Pinterest is a virtual board platform that allows users to pin and share photos and videos from around the web. It has over 70 million users, most of whom are women. Pins can be organized into boards on a variety of topics. Pinterest drives a significant amount of referral traffic to websites, more than YouTube, Google+, and LinkedIn combined. For businesses, it provides opportunities for branding, driving traffic from search engines, and engaging customers through visual content on the platform.

1. P interest
@TechnologyBOOM

2. What is Pinterest?
–
–
Pinterest is a virtual board that allows to select photos/videos and then share them with friends.
Each pinned content is hyperlinked to the original source.
Terms:
– A pin is an image added to Pinterest.
– A board is a set of pins.
Ethics:
– Pin from the original source,
from permalinks and include a
thoughtful pin description.
Usage:
– Total number of Pinterest users:
70 million users;
– 80% of users are women
– Amount per order that Pinterest shoppers
spend: $140-180
– Most Repinned Pinterest Pin
(as of July 2013): Garlic Cheesy Bread
(105,000 repins)
Source: ComScore report [3]
2

3. How to use Pinterest
•
Sign in via Twitter, Facebook, Email.
Pinterest core functionality:
•
•
•
•
Add a Pin: grabs images from the website by using “Pin it” browser toolbar or through the
Pinterest website directly.
Upload a Pin: uploads personal content using the portal.
Create a Board: organizes visual collections in a user-defined set.
Additionally, users can “Like”, “Comment” and “Follow”.
Pinterest is generating more referral traffic to websites than
Pinterest is generating more referral traffic to websites than
YouTube, Google+ and Linkedin COMBINED*
YouTube, Google+ and Linkedin COMBINED*
3

4. How to use Pinterest
•
Social share button for a personal web site is available among Pinterest tools.
•
Possibility to add the follow button to one’s website.
•
Possibility to add a price to a pin.
Addictive and Why?
•
Simplicity of Design
•
Visuals take center stage
•
Complimentary to existing social
tools
•
Lesser noise
4

5. Why we should care?
Branding
• Massive Audience and growing!
• Increase Brand visibility by sharing our Brand Experience and
Personality
Traffic
• Image Captions are crawled by Google and pinboards appear in
search results
 Customer engagement
• Addicted customers/prospects spending lot of time
 Searching for and discovering new or specific
things to do, buy, look at or read.
5

6. Why we should care?
Branding
• Massive Audience and growing!
• Increase Brand visibility by sharing our Brand Experience and
Personality
Traffic
• Image Captions are crawled by Google and pinboards appear in
search results
 Customer engagement
• Addicted customers/prospects spending lot of time
 Searching for and discovering new or specific
things to do, buy, look at or read.
5