My INSURER PTE LTD - Insurtech Innovation Award 2024
ComBlu Case Study - Windows Live
1. Mission:
Strategy:
Find Windows Live power users and spread their stories about the
depth and breadth of Windows Live
• Identify and activate customer bloggers who are passionate about Windows and
possess deep product knowledge.
• Engage them to create brand-building stories and syndicate their brand love across
Microsoft’s social ecosystem.
ComBlu’s
Role:
• Identify and activate Windows Live advocates
• Engage them to create brand-building stories
• Syndicate their brand love
• Drive visitors to product pages
Results:
• Story syndication drives 30% of Web traffic
• Increase product use
• Increase brand loyalty
2. Are You Interested In…
• Learning more about community best practices?
• Getting a customized best practice review?
• Finding out how ComBlu can turn your communities into High Performers?
We’d love to talk!
Kathy Baughman
Kevin Lynch
kbaughman@comblu.com
312.649.1687
klynch@comblu.com
You can also check out:
• Our Website and eBooks at: ComBlu.com
• Our Blog: ComBlu.com/Lumenatti
• Twitter: @ComBlu
312.649.1687