A workshop on how newsrooms can create community networks with local bloggers and other groups to boost their content offerings and audience. Delivered at APME's Newstrain March 23-24, 2012.
Doug Hay presented on how small businesses can expand using social media. He discussed how social media has become more popular than email for online time. He outlined a 10 step process for social media marketing including researching audiences, creating a content strategy, optimizing websites, blogging, engaging on Facebook and Twitter, submitting content to directories, creating video, and measuring results. The presentation emphasized creating quality content and cross-promoting across different social media platforms and channels.
This document outlines a digital marketing strategy that involves identifying brand parameters and goals, developing infrastructure like websites and blogs, listening to customers, connecting on social media, engaging audiences, and publishing content. It notes that brands engaging more on social media saw 18% revenue growth. Integrating social media is important for search engine optimization, collaboration, conversations, thought leadership, feedback, and relationships. The strategy advises defining SMART goals and focusing on the "big three" social networks. It provides tips for listening, connecting, engaging audiences, and publishing content across networks and a website/blog.
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
Ambassador You: Integrating Social Media into Business CommunicationsJaggers Communications
The document discusses integrating social media into business communications. It recommends focusing efforts on a few key social media platforms like Facebook and Twitter. It outlines six ways to use social media: 1) create infrastructure like a website and blog, 2) listen to customer conversations, 3) publish engaging content regularly, 4) connect with others in your network, 5) actively engage with customers, and 6) evaluate your goals and success using analytics tools. Regularly posting quality content and engaging with customers can help drive website traffic and search engine rankings.
This document provides an agenda and information for a social media workshop on Facebook and LinkedIn. The workshop will cover how to create effective Facebook fan pages and profiles, use Facebook ads, and leverage LinkedIn for recruiting and professional development. It discusses tactics for both platforms like engaging fans, rewarding customers, monitoring insights and analytics, and protecting brands. The goal is to help businesses effectively use social media for low-cost marketing and recruiting.
DigitalSherpa provides a social media marketing solution that increases search traffic, overall web traffic, community engagement, and prospects discovering clients. There are two legitimate paths: engaging existing residents through social networks and content marketing to attract new prospects by building up blog content and keywords to drive website results and organic search. Evidence shows this approach worked for Apartmentfinder.com, increasing their monthly visitors by 54% without additional search engine marketing investment and driving a 40% increase in keyword traffic.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Doug Hay presented on how small businesses can expand using social media. He discussed how social media has become more popular than email for online time. He outlined a 10 step process for social media marketing including researching audiences, creating a content strategy, optimizing websites, blogging, engaging on Facebook and Twitter, submitting content to directories, creating video, and measuring results. The presentation emphasized creating quality content and cross-promoting across different social media platforms and channels.
This document outlines a digital marketing strategy that involves identifying brand parameters and goals, developing infrastructure like websites and blogs, listening to customers, connecting on social media, engaging audiences, and publishing content. It notes that brands engaging more on social media saw 18% revenue growth. Integrating social media is important for search engine optimization, collaboration, conversations, thought leadership, feedback, and relationships. The strategy advises defining SMART goals and focusing on the "big three" social networks. It provides tips for listening, connecting, engaging audiences, and publishing content across networks and a website/blog.
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
Ambassador You: Integrating Social Media into Business CommunicationsJaggers Communications
The document discusses integrating social media into business communications. It recommends focusing efforts on a few key social media platforms like Facebook and Twitter. It outlines six ways to use social media: 1) create infrastructure like a website and blog, 2) listen to customer conversations, 3) publish engaging content regularly, 4) connect with others in your network, 5) actively engage with customers, and 6) evaluate your goals and success using analytics tools. Regularly posting quality content and engaging with customers can help drive website traffic and search engine rankings.
This document provides an agenda and information for a social media workshop on Facebook and LinkedIn. The workshop will cover how to create effective Facebook fan pages and profiles, use Facebook ads, and leverage LinkedIn for recruiting and professional development. It discusses tactics for both platforms like engaging fans, rewarding customers, monitoring insights and analytics, and protecting brands. The goal is to help businesses effectively use social media for low-cost marketing and recruiting.
DigitalSherpa provides a social media marketing solution that increases search traffic, overall web traffic, community engagement, and prospects discovering clients. There are two legitimate paths: engaging existing residents through social networks and content marketing to attract new prospects by building up blog content and keywords to drive website results and organic search. Evidence shows this approach worked for Apartmentfinder.com, increasing their monthly visitors by 54% without additional search engine marketing investment and driving a 40% increase in keyword traffic.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Eat Your Veggies and Do Social Media: Necessities for Authors in the Digital AgeAshley M. Biggers
This presentation address the following questions: Why should authors engage in social and digital mediums? How should authors build a platform? What are the best social mediums for authors to be engaged in? How can authors maximize social media impact and engagement?
This document provides an overview of using social media, specifically Facebook and Twitter, to extend a company's brand for recruitment purposes. It defines social media, discusses why companies should engage in social media and the fundamentals of using platforms like Facebook and Twitter for recruitment. Specific tips and best practices are outlined for setting up business pages and profiles and engaging audiences on both networks through regular posting of fresh content. Real-world examples from companies like King Soopers and Sport Chalet demonstrate effective social media recruitment campaigns.
Amplifying and Maximising Advertising Campaigns Using Social MediaSocial Media Library
This document discusses strategies for amplifying advertising campaigns using social media. It covers tactics like social media outreach on blogs, Twitter, forums and video. It also discusses online PR strategies like amplification and reputation management. Measurement and evaluation methods are presented to demonstrate return on investment. Case studies are provided showing how campaigns for brands like Beck's, Sanex, Virgin Atlantic and Panasonic leveraged tactics like blogger events and Twitter to achieve online media coverage.
Blogging is an important aspect of social media. This quick presentation explains reasons that blogging will grow your social presence and effectiveness.
Pinterest is a virtual board platform that allows users to pin and share photos and videos from around the web. It has over 70 million users, most of whom are women. Pins can be organized into boards on a variety of topics. Pinterest drives a significant amount of referral traffic to websites, more than YouTube, Google+, and LinkedIn combined. For businesses, it provides opportunities for branding, driving traffic from search engines, and engaging customers through visual content on the platform.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
This document provides information about Facebook fan pages for businesses. It discusses why businesses need a fan page, what fan pages can do for exposure and marketing, that they are free to set up, how to get custom URLs and fans, what types of content to post, and examples of successful fan pages. It also summarizes recent changes to the Facebook fan page layout, including new features like photos at the top, using Facebook as the page, wall filters, email notifications, featured pages and admins, and mutual connections. Resources for learning more about using fan pages are also listed.
This document provides an overview of various social media platforms and applications that can be used for marketing and customer engagement purposes. It discusses popular platforms like Facebook, LinkedIn, YouTube and Twitter and how they can be used to build relationships with customers. Specific case studies and examples are presented for each platform. Live demonstrations of the platforms are also part of the overview.
Strengths Based Brand Building Slidesharebcgsolutions
The document discusses how to build a strong personal brand through strengths-based branding. It provides strategies for identifying individual strengths, developing three important components of branding including awareness, leadership and reputation, and owning a brand across social media platforms. The key aspects of branding are discussed as logos, images, popularity and differentiation in the market. Strong brands are defined by name recognition, focus on their expertise, quality and innovation.
Blogging - Introduction and How to do it!Moses Gomes
This document provides an introduction and overview of blogs. It defines what a blog is, noting that it is a website where chronological posts are commonly displayed in reverse order and accessible to any internet user. It then discusses the history of blogs, highlighting some key early blogs and services from 1997-2004. It also describes different types of blogs including personal, corporate, professional, community, and micro blogs. For each type it provides examples of their purpose and focus. The document concludes with discussing widgets that can be used on blogs.
Facebook, Twitter, and now Pinterest?! Keeping Up with the Ever-Changing Soci...Sarah Page
This document discusses various social media platforms and how they can be used for tourism promotion. It provides statistics and descriptions of Facebook, Twitter, and Pinterest. Facebook allows users to connect and share content with friends and businesses. It has over 800 million active users who are increasingly accessing it via mobile devices. Twitter is a microblogging platform where users share short messages called tweets. It has over 200 million users who are highly engaged. Pinterest is a photo sharing site that is growing rapidly and driving significant traffic to websites. It allows users to curate and share images and products. The document outlines opportunities and risks of using each platform to engage audiences and promote tourism destinations.
In this presentation, Trevor Jones explains why businesses should consider using Social Media as a component of their communications plan, and the process they should use to develop goals, select networks, build an audience and ultimately measure success. Trevor also shares some real-life examples of social media’s impact on web search and customer service.
The presentation references several free tools that can make the process of social media marketing easier. Presented at Social Media Breakfast Maine, January 25, 2013.
Do You Want To Create a Digital Identity ????
It is Now Possible...!!!
it's SIMPLE, CREATIVE, & INNOVATIVE.
Create your Digital identity on The Best social Networking Sites like Facebook, Twitter, Youtube, Slideshare, Pinterest, Flickr etc
Introduction to Online Marketing, Part 3 - Placer 2013Coryon Redd
Learn how to find the best audience for your business online and build your search rankings while your at it. This presentation is the 3rd of 3 classes for the Placer School for Adults in Auburn CA. Taught by Coryon Redd, an experienced Internet marketer and entrepreneur, this class presentation is designed for beginners, experts and everyone in between.
Social Media for Historic Sites: Real Places Telling Real StoriesSarah Page
The document discusses using social media for historic sites to tell real stories. It covers reviewing common social media platforms like Facebook and Twitter, best practices for using them, types of content to share, and ways to engage audiences. The presentation encourages site managers to go behind the scenes, tell stories, have fun, and try new platforms, while avoiding experimenting with logos or telling instead of showing. It emphasizes knowing the target audience and starting social media use slowly.
Social Media Marketing Tools for Small BusinessSarah Page
This document summarizes a workshop on social media marketing tools for small businesses. It discusses common social media platforms like Facebook and Twitter, best practices for using them, tools that can help manage social profiles, and examples of how small businesses have successfully used social media. The key points covered include understanding your audience, creating engaging content, using images and videos, scheduling posts, monitoring conversations, and driving sales through promotions. Real-world cases demonstrate how businesses have connected with customers, provided value, and grown awareness through social platforms.
The Role of Curation in Marketing - Content2Conversion, New York 2013 Curata
There’s a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today’s marketing organizations. Speakers were Pawan Deshpande, Curata CEO and Founder and Lisa Rhodes, VP of Marketing at Verne Global.
How to build your personal brand & grow your platformPaul Brunson
The document discusses how to build a personal brand and grow an online and offline platform. It covers determining your personal brand, building an online presence through blogging and social media, and growing offline through networking and events. Specific advice includes asking who people think you are versus who you really are, closing that gap using principles of influence, using tools like analytics and content dissemination, and strategically connecting with others both online and offline.
Este documento habla sobre el actor William Levy y su capacidad de tomar diferentes roles en novelas. Menciona que Levy ha demostrado ser como un camaleón al poder adoptar distintos colores y matices en sus personajes, incluyendo azul claro, verde militar, gris, rojo, azul con negro, blanco y más. Alienta al lector a compartir esta información con amigas.
The document discusses raising godly children and serving God as families. It provides examples of family ministries like operating orphanages and participating in prison ministry. It emphasizes the importance of parents living godly values and not outsourcing the spiritual formation of children. Parents are encouraged to show unconditional love instead of basing their love on children's performance. The goal is for families to serve God together and for parents to disciple their children from a young age.
Eat Your Veggies and Do Social Media: Necessities for Authors in the Digital AgeAshley M. Biggers
This presentation address the following questions: Why should authors engage in social and digital mediums? How should authors build a platform? What are the best social mediums for authors to be engaged in? How can authors maximize social media impact and engagement?
This document provides an overview of using social media, specifically Facebook and Twitter, to extend a company's brand for recruitment purposes. It defines social media, discusses why companies should engage in social media and the fundamentals of using platforms like Facebook and Twitter for recruitment. Specific tips and best practices are outlined for setting up business pages and profiles and engaging audiences on both networks through regular posting of fresh content. Real-world examples from companies like King Soopers and Sport Chalet demonstrate effective social media recruitment campaigns.
Amplifying and Maximising Advertising Campaigns Using Social MediaSocial Media Library
This document discusses strategies for amplifying advertising campaigns using social media. It covers tactics like social media outreach on blogs, Twitter, forums and video. It also discusses online PR strategies like amplification and reputation management. Measurement and evaluation methods are presented to demonstrate return on investment. Case studies are provided showing how campaigns for brands like Beck's, Sanex, Virgin Atlantic and Panasonic leveraged tactics like blogger events and Twitter to achieve online media coverage.
Blogging is an important aspect of social media. This quick presentation explains reasons that blogging will grow your social presence and effectiveness.
Pinterest is a virtual board platform that allows users to pin and share photos and videos from around the web. It has over 70 million users, most of whom are women. Pins can be organized into boards on a variety of topics. Pinterest drives a significant amount of referral traffic to websites, more than YouTube, Google+, and LinkedIn combined. For businesses, it provides opportunities for branding, driving traffic from search engines, and engaging customers through visual content on the platform.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
This document provides information about Facebook fan pages for businesses. It discusses why businesses need a fan page, what fan pages can do for exposure and marketing, that they are free to set up, how to get custom URLs and fans, what types of content to post, and examples of successful fan pages. It also summarizes recent changes to the Facebook fan page layout, including new features like photos at the top, using Facebook as the page, wall filters, email notifications, featured pages and admins, and mutual connections. Resources for learning more about using fan pages are also listed.
This document provides an overview of various social media platforms and applications that can be used for marketing and customer engagement purposes. It discusses popular platforms like Facebook, LinkedIn, YouTube and Twitter and how they can be used to build relationships with customers. Specific case studies and examples are presented for each platform. Live demonstrations of the platforms are also part of the overview.
Strengths Based Brand Building Slidesharebcgsolutions
The document discusses how to build a strong personal brand through strengths-based branding. It provides strategies for identifying individual strengths, developing three important components of branding including awareness, leadership and reputation, and owning a brand across social media platforms. The key aspects of branding are discussed as logos, images, popularity and differentiation in the market. Strong brands are defined by name recognition, focus on their expertise, quality and innovation.
Blogging - Introduction and How to do it!Moses Gomes
This document provides an introduction and overview of blogs. It defines what a blog is, noting that it is a website where chronological posts are commonly displayed in reverse order and accessible to any internet user. It then discusses the history of blogs, highlighting some key early blogs and services from 1997-2004. It also describes different types of blogs including personal, corporate, professional, community, and micro blogs. For each type it provides examples of their purpose and focus. The document concludes with discussing widgets that can be used on blogs.
Facebook, Twitter, and now Pinterest?! Keeping Up with the Ever-Changing Soci...Sarah Page
This document discusses various social media platforms and how they can be used for tourism promotion. It provides statistics and descriptions of Facebook, Twitter, and Pinterest. Facebook allows users to connect and share content with friends and businesses. It has over 800 million active users who are increasingly accessing it via mobile devices. Twitter is a microblogging platform where users share short messages called tweets. It has over 200 million users who are highly engaged. Pinterest is a photo sharing site that is growing rapidly and driving significant traffic to websites. It allows users to curate and share images and products. The document outlines opportunities and risks of using each platform to engage audiences and promote tourism destinations.
In this presentation, Trevor Jones explains why businesses should consider using Social Media as a component of their communications plan, and the process they should use to develop goals, select networks, build an audience and ultimately measure success. Trevor also shares some real-life examples of social media’s impact on web search and customer service.
The presentation references several free tools that can make the process of social media marketing easier. Presented at Social Media Breakfast Maine, January 25, 2013.
Do You Want To Create a Digital Identity ????
It is Now Possible...!!!
it's SIMPLE, CREATIVE, & INNOVATIVE.
Create your Digital identity on The Best social Networking Sites like Facebook, Twitter, Youtube, Slideshare, Pinterest, Flickr etc
Introduction to Online Marketing, Part 3 - Placer 2013Coryon Redd
Learn how to find the best audience for your business online and build your search rankings while your at it. This presentation is the 3rd of 3 classes for the Placer School for Adults in Auburn CA. Taught by Coryon Redd, an experienced Internet marketer and entrepreneur, this class presentation is designed for beginners, experts and everyone in between.
Social Media for Historic Sites: Real Places Telling Real StoriesSarah Page
The document discusses using social media for historic sites to tell real stories. It covers reviewing common social media platforms like Facebook and Twitter, best practices for using them, types of content to share, and ways to engage audiences. The presentation encourages site managers to go behind the scenes, tell stories, have fun, and try new platforms, while avoiding experimenting with logos or telling instead of showing. It emphasizes knowing the target audience and starting social media use slowly.
Social Media Marketing Tools for Small BusinessSarah Page
This document summarizes a workshop on social media marketing tools for small businesses. It discusses common social media platforms like Facebook and Twitter, best practices for using them, tools that can help manage social profiles, and examples of how small businesses have successfully used social media. The key points covered include understanding your audience, creating engaging content, using images and videos, scheduling posts, monitoring conversations, and driving sales through promotions. Real-world cases demonstrate how businesses have connected with customers, provided value, and grown awareness through social platforms.
The Role of Curation in Marketing - Content2Conversion, New York 2013 Curata
There’s a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today’s marketing organizations. Speakers were Pawan Deshpande, Curata CEO and Founder and Lisa Rhodes, VP of Marketing at Verne Global.
How to build your personal brand & grow your platformPaul Brunson
The document discusses how to build a personal brand and grow an online and offline platform. It covers determining your personal brand, building an online presence through blogging and social media, and growing offline through networking and events. Specific advice includes asking who people think you are versus who you really are, closing that gap using principles of influence, using tools like analytics and content dissemination, and strategically connecting with others both online and offline.
Este documento habla sobre el actor William Levy y su capacidad de tomar diferentes roles en novelas. Menciona que Levy ha demostrado ser como un camaleón al poder adoptar distintos colores y matices en sus personajes, incluyendo azul claro, verde militar, gris, rojo, azul con negro, blanco y más. Alienta al lector a compartir esta información con amigas.
The document discusses raising godly children and serving God as families. It provides examples of family ministries like operating orphanages and participating in prison ministry. It emphasizes the importance of parents living godly values and not outsourcing the spiritual formation of children. Parents are encouraged to show unconditional love instead of basing their love on children's performance. The goal is for families to serve God together and for parents to disciple their children from a young age.
This document discusses the church's role in community engagement. It provides biblical passages that teach Christians to serve others and imitate Christ. The document then focuses on a specific community near SSMC called Kampung Sungai Kayu Ara (KSKA). It details how SSMC has partnered with the community through a government grant program that provides income generation training and startup funds to 42 families. SSMC volunteers serve as mentors to help families establish small businesses. The document emphasizes the importance of this work and calls for more volunteers to help through intercession, teaching English, and home visits to build relationships in KSKA.
This document praises God for His great works in exalting the Lord, providing salvation, building relationships, demonstrating character, power, and majesty. It acknowledges that while the enemy has intentions, the Lord intervenes. It questions who will not fear God, given His universal fear, planting of His people, dwelling place, and establishment of His kingdom.
Meditan viestintäkonsultti Tommi PIteniuksen puheenvuoro markkinointiviestinnän työnjaosta tilaajan ja PR- ja viestintätoimiston kesken Alihankintamessujen Markkinointiklinikalla Tampereella 16.9.2015
Будут рассмотрены следующие основные вопросы:
• Оптимальный выбор компьютерной техники для решения офисных задач;
• Особенности совместимости программного обеспечения;
• Организация технического обслуживания компьютерной техники, предотвращение ее преждевременного выхода их строя;
• Операционные системы, особенности настройки и использования;
• Локальная компьютерная сеть и сеть Интернет;
• Борьба с компьютерными вирусами;
This document discusses what it means to follow Christ and be dependent on Him. It argues that true obedience to Christ comes from a close relationship with Him, where believers rely on Him for wisdom, strength, and direction, similar to how branches rely on and draw nourishment from a vine. It warns that trying to live the Christian life through self-effort alone will lead to defeat, emptiness, and a lack of spiritual fruit. True obedience flows from abiding in Christ through prayer, Bible study, confession, and continually trusting in Him.
1. The document discusses principles for marriage relationships based on 1 Corinthians 7:1-10. It emphasizes that marriage is good, meant to be monogamous, and heterosexual.
2. Key principles for marriage discussed are mutual satisfaction between partners, mutual submission to one another, and mutual service to one another.
3. Marriage is meant to be a permanent commitment, as emphasized by the command to stay married. Maintaining God at the center of a marriage is important for its success and longevity.
Mobile Tools for Immigration JournalistsMandy Jenkins
- The document discusses smartphone ownership demographics and mobile app usage, particularly among Latino populations. It also outlines how smartphones and apps can enhance mobile reporting for journalists, such as livestreaming video, publishing content, and managing workflow on the go. Reporters are encouraged to experiment with these mobile tools.
This document is a Master's thesis that applies the technique of differential reduction to the pole (DRTP) to aeromagnetic anomaly data from Iran. DRTP transforms magnetic anomalies measured at various latitudes and orientations to how they would appear if measured at the magnetic pole. The thesis applies this technique using MATLAB programs to iteratively calculate the DRTP correction. It then uses the corrected DRTP map of Iran's magnetic anomalies to better delineate geological structures like fold belts and delineate boundaries between volcanic and metamorphic zones.
Social Media Strategy for College NewsroomsMandy Jenkins
This document provides social media tips for college newsrooms on Twitter and Facebook. It discusses establishing a persona, following relevant accounts, interacting with users, engaging audiences with questions and multimedia, and monitoring analytics. Key recommendations include responding to comments, being transparent, addressing criticism respectfully, thinking like students, retweeting news/photos, asking for tips from followers, and live-tweeting events with hashtags.
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved 100 participants aged 65-80 who were given either the drug or a placebo daily for 6 months. Researchers found that those who received the drug performed significantly better on memory and problem-solving tests at the end of the study compared to those who received the placebo.
This document discusses the purpose, vision, and foundational pursuits of building a dynamic community church. It emphasizes loving God with one's whole being through personal devotion and corporate worship. It also stresses loving one's brothers through building relationships. Finally, it addresses fulfilling the great commission through evangelism and intentional discipleship within the church community. The goal is to equip believers to make disciples and impact others' lives as they mature in their own faith.
Blogging Effectively By Building Consumer Loyalty And MinimizingDoug Devitre
The document provides guidance on effectively blogging to build consumer loyalty and minimize risks as a real estate professional. It discusses why consumers read blogs and why they would read a real estate blog. It outlines key aspects of setting up an effective blog like selecting a title, writing intriguing entries, including links, images and multimedia, engaging in conversations through comments. The document also discusses common mistakes bloggers make and risks to avoid like negative comments, losing message control, blog neglect, and presenting incorrect information. Ethical issues around diversity, fair housing and adhering to the realtor code of ethics are also covered.
This document discusses SEO analysis and opportunities for a religious organization. It identifies challenges such as a low number of quality links and lack of SEO optimized content. It provides solutions such as implementing a keyword strategy to target specific search terms, optimizing all new content for SEO, and improving distribution through blogs, social media, and other channels. The goal is to create inspiring content that attracts new people and links over the long term through consistent optimization and distribution efforts.
Branding you and your business across Social Media platforms, some WordPress plugins to use, basic uses & tips for popluar social media sites such as Facebook, Twitter, Linkedin, Pinterst, YouTube.
This document provides an overview of how to integrate social media, specifically blogs, into PR campaigns. It discusses developing a social media strategy, key social media platforms like blogs, Twitter, networks and videos. It also covers reputation management and measuring the effectiveness of social media efforts. The document includes sections on blog types, opportunities for PR through blogging, mapping blog audiences, defining blog success, blogger outreach best practices, case studies, and running blogger events.
This document provides an overview of developing a digital communications plan. It outlines key elements to include such as identifying your brand, defining goals and parameters, developing infrastructure like a website and blog, connecting with others on social networks, listening to conversations, engaging with your audience, publishing content, and evaluating your efforts. Social media continues to grow in popularity with nearly a quarter of online time spent on networks and blogs. Integrating social media can boost brand awareness, search engine optimization, collaboration, and relationships.
The document outlines a strategy to identify and engage Windows Live power users to create and share stories that promote the Windows Live brand and drive traffic to product pages. ComBlu's role is to identify and activate Windows Live advocates and engage them to create and syndicate brand-building stories. This results in story syndication driving 30% of web traffic, increased product use, and higher brand loyalty.
