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Digital Branding-8.2013-WordCamp PVD

  1. 1. Digital Branding with WordPress for You & Your Business by: Reiko Beach TRB Design, Inc. The Toolbox, Inc.
  2. 2. Me
  3. 3. • What is digital branding • You and your business • WordPress plugins & tips • Overview of some Social Media Tools & how to use them effectively
  4. 4. What is Digital Branding • “Using digital media to create, build, manage • and revitalize the relationships between a • brand and its audiences.”
  5. 5. the way we communicate the way we see the world the way we live Digital Technology has changed:
  6. 6. You and your business What are some of ways you differentiate between you and your business on and off line?
  7. 7. Both you and your brand are important. Great Digital Branding takes both into account. In this age of product abundance, it’s more important than ever to have a strong brand to differentiate your company, product or service.
  8. 8. Create an on line strategy
  9. 9. Your WordPress Website • Is it easy to find you across platforms?
  10. 10. Your WordPress Website • Themes that include social media buttons • Use Plug-ins, here are a couple: ✦ Social Media Badge Widget ✦ Floating Social Media Links ✦ Floating Social Media Icons
  11. 11. Your WordPress Website • Wibiya –
  12. 12. Your WordPress Website • Is it easy to share your content?
  13. 13. Your WordPress Website • Plugins that do that - Just a very few: – Share Buttons by AddToAny – Sharaholic – Socialize (Jon Bishop)
  14. 14. Your WordPress Website • Is it mobile/responsive
  15. 15. Your WordPress Website • Responsive theme • Some Mobile Plugins: • WP Touch • WP Mobile Detector
  16. 16. Content Creation As technology has evolved, Google (and other search engines) are using advanced formulas that determine how frequently you post and update your website
  17. 17. Content Creation • Your Blog – There is no better way to add relevant content to your website on a regular basis than to utilize a blog.
  18. 18. Your WordPress Website Use post categories to sort your content.
  19. 19. Your WordPress Website • Use post categories on pages Add a custom field to your page Turn it on by going to screen options
  20. 20. Your WordPress Website • Use post categories on pages Add a custom field to your page Turn it on by going to screen options
  21. 21. Your WordPress Website • In Custom Fields under Name: query_args
  22. 22. Your WordPress Website • In Custom Fields under Value: cat=1,2,3 (category ID #)
  23. 23. Your WordPress Website • Find category ID #: Go to Posts>>categories click on name
  24. 24. Your WordPress Website • Find category ID #: It will display in the browser bar In this case it is category 3
  25. 25. Content Creation • SEO Plugins • WordPress SEO by Yoast • All-in-One-SEO
  26. 26. Content Creation • Broadcast your post plugin • Social
  27. 27. Where else do you create your content?
  28. 28. Content Creation • Share content • Find friends • Connect • Establish relationships • Comment Basic Characteristics of Social Networking sites
  29. 29. Some General SM Guidelines • The Internet is a Communications Tool, Not a Broadcast Tool. • Treat each network separately • Focus on creating valuable conversation topics – inspire valuable ideas • Invest in relationships • Be Authentic • Stay consistent on your • messaging • branding
  30. 30. Where else can you create your content? • Share presentations that you have • Create slideshows of your portfolio • Share publicly or privately • Embed slideshows on your website/blog • Great place to search for information
  31. 31. Content Creation • Where else can you create your content? Instagram – Owned by FaceBook is a way to share your life/business with friends/clients customers through a series of pictures (and now videos). • 100 million users • Posting forty million photos a day Vine – Owned by Twitter - is a way to share through short 6 second videos – 13 million users Vine videos are being posted to Twitter at the rate of 9 per second, up from 5 per second two months ago.* *According to a study by video tech firm Unruly
  32. 32. Content Creation • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. • 900 million users • YouTube mobile gets 600 million views every day • #2 for search
  33. 33. Content Creation • Where else can you create your content? Photo sharing sites:
  34. 34. Where do you create your content? Take your content from these sites and insert them into your website/blog post
  35. 35. Where do you Promote your content?
  36. 36. Promotion • Moms are 61 percent more likely to visit Pinterest than the average American. • 25 million users • 81 percent of U.S. online consumers trust information and advice from Pinterest
  37. 37. Promotion Tips: • Add boards about • Your business • Good business books • Topics about your business • Your interests
  38. 38. Promotion Google+ has passed Twitter and is now the second-biggest social platform worldwide with 343 million active users. Connected to all your Google products
  39. 39. Promotion Tips: • Create circles with people in your business • Associations • Local networkers • Create a business profile • Google local-claim your business
  40. 40. Promotion Twitter’s active usage grew by 40 percent in 2012 to 288 million users. 140 characters Micro-blogging Good Resource:
  41. 41. Promotion Tips: • Use your background image to say something about you • Edit your profile – say something about you • Find people in your occupation to follow • Utilize search and 3rd party tools like tweetdeck or hootsuite • Use # “hashtags”
  42. 42. Promotion • Over 225 million users • Largest professional network • 2 new members per second • 2.9 million company pages • 2.1 million groups Good Resource:
  43. 43. Promotion Tips: • Edit your profile – say something about you • Find people in you occupation to follow • Find groups to join • Do recommendations • Changed websites to “other” • Do updates
  44. 44. Promotion Profile Groups Pages Personal use, friends, family, can have business connections, can categorize – group your friends. You can have up to 5000 friends, and “like” up to 500 pages. Has “members” used for people with a common interest, can be kept closed, limit members. Can message members Can only be created by a representative of the organization, business, celebrity or band . Are entirely open and searchable. Can add applications and custom tabs.
  45. 45. Promotion Tips: • A business cannot be a Profile – it violates FB rules. • Have goals • Who is your target? • Cover image should “talk” • Post regularly
  46. 46. How to use the tools 1. Create content- embed on blog/website 2. Promote it 3. Refer back to your website
  47. 47. Digital Branding • Good digital branding consists of consistent messaging across all platforms • Utilizes the 3 areas of website – content creation and promote • Be consistent with updates and posting to your site and social networks • Make it easy for people to share your content
  48. 48. Remember even if you aren’t talking about yourself, someone else might be…
  49. 49. 51 Use alerts to know when you are being talked about
  50. 50. Questions? » Twitter: @Reikob and @TechDayCamp » Linkedin: ReikoBeach » » phone: 781.987.1655 Let’s connect: