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Digital Branding
with WordPress for You & Your Business
by:
Reiko Beach
TRB Design, Inc.
The Toolbox, Inc.
Me
• What is digital branding
• You and your business
• WordPress plugins & tips
• Overview of some Social Media
Tools & how to use them effectively
What is Digital Branding
• “Using digital media to create, build, manage
• and revitalize the relationships between a
• brand and its audiences.”
http://www.2bornot2b.ca/Branding-Dictionary.html
the way we communicate
the way we see the world
the way we live
Digital
Technology
has changed:
You and your business
What are some of ways you differentiate between you
and your business on and off line?
Both you and your brand are
important.
Great Digital
Branding takes
both into account.
In this age of product
abundance, it’s more
important than ever to
have a strong brand
to differentiate your
company, product or
service.
Create an on line strategy
Your WordPress Website
• Is it easy to find you across platforms?
Your WordPress Website
• Themes that include social
media buttons
• Use Plug-ins, here are a
couple:
✦ Social Media Badge Widget
✦ Floating Social Media Links
✦ Floating Social Media Icons
Your WordPress Website
• Wibiya
– http://wibiya.conduit.com
Your WordPress Website
• Is it easy to share your content?
http://www.socialmediaexaminer.com/
Your WordPress Website
• Plugins that do that - Just a very few:
– Share Buttons by AddToAny
– Sharaholic
– Socialize (Jon Bishop)
Your WordPress Website
• Is it mobile/responsive
Your WordPress Website
• Responsive theme
• Some Mobile Plugins:
• WP Touch
• WP Mobile Detector
Content Creation
As technology has
evolved, Google (and
other search engines)
are using advanced
formulas that determine
how frequently you post
and update your website
http://socialmediatoday.com/nicolebeachum/1338806/blogging-more-important-today-ever
Content Creation
• Your Blog
– There is no better way to add relevant content
to your website on a regular basis than to
utilize a blog.
http://problogservice.com/2010/05/31/which-blog-hosting-strategy-has-higher-seo-results/
Your WordPress Website
Use post categories to sort your content.
Your WordPress Website
• Use post categories on pages
Add a custom field to your page
Turn it on by going to screen options
Your WordPress Website
• Use post categories on pages
Add a custom field to your page
Turn it on by going to screen options
Your WordPress Website
• In Custom Fields under Name:
query_args
Your WordPress Website
• In Custom Fields under Value:
cat=1,2,3 (category ID #)
Your WordPress Website
• Find category ID #:
Go to Posts>>categories click on name
Your WordPress Website
• Find category ID #:
It will display in the browser bar
In this case it is category 3
Content Creation
• SEO Plugins
• WordPress SEO by Yoast
• All-in-One-SEO
Content Creation
• Broadcast your post plugin
• Social
Where else do you create your content?
Content Creation
• Share content
• Find friends
• Connect
• Establish
relationships
• Comment
Basic Characteristics of
Social Networking sites
Some General SM Guidelines
• The Internet is a Communications Tool, Not a
Broadcast Tool.
• Treat each network separately
• Focus on creating valuable conversation topics –
inspire valuable ideas
• Invest in relationships
• Be Authentic
• Stay consistent on your
• messaging
• branding
Where else can you create your content?
• Share presentations that you have
• Create slideshows of your portfolio
• Share publicly or privately
• Embed slideshows on your website/blog
• Great place to search for information
Digital Branding-8.2013-WordCamp PVD
Content Creation
• Where else can you create your content?
Instagram – Owned by FaceBook is a way to
share your life/business with friends/clients
customers through a series of pictures (and
now videos).
• 100 million users
• Posting forty million photos a day
Vine – Owned by Twitter - is a
way to share through short 6
second videos – 13 million users
Vine videos are being
posted to Twitter at
the rate of 9 per
second, up from 5 per
second two months
ago.*
*According to a study by video tech firm Unruly
Content Creation
• According to Nielsen, YouTube
reaches more US adults ages
18-34 than any cable network.
• 900 million users
• YouTube mobile gets 600
million views every day
• #2 for search
http://www.viralblog.com/research-cases/youtube-statistics/
Digital Branding-8.2013-WordCamp PVD
Content Creation
• Where else can you create your content?
Photo sharing sites:
http://www.viralblog.com/research-cases/youtube-statistics/
Where do you create your content?
Take your content
from these sites and
insert them into your
website/blog post
Where do you Promote your content?
Promotion
• Moms are 61
percent more likely to visit
Pinterest than the average
American.
• 25 million users
• 81 percent of U.S. online
consumers trust
information and advice
from Pinterest
http://www.digiday.com/brands/15-stats-retailers-should-know-about-pinterest/
Promotion
http://www.digiday.com/brands/15-stats-retailers-should-know-about-pinterest/
Tips:
• Add boards about
• Your business
• Good business books
• Topics about your
business
• Your interests
Digital Branding-8.2013-WordCamp PVD
Promotion
Google+ has passed
Twitter and is now the
second-biggest social
platform worldwide with
343 million active users.
