Why We Engage: America East
•Download as PPTX, PDF•
1 like•679 views
These are slides for a presentation on community engagement for the America East conference in Hershey, Pa. They go with this blog post: http://wp.me/poqp6-1ow
Report
Share
Report
Share
Recommended
Why we engage
These are slides for a Feb. 27 community engagement workshop for Digital First journalists in Connecticut.
Community engagement overview
This document discusses the importance of community engagement for news organizations. It defines engagement as making listening, joining, leading, and enabling conversation a top priority to elevate journalism. The document outlines different types of engagement including outreach, conversation and collaboration. It provides many avenues for engagement, both online using tools like social media, and offline through in-person events. It emphasizes the importance of curating, authenticating, and attributing content from the community. Liveblogging, crowdsourcing, and other techniques for actively involving the community are also discussed.
Why We Engage
This document discusses community engagement strategies for news organizations. It defines community engagement as making listening, joining, leading, and enabling conversation a top priority to elevate journalism. It identifies three types of engagement: outreach, conversation, and collaboration. The document provides examples of avenues for engagement like social media, content submissions, interactive content, and in-person events. It advocates using a blog network and crowdsourcing to bring more voices into news reports and engage the community. Tips are provided on setting expectations and guidelines for crowdsourcing.
Engagement in reporting
These are slides for a workshop for The Gazette in Montreal on using social media and other engagement tools and techniques in reporting. For links relating to this workshop, check my blog: http://wp.me/poqp6-1Yd
Social Media
This document discusses how businesses can engage with customers through social media. It covers the main social media platforms like blogs, social networking sites, wikis, and communities. It emphasizes listening to what customers say online, starting a business blog to share news and offers, and creating profiles on sites where the target audience spends time like Facebook. The key is to provide valuable content, participate in discussions, and engage with customers in an ethical way rather than hard selling. Done correctly, social media can help businesses better understand and connect with the people formerly known as their audience.
Ethical Aggregation
The document discusses ethical aggregation in journalism. It defines aggregation as ranging from algorithmic aggregation to original reporting that may incorporate background information from other sources. While aggregation gets criticism for being a thin line from theft, the document argues aggregation has always been part of journalism when done ethically by attributing sources, linking to original material, and adding value through commentary or context. It provides examples of how to ethically aggregate and curate content from other sources.
Digital Storytelling UTA
These are slides for a workshop on digital storytelling for the staff of the Shorthorn at the University of Texas-Arlington.
170503
This document provides an overview of how researchers can use social media for networking, collaboration, and professional development. It discusses using blogs to showcase work and build communities; news feeds to stay up to date; social bookmarking tools like Diigo and Mendeley; networks like Facebook, Google+, LinkedIn, and Twitter for connecting with others; and ResearchGate and Academia.edu for research networks. Recommended resources on the digital scholar and using social media in academia are also listed.
Recommended
Why we engage
These are slides for a Feb. 27 community engagement workshop for Digital First journalists in Connecticut.
Community engagement overview
This document discusses the importance of community engagement for news organizations. It defines engagement as making listening, joining, leading, and enabling conversation a top priority to elevate journalism. The document outlines different types of engagement including outreach, conversation and collaboration. It provides many avenues for engagement, both online using tools like social media, and offline through in-person events. It emphasizes the importance of curating, authenticating, and attributing content from the community. Liveblogging, crowdsourcing, and other techniques for actively involving the community are also discussed.
Why We Engage
This document discusses community engagement strategies for news organizations. It defines community engagement as making listening, joining, leading, and enabling conversation a top priority to elevate journalism. It identifies three types of engagement: outreach, conversation, and collaboration. The document provides examples of avenues for engagement like social media, content submissions, interactive content, and in-person events. It advocates using a blog network and crowdsourcing to bring more voices into news reports and engage the community. Tips are provided on setting expectations and guidelines for crowdsourcing.
Engagement in reporting
These are slides for a workshop for The Gazette in Montreal on using social media and other engagement tools and techniques in reporting. For links relating to this workshop, check my blog: http://wp.me/poqp6-1Yd
Social Media
This document discusses how businesses can engage with customers through social media. It covers the main social media platforms like blogs, social networking sites, wikis, and communities. It emphasizes listening to what customers say online, starting a business blog to share news and offers, and creating profiles on sites where the target audience spends time like Facebook. The key is to provide valuable content, participate in discussions, and engage with customers in an ethical way rather than hard selling. Done correctly, social media can help businesses better understand and connect with the people formerly known as their audience.
Ethical Aggregation
The document discusses ethical aggregation in journalism. It defines aggregation as ranging from algorithmic aggregation to original reporting that may incorporate background information from other sources. While aggregation gets criticism for being a thin line from theft, the document argues aggregation has always been part of journalism when done ethically by attributing sources, linking to original material, and adding value through commentary or context. It provides examples of how to ethically aggregate and curate content from other sources.
Digital Storytelling UTA
These are slides for a workshop on digital storytelling for the staff of the Shorthorn at the University of Texas-Arlington.
170503
This document provides an overview of how researchers can use social media for networking, collaboration, and professional development. It discusses using blogs to showcase work and build communities; news feeds to stay up to date; social bookmarking tools like Diigo and Mendeley; networks like Facebook, Google+, LinkedIn, and Twitter for connecting with others; and ResearchGate and Academia.edu for research networks. Recommended resources on the digital scholar and using social media in academia are also listed.
Social media
This document discusses social media and provides definitions, examples of popular social media tools, and tips for using some key platforms. It defines social media as the democratization of information where people can publish content and engage in conversations. Examples of social media tools mentioned include blogs, Facebook, Twitter, YouTube, LinkedIn and virtual worlds. Key advice includes talking to people, having conversations on social media, and sharing information and links to demonstrate expertise and vision.
Writing For New Media
1. The document discusses new media skills that are essential for journalists in 2012, including developing skills for websites, blogs, social media, mobile platforms, and audience engagement.
2. It provides an overview of different types of news sites and emphasizes the importance of both text and multimedia content.
3. The document outlines new skills journalists need, such as following developing stories over time, filing for different platforms, and tracking audience interest and engagement on social media.
Digital Tools of Engagement: Storify, SoundCloud, Pinterest
Pinterest. Storify. SoundCloud. You’ve likely been hearing a lot about these new online tools. But, you may not be quite sure whether – or how – they're useful to you in engaging your community. Review this presentation for practical ways in which public media professionals are using these tools to inspire, inform and engage.
Social Media 101
Introduction to Social Media presented by AUB's Online Collaborative club.
Part of Social Media 101 workshop.
Starting an online community
Please note that this might not make sense if you didn't see me present it as I use presentations as a backdrop for the real information.
Reach me on Twitter: @MrFacePlant
Enjoy if you can!
Social Media Update for OLLI
This document discusses social networking and how organizations can use various social media platforms like Facebook, Twitter, LinkedIn, YouTube and others for outreach, engagement and communication. It provides an overview of popular social networking sites, typical user behaviors, analytics and how non-profits can utilize social media to strengthen programs, engage supporters and bring more value to their work. The document emphasizes using social media to serve audiences, share valuable content and maintain human connections online.
Basic Twitter: Tweet That!
This is a very basic presentation about how to use Twitter. If you're a late adopter, this is just for you. Don't be embarrassed, it's easy and necessary as information travels faster than a google search.
Twitter Basics
This is a quick look at the benefits of Twitter as well as a beginner's tutorial on how to use the microblogging tool.
Basics of_creating_online_learning_modules
The document discusses best practices for creating online learning modules. It recommends reaching learners where they are online through platforms like Wikipedia, Twitter, Facebook, and content found through Google. It also suggests teaching clients how to find and evaluate information online through RSS readers and joining online communities. The document provides tips for being useful by curating content, connecting people, and avoiding self-promotion. It also advises being honest about what you know and don't know. Online learning options discussed include web pages, blogs, presentations, webinars, videos, Moodle courses, and different types of Moodle courses like self-directed, instructor-facilitated, and blended/hybrid.
Erin Bury - Build It And They Will Come … Not! The Fundamentals of Building...
Erin Bury - Build It And They Will Come … Not! The Fundamentals of Building...CanadaHelps / MyCharityConnects
Social media is a hot topic at organizations big and small – everyone wants to leverage new media sites to engage with their audience. Community-building tools like Twitter, Facebook, and blogs have been an effective way for brands to reach their audience, all for a small price tag. In this session you will learn about the different tools and tactics you can use to engage with your community and attract attention to your cause. You’ll also learn from case studies of how charities, non-profit organizations and fundraising events have seen success using Web 2.0 technologies.
Attendees Will Walk Away With:
• An understanding of the social media landscape and the most popular tools you can use to connect with your community
• Concrete examples of charities that have successfully leveraged new media tools
• An action plan for getting started with your own community-building initiatives
Erin Bury
After managing public relations for tech companies, Erin joined Sprouter to better utilize her passion for networking, community-building & Web 2.0 technologies. As Community Manager, Erin is the voice of the Sprouter community of entrepreneurs. A journalism grad who loves social media, Erin was a co-organizer of Twestival Toronto.Tbu porto slides
This document provides tips on how to get people to listen to you online through social media curation. It discusses how curation can build brand awareness and a loyal community through sharing quality, relevant content from various sources. It provides examples of successful curators like Maria Popova and Colin Wright. The document also offers tools for curation as well as tips for refining curated content and engaging audiences on different social media platforms through curation. It emphasizes finding your authentic online voice and focusing on quality over quantity when curating content.
2014 02-20--social media-collaboration_partnership
This document summarizes a presentation on social media, library partnerships, and collaboration. The presentation defined community and collaboration, discussed how social media can extend the reach of library activities, and provided examples of partnerships local libraries have formed with organizations in their communities. These partnerships help address needs in the community and inspire further collaboration and action through reading.
An Introduction to Social Media
A presentation on Social Media delivered to community groups in Cornwall on a media communications course, Truro College OLC on Wednesday 8th July.
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
Blogging Your Beat
The document provides tips for successful blogging, including focusing on a clear idea or topic, developing a distinctive voice, using compelling headlines and formats, incorporating visual elements, publishing with regular frequency, and engaging readers through comments and social media. Success also depends on factors like writing quality, linking to additional relevant content, and optimizing posts for search engine visibility through keywords and external links. The document encourages bloggers to think beyond just writing by including different types of multimedia content and questions that stimulate ongoing discussion.
Advanced Blogging
This document provides tips for successful blogging. It discusses factors for blogging success such as idea, voice, format, writing, headlines, visuals and frequency of posts. It suggests thinking beyond just writing to include videos, audio, photos, slides and other media. The document also provides suggestions for linking, search engine optimization, reaching wider audiences through social media, and engaging readers through comments and questions.