Content marketing is emerging as the most effective approach to brand awareness and lead generation. But where does the content come from, and where does it live? We've learned that businesses don't always have to write their own content, and content doesn't have to be on their own site. Enter guest blogging, which has two specific benefits:
Search Engine Optimization: If SEO is about lots of high quality content and high qualily links, content marketing does a wonderful job of doing both.
Social Media: When looking for opportunities to be a guest blogger, and then promoting any content related to your business, social media is an important tool for doing both.
WordCamp Niagara 2019 - How to Write SEO-Friendly Blog Posts and Get Them Ran...Natasha Burtenshaw-deVries
This document provides tips for writing SEO-friendly blog posts and promoting them. It discusses choosing topics, writing catchy titles, optimizing content for readers, adding headings and formatting for mobile. It also covers publishing techniques like internal linking, meta info and images. Promoting involves submitting to search engines, posting on social media, newsletters and guest posting. Plugins can help with automation, analytics and speed. The overall message is to write good content and promote posts for extra visibility.
This document provides an overview of tactics and tools for integrating social media into food and drink PR campaigns. It discusses social media outreach through blogs, Twitter, social networks and forums. It also covers online PR strategy, reputation management, and measuring ROI. Specific tactics covered include social media events, blogger outreach, using forums, podcasts and video. Case studies are also presented on campaigns by brands like Beck's, Hotel Chocolat, Smirnoff and Pizza Hut that have successfully utilized various social media.
Digital Workshop: A Review of Facebook DevelopmentsAdam Rosenberg
This presentation covers the latest Facebook platform updates and developments and discusses how to best leverage them for businesses. The presentation is skewed towards B2B but the ideas and tactics can be used for B2C as well.
This deck covers:
Approaching Facebook
Facebook: Tactic or a Strategy?
How Facebook Content Works
Creative Uses of Facebook
Leveraging Facebook’s Products
Open Graph: Why it’s not so scary
Paid Media Overview
Webinar: Should a blog be a part of your marketing plan?Sonnhalter
Sonnhalter drew from its blogging experiences and developed a list of questions to help manufacturers decide if a blog is the right choice for their organization and gives them advice on how to get started in the world of blogging. John Sonnhalter and Rachel Kerstetter present the questions that need answered before starting a blog and give advice for integrating a blog into your marketing plan.
How to Launch And Manage Your Social Media IdentityToby Elwin
A presentation delivered the Massachusetts Bay Organization Development Learning Group on how to join the social media marketing world spinning around us, creating a strategy, and managing a social media strategy.
This is a good introduction for those looking to understand some of the marketing changes and to look at which tools to manage your time effectively.
The presentation includes an introduction on how to blog and an overview of Digg, Twitter, Linkedin, RSS feeds, Google Analytics, Feedburner, and concludes with an example as well as recommended bloggers, websites, Twitter personalities, and books to further accelerate individual learning.
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Social Media Success for Small Businesses Likeable Media
This document provides an overview of social media success strategies for small businesses. It discusses choosing social networks like Facebook, Twitter, and Yelp and making the most of limited time through tools and consistent content publishing. The presentation covers Facebook advertising, integrating online and offline efforts, social media best practices and case studies. Attendees are encouraged to ask questions and free resources are provided.
This document provides an overview of social media basics for startups. It defines social media and discusses popular social media channels like Facebook, Twitter, LinkedIn, YouTube and Instagram. It covers how to set up business profiles, engage audiences, build credibility and maximize impact through consistent posting, quality content, and community engagement. Etiquette tips are also provided for responding to comments, questions, opinions and criticisms constructively. Overall best practices emphasize identifying target audiences, creating value, and continually optimizing social media strategies.
A Strategic Approach to Using Social Media for Sales & Marketing Michael Cunningham
This document provides guidance on using social media strategically for real estate sales and marketing. It recommends creating quality rental and owner content and determining target customers before establishing a presence on Facebook, Twitter, and LinkedIn. For each platform, it discusses considerations like objectives, relevant content types, and key metrics. General rules of engagement include being helpful, respectful, and honest while avoiding confidentiality breaches. Companies should establish social media policies to guide appropriate use.
This document outlines best practices for content marketing including research, amplification, and monitoring. For research, it recommends analyzing what content and formats resonate with audiences, current trends, and competitors' strategies. For amplification, it discusses gaining links, shares, and paid promotion, as well as identifying influencers. For monitoring, it suggests tracking content performance benchmarks over time, competitor publishing and mentions, and using alerts. The overall goal is creating valuable, relevant, and timely content to engage audiences.
Future's Katherine Raderecht at news:rewiredJohn Thompson
The document discusses how Future, an international media company, builds online communities before launching new publications and products. It recommends starting with social media to engage enthusiasts in the topic, then using blogs, influencers, and targeted ads to grow the community. By launching the brand and building an audience first through an engaged online community, the product is better informed and has instant readers upon release.
Online engagement with customers is critical for business success today. Businesses must create a strong online presence through various social media platforms and become an online destination for customers. Maximizing online presence requires an integrated social media strategy that engages customers at different levels - from simply watching content to producing their own content for the business. The key is to encourage customers to regularly interact through commenting, sharing, and curating content in order to build loyalty and commitment to the brand. For jewelry stores, effective use of platforms like Facebook, blogs, websites, LinkedIn, and email can help create maximum customer engagement online.
Entering the Freelance life as a LeaderMandy Jenkins
Mandy Jenkins provides advice for freelancers on exiting a full-time job well and preparing for freelance work. She recommends (1) keeping clear notes on meetings, teams, and priorities, (2) providing thorough handovers to the next manager with dossiers on each employee, and (3) being open about departing to get help finding new work. Jenkins also suggests freelancers build an online presence, determine an appropriate rate, ask former colleagues for advice and referrals, get agreements in writing, and maintain a support network.
An overview of tips, tricks, pitfalls and workflows for verifying images and videos from eyewitnesses on social media, presented by Storyful at News Xchange in Berlin on Oct. 30, 2015.
Breaking News and Social Verification - #ONACampMandy Jenkins
Tips, tools and best practices for searching social networks, finding eyewitnesses and verifying social content in breaking news situations (and beyond). Presented June 12, 2015 at the Indianapolis Star for #ONACamp.
For more, see storyful.com
Storyful is the world's first social media news agency. It uses state-of-the-art strategies and tools to find news as it is breaking on social media, verifies eyewitness content from around the world, and distributes newsworthy eyewitness content to newsrooms. Storyful also licenses viral social media content. Journalists can join Storyful's LinkedIn group to get access to Storyful's premium verification services through a free webinar.
A presentation aimed at business owners and marketing strategists in India about how social media has changed the customer-business relationship and what lies ahead for all industries in the field. Delivered in September 2014.
A presentation aimed at NGOs, non-profit organizations and activists in India about how social media has changed the dynamic with the audience. Delivered in September 2014.
How Social Media is Changing JournalismMandy Jenkins
A presentation aimed at young journalists in India about how social media has changed the journalism industry and what lies ahead for journalism jobs. Delivered in September 2014.
How Digital Has Changed News, Leadership and Our Paths to GreatnessMandy Jenkins
A speech I gave to young journalists and educators on leadership, careers and the evolution of digital media at the College Media Associations NYC14 conference in March 2014.
Crowdsourcing for Journalism: KipCamp 2014Mandy Jenkins
KipCamp allows users to create online forms to gather information from others. The results from these forms are compiled into a shared spreadsheet for viewing. Users can conduct surveys using KipCamp to collect responses from multiple participants.
This document provides a list of tools for searching social media content, people, locations, and images as well as tools for crowdsourcing, curating content, and verifying photos. It includes over 20 links to websites and apps for real-time keyword searches across networks like Twitter and Instagram, searching Twitter users and profiles, searching by location on maps, creating forms and surveys, embedding timelines and stories, and analyzing photo metadata and origins.
This document provides a list of tools for searching social media content, people, locations, and images as well as tools for crowdsourcing, curating content, and verifying photos. It includes over 30 links to tools for searching tweets, Facebook posts, Instagram photos, LinkedIn profiles and more. The tools allow filtering searches by keyword, location, and other criteria.
This document provides tips for maximizing social media use. It recommends identifying yourself on all platforms using your real name, photo and workplace. When sharing content, explain why it matters and why others should read it. If making a mistake, correct it quickly. Engage with followers by responding to comments and questions. Find an authentic voice that fits your personality and work. Learn from others' effective social media use. Monitor engagement using tools like Klout, SumAll and Bit.ly.
Crowdsourcing, Searching Social Media and Curation Resource ListMandy Jenkins
Tools to help journalists find eyewitnesses during breaking news, find sources for stories, curate social media and conduct crowdsourcing projects with readers.
Maximize Your Social Media: Branding and JournalismMandy Jenkins
This document provides guidance on using different social media platforms for professional purposes. It notes that Twitter is fast-paced and focused on topics and interests, while Facebook allows for slower conversation with private connections. It also includes tips for using each platform strategically, such as engaging audiences on Facebook with questions and calls to action, and optimizing content on Google+ and other sites for search engine visibility.
Tap Into the Crowd: Searching & Crowdsourcing for JournalistsMandy Jenkins
Tips, tricks and tools for finding eyewitnesses during breaking news, identifying expert sources, conducting crowdsourcing projects and curating social media. Presented 10/2013 at Newstrain seattle.
Social Media Strategy for Entrepreneurial JournalismMandy Jenkins
A brief glance at tips for crafting a social media strategy aimed at journalism entrepreneurs. Presentation given 9/12/2013 for the New Media Women Entrepreneurs Summit at the National Press Club.
This presentation delves into the core principles of personality development as taught by Tim Han. Understand the importance of self-awareness, goal setting, and maintaining a positive attitude. Gain valuable tips on improving communication skills and developing emotional intelligence. Tim Han’s practical advice and holistic approach will help you embark on a transformative journey towards becoming your best self.
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Covey says most people look for quick fixes. They see a big success and want to know how he did it, believing (and hoping) they can do the same following a quick bullet list.
But real change, the author says, comes not from the outside in, but from the inside out. And the most fundamental way of changing yourself is through a paradigm shift.
That paradigm shift is a new way of looking at the world. The 7 Habits of Highly Effective People presents an approach to effectiveness based on character and principles.
The first three habits indeed deal with yourself because it all starts with you. The first three habits move you from dependence from the world to the independence of making your own world.
Habits 4, 5 and 6 are about people and relationships. The will move you from independence to interdependence. Such, cooperating to achieve more than you could have by yourself.
The last habit, habit number 7, focuses on continuous growth and improvement.
Stealth attraction for mens gets her with your wordsichettrisagar95
My article gives a set of techniques used by men to subtly and effectively attract women without overtly displaying their intentions. It involves using non-verbal cues, body language, and subtle psychological tactics to create intrigue and build attraction. The goal is to appear confident, mysterious, and charismatic while maintaining an air of mystery that piques the interest of the person you are trying to attract. This approach emphasizes subtlety and finesse in communication and interaction to create a powerful and lasting impression.
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
1. Who’s afraid of
community content?
How Newsrooms Can Tap Into
The Best Of What’s Around
Mandy Jenkins, @mjenkins
Phoenix Newstrain, March 23-24, 2012
4. Community partners can :
• Provide high quality content in niche
or underserved areas of your coverage
• Bring in a new audience to your site
• Lend their brands to yours
6. The Cincinnati.Com Model
• Sought bloggers to supplement underserved
lifestyle content and popular sports content
• Recruited existing local bloggers with known
brands
• Converted offline brands into onsite bloggers
• Advertising on the blogs
• Bloggers were paid
7.
8. The TBD Model
• Recruited existing local and
hyperlocal blogs to supplement a
small staff output
• All topic areas considered, so long as
it was local
• Shared advertising with bloggers*
• Bloggers were unpaid
10. • Increased content in Lifestyle area
• Increased incoming traffic to
Cincinnati.com
• Added traffic from network affiliates
increased overall pageviews
• Built goodwill within the blogging
community
Cincinnati’s Success
11. • Increased local content
• Sent traffic to a new website
• Built awareness & trust for new brand
• Built goodwill within the blogging
community
TBD’s Success
12. • What audiences do I want to reach
that I’m not currently reaching?
• What kind of content do we need to
better attract and retain readers?
Evaluate your needs
14. • Document every local content source
you can find
• Name, link, social networks, content
type, etc.
• Helpful for source building, too
Step 1: Do a local blog audit
15. • The #1 space to find local blogs is the
blog rolls of other local blogs
• Follow the links down the rabbit hole
Start with those you know
19. • Community group, church and school
publications
• Neighborhood listservs and newsletters
• Competing publications
• Content outside your area
More than blogs
30. • Who owns copyright?
• Will content be featured in print?
Questions to Consider
31. • Who owns copyright?
• Will content be featured in print?
• Will bloggers be edited by staff?
Questions to Consider
32. • Who owns copyright?
• Will content be featured in print?
• Will bloggers be edited by staff?
• Required number or length of posts?
Questions to Consider
33. • Monthly or by post?
• Tied to pageviews?
• Access to traffic reports?
• Ad revenue share or no?
Paying Bloggers
For the sake of this class: Writing, photography, graphics, video created by people who are not on your staff. UGC is general interest user content.
What makes a community partnership more valuable than everyday UGC is that you are selecting and recruiting people who are already known in this space. They create good content - and they can bring their own audience to the site.
Existing news presence looking to expand and grow audience
Brand new local news presence looking to find an audience
Brand new local news presence looking to find an audience
Very close knit blogging community
Cincy wanted to reach womenTBD wanted to reach local readers for a new siteThink niche: lifestyle, non-dominant sports, hyperlocal/neighborhood coverage
We did this at both Cincinnati and TBD - collecting all of the blogs we could find in a spreadsheet with their social networks, contact info and a quick assessment of their viability as partners. It is time consuming, but this sort of list is useful for building your network and for future research and source-building.
Local bloggers tend to interlink and be connected with one another - this is an excellent starting point.
No local gardening blog, recruiting gardening center to write oneLocal cooking icon didn’t have an online presence, we made her one
Outside vendor also happened to be local
Blog roundups, with direct links out to the blog sources
At TBD, community engagement eds with focuses in certain subject areas reached out and maintained relationshipsAt Cincy, it was a mix, depending on the subject area.
Both sites kept copyright with blogger, could also publish blogs elsewhere, on other networks
Cincinnati worked that out on a post by post basis
Onsite blogs were given a once-over for content, not line edited
Cincinnati didn’t write it into agreement, but said it outright needed 3 substantive posts a week
Consult Cincy agreement and pay scale
Denote members of the network, usually link back to a main page, driving traffic back. Might also include Omniture tracking code and/or ad tags
Cincinnati sold ads on the blogs, usually as a vertical or group (food blogs, Reds blogs, living blogs, etc.)
Cooking with Caitlin and Cincy Chic….We Love DC…..LOL Expo