How to build your personal brand & grow your platform
•Download as PPT, PDF•
2 likes•750 views
The document discusses how to build a personal brand and grow an online and offline platform. It covers determining your personal brand, building an online presence through blogging and social media, and growing offline through networking and events. Specific advice includes asking who people think you are versus who you really are, closing that gap using principles of influence, using tools like analytics and content dissemination, and strategically connecting with others both online and offline.
Report
Share
Report
Share
Recommended
Class5
The document discusses social media analytics and tools for measuring engagement on various social media platforms. It provides an overview of key metrics to track on Facebook, Twitter, Google Analytics and other platforms like mentions, shares, followers, reach, demographics, and engagement. Common analytics tools are also presented like Facebook Insights, Twitter analytics, Bitly, Google Analytics, Hootsuite and others for monitoring social conversations, benchmarking performance, and gaining insights. The importance of measurement for improving performance and campaigns is emphasized.
How journalists can use Facebook and Twitter
This document provides tips for how journalists can use social media platforms like Facebook and Twitter in their work. It discusses how journalists can search for sources and story ideas, engage with communities, crowdsource information, verify facts, live tweet events, and curate social media discussions. The document also addresses personal versus professional social media use and time management strategies for integrating social media into reporting processes.
Class 1 - Intro to Social Media
Lucas Walker introduces himself and the class. The class will cover an overview of social media and what to expect this semester. It will include introductions from students, a class outline and expectations, a break, and an introduction to social media. The document discusses the importance and growth of social media, defines it, explains why businesses should use it, and provides examples of popular social media platforms and tools like Facebook, Twitter, LinkedIn, and analytics tools. It emphasizes participating in conversations, driving awareness and traffic for brands on social media.
Personal Branding via Social Media
The document discusses using social media to develop a personal brand. It defines personal branding as the process of marking people and their careers as brands. It encourages establishing a unique personal brand through consistency across social media platforms. It also recommends regularly listening to conversations online and following influencers to become one and develop your personal brand.
Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
This document discusses key performance indicators (KPIs) for measuring social media performance. It provides examples of important KPIs like reach, engagement rate, sentiment, and lead generation. Platform-specific KPIs are also covered for Twitter, Facebook, YouTube and blogs. The document emphasizes selecting a few reliable KPIs tailored to your needs, engaging with influencers through blogger outreach, and using social media to generate leads.
Class 9 seo, linked in, other social networks
The document discusses search engine optimization (SEO) strategies and social networks. It outlines an 8-step SEO strategy including defining the audience, researching keywords, finding gaps and opportunities, defining competitors, analyzing competitors, customizing recommendations, identifying must-have recommendations, and prioritizing tasks. It also discusses using Google+, LinkedIn, and niche social networks for SEO and marketing purposes.
Twitter Titans: Rock it out like the industry's best
In this session, we’ll identify top tweeters in retail and commercial real estate and show what they’re doing right. You’ll see strategies in action so you can adopt them as part of your social media networking.
Online Content Marketing Strategy
Content is the king, they said. Here's the strategy to create content marketing strategy for your company website so they can drive more traffic.
Recommended
Class5
The document discusses social media analytics and tools for measuring engagement on various social media platforms. It provides an overview of key metrics to track on Facebook, Twitter, Google Analytics and other platforms like mentions, shares, followers, reach, demographics, and engagement. Common analytics tools are also presented like Facebook Insights, Twitter analytics, Bitly, Google Analytics, Hootsuite and others for monitoring social conversations, benchmarking performance, and gaining insights. The importance of measurement for improving performance and campaigns is emphasized.
How journalists can use Facebook and Twitter
This document provides tips for how journalists can use social media platforms like Facebook and Twitter in their work. It discusses how journalists can search for sources and story ideas, engage with communities, crowdsource information, verify facts, live tweet events, and curate social media discussions. The document also addresses personal versus professional social media use and time management strategies for integrating social media into reporting processes.
Class 1 - Intro to Social Media
Lucas Walker introduces himself and the class. The class will cover an overview of social media and what to expect this semester. It will include introductions from students, a class outline and expectations, a break, and an introduction to social media. The document discusses the importance and growth of social media, defines it, explains why businesses should use it, and provides examples of popular social media platforms and tools like Facebook, Twitter, LinkedIn, and analytics tools. It emphasizes participating in conversations, driving awareness and traffic for brands on social media.
Personal Branding via Social Media
The document discusses using social media to develop a personal brand. It defines personal branding as the process of marking people and their careers as brands. It encourages establishing a unique personal brand through consistency across social media platforms. It also recommends regularly listening to conversations online and following influencers to become one and develop your personal brand.
Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
This document discusses key performance indicators (KPIs) for measuring social media performance. It provides examples of important KPIs like reach, engagement rate, sentiment, and lead generation. Platform-specific KPIs are also covered for Twitter, Facebook, YouTube and blogs. The document emphasizes selecting a few reliable KPIs tailored to your needs, engaging with influencers through blogger outreach, and using social media to generate leads.
Class 9 seo, linked in, other social networks
The document discusses search engine optimization (SEO) strategies and social networks. It outlines an 8-step SEO strategy including defining the audience, researching keywords, finding gaps and opportunities, defining competitors, analyzing competitors, customizing recommendations, identifying must-have recommendations, and prioritizing tasks. It also discusses using Google+, LinkedIn, and niche social networks for SEO and marketing purposes.
Twitter Titans: Rock it out like the industry's best
In this session, we’ll identify top tweeters in retail and commercial real estate and show what they’re doing right. You’ll see strategies in action so you can adopt them as part of your social media networking.
Online Content Marketing Strategy
Content is the king, they said. Here's the strategy to create content marketing strategy for your company website so they can drive more traffic.
Social Media for Historic Sites: Real Places Telling Real Stories
The document discusses using social media for historic sites to tell real stories. It covers reviewing common social media platforms like Facebook and Twitter, best practices for using them, types of content to share, and ways to engage audiences. The presentation encourages site managers to go behind the scenes, tell stories, have fun, and try new platforms, while avoiding experimenting with logos or telling instead of showing. It emphasizes knowing the target audience and starting social media use slowly.
Class#4
This document discusses various online content creation tools that can be used to generate additional content. It begins by covering video platforms like YouTube and Vimeo, noting that YouTube sees 3 billion daily views and is a good option for brand channels. Photo sharing services like Flickr, Instagram and Pinterest are then examined, with Instagram highlighted as a popular mobile photo app. The document also looks at check-in services like Foursquare and Facebook Places. Overall, it promotes using different content types across multiple channels to reach more people and get discovered more easily online.
GEM Get Social - Social Media PDF
A PDF of Amani Channel & Selah Abrams' presentation for Georgia Entertainment Media's Get Social workshop
Social mediaoverviewupdated
This document discusses how libraries can use social media to increase their visibility and reach audiences. It reviews the "Big Three" social media sites - Facebook, Twitter, and YouTube - and provides tips for using each platform. The document emphasizes setting goals, creating engaging content, promoting social media profiles, and evaluating efforts. Regular posting of relevant content is encouraged to build audiences and maximize the benefits of social media for marketing and outreach.
Social media marketing blogs 010411
This document introduces Social Media University, which provides information about starting and maintaining a successful blog. It covers topics such as choosing a blogging platform like Blogger or WordPress, using widgets and gadgets, adding and sharing content on social networks, optimizing content for search engines through keywords and tags, monetizing the blog, and techniques for increasing traffic and engagement like commenting and social bookmarking. The goal is to help bloggers become experts and build relationships with readers.
The Social World of HR and Recruiting
Keith McIlvaine is an experienced corporate recruiter and expert on social recruiting strategies. He discusses developing a social media strategy for HR and recruiting that includes defining objectives, researching relevant sites, and designating representatives. McIlvaine also covers establishing social media policies, using sites like LinkedIn, Facebook, and Twitter for branding and recruiting, and managing social media efforts for maximum ROI while maintaining authenticity.
DCSWA 2012 Professional Development Day
This document provides 10 tips for successfully reaching audiences on social media. It discusses researching social media sites, building profiles and finding a niche, using powerful imagery, making content easy to share, and making content fun. It also recommends being a reliable resource, maintaining profiles and outreach, ensuring people can find you on sites like WeFollow and Twellow, keeping track of interactions, experimenting with new sites like Google+ Hangouts, exploring your network, listening to conversations, communicating, creating content, and tracking time spent on social media. The document emphasizes being reciprocal on social media and provides helpful social media resources.
Social Media Marketing Business Strategies
Social Media Marketing Business Strategies
by Manny Sarmiento, CEO of New Media, New Marketing, Inc. Palo Alto / Miami
Social Media Certification Certified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Mar. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
www.SocialMediaProfessionalAssociation.com
Can Social Media really make a difference to your business?
• The “Tribe” • Maslow’s Hierarchy of Needs • Reticular Activating System (RAS) • Top of Mind Marketing (TOM) • Relationship Marketing
Which Social Media and Social Bookmarking Sites to Use?
Build Profiles
Establish URL (http)
Connect and Contribute
Build Relationships
G.A.S.
Level 1 - Content
Website
Blog
YouTube
Social Media Press Releases
Document Sharing
Level 2 - Sharing
Facebook
Twitter
LinkedIn
Google+
Pinterest
Social Bookmarking
271 Million Registered Users
Create relationships
Brand Your Account
Level 2 | Tweet the G.A.S.
