SlideShare a Scribd company logo
Communication Objectives & Budgeting
Communication Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to determine objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Now by defining marketing objective managers must be able to translate these objectives into communication objectives. To do this  Situation analysis  provides some valuable information's. Like : The mkt.segment the firm wanted to target and TA. The product and its convincing attributes to the segment. Competitors brand analysis. positioning/promotional expenditure /creative and media strategies /tactics used in ads. Etc) How u are going to position ur brand and specific behavior responses. Primary  Vs  secondary objectives. e.g. primary may be to increase sales /mkt share  Secondary may be that u give a certain personality to the brand and start promoting the concept .
Let’s see what are comm. objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales based objectives  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication-based objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication effect pyramid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some problems with communication objectives ,[object Object]
DAGMAR an approach to setting objectives ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Decisions that made diet Coke a success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marginal analysis x axis =exp. Y axis= sales   ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales response models (concave  Vs  S-shaped ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top-down approaches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

MESSAGE DESIGN STRATEGY - Advertising Management
MESSAGE DESIGN STRATEGY - Advertising ManagementMESSAGE DESIGN STRATEGY - Advertising Management
MESSAGE DESIGN STRATEGY - Advertising Management
Rajiv Sharma
 
Digital Marketing Communication Mix
Digital Marketing Communication MixDigital Marketing Communication Mix
Digital Marketing Communication Mix
Priyanka Gautam
 
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh MishraINTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
Amitabh Mishra
 
Chapter 1 introduction to marketing present
Chapter 1  introduction to marketing presentChapter 1  introduction to marketing present
Chapter 1 introduction to marketing present
Ain Omar
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
VaniSaini2
 
Integrated Marketing Communication
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing Communication
Victoria Caballero, MBA
 
Chap10 Media Planning And Strategy
Chap10 Media Planning And StrategyChap10 Media Planning And Strategy
Chap10 Media Planning And Strategy
Phoenix media & event
 
introduction to internet marketing
introduction to internet marketingintroduction to internet marketing
introduction to internet marketing
aayushi12018
 
Chapter 3 (social consumers)
Chapter 3 (social consumers)Chapter 3 (social consumers)
Chapter 3 (social consumers)
Jawad Chaudhry
 
Advertisement Creative strategy & creative tactics & formats
Advertisement Creative strategy & creative tactics & formatsAdvertisement Creative strategy & creative tactics & formats
Advertisement Creative strategy & creative tactics & formats
Nijaz N
 
Emarketing ppt
Emarketing pptEmarketing ppt
Emarketing ppt
Ankitha2404
 
Creative strategy
Creative strategyCreative strategy
Creative strategy
Shranik Jain
 
Role of social media in marketing
Role of social media in marketingRole of social media in marketing
Role of social media in marketing
Muhammad Saim
 
Viral marketing ppt
Viral marketing pptViral marketing ppt
Viral marketing ppt
Neelesh Srivastava
 
Relationship marketing
Relationship marketingRelationship marketing
Relationship marketing
deepu2000
 
Introduction Advertising
Introduction AdvertisingIntroduction Advertising
Introduction Advertising
Dr. Shalini Pandey
 
Chapter 7 message strategy and execution framwork
Chapter 7  message strategy and execution framwork Chapter 7  message strategy and execution framwork
Chapter 7 message strategy and execution framwork
Prof.(Dr.) Hong K. D.Litt, D.Sc., PhD.ក្រោយបណ្ឌិត
 
Market positioning
Market positioningMarket positioning
Market positioning
Trinity Dwarka
 
Role of social media in Building a brand
Role of social media in Building a brandRole of social media in Building a brand
Role of social media in Building a brand
114iiminternship
 
Media planning & strategy
Media planning & strategy Media planning & strategy
Media planning & strategy
Ravindra Prakash Shukla
 

What's hot (20)

MESSAGE DESIGN STRATEGY - Advertising Management
MESSAGE DESIGN STRATEGY - Advertising ManagementMESSAGE DESIGN STRATEGY - Advertising Management
MESSAGE DESIGN STRATEGY - Advertising Management
 
Digital Marketing Communication Mix
Digital Marketing Communication MixDigital Marketing Communication Mix
Digital Marketing Communication Mix
 
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh MishraINTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
 
Chapter 1 introduction to marketing present
Chapter 1  introduction to marketing presentChapter 1  introduction to marketing present
Chapter 1 introduction to marketing present
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Integrated Marketing Communication
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing Communication
 
Chap10 Media Planning And Strategy
Chap10 Media Planning And StrategyChap10 Media Planning And Strategy
Chap10 Media Planning And Strategy
 
introduction to internet marketing
introduction to internet marketingintroduction to internet marketing
introduction to internet marketing
 
Chapter 3 (social consumers)
Chapter 3 (social consumers)Chapter 3 (social consumers)
Chapter 3 (social consumers)
 
Advertisement Creative strategy & creative tactics & formats
Advertisement Creative strategy & creative tactics & formatsAdvertisement Creative strategy & creative tactics & formats
Advertisement Creative strategy & creative tactics & formats
 
Emarketing ppt
Emarketing pptEmarketing ppt
Emarketing ppt
 
Creative strategy
Creative strategyCreative strategy
Creative strategy
 
Role of social media in marketing
Role of social media in marketingRole of social media in marketing
Role of social media in marketing
 
Viral marketing ppt
Viral marketing pptViral marketing ppt
Viral marketing ppt
 
Relationship marketing
Relationship marketingRelationship marketing
Relationship marketing
 
Introduction Advertising
Introduction AdvertisingIntroduction Advertising
Introduction Advertising
 
Chapter 7 message strategy and execution framwork
Chapter 7  message strategy and execution framwork Chapter 7  message strategy and execution framwork
Chapter 7 message strategy and execution framwork
 
Market positioning
Market positioningMarket positioning
Market positioning
 
Role of social media in Building a brand
Role of social media in Building a brandRole of social media in Building a brand
Role of social media in Building a brand
 
Media planning & strategy
Media planning & strategy Media planning & strategy
Media planning & strategy
 

Viewers also liked

Developing a marketing communications plan using the SOSTAC model | Growing P...
Developing a marketing communications plan using the SOSTAC model | Growing P...Developing a marketing communications plan using the SOSTAC model | Growing P...
Developing a marketing communications plan using the SOSTAC model | Growing P...
Brent Spilkin
 
Marketing channel system
Marketing channel systemMarketing channel system
Marketing channel system
Mannem Raju
 
Distribution channel marketing
Distribution channel marketingDistribution channel marketing
Distribution channel marketing
NinoJosephMihilli12
 
Service Blueprint
Service BlueprintService Blueprint
Service Blueprint
Katrin Mathis
 
Service branding
Service brandingService branding
Service branding
Farzad Kheiriasl
 
Service Design & Service Branding
Service Design & Service BrandingService Design & Service Branding
Service Design & Service Branding
Søren Bechmann
 
SMART Objectives Examples
SMART Objectives ExamplesSMART Objectives Examples
SMART Objectives Examples
kbrockmeier
 
Communications objectives.ppt
Communications objectives.pptCommunications objectives.ppt
Communications objectives.ppt
Olam-Ranona
 
S.M.A.R.T. objectives
S.M.A.R.T. objectivesS.M.A.R.T. objectives
S.M.A.R.T. objectives
Mohammed Gamal
 
Setting smart objectives
Setting smart objectivesSetting smart objectives
Setting smart objectives
Dr.Yaser Aref
 
Smart objectives
Smart objectivesSmart objectives
Smart objectives
Norhan M Abdelazim
 
What is marketing channel system and value network
What is marketing channel system and value network What is marketing channel system and value network
What is marketing channel system and value network
Sameer Mathur
 
Setting SMART Goals and Objectives
Setting SMART Goals and ObjectivesSetting SMART Goals and Objectives
Setting SMART Goals and Objectives
Wanda J. Barreto
 
SMART Communication Plans
SMART Communication PlansSMART Communication Plans
SMART Communication Plans
Madison Local School District
 
Strategic brand management by kevin lane keller
Strategic brand management by kevin lane kellerStrategic brand management by kevin lane keller
Strategic brand management by kevin lane keller
Mirza Md. Ileush
 
Michael Porter's Five Forces Model
Michael Porter's Five Forces ModelMichael Porter's Five Forces Model
Michael Porter's Five Forces Model
Sanjay Bhatikar Ph.D., PMP
 
Porter five forces
Porter five forcesPorter five forces
Porter five forces
Dreams Design
 
Porter’s Five Forces Templates
Porter’s Five Forces TemplatesPorter’s Five Forces Templates
Porter’s Five Forces Templates
Aurelien Domont, MBA
 
Michael porter 5 force model
Michael porter 5 force modelMichael porter 5 force model
Michael porter 5 force model
Narsee Monjee Institute of Management Studies
 
Porter’s five forces
Porter’s five forcesPorter’s five forces
Porter’s five forces
Yuvraj Hidaduggi
 

Viewers also liked (20)

Developing a marketing communications plan using the SOSTAC model | Growing P...
Developing a marketing communications plan using the SOSTAC model | Growing P...Developing a marketing communications plan using the SOSTAC model | Growing P...
Developing a marketing communications plan using the SOSTAC model | Growing P...
 
Marketing channel system
Marketing channel systemMarketing channel system
Marketing channel system
 
Distribution channel marketing
Distribution channel marketingDistribution channel marketing
Distribution channel marketing
 
Service Blueprint
Service BlueprintService Blueprint
Service Blueprint
 
Service branding
Service brandingService branding
Service branding
 
Service Design & Service Branding
Service Design & Service BrandingService Design & Service Branding
Service Design & Service Branding
 
SMART Objectives Examples
SMART Objectives ExamplesSMART Objectives Examples
SMART Objectives Examples
 
Communications objectives.ppt
Communications objectives.pptCommunications objectives.ppt
Communications objectives.ppt
 
S.M.A.R.T. objectives
S.M.A.R.T. objectivesS.M.A.R.T. objectives
S.M.A.R.T. objectives
 
Setting smart objectives
Setting smart objectivesSetting smart objectives
Setting smart objectives
 
Smart objectives
Smart objectivesSmart objectives
Smart objectives
 
What is marketing channel system and value network
What is marketing channel system and value network What is marketing channel system and value network
What is marketing channel system and value network
 
Setting SMART Goals and Objectives
Setting SMART Goals and ObjectivesSetting SMART Goals and Objectives
Setting SMART Goals and Objectives
 
SMART Communication Plans
SMART Communication PlansSMART Communication Plans
SMART Communication Plans
 
Strategic brand management by kevin lane keller
Strategic brand management by kevin lane kellerStrategic brand management by kevin lane keller
Strategic brand management by kevin lane keller
 
Michael Porter's Five Forces Model
Michael Porter's Five Forces ModelMichael Porter's Five Forces Model
Michael Porter's Five Forces Model
 
Porter five forces
Porter five forcesPorter five forces
Porter five forces
 
Porter’s Five Forces Templates
Porter’s Five Forces TemplatesPorter’s Five Forces Templates
Porter’s Five Forces Templates
 
Michael porter 5 force model
Michael porter 5 force modelMichael porter 5 force model
Michael porter 5 force model
 
Porter’s five forces
Porter’s five forcesPorter’s five forces
Porter’s five forces
 

Similar to Communication Objectives

Chapter 7
Chapter 7Chapter 7
Chapter 7
Jawad Chaudhry
 
Adman Lecture 6
Adman Lecture 6Adman Lecture 6
2) advertising management
2) advertising management2) advertising management
2) advertising management
muhammed anees
 
2) advertising management copy
2) advertising management   copy2) advertising management   copy
2) advertising management copy
muhammed anees
 
Establishing Objectives and Budgeting for the Promotional Program
Establishing Objectives and Budgeting for the Promotional ProgramEstablishing Objectives and Budgeting for the Promotional Program
Establishing Objectives and Budgeting for the Promotional Program
Nishant Agrawal
 
2014 marketing_your_food_product.ppt
2014 marketing_your_food_product.ppt2014 marketing_your_food_product.ppt
2014 marketing_your_food_product.ppt
HassanAdil15
 
Chapter 7 by Debasish Brahma
Chapter 7 by Debasish BrahmaChapter 7 by Debasish Brahma
Chapter 7 by Debasish Brahma
Pujarini Ghosh
 
Establishing Objectives and Budgeting for the Promotional Program
Establishing Objectives and Budgeting for the Promotional ProgramEstablishing Objectives and Budgeting for the Promotional Program
Establishing Objectives and Budgeting for the Promotional Program
Indrajit Bage
 
Advertising Planning and Strategy.ppt
Advertising Planning and Strategy.pptAdvertising Planning and Strategy.ppt
Advertising Planning and Strategy.ppt
srinivasarao642717
 
Digital mrketing as imc tool
Digital mrketing as imc toolDigital mrketing as imc tool
Digital mrketing as imc tool
Walid Eletriby,BSPh,GDIP
 
Marketing questions for Interview
Marketing questions for InterviewMarketing questions for Interview
Marketing questions for Interview
deepshikha gupta
 
Unit 3.pptx
Unit 3.pptxUnit 3.pptx
Campaign planning
Campaign planningCampaign planning
Campaign planning
Madhvi Kukreja
 
Marketing assignment-Philip Kotler
Marketing  assignment-Philip KotlerMarketing  assignment-Philip Kotler
Marketing assignment-Philip Kotler
SRUTHIMANIVANNAN2
 
6 the ad mgr & ad dept
6 the ad mgr & ad dept6 the ad mgr & ad dept
6 the ad mgr & ad dept
Novrita Widiyastuti, S.Sos, M.Si
 
Advertising
AdvertisingAdvertising
Advertising
mssd
 
Advertisement mgmt
Advertisement mgmtAdvertisement mgmt
Advertisement mgmt
rahila13
 
Integrated marketing
Integrated  marketingIntegrated  marketing
Integrated marketing
Shivam S
 
Fighting for your Economic Development Marketing Budget
Fighting for your Economic Development Marketing BudgetFighting for your Economic Development Marketing Budget
Fighting for your Economic Development Marketing Budget
Heather @ Rain
 
Retail communication mix
Retail communication mixRetail communication mix
Retail communication mix
Sagar Gadekar
 

Similar to Communication Objectives (20)

Chapter 7
Chapter 7Chapter 7
Chapter 7
 
Adman Lecture 6
Adman Lecture 6Adman Lecture 6
Adman Lecture 6
 
2) advertising management
2) advertising management2) advertising management
2) advertising management
 
2) advertising management copy
2) advertising management   copy2) advertising management   copy
2) advertising management copy
 
Establishing Objectives and Budgeting for the Promotional Program
Establishing Objectives and Budgeting for the Promotional ProgramEstablishing Objectives and Budgeting for the Promotional Program
Establishing Objectives and Budgeting for the Promotional Program
 
2014 marketing_your_food_product.ppt
2014 marketing_your_food_product.ppt2014 marketing_your_food_product.ppt
2014 marketing_your_food_product.ppt
 
Chapter 7 by Debasish Brahma
Chapter 7 by Debasish BrahmaChapter 7 by Debasish Brahma
Chapter 7 by Debasish Brahma
 
Establishing Objectives and Budgeting for the Promotional Program
Establishing Objectives and Budgeting for the Promotional ProgramEstablishing Objectives and Budgeting for the Promotional Program
Establishing Objectives and Budgeting for the Promotional Program
 
Advertising Planning and Strategy.ppt
Advertising Planning and Strategy.pptAdvertising Planning and Strategy.ppt
Advertising Planning and Strategy.ppt
 
Digital mrketing as imc tool
Digital mrketing as imc toolDigital mrketing as imc tool
Digital mrketing as imc tool
 
Marketing questions for Interview
Marketing questions for InterviewMarketing questions for Interview
Marketing questions for Interview
 
Unit 3.pptx
Unit 3.pptxUnit 3.pptx
Unit 3.pptx
 
Campaign planning
Campaign planningCampaign planning
Campaign planning
 
Marketing assignment-Philip Kotler
Marketing  assignment-Philip KotlerMarketing  assignment-Philip Kotler
Marketing assignment-Philip Kotler
 
6 the ad mgr & ad dept
6 the ad mgr & ad dept6 the ad mgr & ad dept
6 the ad mgr & ad dept
 
Advertising
AdvertisingAdvertising
Advertising
 
Advertisement mgmt
Advertisement mgmtAdvertisement mgmt
Advertisement mgmt
 
Integrated marketing
Integrated  marketingIntegrated  marketing
Integrated marketing
 
Fighting for your Economic Development Marketing Budget
Fighting for your Economic Development Marketing BudgetFighting for your Economic Development Marketing Budget
Fighting for your Economic Development Marketing Budget
 
Retail communication mix
Retail communication mixRetail communication mix
Retail communication mix
 

More from Mohsin Akbar

Alfaisal Bank
Alfaisal BankAlfaisal Bank
Alfaisal Bank
Mohsin Akbar
 
Effect Of Coupon On Deals On Dairy Product Sales
Effect Of Coupon On Deals On Dairy Product SalesEffect Of Coupon On Deals On Dairy Product Sales
Effect Of Coupon On Deals On Dairy Product Sales
Mohsin Akbar
 
Functions Of Money
Functions Of MoneyFunctions Of Money
Functions Of Money
Mohsin Akbar
 
Triggers of Change
Triggers of ChangeTriggers of Change
Triggers of Change
Mohsin Akbar
 
consumer behavior
consumer behavior consumer behavior
consumer behavior
Mohsin Akbar
 
For U
For UFor U
Consumer Behavior (Learning)
Consumer Behavior (Learning)Consumer Behavior (Learning)
Consumer Behavior (Learning)
Mohsin Akbar
 
Advertising Agency
Advertising AgencyAdvertising Agency
Advertising Agency
Mohsin Akbar
 

More from Mohsin Akbar (8)

Alfaisal Bank
Alfaisal BankAlfaisal Bank
Alfaisal Bank
 
Effect Of Coupon On Deals On Dairy Product Sales
Effect Of Coupon On Deals On Dairy Product SalesEffect Of Coupon On Deals On Dairy Product Sales
Effect Of Coupon On Deals On Dairy Product Sales
 
Functions Of Money
Functions Of MoneyFunctions Of Money
Functions Of Money
 
Triggers of Change
Triggers of ChangeTriggers of Change
Triggers of Change
 
consumer behavior
consumer behavior consumer behavior
consumer behavior
 
For U
For UFor U
For U
 
Consumer Behavior (Learning)
Consumer Behavior (Learning)Consumer Behavior (Learning)
Consumer Behavior (Learning)
 
Advertising Agency
Advertising AgencyAdvertising Agency
Advertising Agency
 

Recently uploaded

L'indice de performance des ports à conteneurs de l'année 2023
L'indice de performance des ports à conteneurs de l'année 2023L'indice de performance des ports à conteneurs de l'année 2023
L'indice de performance des ports à conteneurs de l'année 2023
SPATPortToamasina
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka ResultsKalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Satta Matka Dpboss Kalyan Matka Results
 
Pro Tips for Effortless Contract Management
Pro Tips for Effortless Contract ManagementPro Tips for Effortless Contract Management
Pro Tips for Effortless Contract Management
Eternity Paralegal Services
 
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
NewBase 20 June 2024  Energy News issue - 1731 by Khaled Al Awadi_compressed.pdfNewBase 20 June 2024  Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
Khaled Al Awadi
 
Enabling Digital Sustainability by Jutta Eckstein
Enabling Digital Sustainability by Jutta EcksteinEnabling Digital Sustainability by Jutta Eckstein
Enabling Digital Sustainability by Jutta Eckstein
Jutta Eckstein
 
Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...
Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...
Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...
Adani case
 
japanese language course in delhi near me
japanese language course in delhi near mejapanese language course in delhi near me
japanese language course in delhi near me
heyfairies7
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
ZevinAttisha
 
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
➑➌➋➑➒➎➑➑➊➍
 
20240609_ TJ Communications Credentials.pdf
20240609_ TJ Communications Credentials.pdf20240609_ TJ Communications Credentials.pdf
20240609_ TJ Communications Credentials.pdf
tjcomstrang
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Revolutionizing Surface Protection Xlcoatings Nano Based Solutions
Revolutionizing Surface Protection Xlcoatings Nano Based SolutionsRevolutionizing Surface Protection Xlcoatings Nano Based Solutions
Revolutionizing Surface Protection Xlcoatings Nano Based Solutions
Excel coatings
 
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fix
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fixKalyan chart 6366249026 India satta Matta Matka 143 jodi fix
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fix
satta Matta matka 143 Kalyan chart jodi 6366249026
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
concepsionchomo153
 
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani case
 
deft. 2024 pricing guide for onboarding
deft.  2024 pricing guide for onboardingdeft.  2024 pricing guide for onboarding
deft. 2024 pricing guide for onboarding
hello960827
 
The Enigmatic Gemini: Unveiling the Dual Personalities
The Enigmatic Gemini: Unveiling the Dual PersonalitiesThe Enigmatic Gemini: Unveiling the Dual Personalities
The Enigmatic Gemini: Unveiling the Dual Personalities
my Pandit
 
TriStar Gold Corporate Presentation - June 2024
TriStar Gold Corporate Presentation - June 2024TriStar Gold Corporate Presentation - June 2024
TriStar Gold Corporate Presentation - June 2024
Adnet Communications
 

Recently uploaded (20)

L'indice de performance des ports à conteneurs de l'année 2023
L'indice de performance des ports à conteneurs de l'année 2023L'indice de performance des ports à conteneurs de l'année 2023
L'indice de performance des ports à conteneurs de l'année 2023
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka ResultsKalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
 
Pro Tips for Effortless Contract Management
Pro Tips for Effortless Contract ManagementPro Tips for Effortless Contract Management
Pro Tips for Effortless Contract Management
 
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
NewBase 20 June 2024  Energy News issue - 1731 by Khaled Al Awadi_compressed.pdfNewBase 20 June 2024  Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
 
Enabling Digital Sustainability by Jutta Eckstein
Enabling Digital Sustainability by Jutta EcksteinEnabling Digital Sustainability by Jutta Eckstein
Enabling Digital Sustainability by Jutta Eckstein
 
Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...
Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...
Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...
 
japanese language course in delhi near me
japanese language course in delhi near mejapanese language course in delhi near me
japanese language course in delhi near me
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
 
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
 
20240609_ TJ Communications Credentials.pdf
20240609_ TJ Communications Credentials.pdf20240609_ TJ Communications Credentials.pdf
20240609_ TJ Communications Credentials.pdf
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Revolutionizing Surface Protection Xlcoatings Nano Based Solutions
Revolutionizing Surface Protection Xlcoatings Nano Based SolutionsRevolutionizing Surface Protection Xlcoatings Nano Based Solutions
Revolutionizing Surface Protection Xlcoatings Nano Based Solutions
 
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fix
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fixKalyan chart 6366249026 India satta Matta Matka 143 jodi fix
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fix
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
 
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
 
deft. 2024 pricing guide for onboarding
deft.  2024 pricing guide for onboardingdeft.  2024 pricing guide for onboarding
deft. 2024 pricing guide for onboarding
 
The Enigmatic Gemini: Unveiling the Dual Personalities
The Enigmatic Gemini: Unveiling the Dual PersonalitiesThe Enigmatic Gemini: Unveiling the Dual Personalities
The Enigmatic Gemini: Unveiling the Dual Personalities
 
TriStar Gold Corporate Presentation - June 2024
TriStar Gold Corporate Presentation - June 2024TriStar Gold Corporate Presentation - June 2024
TriStar Gold Corporate Presentation - June 2024
 

Communication Objectives

  • 2.
  • 3.
  • 4. Now by defining marketing objective managers must be able to translate these objectives into communication objectives. To do this Situation analysis provides some valuable information's. Like : The mkt.segment the firm wanted to target and TA. The product and its convincing attributes to the segment. Competitors brand analysis. positioning/promotional expenditure /creative and media strategies /tactics used in ads. Etc) How u are going to position ur brand and specific behavior responses. Primary Vs secondary objectives. e.g. primary may be to increase sales /mkt share Secondary may be that u give a certain personality to the brand and start promoting the concept .
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.