The document discusses three existing podcasts: IT Visionaries, Bad Bad Thing, and The Daily. IT Visionaries interviews people in technology and software and aims to be informative. Bad Bad Thing focuses on a murder case and appeals to those interested in dramatic podcasts. The Daily discusses current events around the world and aims to inform listeners. The podcasts try to engage audiences through conversations on their topics. They are informative while keeping conversations casual. The proposed podcast will also aim to inform while keeping conversations casual and appeal to audiences interested in movies and video games.

1. Research
Your Name

2. Existing Products
• IT Visionaries
• https://podcasts.apple.com/gb/podcast/it-visionaries/id1431648914
It has interviews regarding software and computer related stuff.
Contains members from the C-Suite.
It tries to be informative.
Target audience could be people who like computer and
software stuff.
It is only voice over.
It is made by the team at Mission.org
It also has a jingle, it is quite short and catchy, using a piano
which sounds somewhat futuristic.
Link to the podcast/documentary;

3. Existing Products
Bad Bad Thing
https://podcasts.apple.com/gb/podcast/bad-bad-
thing/id1572318891
It is supposed to be informative.
It is voice only.
The podcast focuses on the case of Jennair
Gerardot, who murdered her husband after having
an affair with his boss.
It appeals to people who might like a more dramatic
type podcast to listen to.
Link to the podcast/documentary;

4. Existing Products
• The Daily
• https://podcasts.apple.com/us/podcast/the-
daily/id1200361736?mt=2
• It tries to be informative.
• Talks about the news, and events happening
around the world.
• Usually voice only.
• It appeals to those who like to know what is going
on around the world and the current events.
Link to the podcast/documentary;

5. Research Analysis
• What common features do the researched
products have?
– They try to be engaging to their target audiences.
– Each use people having conversations, regarding a
topic.
– They are all podcasts.
• What aspects of the research will you include
within your own work?
– I will try to be informative whilst keeping the
conversation as casual as possible.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
12-17 year olds. • Try to talk about upcoming movies or new
video games that people around this age
range would be interested in.
Gender
Both male and
female.
• Try talk about something that will appeal to
both genders.
Psychographic
Belongers. - Belongers will want to listen to this for the
information on new video games and movies,
so they can look forward to them.
Social Status
Middle class. • They will be interested in the upcoming
stuff mentioned, and would want to buy
new video games or go to the cinema to
watch these new movies.