Online engagement with customers is critical for business success today. Businesses must create a strong online presence through various social media platforms and become an online destination for customers. Maximizing online presence requires an integrated social media strategy that engages customers at different levels - from simply watching content to producing their own content for the business. The key is to encourage customers to regularly interact through commenting, sharing, and curating content in order to build loyalty and commitment to the brand. For jewelry stores, effective use of platforms like Facebook, blogs, websites, LinkedIn, and email can help create maximum customer engagement online.
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
Retailers must modernize their marketing approaches to better connect with customers today.
Using Facebook and Twitter can help any retailer create meaningful connections with customers at any time.
Retailers today need to connect with customers in different ways. Using social media is a key component to any retail marekting programs today. Learn how to use SM to help your business thrive. For more details, contact CBCG info@cbc-group.net
Social Media Marketing for small businessesMaureen Wright
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
How to win the internet with inbound marketingGavin Llewellyn
Inbound marketing can be used to win new customers and build relationships with existing ones by combining search engine optimisation (SEO), social media and content marketing to earn people's attention.
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
Doing Business Socially on Facebook | Wahine Media at Pacific New MediaWahine Media
Your business has a Facebook page, now what? How do you find and build an audience? Find out what it takes to be visible on Facebook and how to build a vibrant community through outreach and engagement, who to talk to and how. Engagement is the magic 'key to the city' but it takes time. Step through time-saving and helpful tools, get insider tips and, during demonstration, analyze your page and make adjustments real-time. This is a fast-paced class so bring your laptop and a basic understanding of Facebook.
Prerequisite: An open, active Facebook account.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
Retailers must modernize their marketing approaches to better connect with customers today.
Using Facebook and Twitter can help any retailer create meaningful connections with customers at any time.
Retailers today need to connect with customers in different ways. Using social media is a key component to any retail marekting programs today. Learn how to use SM to help your business thrive. For more details, contact CBCG info@cbc-group.net
Social Media Marketing for small businessesMaureen Wright
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
How to win the internet with inbound marketingGavin Llewellyn
Inbound marketing can be used to win new customers and build relationships with existing ones by combining search engine optimisation (SEO), social media and content marketing to earn people's attention.
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
Doing Business Socially on Facebook | Wahine Media at Pacific New MediaWahine Media
Your business has a Facebook page, now what? How do you find and build an audience? Find out what it takes to be visible on Facebook and how to build a vibrant community through outreach and engagement, who to talk to and how. Engagement is the magic 'key to the city' but it takes time. Step through time-saving and helpful tools, get insider tips and, during demonstration, analyze your page and make adjustments real-time. This is a fast-paced class so bring your laptop and a basic understanding of Facebook.
Prerequisite: An open, active Facebook account.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
Social Media Extravaganza for NonprofitsGrace Dunlap
In this 1 hour webinar hosted by CharityNet USA, we discuss the breakdown of social media for nonprofit organizations, including: micro-blogging, blogging, video sharing, bookmarking and more. For more information on nonprofit marketing, please visit: http://www.charitynetusa.com/nonprofit_marketing.php
Marketing in large, complex organizations poses unique challenges and social marketing is no exception. Watch this session with Andrew Spoeth, Head of Social Media Marketing at CA Technologies, to learn how to design an over-arching social success framework, deliver value to the C-suite, mobilize internal resources, and engage with customers using social media.
Check out this session from the record-breaking New Rules of Marketing Virtual Event to learn how to:
-Design framework for success
-Deliver value to the C-suite
-Engage with customers
-Mobilize internal resources
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
Guide on developing a sustainable content strategy, goals of content marketing, types of content to use for different user profiles and ways to syndicate those content types.
This presentation covers the high level why and how of Blogging for Subject Matter Experts (SMEs). Build your own career by creating digital eminence and thought leadership around your ideas and expertise by blogging.
Have you heard about Pinterest?
Are you wondering what all the fuss is about and how it might help your business grow?
In this seminar, you will learn about this new social media tool and how you can use it to generate buzz and sales for your retail business.
The stakes of doing business get higher every day as retailers vie to win the eyes, ears and wallets of customers for their stores.
The Internet has made price almost completely transparent and independent retailers are constantly challenged to find new and unique merchandise that big box down the street don’t carry.
This seminar explores how independent retailers can find merchandise to meet their customers needs while differentiating themselves from other stores.
---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love
---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively.
--Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers
--Get A Glimpse of The Future- What Is Next In The World Of Social Media
This seminar focuses on helping independent pool retailers understand the tools consumers are using during the shopping experience.
Key Take-aways:
*CBCG offers ways to train and develop sales associates to sell in order to meet consumers’ needs.
*Help retailers learn how consumers are researching brands today
*Teach them how to create sales approaches that turn browsers into buyers and help create brand loyal customers for years to come.
Retailers constantly complain about not having enough time in the day to get tasks done. This session will give you tips, tactics and tools to create more efficiency in your work schedule and get more done to drive your business forward.
1. Online All The Time:
Choosing The Right Tools For Building Your Jewelry Store
Reputation With Social Media
February 16, 2013
Is All This Talk About Social Media Driving You Crazy?
1
2. A Static Website And A Rarely Used Facebook
Page Won’t Help Your Business Grow in 2013
Traditional Marketing Methods Are No Longer
Enough To Warrant Your Customers Attention
2
3. “Hugging Your Customer” Has Changed
Dramatically in 2013
Maximizing Your Online Presence Is The Key
To Success; It Requires An Integrated Strategy
3
4. Businesses Today Must Create A Strong Online
Presence And Become A Customer Destination
How You Create Online Engagement Is A
Critical Factor To Your Brands’ Success
4
5. Engaging Customers With Your Brand Is A
Progression Thru A New Social Strategy
Altimeter Group
Watching Is The First Stage of Engagement
Customers Follow What
Others Are Saying:
Visit Social Networking Sites,
Read Blogs, Watch Videos, Or
Listen To Podcasts
Consumers Are Seeking
Social-Created Content To
Help With Making
Decisions, Learn From
Peers, Or Entertainment
5
6. Sharing Will Continue To Build Customer
Engagement
• Users Update Status On
Social Sites Or Twitter, Upload
Photos, Videos, Articles, Etc.
• Users Share The Information
With Peers; Two Goals:
• Support Others, And
Demonstrate Knowledge
• Use Of Sharing Tools
Maximizes Engagement
Potential
Commenting Means Devoted Customers Now
Want To Commit Their Time To Engaging With
Your Brand
• Customers Regularly Respond To
Others’ Content
• Comment On Blogs Or News
Stories, Add Review Or Rate
Products
• Commenters Support Brands In
Public – Come To Aid of Brands If
Other Participants Speak Harshly
• Commenters Actively Participate,
Support, Or Contribute
Ideas/Opinions
6
7. Producing Showcases Further Growth Of
Customer Commitment To Your Brand
Consumers Create And Publish
Their Own Content on Company
Websites, Blogs, Videos Or
Podcasts
They Want To Express Their
Identity, Deliver Own Content, Be
Heard Or Be Recognized
Their Voice Matters On Behalf Of
Your Brand
Provide Public Recognition For
Most Helpful Community Members
Curating Content For Your Most Engaged
Users Keeps Them Coming Back
Curators Moderate Or Are
Heavily Involved In Online
Communities Including
Wikipedia, Fan Pages And
Discussion Boards
Curators Are Invested In The
Success Of A Product Or Brand
And Want To Be Recognized
Curators Are Protective Of Brand
Value (Think Of Themselves As
Surrogate Owners Of Business)
7
8. What Tools Should Your Jewelry Store Use To
Create Maximum Engagement?
Engaging Customers With An Effective
Facebook Fan Page
8
9. Engaging Customers With An Effective
Facebook Fan Page
Comment:
Watch: • Enable All Comment Filters
• Create A Fan Page With • Encourage Fans To Regularly
Numerous Activities For Engage By Commenting
Your Customers To Follow
• Create New Content EVERY Produce:
DAY To Insure They Return • Publish Blogs, Videos, etc. And Link
On A Regular Basis To Facebook Page
• Ask Customers To Produce For You
Share:
• Create Opportunities For
Followers To Share Curate:
Information, Links, Photos to • Give Public Credit To Highly
Others Engaged Users and Content
Curators
• Showcase Curated Content
Improving Facebook Engagement
Keep Your Updates Short Research Shows That 100
Characters Or Fewer Seems To Be The Sweet Spot.
Easy Cross-posting On Twitter
Add Photos/Videos Posts That Include A Picture Or
Video Generate 120% And 100% More Engagement
Don’t Use URL Shorteners Engagement Rates Were 3X
Higher For Facebook Posts That Use A Full-length URL
Post At Times Ideal For Your Fans Optimal Time To
Post Is Between 1:00 Pm And 3:00 Pm
• Links Posted Between 1 And 4 Pm Get The Highest
Click-through Rates ( Wednesday At 3:00 Pm Being
The Best Time To Post All Week)
• Engagement Rates Are 18% Higher On Thursday And
Friday
• If Your Goal Is Likes Saturday And Sunday Posts Get
The Most Likes
Buddy Media
9
10. Creating Customer Loyalty With Your
Company Blog
Creating Customer Loyalty With Your
Company Blog
Watch: Comment:
• Share News Relevant And • Enable All Blog Comment Filters
Timely Articles About The
SKI/Snow Industry • Encourage Commenting Often
0
• Review Books, Websites, Produce:
Blogs • Invite Industry Experts To Guest
Share: Write Posts For Your Blog
• Post Other Bloggers’ Posts Curate:
• Post Useful Blog Resources • Recognize Subject Matter
• Report Live From Trade Experts Within User Community
Shows And Industry Events • Ask Them To Create Blog
Content
10
11. Wowing And Winning Customers With Your
Company Website
Wowing And Winning Customers With Your
Company Website
Watch: Comment:
• Update SM Content On Your • Enable All Web Comment
Website Regularly Features
0
• Include Produced And Curated Produce:
Content On Your Website • Update Website With Newly
Share: Produced Customer Content
• Highlight Links To Your Social • Publish Articles and/or EBooks
Media Sites On Your Website
• Share SM Content Via Your Curate:
Website • Link Curated Content On
• Drive SM Traffic To Relevant Website
Web Pages • Recognize Subject Matter
Experts Within User
Community
11
12. Linked In Has Powerful Networking
Opportunities
Linked In Has Powerful Networking
Opportunities
Comment:
Watch: • Reply To Questions And On
• Read Weekly Linked In
Discussions In Targeted Business
Updates For Changes In
Community- Groups
0
• Link Appropriate Social Produce:
Media Content Via Groups • Start Your Own Linked In Group To
Share Expertise And Build
Share: Community
• Share Content From
Industry Media To Establish Curate:
Expert Status Within • Regularly Curate Content To Your
Community Personal Page And Your Groups
• Recognize Curators For Their Efforts
12
13. Encourage Email Customers To Transition To
Social Media Via Attachments And Links
Encourage Email Customers To Transition To
Social Media Via Attachments And Links
Watch: Comment:
• Link Email Content to Social • Ask For/Encourage
Media Sites Comments on Email Content
• Regularly Remind Email • Drive To Social Media
Customers About Social For Reply
Media Activities
Produce:
Share: • Demo Videos And Publish
Via Email, Blogs And Social
• Create Opportunities For
Media- Offer Sharing Tools
Followers To Share
On Posts
Information, Links, Photos to
Others
Curate:
• Offer Rewards For • Ask For Readers To Create
Doing So Content – Run Contests
13
14. Ten Ways To Maximize Your Online Presence
1. Use The Online Marketing Programs We
Discussed – Share Content EVERY DAY
Including Your Company Blog, Facebook, Linked
In, Twitter, Email Marketing
2. Get Listed In Google Places
Google Searches Prioritizes Local Results. Enter
Your Businesses Details In Google Places And
Index Your Business And Provide These Details In
Searches Improving Your Ranking And Providing
Increased Traffic To Your Website
3. Start Following ‘Twitter’ Trend
In Recent Time, Businesses Have Taken To Twitter
As A Means Of Driving Traffic To Websites And
Blogs.
Add Links To Photos, Websites, Products, Offers
Etc. To Drive Traffic From Your Twitter Site
Creative Business Consulting Group www.cbc-group.net
Ten Ways To Maximize Your Online Presence
4. Maximize Your Reviews And Make
Them Visible
Peer Reviews And Referrals From Friends
Has A Much Greater Effect On The
Purchasing Decision Than Anything Else
Obtain Testimonials, Case Studies And Third
Party Reviews Which Will Help Customers
With Their Buying Decisions. Use
Organizations Like TripAdvisor And Yelp
5. Work On Improving Customers Trust
Include Details Of Corporate Or Personal
Membership Of Trade Bodies Or Institutes As
Well As Copies Of Certificates Of
Achievements And Awards On Your Website.
This Will Help Improve Trust Between The
Company And Is Potential Customers.
Creative Business Consulting Group www.cbc-group.net
14
15. Ten Ways To Maximize Your Online Presence
6. Get Your Articles Published In
Article Directories
Develop Company Position As A Thought
Leader And To Expose Your Brand To A
Wider Audience Via Article Writing
Articles Will Be Picked Up By Other Sites
Or Bloggers And Published With By-line
And Website Details. Google Indexes
Articles Which Helps With SEO And
Increased Traffic To Your Site
7. Have An Email Signature
Email Signatures Are A Great Way To
Promote Your Website, Blog Or Other On
Line Presence. The Inclusion Of Hyperlinks
To Your Website Makes It Easy For
Potential Viewers To Connect.
Creative Business Consulting Group www.cbc-group.net
Ten Ways To Maximize Your Online Presence
8. Fill Out Title Tags
Title Tags Are Embedded In The Coding
For Each Page Of Your Site. Typically,
People Don’t Search By Company Name.
Using Keywords And Phrases In The Title
Tags Will Help In Search Engine Rankings
9. Enter Your Meta Tag Description
This Is The Part Of The Search Engine
Listing That Appears Below The Main Title
Use This Space To Describe The Main
Benefits That You Offer Customers For
Your Business
Google Will Default To The First Line Of A
Company Website If A Meta Tag
Description Is Not Found
Creative Business Consulting Group www.cbc-group.net
15
16. Ten Ways To Maximize Your Online Presence
10. Benefit From Google Tools
Google Offer A Number Of FREE Tools To Help
You Maximize Your Web Presence. Use Them.
Google Analytics. Google Analytics Reports
Help You To Understand How People Interact
With Your Website, Where The Enter And Exit
The Site, How Long They Stay, What Keywords
Or Search Terms They Use, Etc. Use This
Information To Improve Performance And Content
Of Your Site
Google Alerts Get Notified To Keep You Abreast
Of What Is Happening In Your Industry, Any
Breaking News And Information On Competition
Google Maps Embedding Maps Into Your
Website Will Help Customers Find Your Physical
Presence; Ensures Better Rankings For Your Site.
Creative Business Consulting Group www.cbc-group.net
Creative Business Consulting Group www.cbc-group.net
16