianni Jandolo - who discussed Rotary's goals and strategies for using various social media platforms like Facebook, Twitter, LinkedIn, and YouTube to strengthen the Rotary brand, connect Rotarians, and promote humanitarian projects and fundraising efforts. The panelists provided tips on creating social media profiles and pages for clubs and districts and using engaging content like photos and videos to tell compelling stories and encourage involvement.
This workshop was part of the 2012 Grassroots and Groundwork conference, at Mystic Lake, MN - given June 8, 2012 by Amy Sample Ward. learn more at http://amysampleward.org and http://nten.org
This document discusses how Rotary clubs can use social media. It provides tips on setting up Facebook pages and profiles on Facebook, Twitter, and LinkedIn to engage members and promote club activities. Statistics are given showing how Rotary International currently uses these channels. Guidelines are offered on social media etiquette and privacy settings. The future of mobile social media is also addressed.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
The document provides an overview of best practices for using various social media platforms like Facebook, Twitter, LinkedIn, Pinterest, and Google+ to engage audiences and measure the return on investment of social media strategies. It also discusses how traditional media organizations are integrating social media into their journalism by encouraging more interaction and feedback from readers online. The large amount of data presented focuses on statistics about social media usage, tips for implementation, and examples of how different platforms can be leveraged for communication and engagement.
It is imperative thought that a social media strategy be put in place before a single post or tweet goes out because you must first answer the question “why are we on Twitter/Facebook/YouTube?” If you can’t describe your Facebook page addresses an overall communications objective then you’re not yet prepared.
This presentation, created for the 2011 Minnesota Recreation and Park Association Annual Conference, will hopefully help you build a foundation for engaging online communities and provide you with some useful tools for managing your organization’s social presence.
This Spring, the Multnomah County Library Levy Campaign Committee and consulting firm Winning Mark created and ran a successful place-based advocacy campaign to pass a library-preservation ballot measure. Emphasizing check-ins, recommendations, and making personal connections online, the campaign strategy paid off in a 4:1 win. This presentation walks through the strategy, complete with screenshots, lessons learned, and approach.
Twitter is a great channel for finding fans, creating and fostering a community, developing a following, and engagement. We'll discuss The Twitter Rule: less broadcasting, more conversation and why that makes Twitter the powerful medium that it is. We'll also talk about why an organization should be using twitter, best practices, how to find and follow the people you need, automating some of your work on Twitter, and nonprofit organizations and individuals using Twitter well.
I'm co-running a workshop for charities about using the press and social media to promote your not for profit organisation. It's in Brighton in November, organised by Working Together Project.
It includes a checklist for social media as part of the marketing mix plus five steps to running your social media campaigns.
I've credited the images wherever possible - apologies if I've missed some.
08917 netconnect presentation_15_junev2Lisa Harrison
Lisa Harrison is a social media expert who is passionate about online communities. She gives a presentation about the power of social media and how to effectively use platforms like Facebook and Twitter to engage audiences. Some of her tips include listening to your followers, acting like a person not just a logo, and fostering a sense of community on your pages. She emphasizes that social media is about interacting with people and building relationships rather than just broadcasting messages.
Digital Influence In Social Cause 2009 ReportSparxoo
This document provides a summary and analysis of digital influence in social causes. It ranks the top 50 digital influencers in social causes based on their overall digital influence as well as magnitude of efforts, social engagement, and digital stretch. The top ranked organization is the American Red Cross, followed by PETA in second place and Kiva in third. The summary also discusses how environmental and animal-focused organizations like PETA, Greenpeace, and the World Wildlife Fund are amassing significant digital influence compared to more traditional charities. It also analyzes how crowdsourcing and community involvement on social media are allowing some organizations to further their missions.
Charity Marketing Conference - Emily Munford - Digital Reputation ManagementEdge Global Media Group
Topic: How To Keep Your Reputation Spotless – Even During The Most Hard-Hitting Campaigns
* Changing perception for better brand reputation while campaigning on controversial issues
* How to create brilliant content for accelerated SEO rankings
* The importance of social media for monitoring sensitive issues
* What happens when campaigns go wrong?
* How to turn a crisis into an opportunity
Arctic Home: Coca-Cola and World Wildlife Fund projectmollymalexander
Coca-Cola partnered with the World Wildlife Fund (WWF) in 2011 to launch a campaign to raise awareness and funds to protect polar bears. As part of the partnership, Coca-Cola committed $2 million and agreed to match up to $1 million in consumer donations made through texting codes from product packages. The campaign goals were to raise $1 million for WWF polar bear conservation efforts, increase sales of Coca-Cola products by 5%, and increase awareness of polar bear endangerment and WWF conservation work by 10% by February 2013. The campaign utilized promotional packaging, advertising, in-store displays, and an IMAX film to encourage donations and highlight the threats polar bears face from habitat loss.
Playgroup is an independent, creatively focussed, design agency based in Farringdon, London.
Creativity lies at the heart of everything we do, it is our lifeblood. As individuals we are naturally inquisitive, imaginative and collaborative and we use these characteristics to really understand the challenges that we’re presented with. Combining these playful traits with insightful thinking and a professional, can-do attitude enables us to craft effective and often surprising creative solutions, both offline and online.
We think that we’re a pretty nice bunch of people to work with.
Raising awareness of the WWF's Panda Conservation ProjectsNaadira Kathrada
There are approximately 1600 giant pandas remaining in the wild according to a national survey from 1999-2003. The WWF has launched a Green Heart of China project to protect giant panda habitat in the upper Yangtze basin over a 6 year period with a budget of 100 million yuan. The project aims to establish a comprehensive panda conservation network at a landscape level to increase giant panda populations while maintaining forest ecosystems that benefit both pandas and humans. Key threats to pandas include infrastructure development, mining, tourism, and climate change, which cause habitat loss, fragmentation, and degradation.
Digital Fundraising strategy guide with online fundraising campaign examples and case studies. This online fundraising presentation also makes recommendations on the systems and infrastructure you need to put in place and getting the right resources into the team.
Digital fundraising includes Email, Websites, Mobile, Social Media, Search, Content Marketing and more.
There is a shorter version of this presentation that just focuses on emerging Mobile, Content and Social Media fundraising.
Are working for a non-profit or a charity? This presentation will show you how to increase your influence and revenues by applying content marketing. It includes a case study of Helplines Partnership, one of UK's leading charities.
LeWeb Deck: 2015 The Year of the Crowd - Jeremiah OwyangLe Web
Originally posted here: http://fr.slideshare.net/jeremiah_owyang/leweb-deck-2015-the-year-of-the-crowd
Transcript
1. 2015: The Year of the Crowd LeWeb | Dec 2014 | Jeremiah Owyang | @jowyang
2. The Collaborative Economy impacts all areas of society
3. The movement has been funded over $8 Billion
4. Most funding is in the Transportation Sector
5. Disruption, Liability Risks, and Hubris Abound “…65 percent of their business migrate to ride services like Uber, Lyft and Sidecar…”
6. Large corporations also ramp up adoption
7. Crowd Companies Update • Launched one year ago, here at LeWeb • Now, 48 Corporations • 100% member growth • We’re accelerating European expansion
8. FIVE PREDICTIONS:
1. Startups will emerge and overcrowd each hex in the honeycomb –yet funding and execution will dictate winners.
2. Mature platforms launch APIs –beyond Uber-- resulting in a flurry of growth, analytics, and Collab Economy software suites.
3. A global debate about user safety, online privacy, sharing of data will wage.
4. The crowd demands startups share value with people –new “open source” software and coops, emerges to offer a solution.
5. Disrupted governments and large corporations, realize they must adopt –mainstreaming the movement
9. Welcome our panelists: Frédéric Mazzella Founder and CEO of BlaBlaCar Olivier Gremillon Director of Europe & Africa at Airbnb David Estrada VP of Government Relations at Lyft
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
WWF-India has been engaged in raising awareness, inspiring action and building environmental stewardship for over four decades, and conserving forests is an important part of our mission.
Getting Online - Social Media 101 for Giving CirclesDawn Crawford
This document provides an overview of using social media for giving circles. It discusses starting with a test of members and donors to see where they spend time on social media. Key platforms discussed include Facebook groups and pages, Twitter, Pinterest, Instagram, Google+, and blogs. The document provides tips on using each platform to update members, recruit new members, fundraise, and tell the story of the cause. It emphasizes using images, videos and engaging content to build conversations and make the organization feel innovative. Peer-to-peer fundraising is also summarized as an effective social media strategy.
This document discusses using social media for nonprofits. It provides an overview of popular social media sites like Facebook, Twitter, YouTube and blogs. It outlines pros and cons of social media and how to use it as a fundraising tool by starting with a plan, setting goals and identifying target audiences. Examples are given of how organizations have used social media successfully for fundraising, awareness building and engagement. Free resources and tools for nonprofits using social media are also listed.
The document provides information about social media marketing. It discusses that social media marketing aims to create engaging content that spreads from user to user through sharing. It notes that social media is a conversation that drives engagement and allows companies to communicate their brand voice to their customer base. The document also provides best practices for social media marketing, such as creating a goals map, using the right platforms, scheduling posts, focusing 80% on relevant industry content and 20% on the company, experimenting, branding across platforms, communicating with followers, and using tools like Hootsuite to manage multiple accounts.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
This document provides an overview of social media and strategies for using social media. It discusses characteristics of social media like participation, openness and conversation. It outlines why businesses should use social media such as to build relationships and access customer feedback. The document then discusses specific social media platforms like Facebook, Twitter, blogs and using them for business purposes. It provides best practices for using each platform and engaging audiences.
These are slides for a workshop for The Gazette in Montreal on using social media and other engagement tools and techniques in reporting. For links relating to this workshop, check my blog: http://wp.me/poqp6-1Yd
This document discusses the importance of community engagement for news organizations. It defines engagement as making listening, joining, leading, and enabling conversation a top priority to elevate journalism. The document outlines different types of engagement including outreach, conversation and collaboration. It provides many avenues for engagement, both online using tools like social media, and offline through in-person events. It emphasizes the importance of curating, authenticating, and attributing content from the community. Liveblogging, crowdsourcing, and other techniques for actively involving the community are also discussed.
This document provides information on using social media for nonprofits. It discusses various social media platforms like LinkedIn, Facebook, Twitter, and Google+ and how nonprofits can use them. It emphasizes that nonprofits should have an integrated social media strategy to accomplish goals like fundraising, education, and volunteer recruitment. The document provides tips on using different tools like HootSuite and Buffer to manage social media accounts and engage constituents. It stresses the importance of developing followers, using hashtags and direct messages, and maintaining an online presence across multiple networks.
This document discusses best practices for using social media and free online tools for non-profits. It provides statistics on the growth of social media platforms and explains why non-profits should embrace social change through platforms like Twitter, Facebook, and blogs. Guidelines are offered for optimizing Facebook pages and profiles, engaging on Twitter through retweets and replies, and setting realistic metrics to determine return on investment for social media use. Helpful online resources and examples of non-profits using social media are also referenced.
Intersection Between Social Media and Fundraising NCIHC May 2012Dawn Crawford
This document summarizes a presentation about using social media for fundraising. It discusses how social media is a conversation and how to create a sustainable fundraising plan using tools like peer-to-peer fundraising and mastering various social media platforms. Specific fundraising ideas are provided like photo contests, gift lists, and utilizing platforms like Facebook, Twitter, Pinterest and others. The presentation emphasizes exploring ideas, experimenting, and letting passion be infectious to engage supporters through social media.
The document outlines a social media strategy for The New Age Online. It recommends listening to online conversations to understand audiences and competitors. Key goals are local outreach, brand visibility, news gathering/dissemination, and driving traffic. Resources include content, production ability, time, and existing social presence. The strategy suggests engaging audiences on popular networks like Facebook and Twitter, using hashtags and journalist accounts. Metrics and contests are recommended to increase engagement and traffic.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Susan Gunelius, President & CEO of KeySplash Creative, Inc., delivered this presentation at the OPERA America annual conference in Boston, Massachusetts in May 2011. The seminar taught attendees how to use social media marketing to build their brands and businesses strategically.
Social Media & Your Professional Newsroom BrandWRAL
Social media provides opportunities for news organizations to connect with viewers and build their brand. It is important to understand viewers' online behaviors and device usage to engage them across platforms. While daily social updates are recommended, quality should not be sacrificed for quantity. Success requires planning across networks like Facebook, Twitter, YouTube and Pinterest which have large, demographically varied audiences. Events are a great way to boost engagement offline. Best practices include consistency, utilizing each network's strengths and crowd-sourcing new content ideas.
You Need A Strategy, Dammit, Not A Twitter AccountNTEN
This document provides a summary of a presentation on developing an effective social media strategy for nonprofits. The presentation emphasizes establishing goals, measuring results through key performance indicators, using storytelling and community involvement to create engaging content, and integrating social media efforts with other communications. It provides examples from organizations that have successfully utilized social media to further their missions and advises attendees to focus on building community over growing audiences. The presentation aims to move nonprofits from tactical social media use to developing aligned, results-driven strategies.
The document discusses the effective use of social media for non-profits. It emphasizes that social media is primarily about building relationships and engaging supporters over the long term, not immediate fundraising goals. Key recommendations include listening to your audience first before publishing content, engaging in conversations to build a community, and using metrics to define and measure success in a way that aligns with your overall goals such as awareness, engagement or fundraising. Patience is required as it can take 18 months to truly engage supporters through social media.
Presentation given for Tennessee Association of Museums 2013 Conference in Franklin, TN.
Most museums are involved in social media as a part of outreach. But, in this constantly shifting field—and in museums with a small budget—how do you sustain a social media program, and how do you know if the precious staff resources you are investing in your outreach are really working? This session will investigate how "listening" and learning from one's audience on social media, coupled with a few free tools, can provide you with the right information to implement a social media strategy. Measuring your museum’s social media successes will also be discussed through the deployment of simple, free tools, such as Google Analytics and Excel.
This document summarizes Steve Buttry's presentation on digital journalism. It discusses how digital newsrooms work with livestreaming, liveblogging and engaging the community. It emphasizes creating unique content through enterprise reporting and using metrics to measure performance while maintaining strong journalistic values. It also covers launching a digital-first strategy, using engagement and collaboration tools like crowdsourcing, and experimenting with new digital tools and techniques.
This document discusses how IREM chapters can get started with social media. It recommends that chapters first identify their goals and target audiences. Popular social media sites like Facebook, Twitter, LinkedIn and YouTube are good starting points. Each site has different strengths for communicating about chapter events, industry news, membership promotion and more. Maintaining social media requires a commitment of time and effort. Chapters should empower one person to routinely post engaging content and evaluate the effectiveness of their efforts.
This document outlines how to develop an effective social media strategy for philanthropy efforts. It discusses understanding social media behaviors and communities, developing content for key social media channels like Facebook, Twitter, and YouTube. It provides tips for engaging audiences and building online communities through sharing stories, photos, and videos. Examples are given of how organizations have used social media successfully for fundraising and promoting their causes. Useful tools for social media management and analytics are also presented.
Similar to Social Media Best Practices for Non Profits (20)
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6. Define Your Goals and Prioritize
You can do A LOT with social. What do you want to achieve?
• Drive new members?
• Build your audience?
• Educate?
• Expand your marketing message?
• Connect with new orgs?
• Build relationships with
influencers?
• Improve attendance at events?
• Increase community feedback
about your service?
• Build relationships with news
organizations?
• Connect with new donors?
• Improve relationship with current
donors?
8. Every 20 minutes….
• 1M links shared
• 1.4M event invites sent
• 2.7 messages sent
• 1.8M status updates
• 10.2M comments made
*Digitalbuzz blog:
http://www.digitalbuzzblog.com/facebook-statistics-stats-
facts-2011/
• Profile
• Page
• Group
• Events
• Photos and Videos
• Post 3-5 times a week
9. • Followers: people you track
• Following: people tracking you
• Tweet: post
• Retweet / RT: forward another’s
Tweet
• DM: Direct Message
• Tweetup: Face-to-face gathering
• Hashtag: #; used to categorize • @ Replies
tweets (i.e. #nonprofits,
#FF/#followfriday) • Search Your Org
• Bit.ly shortener
• Hashtags
• Character Limit
• Post 5-10 times a week
10. • 2B videos viewed daily
• 35 hours of video uploaded per minute
• Broad user age: 18-54
• 100M views per day on YouTube
mobile
http://www.youtube.com/charts
http://www.youtube.com/videoshttp://www.directmarketingrx.co
m/tag/youtube-demographics-infographic-
2011/http://www.youtube.com/t/press
• Staff Interviews
• Volunteer Interviews
• Donor Interviews
• Photo Movies
• Share on Social Networks
11. Blog
• Journaling
• Training
• Updates
• Best Practices
• Testimonials
• Peer Support
• Solicit ideas/info
• Announcements
• Personal Stories
• Campaign Success Stories
• Clear Call to Action
• Post at least once a week
13. Set Realistic and Measurable Objectives
What to look for:
• Fan growth?
• Community interaction?
• Number of new donors?
• Outreach to people on Twitter?
• Number of blog posts about your organization on other blogs?
• Number of site visits from social?
• Number of messages sent per week?
• Number of comments made per week?
• Number of RT’s?
You’ll only learn if you’re meeting your goals if
you measure what you’re doing!
15. Time Required
According to Beth Kanter, nonprofit social media expert
• 5 hours/week to start listening
• 10 hours/week to participate
• 10-15 hours/week to generate buzz
• 20+ hours/week to build community
• (At least) 3-6 months until you see results
http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
17. 60-30-10 model
Other types of
messages
10%
Traditional 30%
Communications
and Fundraising
Messages
60%
Sharing resources from 3rd
parties, adding value
(tips/tricks, news, etc.) for
the community, getting
insight into what they want
from the brand
30. Resources
• Slideshare: www.slideshare.net
• Connection Café blog: www.connectioncafe.com
• Beth’s Blog: http://beth.typepad.com/beths_blog/
• NTEN site and blog: http://nten.org/
• Technorati: www.technorati.com
• Techsoup: http://techsoup.org/
• Non-profits on Facebook: http://www.facebook.com/nonprofits#!/ nonprofits?sk=info
• Twitter Jumpstart: http://bit.ly/nptwitterguide
• Idealware Nonprofit Social Media Decision Guide : http:// www.idealware.org/reports/nonprofit-social-media- decision-
guide
• Google for Nonprofits: http://www.google.com/nonprofits/
• Bitly: http://bit.ly/
• PayPal: https://merchant.paypal.com/us/cgi-bin/?cmd=_render-content&content_ID=merchant/donations
• LinkedIn for Nonprofits: http://learn.linkedin.com/nonprofits/
• YouTube for Nonprofits: http://www.youtube.com/nonprofits
• Nonprofits on Twitter: https://twitter.com/#!/nonprofitorgs
• Pew Internet: http://www.pewinternet.org/
Editor's Notes
Do you have?A web siteA blogA Facebook group or a Facebook pageA Twitter accountA YouTube channelPresence in other social media
With all of these options, it’s hard to know where to start. The most commonly used channels are Facebook, Twitter, YouTube and blogs. However, that may not be where your audience is, so be sure to ask them.
1.3 billion given in 2010. Nearly 8% of total donations in 2010 and growing!
65% of all Internet users are use a social networking site. Do your research to know where your audience is and go there.
What is your mission?Awareness, action, donors, volunteering?
Don’t create a profile, it’s against Facebook terms of service and they could shut you down. Make a page for your orgGroups are great to help build a community between volunteers, board members, etc.Be sure to create an Facebook invite for events, about 2 months before a large event, 1 month before a smaller eventImages are king on Facebook. Photos and videos show up in more feeds and get better engagement
Be sure to track mentions of your org, both using the @ and notBit.ly shortener – since you have a limited number of characters, use bit.ly to both shorten the link and keep track of how many people click throughHashtags are great for tracking campaigns and event promotionTry to keep your tweets to 120 characters or less to allow for easy retweets
Video doesn’t need to be produced and professional. Quick, easy, with minimal editing is fine!Be sure to share videos on your other social networks
Tell your story and have volunteers and donors help tell your storyShare campaign success stories to thank your donors/volunteers and let stakeholders know how your org is doingAlways have a clear call to action
Your website and social networks should be linked to each other and work well together. There should be a consistent message/mission across platforms, but don’t duplicate content. Audience will vary, so tone and voice should mirror the audience and the goal of the particular channel.
Before you get started, know what success looks like to you. What do you want to accomplish? What do you plan to measure? Have your goals and analytics in place before you start engaging.
The more time you can devote to social media, the more you will engage your audience. Remember, it won’t happen overnight!
Plan your content ahead of time. It’s best to plan 1-2 months out. Track what you are talking about so you can see which posts and topics are most successful and engaging.
60% of your content should provide value to your audience THEM30% of your content can promote your org/cause US10% everything else
Many social networking sites and tools have analytics information built in, such as Facebook, YouTube and Bit.ly. Use these free tools to help you measure success.
Use tools like Twitter search, Twitter lists and Google Alerts to listen to the conversation happening about your organization, your community and your cause.
A successful campaign will have content across the channels and deliver a clear, consistent message. Seattle Works ran the 21 Fun campaign where they recruited “Aces” from their most engaged community members. Each Ace recruited 10 people to donate $25 or more. They had a YouTube video, a hashtag for Twitter and an overlay for profile pictures on Facebook.
Offer a way for potential donors to give online. Facebook Causes is easy to add, but isn’t successful for all nonprofits. 500,000 registered causes but only 27,000 have raised $. Add a PayPal “Donate” button to your website.Don’t forget to give a way for people to mail in a donation if they are wary of donating online.
Waggener Edstrom partnered with Jolkona to raise $10k in 2 weeks. Any donation made would be matched by Waggener Edstrom, up to $5k. Both organizations promoted the campaign to great results.If you want to partner with a corporation, as your top volunteers, board members or other stakeholders if they’re company would be interested in partnering with your organization.
Wordpress – best option. You can also use Tumblr, Blogger and others. It is best if you use WordPress and host it on your own domain, then you own the content.
Create a Facebook event, make it a public event and encourage sharing. Even if they need to buy tickets elsewhere, like Eventbrite, create a FB event and clearly state in the event where to buy the tickets and share the link.
Share photos, have a hashtag, project the tweets at the event
Be sure to link all of your social networks from your website
Good way to build community and let your volunteers or donors connect. Should be secondary to your main Facebook page and for a smaller sub-group of your organization.
Be yourself and have a voice. You will make mistakes, it’s okay. Just acknowledge, apologize and move on.