Importance of followers
Substance
What do I Tweet?
1.23B Million Users /
53% Active
Establish your network
Fan Pages vs. Personal
Facebook.com/mobile
Groups
Discussions
Build Relationships
G.A.S.
C.C.E.
Capture
Call to Action
Engagement
Why Have A Blog?
Blogger vs. Wordpress
Becoming an “Expert”
Getting Others to Comment
Building Relationships
Relevance
Faster Indexing
Gadgets, Widgets,
Monetizing Your Blog
“P”-Word
PLRs
What’s the big deal with Social Media Marketing?
Massive Traffic to Your Business or Site
Build New Databases
SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
Building Relationships
Cost Effective – Mostly Free!
Measurable (Google Alerts) ROI
Flexibility – 15 Minutes to 2 Hrs / Day
Increased Sales & Revenue
What to do Now?
SMM is a Must!
SMM is a Job Function
Schedule It - Blackberry, Outlook, etc.
15 Minutes to 2 Hours Per Day
Start Now!
Just Do It!
Next Training Videos
• Facebook Success for Real Business Results • LinkedIn Strategies for Real Results
• How to Automate Twitter and Use It As a Social Media Strategy
Social Media University
Social Media Certification Certified Social Media Marketing Specialist™ Program
Earn Professional Credentials
Increase Your Earnings Potential
Become More Marketable
Increase Your Employability
Start Your Own Social Media Business
Learn Highly Marketable Skills
Social Media Certification Certified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Jan. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
Personal branding abid
This document discusses personal branding and how to strengthen one's personal brand. It defines personal branding as how others perceive you when you are not present. It advises treating yourself as a product by being powerful, authentic, consistent, visible and valuable. Developing a strong personal brand helps one differentiate themselves, maximize career potential, and get ahead. The document provides tips for assessing one's current brand, making adjustments, showcasing the brand through relationships and social media, and managing one's brand proactively and strategically.
Social Media and Reporting
This document discusses how student journalists and reporters can use social media for reporting. It provides examples of using platforms like Twitter, Facebook, Google+, Instagram and Foursquare to find sources, break news stories, crowdsource information and engage with the public. The document advises establishing a regular social media routine, searching for keywords and locations, and giving credit when using others' photos or content. It also cautions that social media fame is fleeting and engagement should not intrude on sources.
CMA2012: Social Media Bootcamp
This document provides an overview of social media and how it can be used for organizational purposes. It discusses popular platforms like Facebook, Twitter, and YouTube and why organizations should maintain a presence on them. These include brand management, crisis communication, thought leadership, and increasing qualified website traffic. The document also outlines best practices for social media use, such as defining goals, writing for the platform, using hashtags and URLs, video strategies, and networking. The overall message is that social media can help organizations connect with key audiences and establish expertise when used consistently and transparently across multiple channels.
Pinterest 2012
Pinterest is a photo sharing social media website that allows users to organize images and other media they find on the web by creating and sharing pinboards. Users can upload photos and videos to pinboards, repin content from others, and follow other users to see their shared pins. Pinterest has grown rapidly due to its simple and easy design, low maintenance requirements for brands, strong sharing features, and potential for social commerce sales. Clipboard is a similar site to Pinterest but allows saving of text, entire web pages, and public or private sharing of content.
Social Media for Job Seekers
The document provides social media tips for job seekers, including using LinkedIn groups to participate and listen first before posting, using blogs as a hub to promote expertise on topics and build a subscriber list, and creating podcasts and videos to reach non-readers. It also emphasizes standing out and getting noticed on social media through search engine optimization and having a polished LinkedIn profile. Contact information is provided at the end for the author.
Going Social with Business Networking
Here's how you can take your business networking to the next level with social media, including LinkedIn and much more!
Integrating social with seo internet world by Tim Grice
Integrating social media with SEO can help justify links and provide ranking signals if done properly. The key is to [1] create high-quality, share-worthy content that generates social shares which may lead to links, [2] develop relationships on social media where people will naturally link to your content, and [3] use social media activities like tweets, infographics and contests to both engage followers and generate backlinks, while avoiding unnatural or aggressive linking practices that could hurt rankings. The goal is to leverage social media to increase organic traffic, followers and brand awareness in a way that supports SEO.
Make PR more like I&R
The document discusses making public relations (PR) more like information and referral (I&R) services. It outlines four pillars for effective PR and I&R: being valuable, human, succinct, and keeping your organization front of mind. Various communication tools are presented such as developing a plan, optimizing your website, crafting personalized emails, and engaging on social media platforms like Twitter, blogs, Facebook, and video. The key is shifting to a more collaborative culture, breaking out of information silos, and recycling effective content.
