This document summarizes and analyzes three existing songs. It finds they each have catchy openings and melodies. Aspects that will be included are one of the genres featured - alternative, indie, electropop, pop, electric, rap, or alternative metal. The target audience is identified as 15+ males and females from middle or working class backgrounds who enjoy less popular genres and want to fit in. Content will relate to struggles like stress, sadness, and living up to expectations.

1. Research
Callum Joy

2. Existing Products
• Undercover Martyrn – two door cinema club
• Alternative, Indie or Electropop
• The start of the song has a catchy tune, the tune repeats at the end too
which makes the song catchier in general
• Simple enough to remember and sing along with, very repetitive but still a
good song
• At 1:56 they go into a guitar solo
• Target audience- 15+ Males and Females who enjoy Alternative, Indie or
Electropop music, Achievers who are either middle or working class

3. Existing Products
• Sad4Whatt – Ericdoa
• Pop/Electric/Rap
• Has a catchy beat to it, very fast paced but still intelligible
• They put a small rest between each verse but also manage to keep
up the pace and tempo of the rest of the song
• Target audience- 15+ Males and Females who enjoy Electric, pop, or
rap, also anyone who recognises it from the show ‘Euphoria’
Belongers who ae middle or working class

4. Existing Products
• The Rumbling – SiM
• Alternative Metal/Metalcore
• Has great build ups and vocal range throughout the whole song
• Can feel the singer's emotion when they do the vocal screams
• Singers are Japanese but pronounce the English very well even when
stretching their vocal range/capabilities
• Target audience- 12-25 Males and Females who enjoy alternative metal
music or Attack on titan (the show the song is from) the song would
probably appeal to Narcissists because of the meaning behind the song,
middle or working class.

5. Research Analysis
• What common features do the researched products have?
They are all (in my opinion) catchy songs with memorable
openings
• What aspects of the research will you include within your
own work?
Will probably include one of the genres from the songs
chosen

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15+ • More mature songs, don’t want to be
limited by ‘foul’ language but will still keep it
moderately tame
Gender
male • More men typically listen to the type of
song I plan on trying to make
Psychographic
Belongers • Less popular genres of music, most people
will just want to fit in with the people
listening to the music
Social Status
Working/Middle
class
• Song 2 and 3 focus more on a struggle, song
2 being about stress and being sad and song
3 being about living up to people's
expectations which the middle/working
class would relate to easier