The document outlines different types of advertising objectives and the stages in a product's lifecycle when each objective is most appropriate. Reminder advertising is used when a product reaches maturity to keep consumers thinking about it. Persuasive advertising builds demand when competition enters the market. Informative advertising introduces a new product to build primary demand. The document also lists the allocation of a sample promotion budget across different channels.

1. Advertisement Objective To keep consumer thinking about the product When achieves the Maturity Reminder Advertising To build demand When competition comes in Persuasive Advertising To Build Primary Demand When new product is introduced Informative Advertising Objectives Stage Types

2. Allocation of the promotion budget TV. 39.8% Print. 36.7% Radio. 2.6% PR 14.3% Direct Marketing/POP/ Misc. 6.6%