Engagement in reporting
These are slides for a workshop for The Gazette in Montreal on using social media and other engagement tools and techniques in reporting. For links relating to this workshop, check my blog: http://wp.me/poqp6-1Yd
Manage your changing workload
This is a workshop for the New York Press Association on managing the changing workload in newsrooms.
Attract traffic with content and social media
1) The document discusses 9 free ways to drive website traffic such as authoring blogs, commenting on other blogs, participating in discussions forums and tweetchats, using social bookmarking services, engaging in conversations on Facebook and Google+, supporting causes, being active at events, and answering questions.
2) It also provides tips on creating fresh and attractive blog content, ways to promote offline events online through video, blog posts and social media, and recommends WordPress as a popular blogging platform.
3) The document concludes with posing discussion questions to consider key actions for implementing the ideas discussed.
Radio Shows
Check out a fantastic list of audio books titles about American, Audio Theater, Biographical, British, Drama, Horror & Suspense, Humor
Miscellaneous, Non Fiction, Old Time Radio, Quiz Shows, Thrillers, WesternsFaith
Final adobe photoshop
This document contains references for learning about and using Photoshop. It lists 5 sources - 4 articles or books about Photoshop basics, tools, and editions of the software, as well as a business dictionary definition of Photoshop. The references provide information to understand Photoshop and how to use its tools.
Making a riff in garage band
This document provides instructions for creating a radio riff or ad using GarageBand:
1) The riff should be less than 20 seconds and include at least 4 elements like the program name, station ID, name, or invitation to listeners.
2) Use GarageBand to add music loops and record voice tracks, making sure to record in a quiet space and check audio levels.
3) Include at least 4-5 tracks, breaking up voice parts with music, and repeat loops at the beginning and end for continuity.
4) Export the completed riff as a music file to add to a playlist for playback.
More Related Content
What's hot
Social Media for Historic Sites: Real Places Telling Real Stories
The document discusses using social media for historic sites to tell real stories. It covers reviewing common social media platforms like Facebook and Twitter, best practices for using them, types of content to share, and ways to engage audiences. The presentation encourages site managers to go behind the scenes, tell stories, have fun, and try new platforms, while avoiding experimenting with logos or telling instead of showing. It emphasizes knowing the target audience and starting social media use slowly.
Class#4
This document discusses various online content creation tools that can be used to generate additional content. It begins by covering video platforms like YouTube and Vimeo, noting that YouTube sees 3 billion daily views and is a good option for brand channels. Photo sharing services like Flickr, Instagram and Pinterest are then examined, with Instagram highlighted as a popular mobile photo app. The document also looks at check-in services like Foursquare and Facebook Places. Overall, it promotes using different content types across multiple channels to reach more people and get discovered more easily online.
GEM Get Social - Social Media PDF
A PDF of Amani Channel & Selah Abrams' presentation for Georgia Entertainment Media's Get Social workshop
Social mediaoverviewupdated
This document discusses how libraries can use social media to increase their visibility and reach audiences. It reviews the "Big Three" social media sites - Facebook, Twitter, and YouTube - and provides tips for using each platform. The document emphasizes setting goals, creating engaging content, promoting social media profiles, and evaluating efforts. Regular posting of relevant content is encouraged to build audiences and maximize the benefits of social media for marketing and outreach.
Social media marketing blogs 010411
This document introduces Social Media University, which provides information about starting and maintaining a successful blog. It covers topics such as choosing a blogging platform like Blogger or WordPress, using widgets and gadgets, adding and sharing content on social networks, optimizing content for search engines through keywords and tags, monetizing the blog, and techniques for increasing traffic and engagement like commenting and social bookmarking. The goal is to help bloggers become experts and build relationships with readers.
The Social World of HR and Recruiting
Keith McIlvaine is an experienced corporate recruiter and expert on social recruiting strategies. He discusses developing a social media strategy for HR and recruiting that includes defining objectives, researching relevant sites, and designating representatives. McIlvaine also covers establishing social media policies, using sites like LinkedIn, Facebook, and Twitter for branding and recruiting, and managing social media efforts for maximum ROI while maintaining authenticity.
DCSWA 2012 Professional Development Day
This document provides 10 tips for successfully reaching audiences on social media. It discusses researching social media sites, building profiles and finding a niche, using powerful imagery, making content easy to share, and making content fun. It also recommends being a reliable resource, maintaining profiles and outreach, ensuring people can find you on sites like WeFollow and Twellow, keeping track of interactions, experimenting with new sites like Google+ Hangouts, exploring your network, listening to conversations, communicating, creating content, and tracking time spent on social media. The document emphasizes being reciprocal on social media and provides helpful social media resources.