Rethinking Audience: Turning Readers into a Thriving Community
This document discusses how to build and maintain an engaged community of readers by providing continuous value, being authentic, inviting feedback, and rewarding loyalty. It provides examples of successful bloggers like The Bloggess and Wandering Earl who prompted action from and elevated their readers. Building a thriving community makes brands stronger by widening expertise, recognition, and social reach. The key is establishing a mutually beneficial relationship with readers through open-ended questions, responding to comments, and moving with them to new areas of interest.
DIY Digital Activism
This document discusses tools and tactics for digital activism and advocacy. It outlines various digital tools like blogs, websites, social media and more. It also discusses how to use these tools through tactics like mobilizing people, amplifying personal stories, using humor and memes. A key model discussed is the "4 C's" of digital activism - content, collaboration, community and collective intelligence. The document provides examples of groups that have used digital media successfully for activism and advocacy.
Extending Your Voice Online: Navigating the Social Web
Sara Holoubek's presentation on the the Social Web as part of the Woodhull dinner series.
From blogging to facebook to twitter, self-publication has never been more accessible to the general public. However, most of these powerful tools don't come with instructions. Learn best practices for extending your voice, building your platform and creating a personal brand.
Harnessing power-of-social-media-hannah-bullock
How can you make social media work for your cause or community? A presentation accompanying the practical session delivered by the Eden Project’s Hannah Bullock at one of Eden’s Big Lunch Extras community camps. Find out more about Big Lunch Extras at www.biglunchextras.com
Reporting with Social Tools
This document discusses using social media tools for reporting. It provides tips for using platforms like Twitter, Facebook, Pinterest, Foursquare, Google+, and curation tools to connect with sources, break news, verify information, and engage audiences. The document emphasizes using social media to save time, extend reach, and have conversations while maintaining professionalism and fact checking. It also suggests integrating social media into reporting and writing processes.
How journalists can use Facebook and Twitter
This document provides tips for how journalists can use social media platforms like Facebook and Twitter in their work. It discusses how journalists can search for sources and story ideas, engage with communities, crowdsource information, verify facts, live tweet events, and curate social media discussions. The document also addresses personal versus professional social media use and time management strategies for integrating social media into reporting processes.
More Related Content
What's hot
Social media
This document discusses social media and provides definitions, examples of popular social media tools, and tips for using some key platforms. It defines social media as the democratization of information where people can publish content and engage in conversations. Examples of social media tools mentioned include blogs, Facebook, Twitter, YouTube, LinkedIn and virtual worlds. Key advice includes talking to people, having conversations on social media, and sharing information and links to demonstrate expertise and vision.
Writing For New Media
1. The document discusses new media skills that are essential for journalists in 2012, including developing skills for websites, blogs, social media, mobile platforms, and audience engagement.
2. It provides an overview of different types of news sites and emphasizes the importance of both text and multimedia content.
3. The document outlines new skills journalists need, such as following developing stories over time, filing for different platforms, and tracking audience interest and engagement on social media.
Digital Tools of Engagement: Storify, SoundCloud, Pinterest
Pinterest. Storify. SoundCloud. You’ve likely been hearing a lot about these new online tools. But, you may not be quite sure whether – or how – they're useful to you in engaging your community. Review this presentation for practical ways in which public media professionals are using these tools to inspire, inform and engage.
Social Media 101
Introduction to Social Media presented by AUB's Online Collaborative club.
Part of Social Media 101 workshop.
Starting an online community
Please note that this might not make sense if you didn't see me present it as I use presentations as a backdrop for the real information.
Reach me on Twitter: @MrFacePlant
Enjoy if you can!
Social Media Update for OLLI
This document discusses social networking and how organizations can use various social media platforms like Facebook, Twitter, LinkedIn, YouTube and others for outreach, engagement and communication. It provides an overview of popular social networking sites, typical user behaviors, analytics and how non-profits can utilize social media to strengthen programs, engage supporters and bring more value to their work. The document emphasizes using social media to serve audiences, share valuable content and maintain human connections online.
Basic Twitter: Tweet That!
This is a very basic presentation about how to use Twitter. If you're a late adopter, this is just for you. Don't be embarrassed, it's easy and necessary as information travels faster than a google search.
Twitter Basics
This is a quick look at the benefits of Twitter as well as a beginner's tutorial on how to use the microblogging tool.
Basics of_creating_online_learning_modules
The document discusses best practices for creating online learning modules. It recommends reaching learners where they are online through platforms like Wikipedia, Twitter, Facebook, and content found through Google. It also suggests teaching clients how to find and evaluate information online through RSS readers and joining online communities. The document provides tips for being useful by curating content, connecting people, and avoiding self-promotion. It also advises being honest about what you know and don't know. Online learning options discussed include web pages, blogs, presentations, webinars, videos, Moodle courses, and different types of Moodle courses like self-directed, instructor-facilitated, and blended/hybrid.
Erin Bury - Build It And They Will Come … Not! The Fundamentals of Building...
Erin Bury - Build It And They Will Come … Not! The Fundamentals of Building...CanadaHelps / MyCharityConnects
Social media is a hot topic at organizations big and small – everyone wants to leverage new media sites to engage with their audience. Community-building tools like Twitter, Facebook, and blogs have been an effective way for brands to reach their audience, all for a small price tag. In this session you will learn about the different tools and tactics you can use to engage with your community and attract attention to your cause. You’ll also learn from case studies of how charities, non-profit organizations and fundraising events have seen success using Web 2.0 technologies.
Attendees Will Walk Away With:
• An understanding of the social media landscape and the most popular tools you can use to connect with your community
• Concrete examples of charities that have successfully leveraged new media tools
• An action plan for getting started with your own community-building initiatives
Erin Bury
After managing public relations for tech companies, Erin joined Sprouter to better utilize her passion for networking, community-building & Web 2.0 technologies. As Community Manager, Erin is the voice of the Sprouter community of entrepreneurs. A journalism grad who loves social media, Erin was a co-organizer of Twestival Toronto.Tbu porto slides
This document provides tips on how to get people to listen to you online through social media curation. It discusses how curation can build brand awareness and a loyal community through sharing quality, relevant content from various sources. It provides examples of successful curators like Maria Popova and Colin Wright. The document also offers tools for curation as well as tips for refining curated content and engaging audiences on different social media platforms through curation. It emphasizes finding your authentic online voice and focusing on quality over quantity when curating content.
2014 02-20--social media-collaboration_partnership
This document summarizes a presentation on social media, library partnerships, and collaboration. The presentation defined community and collaboration, discussed how social media can extend the reach of library activities, and provided examples of partnerships local libraries have formed with organizations in their communities. These partnerships help address needs in the community and inspire further collaboration and action through reading.
An Introduction to Social Media
A presentation on Social Media delivered to community groups in Cornwall on a media communications course, Truro College OLC on Wednesday 8th July.
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
Blogging Your Beat
The document provides tips for successful blogging, including focusing on a clear idea or topic, developing a distinctive voice, using compelling headlines and formats, incorporating visual elements, publishing with regular frequency, and engaging readers through comments and social media. Success also depends on factors like writing quality, linking to additional relevant content, and optimizing posts for search engine visibility through keywords and external links. The document encourages bloggers to think beyond just writing by including different types of multimedia content and questions that stimulate ongoing discussion.
Advanced Blogging
This document provides tips for successful blogging. It discusses factors for blogging success such as idea, voice, format, writing, headlines, visuals and frequency of posts. It suggests thinking beyond just writing to include videos, audio, photos, slides and other media. The document also provides suggestions for linking, search engine optimization, reaching wider audiences through social media, and engaging readers through comments and questions.
Rethinking Audience: Turning Readers into a Thriving Community
This document discusses how to build and maintain an engaged community of readers by providing continuous value, being authentic, inviting feedback, and rewarding loyalty. It provides examples of successful bloggers like The Bloggess and Wandering Earl who prompted action from and elevated their readers. Building a thriving community makes brands stronger by widening expertise, recognition, and social reach. The key is establishing a mutually beneficial relationship with readers through open-ended questions, responding to comments, and moving with them to new areas of interest.
DIY Digital Activism
This document discusses tools and tactics for digital activism and advocacy. It outlines various digital tools like blogs, websites, social media and more. It also discusses how to use these tools through tactics like mobilizing people, amplifying personal stories, using humor and memes. A key model discussed is the "4 C's" of digital activism - content, collaboration, community and collective intelligence. The document provides examples of groups that have used digital media successfully for activism and advocacy.
Extending Your Voice Online: Navigating the Social Web
Sara Holoubek's presentation on the the Social Web as part of the Woodhull dinner series.
From blogging to facebook to twitter, self-publication has never been more accessible to the general public. However, most of these powerful tools don't come with instructions. Learn best practices for extending your voice, building your platform and creating a personal brand.
Harnessing power-of-social-media-hannah-bullock
How can you make social media work for your cause or community? A presentation accompanying the practical session delivered by the Eden Project’s Hannah Bullock at one of Eden’s Big Lunch Extras community camps. Find out more about Big Lunch Extras at www.biglunchextras.com
What's hot (20)
Digital Tools of Engagement: Storify, SoundCloud, Pinterest
Digital Tools of Engagement: Storify, SoundCloud, Pinterest
Erin Bury - Build It And They Will Come … Not! The Fundamentals of Building...
Erin Bury - Build It And They Will Come … Not! The Fundamentals of Building...
2014 02-20--social media-collaboration_partnership
2014 02-20--social media-collaboration_partnership
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012
Rethinking Audience: Turning Readers into a Thriving Community
Rethinking Audience: Turning Readers into a Thriving Community
Extending Your Voice Online: Navigating the Social Web
Extending Your Voice Online: Navigating the Social Web
Similar to Why We Engage: America East
Reporting with Social Tools
This document discusses using social media tools for reporting. It provides tips for using platforms like Twitter, Facebook, Pinterest, Foursquare, Google+, and curation tools to connect with sources, break news, verify information, and engage audiences. The document emphasizes using social media to save time, extend reach, and have conversations while maintaining professionalism and fact checking. It also suggests integrating social media into reporting and writing processes.
How journalists can use Facebook and Twitter
This document provides tips for how journalists can use social media platforms like Facebook and Twitter in their work. It discusses how journalists can search for sources and story ideas, engage with communities, crowdsource information, verify facts, live tweet events, and curate social media discussions. The document also addresses personal versus professional social media use and time management strategies for integrating social media into reporting processes.
Using Twitter for research
The document provides tips and resources for using Twitter for journalistic research. It discusses using advanced search, hashtags, crowdsourcing, and verifying information on Twitter to gather news and engage with sources. Recommendations include following local people, joining conversations, promoting hashtags, and using Twitter routinely to build skills and contacts before major stories break.
Using social media for journalism
This document discusses ways that journalists can use social media for reporting and storytelling. It provides tips for using platforms like Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, Foursquare and curating social content. The key recommendations are to use social media to find new sources, crowdsource story ideas, engage in conversations, distribute content and promote stories. Journalists should maintain a professional presence online and balance personal and professional social media use.
Community engagement nypa
This document outlines various ways for newspapers to engage their local community through blogs, social media, crowdsourcing content, live chats, contests, and video. It encourages establishing a human voice on social platforms and leading conversations on important topics. Curation of third-party content is also discussed as a form of engagement. Specific engagement tactics are suggested such as hosting group blogs, monitoring hashtags, asking questions to spur discussion, and partnering with local organizations for contests and promotions.
Social Media and Reporting
This document discusses how student journalists and reporters can use social media for reporting. It provides examples of using platforms like Twitter, Facebook, Google+, Instagram and Foursquare to find sources, break news stories, crowdsource information and engage with the public. The document advises establishing a regular social media routine, searching for keywords and locations, and giving credit when using others' photos or content. It also cautions that social media fame is fleeting and engagement should not intrude on sources.
Reporting with social media
This document provides tips for journalists on using social media for reporting. It discusses how social platforms like Facebook, Twitter, Pinterest, YouTube, Foursquare, Google+, and niche tools can be used to find story ideas, crowdsource information, engage with sources, and join conversations on topics. It emphasizes verifying information from social media, identifying yourself professionally, and managing your time well across multiple platforms.
Digital Journalism
This document summarizes Steve Buttry's presentation on digital journalism. It discusses how digital newsrooms work with livestreaming, liveblogging and engaging the community. It emphasizes creating unique content through enterprise reporting and using metrics to measure performance while maintaining strong journalistic values. It also covers launching a digital-first strategy, using engagement and collaboration tools like crowdsourcing, and experimenting with new digital tools and techniques.
Social Media Strategy
These are slides for a workshop on social media strategy for the Shorthorn editors at the University of Texas Arlington.
Coloradodigitaljournalism 121019094853-phpapp01
The document summarizes Steve Buttry's presentation on digital journalism. It outlines his plan to discuss how digital newsrooms work, digital news strategies, working in a digital-first manner, digital tools for journalists, social media tools and techniques, and launching a career in digital journalism. It provides details on the importance of engagement, unique content, metrics, experimentation, and digital-first values in the digital newsroom. It also discusses digital news strategies, working digitally, liveblogging, reporting with social media, and using various digital tools and techniques.
Coloradodigitaljournalism 121019094853-phpapp01
This document summarizes Steve Buttry's presentation on digital journalism. The presentation covered how digital newsrooms work with a focus on engagement, unique content, metrics and experimentation. It also discussed developing a digital news strategy including thinking digital-first. Additional sections provided tips on using tools like liveblogging, social media, and crowdsourcing for reporting. The document concluded with advice for launching a career in digital journalism, including building an online profile, gaining experience, and networking.
Social Media on a Shoestring Budget
Presentation given for Tennessee Association of Museums 2013 Conference in Franklin, TN.
Most museums are involved in social media as a part of outreach. But, in this constantly shifting field—and in museums with a small budget—how do you sustain a social media program, and how do you know if the precious staff resources you are investing in your outreach are really working? This session will investigate how "listening" and learning from one's audience on social media, coupled with a few free tools, can provide you with the right information to implement a social media strategy. Measuring your museum’s social media successes will also be discussed through the deployment of simple, free tools, such as Google Analytics and Excel.
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...CanadaHelps / MyCharityConnects
Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training.
Back to Basics: Developing a Social Media Strategy for your Organization
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Social Media Strategy for Beginners
Recording: http://youtu.be/9S0krbjnCZ0
So you’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel and CEO blog set up. So now what?
Back up.
Take a hold of your communications plan and start afresh. This webinar is for organizations that have dipped (and maybe dived) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Presentation by: Kirstin Beardsley, CanadaHelps
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...CanadaHelps / MyCharityConnects
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boardsMyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...CanadaHelps / MyCharityConnects
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boardsEngagement Editors Workshop
These are slides for a Digital First Media workshop for engagement editors. The slides are from Mandy Jenkins, Ivan Lajara, Vince Carey and me.
Engaging in Breaking News Coverage
This document provides tips for engaging in breaking news coverage on social media. It recommends reporting the unfolding story on social platforms, crowdsourcing information from the public, searching for eyewitnesses and community content, and curating the community's story. It also provides advice on verifying information from social sources, addressing rumors, and being transparent about what is not yet known. The goal is to effectively report developing stories while connecting with sources on social media.
Digital First Thinking and Working
Digital-first journalists focus on story as a process, not product. They value community collaboration and sharing information quickly on social media. Digital journalists think of obstacles as opportunities to improve and see new technologies as tools to enhance their work. They prioritize accuracy, transparency and serving as watchdogs while embracing experimentation.
MACE Policy, Politics and Advocacy
MACE 2016 Policy, Politics and Advocacy Conference speaker Amanda Godfread speaking about using social media to influence government officials.
Similar to Why We Engage: America East (20)
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...
More from Steve Buttry
Updating Journalism Ethics
This document discusses journalism ethics and values. It examines whether ethics should be timeless or adapt to changes. The author analyzes updates to core principles from 1990s-2015 regarding truth, transparency, accountability and consequences. Guidance is provided in 45 specific areas like reporting issues, writing, conduct, policies and financing. Enforcing ethics through codes and conversations rather than legal action is discussed. The use of confidential sources and linking practices are debated from an ethical perspective. Overall, the document explores balancing core values with adapting to changes in technology and society.
Media Writing slides Oct. 27
This document provides options and deadlines for students' 5th assignment in a media writing class. It outlines that students can cover a sports event by interviewing speakers or crowds, fact-checking, or reporting after the event. For their election-focused assignment, students can cover a campaign event, candidate's positions, election night results, or interview voters. The document also lists deadlines for the 5th, 3rd, 6th assignments and final story. It provides availability to meet with the instructor and gives feedback on students' interviewing skills.
Writing for social media slides
This document provides guidance and tips for writing for social media. It discusses that social media can be used as a journalistic tool to find sources and stories. It emphasizes keeping social media writing brief, engaging audiences with questions, hashtags and images. The document also covers writing breaking news, crowdsourcing, and using social media to practice concise writing skills through limiting content to 140 characters like in a tweet. Famous quotes from historical figures are shown as examples of conveying important ideas concisely in a tweet.
Covering Events
The document provides guidance on covering various types of events for different writing roles in journalism, public relations, political communication, and advertising. It discusses preparing for an event, approaches to live coverage through tools like livetweeting and liveblogging, getting visual and audio coverage, taking comprehensive notes, watching for unexpected developments, conducting interviews, and following up with fact-checking and assessing impact. Types of events that are covered include meetings, trials, press conferences, sporting events, concerts, debates, conferences, and awards ceremonies. The roles of different disciplines at events like curating social media reaction are also outlined.
Media writing aug 25
The document provides guidance for a media writing class, including tips on what makes a story newsworthy, such as being timely, important, interesting, with local impact or human interest. It announces an in-class writing exercise where students write a news story about themselves and includes possible approaches. The document also lists guests who will be speaking to the class, including people from Sports Business Daily and The Associated Press.
Media writing aug 30
The document discusses different writing processes and provides information about upcoming guests and a quiz question. It mentions that today's quiz asks whether numbers should be spelled out in dates, percentages, numbers smaller than 10, or ages. It also outlines three writing processes - the Don Murray process which starts with an idea and collecting, the Chip Scanlan process which focuses before collecting, and the Roy Peter Clark process. Finally, it notes there will be guests on Tuesday and Thursday but provides no other details.
Media writing sept 1
This document provides guidance on grammar, style, and writing best practices. It discusses the differences between active and passive voice, proper use of who/whom, avoiding weak language, and using strong and specific words. It also announces that students can present on a grammar topic starting September 27th for a class assignment.
Media writing class slides sept 6
This document provides information about an upcoming media writing class. It summarizes that there is a quiz today on punctuating sentences correctly that students should email their answers for. It also announces an academic workshop tomorrow evening on study skills. It briefly discusses the appropriate uses of exclamation points and partial quotes in media writing. Finally, it outlines the key characteristics of an inverted pyramid news story structure and why that structure remains important for press releases and digital/mobile content.
Interviewing Tips
These are slides for a workshop on conducting effective interviews, especially when you can't do them in person.
Finding and Pursuing Original Stories
The document provides tips for finding and pursuing original story ideas. It suggests looking for ideas from news, people, social media, newspapers, websites, blogs, conflicts, context, impact, repetition, questions, technology, and inquiries. Crowdsourcing ideas from one's own social media, Facebook pages, groups, hashtags, and requests is also recommended. When pursuing a story, the document advises finding sources, determining real experts, gathering the essential facts of who, what, when, where, why and how much, considering the story elements and form, and collecting any relevant data.
Interactive Storytelling Tools
This document discusses various interactive storytelling tools that can be used for digital journalism. It begins by providing examples of the author's online presence and contact information. It then poses planning questions about utilizing visuals, data, crowdsourcing, mobile opportunities, engagement, social media, and interactivity for digital audiences. Various types of interactive tools are listed, including live coverage, mapping, timelines, multimedia storytelling, data visualization, interactive databases, curation, animation, quizzes, polls and more. Advice is provided on imitating interactive stories, asking the original reporters/developers, reading code, and searching online groups. Examples are given of interactive community brackets and curation tools. Guidance is also offered on learning
Using unnamed sources
This document provides guidance on using unnamed sources in journalism. It discusses when unnamed sources may be appropriate, such as when a source fears for their safety or job. Reporters should verify information from unnamed sources by asking for documentation and other sources who can corroborate the facts. Powerful or eager sources may try to manipulate reporters, so extra scrutiny is needed. Reporters should push sources to go on the record when possible and protect confidentiality only as a last resort.
Leading Change in Your Organization
These are slides for a Feb. 3 webinar for the Society of Professional Journalists on leading culture change in newsrooms.
Updating codes of ethics
These are slides for a class on updating communication ethics codes. Here's a blog post with some points and links related to the class: https://stevebuttry.wordpress.com/2015/11/19/slides-and-links-on-mass-communication-codes-of-ethics/
Virtual reality ethics
Slides for a discussion of ethics and other issues in using virtual reality in journalism, advertising, public relations and political communication.
Data visualization in storytelling
Data visualization is a useful tool for storytelling that can show trends, changes, outliers, demographics, relationships, and processes in the data. It incorporates elements of time, place, demographics, results, and community input that can be analyzed individually or together. While Flash was once popular, Google Fusion/Maps is now a leading data visualization tool, and learning a new tool involves test driving it, checking tutorials on YouTube, developer blogs, or asking others for help.
Writing for Social Media
This document provides guidance on writing for social media. It recommends tweeting during class at least 3 times using hashtags to discuss the topic. When tweeting, keep messages brief under 140 characters and consider images. Opinions are acceptable for some roles but know your organization's policies. Social media can be used as a reporting tool to find sources and verify information. When breaking news, share verified facts and what is unknown. Hashtags help with search and conversation. Crowdsourcing from social media also benefits reporting. Practice condensing ideas into tweets to improve concise writing. Famous speeches and sayings are shown condensed into tweets.
Job-Hunting in Today's Journalism Market
The document provides tips and advice for job hunting in journalism. It discusses positioning yourself for the next job hunt through networking, building your digital profile and resume, finding the right opportunities, pitching yourself for jobs, preparing for interviews, and following up. Specific tips include customizing application materials for each job, proofreading thoroughly, researching the hiring company and contacts, showing creativity in pitches, and following up with thank you notes. The presentation emphasizes the importance of networking through digital and in-person connections.
Writing for social media
This document provides tips and best practices for using social media, particularly Twitter, for journalism and writing purposes. It encourages tweeting during class to practice concise writing within Twitter's 140 character limit. It discusses using images and tone to engage audiences and rewriting to get to the point quickly. It also addresses using social media as a reporting tool, being conversational rather than just posting links, asking questions to start discussions, and using hashtags to find sources and conversations. Famous speeches and writings are shown distilled into single tweet summaries as an example.
Newsroom Transformation
The document discusses priorities and strategies for transforming a newsroom to a digital-first model. It recommends that leadership set the example by embracing social media and digital tools. The newsroom workflow should be changed to prioritize digital platforms, breaking news should be published immediately online rather than waiting for print. Meetings and budgets should also reflect the digital focus of collecting and reporting news. Training staff on digital and interactive tools is essential to the transformation.
More from Steve Buttry (20)
Recently uploaded
Howard Fineman, Veteran Political Journalist and TV Pundit, Dies at 75
Howard Fineman, Veteran Political Journalist and TV Pundit, Dies at 75LUMINATIVE MEDIA/PROJECT COUNSEL MEDIA GROUP
From his beginnings with a daily newspaper, he moved easily through Newsweek magazine to cable news and, later, to the frontiers of online journalism.bombay-hc-hamare-baraah-film-June-6.pdfde
विवादास्पद फिल्म के ट्रेलर से गाली-गलौज वाले दृश्य हटा दिए गए हैं, और जुर्माना लगाया गया है। सुप्रीम कोर्ट और बॉम्बे हाई कोर्ट दोनों ने फिल्म की रिलीज पर रोक लगा दी है और उसे निलंबित कर दिया है। पहले यह फिल्म 7 जून और फिर 14 जून को रिलीज होने वाली थी, लेकिन अब यह 21 जून को रिलीज हो रही है।
Organisations.pdf k[poikdip-jhhohuhejhnjhn
ग्रेटर मुंबई के नगर आयुक्त को एक खुले पत्र में याचिका दायर कर 540 से अधिक मुंबईकरों ने सभी अवैध और अस्थिर होर्डिंग्स, साइनबोर्ड और इलेक्ट्रिक साइनेज को तत्काल हटाने और 13 मई, 2024 की शाम को घाटकोपर में अवैध होर्डिंग के गिरने की विनाशकारी घटना के बाद अपराधियों के खिलाफ सख्त कार्रवाई की मांग की है, जिसमें 17 लोगों की जान चली गई और कई निर्दोष लोग गंभीर रूप से घायल हो गए।
Snigdha-Sreenath-Minor-v-Travancore-Devaswom-Board-WPCNO-39847-OF-2023-2024-L...
केरल उच्च न्यायालय ने 11 जून, 2024 को मंडला पूजा में भाग लेने की अनुमति मांगने वाली 10 वर्षीय लड़की की रिट याचिका को खारिज कर दिया, जिसमें सर्वोच्च न्यायालय की एक बड़ी पीठ के समक्ष इस मुद्दे की लंबित प्रकृति पर जोर दिया गया। यह आदेश न्यायमूर्ति अनिल के. नरेंद्रन और न्यायमूर्ति हरिशंकर वी. मेनन की खंडपीठ द्वारा पारित किया गया
Federal Authorities Urge Vigilance Amid Bird Flu Outbreak | The Lifesciences ...
Federal Authorities Urge Vigilance Amid Bird Flu Outbreak | The Lifesciences ...The Lifesciences Magazine
Federal authorities have advised the public to remain vigilant but calm in response to the ongoing bird flu outbreak of highly pathogenic avian influenza, commonly known as bird flu.The Rise of Christian Persecution In Islamic Countries (1).pdf
The Rise of Christian Persecution In Islamic Countries (1).pdfECSPE - Saving the Persecuted and Enslaved
Recent years have seen a disturbing rise in violence, discrimination, and intolerance against Christian communities in various Islamic countries. This multifaceted challenge, deeply rooted in historical, social, and political animosities, demands urgent attention. Despite the escalating persecution, substantial support from the Western world remains lacking.
在线办理(latrobe毕业证书)拉筹伯大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(latrobe毕业证书)拉筹伯大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Shark Tank Jargon | Operational Profitability
Don't let fancy business words confuse you! This blog is your cheat sheet to understanding the Shark Tank Jargon. We'll translate all the confusing terms like "valuation" (how much the company is worth) and "royalty" (a fee for using someone's idea). You'll be swimming with the Sharks like a pro in no time!
लालू यादव की जीवनी LALU PRASAD YADAV BIOGRAPHY
Discover the life and times of Lalu Prasad Yadav with a comprehensive biography in Hindi. Learn about his early days, rise in politics, controversies, and contribution.
The Rise of Christian Persecution In Islamic Countries
Christian persecution in Islamic countries has intensified, with alarming incidents of violence, discrimination, and intolerance. This article highlights recent attacks in Nigeria, Pakistan, Egypt, Iran, and Iraq, exposing the multifaceted challenges faced by Christian communities. Despite the severity of these atrocities, the Western world's response remains muted due to political, economic, and social considerations. The urgent need for international intervention is underscored, emphasizing that without substantial support, the future of Christianity in these regions is at grave risk.
https://ecspe.org/the-rise-of-christian-persecution-in-islamic-countries/
Bombay-hc-hamare-baraah-order-june-7.pdf
19 जून को बॉम्बे हाई कोर्ट ने विवादित फिल्म ‘हमारे बारह’ को 21 जून को थिएटर में रिलीज करने का रास्ता साफ कर दिया, हालांकि यह सुनिश्चित करने के बाद कि फिल्म निर्माता कुछ आपत्तिजनक अंशों को हटा दें।
A draft Ukraine-Russia treaty from April 2022
A draft Ukraine-Russia treaty from April 2022, published here in full for the first time.
15062024_First India Newspaper Jaipur.pdf
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
17062024_First India Newspaper Jaipur.pdf
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
ACSA confirms operational readiness ahead the arrival of Heads of State at OR...
ACSA says it is ready for the arrival of foreign heads of state ahead of the Presidential Inauguration on Wednesday at OR Tambo International Airport.
一比一原版美国宾夕法尼亚州立大学毕业证如何办理
原版一模一样【微信：741003700 】【美国宾夕法尼亚州立大学毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理美国宾夕法尼亚州立大学毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国宾夕法尼亚州立大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国宾夕法尼亚州立大学毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国宾夕法尼亚州立大学毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
13062024_First India Newspaper Jaipur.pdf
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
On the Wrong Track | Recent Increasing Train Accidents in India | News
#On_the_Wrong_Track, This article talks about the recent train accidents in India and gives helpful suggestions #harshkumar #trainaccidents
Recently uploaded (20)
Howard Fineman, Veteran Political Journalist and TV Pundit, Dies at 75
Howard Fineman, Veteran Political Journalist and TV Pundit, Dies at 75
The Impact of Imperial Mode of Living on Migration.pdf
The Impact of Imperial Mode of Living on Migration.pdf
Snigdha-Sreenath-Minor-v-Travancore-Devaswom-Board-WPCNO-39847-OF-2023-2024-L...
Snigdha-Sreenath-Minor-v-Travancore-Devaswom-Board-WPCNO-39847-OF-2023-2024-L...
Federal Authorities Urge Vigilance Amid Bird Flu Outbreak | The Lifesciences ...
Federal Authorities Urge Vigilance Amid Bird Flu Outbreak | The Lifesciences ...
The Rise of Christian Persecution In Islamic Countries (1).pdf
The Rise of Christian Persecution In Islamic Countries (1).pdf
The Rise of Christian Persecution In Islamic Countries
The Rise of Christian Persecution In Islamic Countries
ACSA confirms operational readiness ahead the arrival of Heads of State at OR...
ACSA confirms operational readiness ahead the arrival of Heads of State at OR...
On the Wrong Track | Recent Increasing Train Accidents in India | News
On the Wrong Track | Recent Increasing Train Accidents in India | News
Why We Engage: America East
- 1. Why We Engage Steve Buttry sbuttry@DigitalFirstMedia.com America East March 12, 2012
- 2. Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • jxpaton.wordpress.com
- 3. What engagement is Community engagement = News orgs make top priority to listen, to join, lead & enable conversation to elevate journalism.
- 4. What engagement isn’t • Promotion (though it has promotional value) • Distribution of content (though you should) • Purely a digital pursuit (it uses digital tools along w/ traditional ones)
- 5. What engagement is Community engagement = News orgs make top priority to listen, to join, lead & enable conversation to elevate journalism.
- 6. 3 types of engagement * • Outreach • Conversation • Collaboration * Joy Mayer, Reynolds Journalism Fellow, University of Missouri
- 7. Avenues of Engagement • Social media • Content submissions • Blogs • Interactive content • Crowdsourcing • Voting, contests • Breaking news • Comments • Stories • Schools, groups • Events • Feedback • Curation • Print • Aggregation • Face to face
- 8. • Many more users • Great for breaking • Much info private news • Tougher to search • Great real-time • Not as immediate search (less frequent • Engagement not as updates) intrusive • Engage, don’t • Hashtags help w/ intrude search, conversation
- 9. Use other social tools, too
- 10. What is curation? Museum curator: Journalism curator: • Studies topic • Studies topic • Chooses relevant • Chooses relevant content (other content (social sources & museum media, blogs, staff) collection) • Authenticates • Authenticates • Groups related items • Groups related items • Provides context • Provides context • Presents collected • Presents exhibit content
- 11. Authenticate & attribute • Ask: “How do you know that?” • Ask careful questions of crowd to help you vet & verify • Check links, tweets & information on sources • Link to original source • Attribute
- 12. Blog network • Covers areas we never covered • Varied voices • Recruit blogs overlapping your beats • Offer clubs liveblogging opportunities • Neighborhood, church, nonprofit newsletters
- 13. Engage IRL (in real life) Engage community in person: • Events • Community Media Lab • Tweetups • Community group meetings • In work, life routines • Community working together
- 15. Why to liveblog • Immediacy • News value • Storytelling • Traffic • Community engagement, loyalty • Interactivity • Saving time
- 16. Why crowdsource? • It saves time • Connecting with sources has always been one of a journalist’s most important jobs • You bring more voices to your news reports • The crowd knows more than we do • You engage the community
- 17. Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • jxpaton.wordpress.com
Editor's Notes
- We’ll discuss how reporters need to use social media to cover their beats more efficiently.