Connected to all your
Google products
http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/
Promotion
http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/
Tips:
• Create circles with
people in your
business
• Associations
• Local networkers
• Create a business
profile
• Google local-claim
your business
Promotion
Twitter’s active usage grew
by 40 percent in 2012 to
288 million users.
140 characters
Micro-blogging
Good Resource: http://mashable.com/guidebook/twitter/
Promotion
Tips:
• Use your background
image to say something
about you
• Edit your profile – say
something about you
• Find people in your
occupation to follow
• Utilize search and 3rd
party tools like
tweetdeck or hootsuite
• Use # “hashtags”
Promotion
• Over 225 million users
• Largest professional network
• 2 new members per second
• 2.9 million company pages
• 2.1 million groups
Good Resource: http://linkedintelligence.com/can-linkedin-really-increase-your-sales/
Promotion
Tips:
• Edit your profile – say something
about you
• Find people in you occupation to
follow
• Find groups to join
• Do recommendations
• Changed websites to “other”
• Do updates
Promotion
Profile
Groups
Pages
Personal use, friends, family, can have business
connections, can categorize – group your friends.
You can have up to 5000 friends, and “like” up to
500 pages.
Has “members” used for people with a common
interest, can be kept closed, limit members. Can
message members
Can only be created by a representative of the
organization, business, celebrity or band . Are
entirely open and searchable. Can add applications
and custom tabs.
http://socialmediatoday.com/node/1454711
Promotion
Tips:
• A business cannot be a
Profile – it violates FB
rules.
• Have goals
• Who is your target?
• Cover image should
“talk”
• Post regularly
How to use the tools
1. Create content-
embed on
blog/website
2. Promote it
3. Refer back to
your website
Digital Branding
• Good digital branding consists of
consistent messaging across all platforms
• Utilizes the 3 areas of website – content
creation and promote
• Be consistent with updates and posting to
your site and social networks
• Make it easy for people to share your
content
Remember even if you aren’t talking
about yourself, someone else might
be…
51
Use alerts to know when you are
being talked about
en.mention.net
talkwalker.com/en
Questions?
» Twitter: @Reikob and
@TechDayCamp
» Linkedin: ReikoBeach
» Reiko@thetoolboxinc.com
» phone: 781.987.1655
TRBDesigns.com TheToolboxInc.com
Let’s connect:

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Digital Branding-8.2013-WordCamp PVD

  • 1. Digital Branding with WordPress for You & Your Business by: Reiko Beach TRB Design, Inc. The Toolbox, Inc.
  • 2. Me
  • 3. • What is digital branding • You and your business • WordPress plugins & tips • Overview of some Social Media Tools & how to use them effectively
  • 4. What is Digital Branding • “Using digital media to create, build, manage • and revitalize the relationships between a • brand and its audiences.” http://www.2bornot2b.ca/Branding-Dictionary.html
  • 5. the way we communicate the way we see the world the way we live Digital Technology has changed:
  • 6. You and your business What are some of ways you differentiate between you and your business on and off line?
  • 7. Both you and your brand are important. Great Digital Branding takes both into account. In this age of product abundance, it’s more important than ever to have a strong brand to differentiate your company, product or service.
  • 8. Create an on line strategy
  • 9. Your WordPress Website • Is it easy to find you across platforms?
  • 10. Your WordPress Website • Themes that include social media buttons • Use Plug-ins, here are a couple: ✦ Social Media Badge Widget ✦ Floating Social Media Links ✦ Floating Social Media Icons
  • 11. Your WordPress Website • Wibiya – http://wibiya.conduit.com
  • 12. Your WordPress Website • Is it easy to share your content? http://www.socialmediaexaminer.com/
  • 13. Your WordPress Website • Plugins that do that - Just a very few: – Share Buttons by AddToAny – Sharaholic – Socialize (Jon Bishop)
  • 14. Your WordPress Website • Is it mobile/responsive
  • 15. Your WordPress Website • Responsive theme • Some Mobile Plugins: • WP Touch • WP Mobile Detector
  • 16. Content Creation As technology has evolved, Google (and other search engines) are using advanced formulas that determine how frequently you post and update your website http://socialmediatoday.com/nicolebeachum/1338806/blogging-more-important-today-ever
  • 17. Content Creation • Your Blog – There is no better way to add relevant content to your website on a regular basis than to utilize a blog. http://problogservice.com/2010/05/31/which-blog-hosting-strategy-has-higher-seo-results/
  • 18. Your WordPress Website Use post categories to sort your content.
  • 19. Your WordPress Website • Use post categories on pages Add a custom field to your page Turn it on by going to screen options
  • 20. Your WordPress Website • Use post categories on pages Add a custom field to your page Turn it on by going to screen options
  • 21. Your WordPress Website • In Custom Fields under Name: query_args
  • 22. Your WordPress Website • In Custom Fields under Value: cat=1,2,3 (category ID #)
  • 23. Your WordPress Website • Find category ID #: Go to Posts>>categories click on name
  • 24. Your WordPress Website • Find category ID #: It will display in the browser bar In this case it is category 3
  • 25. Content Creation • SEO Plugins • WordPress SEO by Yoast • All-in-One-SEO
  • 26. Content Creation • Broadcast your post plugin • Social
  • 27. Where else do you create your content?
  • 28. Content Creation • Share content • Find friends • Connect • Establish relationships • Comment Basic Characteristics of Social Networking sites
  • 29. Some General SM Guidelines • The Internet is a Communications Tool, Not a Broadcast Tool. • Treat each network separately • Focus on creating valuable conversation topics – inspire valuable ideas • Invest in relationships • Be Authentic • Stay consistent on your • messaging • branding
  • 30. Where else can you create your content? • Share presentations that you have • Create slideshows of your portfolio • Share publicly or privately • Embed slideshows on your website/blog • Great place to search for information
  • 32. Content Creation • Where else can you create your content? Instagram – Owned by FaceBook is a way to share your life/business with friends/clients customers through a series of pictures (and now videos). • 100 million users • Posting forty million photos a day Vine – Owned by Twitter - is a way to share through short 6 second videos – 13 million users Vine videos are being posted to Twitter at the rate of 9 per second, up from 5 per second two months ago.* *According to a study by video tech firm Unruly
  • 33. Content Creation • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. • 900 million users • YouTube mobile gets 600 million views every day • #2 for search http://www.viralblog.com/research-cases/youtube-statistics/
  • 35. Content Creation • Where else can you create your content? Photo sharing sites: http://www.viralblog.com/research-cases/youtube-statistics/
  • 36. Where do you create your content? Take your content from these sites and insert them into your website/blog post
  • 37. Where do you Promote your content?
  • 38. Promotion • Moms are 61 percent more likely to visit Pinterest than the average American. • 25 million users • 81 percent of U.S. online consumers trust information and advice from Pinterest http://www.digiday.com/brands/15-stats-retailers-should-know-about-pinterest/
  • 39. Promotion http://www.digiday.com/brands/15-stats-retailers-should-know-about-pinterest/ Tips: • Add boards about • Your business • Good business books • Topics about your business • Your interests
  • 41. Promotion Google+ has passed Twitter and is now the second-biggest social platform worldwide with 343 million active users. Connected to all your Google products http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/
  • 42. Promotion http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/ Tips: • Create circles with people in your business • Associations • Local networkers • Create a business profile • Google local-claim your business
  • 43. Promotion Twitter’s active usage grew by 40 percent in 2012 to 288 million users. 140 characters Micro-blogging Good Resource: http://mashable.com/guidebook/twitter/
  • 44. Promotion Tips: • Use your background image to say something about you • Edit your profile – say something about you • Find people in your occupation to follow • Utilize search and 3rd party tools like tweetdeck or hootsuite • Use # “hashtags”
  • 45. Promotion • Over 225 million users • Largest professional network • 2 new members per second • 2.9 million company pages • 2.1 million groups Good Resource: http://linkedintelligence.com/can-linkedin-really-increase-your-sales/
  • 46. Promotion Tips: • Edit your profile – say something about you • Find people in you occupation to follow • Find groups to join • Do recommendations • Changed websites to “other” • Do updates
  • 47. Promotion Profile Groups Pages Personal use, friends, family, can have business connections, can categorize – group your friends. You can have up to 5000 friends, and “like” up to 500 pages. Has “members” used for people with a common interest, can be kept closed, limit members. Can message members Can only be created by a representative of the organization, business, celebrity or band . Are entirely open and searchable. Can add applications and custom tabs. http://socialmediatoday.com/node/1454711
  • 48. Promotion Tips: • A business cannot be a Profile – it violates FB rules. • Have goals • Who is your target? • Cover image should “talk” • Post regularly
  • 49. How to use the tools 1. Create content- embed on blog/website 2. Promote it 3. Refer back to your website
  • 50. Digital Branding • Good digital branding consists of consistent messaging across all platforms • Utilizes the 3 areas of website – content creation and promote • Be consistent with updates and posting to your site and social networks • Make it easy for people to share your content
  • 51. Remember even if you aren’t talking about yourself, someone else might be…
  • 52. 51 Use alerts to know when you are being talked about en.mention.net talkwalker.com/en
  • 53. Questions? » Twitter: @Reikob and @TechDayCamp » Linkedin: ReikoBeach » Reiko@thetoolboxinc.com » phone: 781.987.1655 TRBDesigns.com TheToolboxInc.com Let’s connect: