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Communication Methods
Planning
ARCHIE DURHAM
Codes
Number Name Brief Description
1 Compliance Make sure you don’t lie or show anything indecent
2 Recognition of
marketing
communications
You need to make it look like an advert
3 Misleading Adverts Saying a product can do something that it cant
4 Harm and Offence Cant offend anyone
5 Children Cant be directed to children
6 Privacy Keep personal out
13 Food, food
supplements
and associated
health or nutritional
claims
Cant say unless there is evidence that backs it up
Mind Map
Christmas
Different coulors
santa
holiday
cans
glass bottles
plastic bottles
t-shirts
hats red
hoodies
Bottles with names on it
Different holiday different coulor
Limited time clothing
halloween
Orange red
Red white
Ghosts, Frankenstein,
Elf's, Santa,
Rudolf
valintine
Limited time 2 pack of coke
Different coulor of bottles
Easter
Limited time flavours
Limited time clothing
Mind Map
• Strengths of using this method
– You can go back over ideas
• Weaknesses of using this method
– Time consuming
• Did you like using this method? Why?
yes because it allowed me to go over ideas and
add to them
Mood Board
Different sizes so the buyer
can buy a coke depending
on how thirsty they are
Advertisement on
everything
Sell in multi pack so
makes buyer feel like they
are getting a better deal
They have people
promoting their product
On trucks, on clothing, on
the tv , on athetes uniform
Mood Board
• Strengths of using this method
You can separate different sections of your work
• Weaknesses of using this method
Not as much room to write.
• Did you like using this method? Why?
Yes because you can separate your work
Style Sheet.t
Style Sheet
• Strengths of using this method
– Looks good
• Weaknesses of using this method
Hard to do
• Did you like using this method? Why?
No because I found it difficult to do
Layout Plan
Layout Plan
• Strengths of using this method
– Shows a example of what your going to make
– Make it easier to make
• Weaknesses of using this method
– It is meant to look good but its hard to do
• Did you like using this method? Why?
Yes I liked seeing my ideas
Independent Brainstorm
Audience
brand recognition
Radio
advert
sounds
theme
slogans
Ice
Glass breaking
Can opening
Bottle opening
People drinking
Crowds chanting
Sword fighting
Puss in boots?
Taste the feeling
16-19 year olds
“Better then its
copycats”
“always coca cola”
Sword fighting
“better than its
copycats”
Sword fighting with puss
in boots fighting noises
Can fizzing
Then puss in boots saying
“coca cola better then all
the copycats”
Independent Brainstorm
• Strengths of using this method
– Having all of my ideas together
• Weaknesses of using this method
– Don’t have other people's ideas
• Did you like using this method? Why?
-Yes, because I got to get all my ideas down
which helped me have more ideas
Group Idea Generation
Puss in boots and Shrek vs Darth Vader (ft Ana Yoda and Shakespeare)
Lightsabre noises
Darth Vader breathing
“Yoda” saying coca cola good it is umm
Defeat da dark side with da coca cola
Shrek saying get out me swamp
Space ship noises
Group Idea Generation
• Strengths of using this method
– Have multiple ideas
• Weaknesses of using this method
– Might disagree on what to do for your advert
• Did you like using this method? Why? Yes
because it gives people a chance to give
their opinions
Informal Pitch
• Strengths of using this method
– Get an unbiased opinion from whoever your pitching
your idea to
• Weaknesses of using this method
-one person's opinion rather than the majority
• Did you like using this method? Why?
- Yes because its someone else's opinion who
knows what they are talking about
Formal Proposal
• Strengths of using this method
- all ideas in one place
• Weaknesses of using this method
- not visual a lot of writing
• Did you like using this method? Why?
No because it was a lot of writing
Initial Reaction
• I think this will be a fun experiment
• I think it might be hard to design characters
Initial Reaction
• Strengths of using this method
– You can look back on what you thought was going
to be hard
• Weaknesses of using this method
– Doesn’t help with actual planing
• Did you like using this method? Why?
Sketches
Sketches
• Strengths of using this method
– Its fun to do
– It was good to see my ideas
• Weaknesses of using this method
– Might not look good on the actual thing
• Did you like using this method? Why?
• Yes because you can see how it might look like
Formal Proposal
• Strengths of using this method
– all ideas in one place
• Weaknesses of using this method
– not visual a lot of writing
• Did you like using this method? Why?
- No because it was a lot of writing

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Communication Methods Planning - Copy - Copy nnneeewww (1).pptx

  • 2. Codes Number Name Brief Description 1 Compliance Make sure you don’t lie or show anything indecent 2 Recognition of marketing communications You need to make it look like an advert 3 Misleading Adverts Saying a product can do something that it cant 4 Harm and Offence Cant offend anyone 5 Children Cant be directed to children 6 Privacy Keep personal out 13 Food, food supplements and associated health or nutritional claims Cant say unless there is evidence that backs it up
  • 3.
  • 4. Mind Map Christmas Different coulors santa holiday cans glass bottles plastic bottles t-shirts hats red hoodies Bottles with names on it Different holiday different coulor Limited time clothing halloween Orange red Red white Ghosts, Frankenstein, Elf's, Santa, Rudolf valintine Limited time 2 pack of coke Different coulor of bottles Easter Limited time flavours Limited time clothing
  • 5. Mind Map • Strengths of using this method – You can go back over ideas • Weaknesses of using this method – Time consuming • Did you like using this method? Why? yes because it allowed me to go over ideas and add to them
  • 6. Mood Board Different sizes so the buyer can buy a coke depending on how thirsty they are Advertisement on everything Sell in multi pack so makes buyer feel like they are getting a better deal They have people promoting their product On trucks, on clothing, on the tv , on athetes uniform
  • 7. Mood Board • Strengths of using this method You can separate different sections of your work • Weaknesses of using this method Not as much room to write. • Did you like using this method? Why? Yes because you can separate your work
  • 9. Style Sheet • Strengths of using this method – Looks good • Weaknesses of using this method Hard to do • Did you like using this method? Why? No because I found it difficult to do
  • 11. Layout Plan • Strengths of using this method – Shows a example of what your going to make – Make it easier to make • Weaknesses of using this method – It is meant to look good but its hard to do • Did you like using this method? Why? Yes I liked seeing my ideas
  • 12.
  • 13. Independent Brainstorm Audience brand recognition Radio advert sounds theme slogans Ice Glass breaking Can opening Bottle opening People drinking Crowds chanting Sword fighting Puss in boots? Taste the feeling 16-19 year olds “Better then its copycats” “always coca cola” Sword fighting “better than its copycats” Sword fighting with puss in boots fighting noises Can fizzing Then puss in boots saying “coca cola better then all the copycats”
  • 14. Independent Brainstorm • Strengths of using this method – Having all of my ideas together • Weaknesses of using this method – Don’t have other people's ideas • Did you like using this method? Why? -Yes, because I got to get all my ideas down which helped me have more ideas
  • 15. Group Idea Generation Puss in boots and Shrek vs Darth Vader (ft Ana Yoda and Shakespeare) Lightsabre noises Darth Vader breathing “Yoda” saying coca cola good it is umm Defeat da dark side with da coca cola Shrek saying get out me swamp Space ship noises
  • 16. Group Idea Generation • Strengths of using this method – Have multiple ideas • Weaknesses of using this method – Might disagree on what to do for your advert • Did you like using this method? Why? Yes because it gives people a chance to give their opinions
  • 17. Informal Pitch • Strengths of using this method – Get an unbiased opinion from whoever your pitching your idea to • Weaknesses of using this method -one person's opinion rather than the majority • Did you like using this method? Why? - Yes because its someone else's opinion who knows what they are talking about
  • 18. Formal Proposal • Strengths of using this method - all ideas in one place • Weaknesses of using this method - not visual a lot of writing • Did you like using this method? Why? No because it was a lot of writing
  • 19.
  • 20. Initial Reaction • I think this will be a fun experiment • I think it might be hard to design characters
  • 21. Initial Reaction • Strengths of using this method – You can look back on what you thought was going to be hard • Weaknesses of using this method – Doesn’t help with actual planing • Did you like using this method? Why?
  • 23. Sketches • Strengths of using this method – Its fun to do – It was good to see my ideas • Weaknesses of using this method – Might not look good on the actual thing • Did you like using this method? Why? • Yes because you can see how it might look like
  • 24. Formal Proposal • Strengths of using this method – all ideas in one place • Weaknesses of using this method – not visual a lot of writing • Did you like using this method? Why? - No because it was a lot of writing

Editor's Notes

  1. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  2. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  3. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  4. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  5. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  6. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  7. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint