Gonzales - Extending your brand through facebook
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This document provides an overview of using social media, specifically Facebook and Twitter, to extend a company's brand for recruitment purposes. It defines social media, discusses why companies should engage in social media and the fundamentals of using platforms like Facebook and Twitter for recruitment. Specific tips and best practices are outlined for setting up business pages and profiles and engaging audiences on both networks through regular posting of fresh content. Real-world examples from companies like King Soopers and Sport Chalet demonstrate effective social media recruitment campaigns.
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Gonzales - Extending your brand through facebook
- 1. Social Media 101 Extending Your Brand Through Facebook and Twitter
- 2. About Me Rick Gonzales • Vice President, Florida • Employment/Recruitment Expert • Skilled in Internet Employment Marketing • Degree in Business Management Jobing • Founded in 1999 • Mission is to connect local employers and local job seekers • Local job board community and SaaS suite of technology application for web, mobile, social media, search & video recruiting
- 3. Agenda Why Engage in Social Media • How these outlets can improve recruitment efforts How to Use Social Media • The basics of Facebook and Twitter Examples of Effective Campaigns • Real world examples of social media success
- 4. Why Engage in Social Media
- 5. What is Social Media?
- 7. Definition of Social Media A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content -- Andreas Kaplan & Michael Haenlein Source: Wikipedia
- 8. Simplified Social Media It s the information I want From the people I want to hear it from When I want to hear it And I can join in whenever I want
- 9. Social Media Fundamentals Lay the foundation by learning the basics before you begin a social media strategy • What are the most popular channels? • How do I use those channels? • What are my goals?
- 10. How to Use Social Media – Facebook
- 11. About Facebook 750,000,000 users More than 700 billion minutes/month on Facebook More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month Source: Facebook.com
- 12. About Facebook Average User: • 50% log in every day • 55 minutes/day • 130 friends • Connected to 80 community pages, groups, events • Creates 90 pieces of content each month Source: Facebook
- 13. Why Facebook? Strengthen Brand Build Candidate Pipeline Learn More about Candidates and Customers
- 14. Facebook Accounts Pages Profiles Groups
- 15. Facebook Page People Who Like You • This is your network • People simply click the like button • They can see your posts • Their posts go on your news feed • Encourage current/potential employees to like your page
- 16. Facebook Page Provides General Info • Founded Date • About • Mission/Values • Website Link • Likes/Interests • Photos/Videos
- 17. Facebook Page Basic Terminology • Status Update • Friend or Like • Wall • News Feed • Tag • Comment
- 18. How to Use Social Media – Twitter
- 19. About Twitter Fasted Growing • 195 Million Users Real-time Activities • 52% of Users Update their status daily Charlie Sheen Set a Record with More Than 1 Million Followers in 24 Hours!
- 20. Why Twitter? Reach a Wide Audience Huge Search Network Ample Referral Opportunities
- 21. Twitter Accounts There is only one type of account available
- 22. Twitter Profile One Photo Name Location Web link 160 Character Summary
- 23. Twitter Accounts Followers • This is your network • You don’t have to follow everyone who follows you • Your twitter feed is populated by your network’s updates • Your updates are not limited to your network
- 24. Twitter Accounts Basic Terminology • Tweet – 140 character maximum public update • Follower – User in your network • Mention – When someone uses your name in a public tweet • Direct Message – Private message between users (*Note to DM both parties must be following each other) • @reply – Public response back to a twitter user • Hashtag – Adding the # to make a word searchable
- 25. Twitter Tips Bit.ly • Website allows you to shorten web links to maximize character use Less Formal Text • i.e & for the word and • 2 for to
- 26. Effective Social Media Campaigns
- 27. Facebook Example – King Soopers What They are Doing Right • Identified a target market (candidates) • Continuous, fresh content • Engage Facebook community with questions • Respond to all comments • Great use of visuals with photos and videos • Allow candidates to apply for jobs directly from Facebook
- 28. Facebook Example – King Soopers What They are Doing Right
- 29. Twitter Example – Sport Chalet What They are Doing Right • Identified a target market (candidates) • Continuous, fresh content • Drive candidates to their Career Center • Include multiple hashtags • They aren t concerned with number of followers
- 30. Questions?
- 31. Contact Me Rick Gonzales Vice President, Florida Jobing rick.gonzales@jobing.com 1-866-376-9651