Social Media Marketing Business Strategies
Social Media Marketing Business Strategies
by Manny Sarmiento, CEO of New Media, New Marketing, Inc. Palo Alto / Miami
Social Media Certification Certified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Mar. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
www.SocialMediaProfessionalAssociation.com
Can Social Media really make a difference to your business?
• The “Tribe” • Maslow’s Hierarchy of Needs • Reticular Activating System (RAS) • Top of Mind Marketing (TOM) • Relationship Marketing
Which Social Media and Social Bookmarking Sites to Use?
Build Profiles
Establish URL (http)
Connect and Contribute
Build Relationships
G.A.S.
Level 1 - Content
Website
Blog
YouTube
Social Media Press Releases
Document Sharing
Level 2 - Sharing
Facebook
Twitter
LinkedIn
Google+
Pinterest
Social Bookmarking
271 Million Registered Users
Create relationships
Brand Your Account
Level 2 | Tweet the G.A.S.
Importance of followers
Substance
What do I Tweet?
1.23B Million Users /
53% Active
Establish your network
Fan Pages vs. Personal
Facebook.com/mobile
Groups
Discussions
Build Relationships
G.A.S.
C.C.E.
Capture
Call to Action
Engagement
Why Have A Blog?
Blogger vs. Wordpress
Becoming an “Expert”
Getting Others to Comment
Building Relationships
Relevance
Faster Indexing
Gadgets, Widgets,
Monetizing Your Blog
“P”-Word
PLRs
What’s the big deal with Social Media Marketing?
Massive Traffic to Your Business or Site
Build New Databases
SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
Building Relationships
Cost Effective – Mostly Free!
Measurable (Google Alerts) ROI
Flexibility – 15 Minutes to 2 Hrs / Day
Increased Sales & Revenue
What to do Now?
SMM is a Must!
SMM is a Job Function
Schedule It - Blackberry, Outlook, etc.
15 Minutes to 2 Hours Per Day
Start Now!
Just Do It!
Next Training Videos
• Facebook Success for Real Business Results • LinkedIn Strategies for Real Results
• How to Automate Twitter and Use It As a Social Media Strategy
Social Media University
Social Media Certification Certified Social Media Marketing Specialist™ Program
Earn Professional Credentials
Increase Your Earnings Potential
Become More Marketable
Increase Your Employability
Start Your Own Social Media Business
Learn Highly Marketable Skills
Social Media Certification Certified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Jan. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
Personal branding abid
This document discusses personal branding and how to strengthen one's personal brand. It defines personal branding as how others perceive you when you are not present. It advises treating yourself as a product by being powerful, authentic, consistent, visible and valuable. Developing a strong personal brand helps one differentiate themselves, maximize career potential, and get ahead. The document provides tips for assessing one's current brand, making adjustments, showcasing the brand through relationships and social media, and managing one's brand proactively and strategically.
Social Media and Reporting
This document discusses how student journalists and reporters can use social media for reporting. It provides examples of using platforms like Twitter, Facebook, Google+, Instagram and Foursquare to find sources, break news stories, crowdsource information and engage with the public. The document advises establishing a regular social media routine, searching for keywords and locations, and giving credit when using others' photos or content. It also cautions that social media fame is fleeting and engagement should not intrude on sources.
CMA2012: Social Media Bootcamp
This document provides an overview of social media and how it can be used for organizational purposes. It discusses popular platforms like Facebook, Twitter, and YouTube and why organizations should maintain a presence on them. These include brand management, crisis communication, thought leadership, and increasing qualified website traffic. The document also outlines best practices for social media use, such as defining goals, writing for the platform, using hashtags and URLs, video strategies, and networking. The overall message is that social media can help organizations connect with key audiences and establish expertise when used consistently and transparently across multiple channels.
Pinterest 2012
Pinterest is a photo sharing social media website that allows users to organize images and other media they find on the web by creating and sharing pinboards. Users can upload photos and videos to pinboards, repin content from others, and follow other users to see their shared pins. Pinterest has grown rapidly due to its simple and easy design, low maintenance requirements for brands, strong sharing features, and potential for social commerce sales. Clipboard is a similar site to Pinterest but allows saving of text, entire web pages, and public or private sharing of content.
Social Media for Job Seekers
The document provides social media tips for job seekers, including using LinkedIn groups to participate and listen first before posting, using blogs as a hub to promote expertise on topics and build a subscriber list, and creating podcasts and videos to reach non-readers. It also emphasizes standing out and getting noticed on social media through search engine optimization and having a polished LinkedIn profile. Contact information is provided at the end for the author.
Going Social with Business Networking
Here's how you can take your business networking to the next level with social media, including LinkedIn and much more!
Integrating social with seo internet world by Tim Grice
Integrating social media with SEO can help justify links and provide ranking signals if done properly. The key is to [1] create high-quality, share-worthy content that generates social shares which may lead to links, [2] develop relationships on social media where people will naturally link to your content, and [3] use social media activities like tweets, infographics and contests to both engage followers and generate backlinks, while avoiding unnatural or aggressive linking practices that could hurt rankings. The goal is to leverage social media to increase organic traffic, followers and brand awareness in a way that supports SEO.
Make PR more like I&R
The document discusses making public relations (PR) more like information and referral (I&R) services. It outlines four pillars for effective PR and I&R: being valuable, human, succinct, and keeping your organization front of mind. Various communication tools are presented such as developing a plan, optimizing your website, crafting personalized emails, and engaging on social media platforms like Twitter, blogs, Facebook, and video. The key is shifting to a more collaborative culture, breaking out of information silos, and recycling effective content.
Engagement in reporting
These are slides for a workshop for The Gazette in Montreal on using social media and other engagement tools and techniques in reporting. For links relating to this workshop, check my blog: http://wp.me/poqp6-1Yd
Manage your changing workload
This is a workshop for the New York Press Association on managing the changing workload in newsrooms.
Attract traffic with content and social media
1) The document discusses 9 free ways to drive website traffic such as authoring blogs, commenting on other blogs, participating in discussions forums and tweetchats, using social bookmarking services, engaging in conversations on Facebook and Google+, supporting causes, being active at events, and answering questions.
2) It also provides tips on creating fresh and attractive blog content, ways to promote offline events online through video, blog posts and social media, and recommends WordPress as a popular blogging platform.
3) The document concludes with posing discussion questions to consider key actions for implementing the ideas discussed.
What's hot (19)
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real Stories
Integrating social with seo internet world by Tim Grice
Integrating social with seo internet world by Tim Grice
Viewers also liked
Radio Shows
Check out a fantastic list of audio books titles about American, Audio Theater, Biographical, British, Drama, Horror & Suspense, Humor
Miscellaneous, Non Fiction, Old Time Radio, Quiz Shows, Thrillers, WesternsFaith
Final adobe photoshop
This document contains references for learning about and using Photoshop. It lists 5 sources - 4 articles or books about Photoshop basics, tools, and editions of the software, as well as a business dictionary definition of Photoshop. The references provide information to understand Photoshop and how to use its tools.
Making a riff in garage band
This document provides instructions for creating a radio riff or ad using GarageBand:
1) The riff should be less than 20 seconds and include at least 4 elements like the program name, station ID, name, or invitation to listeners.
2) Use GarageBand to add music loops and record voice tracks, making sure to record in a quiet space and check audio levels.
3) Include at least 4-5 tracks, breaking up voice parts with music, and repeat loops at the beginning and end for continuity.
4) Export the completed riff as a music file to add to a playlist for playback.
Radio
1) Hitz.fm is a Malaysian radio station that plays contemporary hit music.
2) It targets young adults aged 15-30 and focuses exclusively on current hits from the past 6-12 months.
3) The station provides entertainment like the latest songs, trivia games, movie reviews, and celebrity news updates.
Radio show
This document outlines a radio show project for students using project-based learning. The project involves students researching and producing their own radio show episode on a topic of their choice, incorporating hands-on work, creativity, and presenting their final product. The project is designed to provide academic rigor while mirroring real-world professional work through an engaging hands-on experience.
Radio Mirchi
Radio Mirchi is the largest FM radio network in India, operated by Entertainment Network India Limited and Times Infotainment Media Limited. It started in 2001 and by 2007 was operating in over 25 cities. The document discusses Radio Mirchi's success due to its innovative marketing strategies like market segmentation, providing a medium for advertising, and promotional activities. It also examines the 3 P's of services - People, Physical Evidence, and Process.
Viewers also liked (6)
Similar to How to build your personal brand & grow your platform
Breakfast of Champions: Social Media & Personal Branding
This presentation dives into the hows and whys of branding. It addresses some of the best practices for using social networking tools like LinkedIn, Facebook, Twitter and Google+ to help disperse brand awareness, attract customers, cultivate a community of supporters and like-minded thinkers.
Not only are you building your company’s brand, you are also building valuable skills- all before you head out the door to work! (In 1 hour or less a day!)
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Turbochargeyourcareersocialmedia 120810202618-phpapp02
The document discusses how social media marketing principles for businesses can also be applied to individuals seeking to improve their careers. It recommends acquiring the mindset of an athlete who is committed to their goals. The strategies presented include developing an online presence on networks like LinkedIn, Twitter and Facebook, building a personal brand, and becoming an entrepreneur in one's career through activities like blogging or content creation. The key message is that using social media proactively and developing an online reputation is no longer optional for career seekers.
Turbo Charge Your Career Social Media
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Social Media Strategy
Beyond the basics, most social media initiatives crash and burn because of the lack of a cohesive strategic process. Learn the details to creating and implementing a social media plan that produces tangible results and accomplishes critical objectives.
Introduction to Social Media (half day)
This document provides an introduction to social media and strategies for using social media. It discusses popular social media platforms like Facebook, Twitter, YouTube, and blogs. It outlines characteristics of social media, why businesses should use social media, and how to develop a social media strategy with goals and a target audience. It also provides tips and best practices for using specific social media platforms and growing an engaged audience. The document emphasizes listening to customers, participating in conversations, and building relationships online.
Enterprise Social Media Boot Camp Vancouver June 19 2013
Enterprise Social Media Boot Camp Vancouver June 19 2013 presented by Shane Gibson social media speaker and author .
Social Media 101 - Michelle Smalls
The document provides an overview of social media marketing and how to effectively leverage various social media platforms like Facebook, Twitter, and LinkedIn for business purposes. It outlines objectives like launching a blog, setting up social media pages, and using analytics tools to measure results. The agenda also includes sections on developing a social media strategy, engaging audiences, and managing a social media presence.
Community at Docker
This document discusses Docker's community strategy. It emphasizes that community represents the majority of Docker's marketing efforts through word-of-mouth promotion. It stresses engaging communities both online through social networks like Twitter, Reddit, and Hacker News, and offline through local meetups. The key aspects are participating in discussions, sharing community content, identifying and engaging influencers, and helping the community grow itself by empowering local meetup organizers.
Social Media for CGA's
Social Media for Accountants was prepared in part for the Vancouver Chapter of CGA's.
Follow me on twitter -http://www.twitter.com/thattallguy
Marketing & Community at Docker (30-min presentation to Trinity Ventures' por...
- The document discusses Docker's marketing and community strategies, focusing on building an online and offline community. Some key tactics mentioned include engaging with the Hacker News community, being active on all social media platforms, creating relevant content, and hosting both regular and special event meetups to build real-life community connections. The overall approach emphasizes doing what you can for your community rather than viewing the community as something that can benefit the company.
Bozeman Social Media Training
This document provides guidance and best practices for non-profits to effectively utilize social media. It discusses the importance of listening to online conversations, building relationships, and providing value to communities. It also emphasizes the need to establish goals for social media use and to select metrics to track performance and measure outcomes. A variety of social media platforms are examined, and tools for gathering analytics and insights are presented. The document stresses that social media requires ongoing learning and adaptation to changing technologies and behaviors.
LHH Social Media Presentation
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Social Media Power Tips for Business
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
Zenith 2015 Summary
A summary taken from the notes of Swim Creative employees who attended the Zenith Social Media Marketing Conference.
LinkedIn for Business with Karen Kefauver
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
Indiana State Museum Presentation
This document discusses leveraging social media, search, and online marketing. It provides an agenda that includes why businesses should care about these tools and four important steps: 1) understand audiences through search and social media analysis, 2) create quality engaging content, 3) engage people online through various platforms, and 4) measure results. Examples are given for different tools and platforms to complete these steps, such as Google Adwords, HootSuite, building an online community, and metrics to analyze. Assignments are mentioned to apply the concepts.
Social media architecture
Social media is an important tool for recruiters. According to a study, 73% of recruiters have hired candidates through social media, and 93% of hiring managers review candidates' social profiles. Recruiters use LinkedIn, Twitter, Facebook, and other sites to find candidates. Setting up an effective social media architecture involves completing profiles, joining groups, posting regularly, using hashtags, and monitoring sites with tools. It is important to represent your personal brand consistently across platforms.
Sbs twitter for nonprofits
This document provides information on using social media for nonprofits. It discusses various social media platforms like LinkedIn, Facebook, Twitter, and Google+ and how nonprofits can use them. It emphasizes that nonprofits should have an integrated social media strategy to accomplish goals like fundraising, education, and volunteer recruitment. The document provides tips on using different tools like HootSuite and Buffer to manage social media accounts and engage constituents. It stresses the importance of developing followers, using hashtags and direct messages, and maintaining an online presence across multiple networks.
Your digital footprint: what does the internet know about (professional) you?
This presentation was delivered by Shawna Reibling and Michael Steeleworthy as part of the Graduate & Professional Studies Symposium Sept. 4th, 2013.
Similar to How to build your personal brand & grow your platform (20)
Breakfast of Champions: Social Media & Personal Branding
Breakfast of Champions: Social Media & Personal Branding
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Turbochargeyourcareersocialmedia 120810202618-phpapp02
Turbochargeyourcareersocialmedia 120810202618-phpapp02
Enterprise Social Media Boot Camp Vancouver June 19 2013
Enterprise Social Media Boot Camp Vancouver June 19 2013
Marketing & Community at Docker (30-min presentation to Trinity Ventures' por...
Marketing & Community at Docker (30-min presentation to Trinity Ventures' por...
Your digital footprint: what does the internet know about (professional) you?
Your digital footprint: what does the internet know about (professional) you?
Recently uploaded
“I’m still / I’m still / Chaining from the Block”
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
20240609 QFM020 Irresponsible AI Reading List May 2024
Everything I found interesting about the irresponsible use of machine intelligence in May 2024
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Video Streaming: Then, Now, and in the Future
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
20240605 QFM017 Machine Intelligence Reading List May 2024
Everything I found interesting about machines behaving intelligently during May 2024
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
How to Get CNIC Information System with Paksim Ga.pptx
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Full-RAG: A modern architecture for hyper-personalization
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Recently uploaded (20)
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
How to build your personal brand & grow your platform
- 1. How To Build Your Personal Brand & Grow Your Platform Paul Carrick Brunson (Passionate about matchmaking, branding, entrepreneurship, and burgers.)
- 2. Areas of Discussion • Module 1: Building Your Personal Brand • Module 2: Growing Your Platform (Online) • Module 3: Growing Your Platform (Offline) • Module 4: Must Use Supplemental Tools • Bonus: Open Q&A
- 3. Module 1: Building Your Personal Brand
- 6. The 3 Most Important Questions You Can Ask When Building a Brand 1) Who do people think I am? 2) Who am I? 3) How can I close the gap?
- 7. Who Do People Think I Am? • What does Google say? • 360 Analysis • Trusted circle
- 8. Who Am I? • Values exercise • Vision statement • War story
- 10. Close The Gap • Bridge structural holes • 2 Different types of capital • 6 Weapons of influence
- 11. The 6 Principles of Influence (To Close The Gap) Reciprocity Commitment (and Consistency) Social proof Liking Authority Scarcity
- 12. Module 2: Growing Your Platform (Online)
- 14. Home Base & Embassies • Always begins and ends with your site/blog • How to select social networks • Native storytelling on key social media platforms • Be consistent in name brand
- 15. Blog Case Study: John Harris
- 18. Your (Home) Blog • • Must have elements • Importance of frequency/length/forma t • Contribution by you and from others Regular versus premium content
- 19. Email List • Use email platform like MailChimp • Auto-response (open rate secret) • • Frequency Stay consistent w/ Brand (newsletter versus “personal” email)
- 20. How to Choose? • Own what you’re good at AND where you suck • Demographics of audience • Look where you can be a BIG fish in a small pond • Eventually, you’ll need to be everywhere
- 21. Facebook • • • Personal v. Page • Frequency & engagement • Analytics Promotional ADs Highest engaged Content
- 22. Twitter • Cocktail party (listen & add value) - Tweetdeck is helpful! • • Include photo + link • Don’t buy followers! 130 or less for RT w/ comment
- 23. Emerging Importance • YouTube • Google+ • Linked-In • Instagram • Pinterest
- 24. Module 3: Growing Your Platform (Offline)
- 25. Getting Your Hands Dirty • Strategy driven by locality of product & service • Become a super connector • • Secure an “agent” Speaking/Hosting
- 26. Foreigner Theory • Cast net wide strategically • Low hanging fruit is still good to eat • Leverage “outside” wins back home
- 28. Secure an “Agent” • Introductions are more powerful • (Online) Helps w/ social proof & group think • We all need references
- 29. Module 4: MUST Use Supplemental Tools
- 30. “Duplicate” Yourself • • Analytics • Content dissemination tools • • Photo editing Content gathering tools Building your team
- 31. Analytics • Google • • Page Views • Content Flow • • • Users Bounce Rate Quantcast Klout
- 32. Content Gathering Tools • Non-integrated: Flipboard.com • • • Integrated: Feedly.com Push Web: Genieo.com Push Email: Google Alerts
- 33. Content Dissemination Tools • • Best all-around: Buffer • Vanity URL Shortener: Vanityurlshorteners.com • Native storytelling may require using social media platform scheduler Standard URL Shortener: Bitly.com
- 34. Photo Editing Tools • Web based: Picmonkey.com • Mobile App: InstaQuote • Resize App: InstaSize
- 35. Building Your Team • • Your are the CTO • Look for complimentary players • Move quickly to replace Partner philosophy (versus payment)
- 36. Summary • Determine “what you say” • Dare to be great (right psychology) • Select most effective online tools for you and execute natively • Strategically connect with people offline • Use resources to work efficiently
- 37. How To Build Your Personal Brand & Grow Your Platform Paul Carrick Brunson (Passionate about matchmaking, branding, entrepreneurship, and burgers.)