LeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS), profile picture

LeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)

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Leroy J. Ebert Asia Logistics Forum - reorganising the obvious
Managing brands over time Leroy J. Ebert
Intergrated marketing communications to build brand equity Leroy J. Ebert
Leveraging secondary brand associations to build brand equity by Leroy J. Ebert
Introducing & naming products & brand extensions chapter 12 by Leroy J. Ebert
Designing and implementing branding strategies by Leroy J. Ebert chapter 11
Chapter 14 managing brands globally by leroy j. ebert
Measuring outcomes of brand equity By Leroy J. Ebert
Measuring sources of brand equity By Leroy J. Ebert
Designing marketing programmes to build brand equity by Leroy J. Ebert
Choosing brand elements to build brand equity by Leroy J.Ebert
Brand Positioning by Leroy J. Ebert
Customer Based Brand Equity (CBBE) by Leroy J. Ebert
Introduction to strategic brand management