Facebook Fan Pages• Why do you need one?• What can it do for your business?• How much does it cost?• How do you get a custom URL?• How do I get fans?• What do I post?• Examples l• Recent changes
Why do you need one?• It’s is a great marketing tool that is user friendly for you and your audience• A way to connect with your existing clients as well as fi di new ones finding• People on Facebook – More than 500 million active users M th illi ti – 50% of active users log on to Facebook daily – Average user has 130 friends – People spend over 700 billion minutes per month on Facebook
What can it do for your business? y• Exposure- – There are over 900 million objects that p p interact j people with (pages, groups, events and community pages) – Average user is connected to 80 community pages, groups and events d t – More than 30 billion pieces of content (web links, news stories, blog p , notes, p , g posts, , photo albums, etc.) shared , ) each month• You can add applications, events, a blog, a shopping cart, link to Twitter and more They tell two friends
How much does it cost?• It’s FREE!!• Yes really, it s free! Yes, really it’s
How do I get a custom URL?• You need 25 fans or more to get a custom URL• Any page administrator can choose the custom user name after 25 fans by clicking this link – http://www.facebook.com/username• A great way to share your Facebook presence in a concise way
How do I get fans?• Add a link on your signature line• Post a message on your personal Facebook wall including a g y p g link to your business page• Share your page with groups you are part of and offer link exchanges with other members• Send emails to your data base letting them know you have a Facebook page• Add a link to every page on your website• Promote to your Twitter followers• Have a contest or giveaway (be sure to follow the Facebook contest rules)• Have GREAT content and be active!
What do I post?“The fan pages that are doing it right are the ones p g g g that are actively engaging with their fans. These pages have creative content, two-way communication, communication active discussion boards videos boards, and images, and a fun and casual tone to match the medium…… know your audience, provide quality, regular content, encourage di lit l t t discussion and i d engagement, and you must not take yourself too seriously. y Mashable- June 16, 2009 by Callan Green
Examples• dotdot interactive• Authentic Beauty• Oana Hogrefe Photography O f h h• Joyful Heart Designs• Megha Success• Mari Smith
So What’s New? What s• Photos at the top: The most recent photos that you post to the Wall of a Page you admin, or photos you tag your Page in, will appear here. This area will not include any photos posted by people who like your Page Page.• Use Facebook as your Page: You will be able to receive notifications for your Page, view a News Feed for your Page, and like and post on other Pages as your Page. Page• Wall filters: Pages now have two publicly visible Wall filters-"Posts by Page" and "Everyone." When viewing a Page Wall with the "Everyone" filter, the most engaging posts will appear at the top (i.e., posts will not appear in chronological (i e order). Page admins will be able to view additional filters-"Most Recent" and "Hidden Posts.“• Email notifications: You can opt to receive notifications when people post or comment on your Page.
So What’s New? What s• Featured Pages and admins: You can feature other Pages your Page likes, or admins of your Page in the new "Likes" likes Page, Likes and "Page Owners" sections on the left side of your Page.• Mutual connections: When people visit your Page, they will be able to view friends who also like your Page as well as Page, other Pages that both they and your Page like.• Navigation: The content that you formerly accessed by clicking the tabs at the top of your Page can now be found in the column underneath your Page profile picture. The text in the box that used to appear in the box underneath your Page profile picture will now appear in the Info tab.• Profile picture size: The profile picture size for Pages has been adjusted from 200x600 to 180x540.