The document outlines 7 codes from the ASA that advertising communications must comply with, including being truthful, clearly identifiable as advertising, not misleading, avoiding offense or harm, not targeting children inappropriately, obtaining consent to use people's images, and making truthful health or nutrition claims about food products.

1. Communication Method
Evaluation
Lucy Fairweather

2. ASA Codes
Number Name Brief Description
1 Compliance Compliance is all about not lying and that what the company does
is all within the law.
2 Recognition of
marketing
communications
The advert must be an advert. Including logos, slogans and images
of the product its self.
3 Misleading Adverts You must be 100% honest about what you are selling and
everything you show in your advertisement.
4 Harm and Offence Products must not be offencive in anyway e.g. racism, homophobic
comments or prejudice comments.
5 Children The advert isn’t to encurage children to harm themselves, nore can
you pressure children into purchasing the product.
6 Privacy To use someone’s face for your brand you must have their written
consent.
13 Food, food
supplements
and associated
health or nutritional
claims
You cannot lie about how healthy the product is or tell people the
product is healthy without proof.

3. Mind Map

4. Mind Map
Strengths of using this method
The strengths of using this method are that you can quickly get your points down and have them still be
organised. It’s good as well because you can get a lot of thoughts down and see them all right in front of you to
quickly help you remember your ideas.
Weaknesses of using this method
The weaknesses of using this method are that you cant add images to see exactly what you your inspiration
was. Its also hard to see why you chose the things you did because you cant put much detail into a mind map.
Did you like using this method? Why?
I liked using this method because it aloud me to look back and see exactly what my initial thoughts and ideas
were at the time while still adding to them with new ideas.

5. Mood Board
I chose these because they
are simple and I want to
keep my poster minimalist.
They also still clearly tell
you what the product is. I
also want to add the while
curves as that is
something that people
associate with Coca-Cola.
I want to use the slogan “share a Coke
with…” because I feel that it can make
the poster personal and influence
younger people (my target market) to
buy coke and have it with there friends
and personalise them. Also using slang
that is up to date and popular with
people between the ages of 16-19 can
encourage them to buy the product as
again it makes it personal to them and
their friends.
I want to add all the
colours to represent all
the different types of
coke and use a silhouette
to continue a minimalist
style.

6. Mood Board
I chose these images as
inspiration because I
wanted to incorporate the
exploding out of the can
idea but somehow have it
related to 16-19 year olds.
Also having the bottle be a
silhouette helps to keep
the image minimalistic.
I want to add the water drops in
my poster, because when I see it I
think about having it being cold
and refreshing. If 16-19 year olds
are out with there friends and
they see it could help to
encourage then to buy it.
I love the idea of the bubbles
being the caps also flying off
of the bottle and the slogan
open happiness. Its
extremely simple too and
gets to the point quickly.

7. Mood Board
Strengths of using this method
The strengths of using this method are that you can use images to help put your point across and
also find inspiration. It helps to get ideas from more than just you imagination. This method also
helps you to give more detail as to why you want to do what you do and helps you think more
about what you really want your poster to show and what impression you want it to give off.
Weaknesses of using this method
The weaknesses of using this method are it takes a longer time than mind mapping and makes it
harder to quickly get ideas down. It also can make your ideas all over the place and make it hard
to stick to a certain theme because you find so many different ideas.
Did you like using this method? Why?
I like this method because it gives you tones of great ideas, and it also helps you to see what
other adverts that are advertising the same thing use in their posters. This helps because your
poster will then match the brand.

8. Style Sheet
This font seemed like It had to be used as it is used
for the logo which is one of the main things within
the poster that will let the customer know what is
being sold. I would use this on the silhouette of the
bottle its self not to write the slogan in.
I wanted a font that was bubbly to go with hopefully
the bubbles I will add to my design. I also want to try
keep the design young and modern and I thought that
this one is clean and smooth and would fit the style of
my poster.
I love this font but I wasn’t sure if it would fit with
the style of my design style I wanted to use.
Hopefully I could incorporate it in some way
because I love the curves in the font and also the
thickness.
I looked at this font because is was the closest to
the coca cola logo yet not exactly. I liked that you
can add just the curved lines separately.

9. Style Sheet
I want to use red
as the main
colour as it is the
colour of coca
cola and use the
brightest red as
the background.
I will use whiles
and greys for the
writing and
silhouette because
it will stand out
more on the red
background.
I'm going to
have a thin
yellow swish
across with the
white one to
add more colour
to the poster.
I'm going to use
black as mainly
an outline for
some of the
white writing to
make it stand
out more.

10. Style Sheet
Strengths of using this method
The strengths of using this method are that you get a chance to see the colours and fonts right in front of you
and this can help to decide how you will begin to layout your design.
Weaknesses of using this method
The weaknesses of using this method are that you cant really see exactly how the fonts will really look when
with the images on the poster itself.
Did you like using this method? Why?
I liked using this method because to helped me to see what colours I would use and begin to decide exactly
how I want my poster to look.

11. Layout Plan

12. Layout Plan
Strengths of using this method
The strengths of using this method are that you can see how exactly you are going to put your poster together
and see if it all fits and also if it all works and look good together.
Weaknesses of using this method
The weaknesses of using this method are that its hard to do. Its hard to out the images together in the way you
want them to.
Did you like using this method? Why?
I'm still not sure if I like this method or not. I like it because you can see how it will go together, but I dislike it
because its hard to put the parts together in the way you want. Also I like that you can get a good idea of what
you design will look like in the end.

13. Brainstorm

14. Brainstorm
Strengths of using this method
The strengths of using this method are that you can start to think about what other adverts from the same
media outlet use’s. This can help with inspiration for when making my own advert.
Weaknesses of using this method
The weaknesses of using this method are that you cant add sounds to remember exactly what your inspiration
was and what kind of ideas you had in mind exactly.
Did you like using this method? Why?
I liked this method because it is quick and easy and you can look back and read through your thoughts at the
time and get back into the mind frame you were in when you were looking at other adverts.

15. Informal Pitch
Strengths of using this method
The strengths of using this method are that you get a chance to get all of your initial ideas out along side your
group.
Weaknesses of using this method
The weaknesses of using this method are that you only get one persons input. Also another weakness of using
this method is that you cant change your idea afterwards.
Did you like using this method? Why?
Yes I did like using this method because it meant that you would get to see if your idea is a good or bad ideas
and see if there are floors in your plan before going ahead and making it.

17. Group Idea Generation

18. Group Idea Generation
Strengths of using this method
The strengths of using this method are that you can get more ideas by combining your thoughts together as a
group. Another strength of using this method is that you can generate ideas and make them better by others in
the group contributing to your idea.
Weaknesses of using this method
The weaknesses of using this method are that there can be to many different ideas at once making it hard to
actually stick with one idea.
Did you like using this method? Why?
I liked this method because it made it easier to get more ideas at once and also we all inspired each other.

19. Formal Pitch
Strengths of using this method
The strengths of using this method are that it gives you a better idea of what your advert will contain and helps
you to think about who will see your advert and whether it will offend them or not.
Weaknesses of using this method
The weaknesses of using this method are that it takes a lot of righting and its hard to quickly get your ideas
down using this method.
Did you like using this method? Why?
I licked this method because it got you thinking about things that you would when using any other methods.

20. Storyboards

21. Storyboards
Strengths of using this method
The strengths of using this method are that you can come together as a group and get a good idea of what your
final idea will be and have it set in stone so that you can look back and stick to the idea.
Weaknesses of using this method
The weaknesses of using this method are that you cant adapt your idea without actually changing or going
against the story board. It can also be hard to decide on one idea.
Did you like using this method? Why?
Yes I liked using this method because it helped me to decide on an idea and then work on it and stay focused
on it and also it aloud me to see exactly what I was making and how I would make it.

22. Initial Reaction
I'm going to make a set of frames of a game that will
advertise Coca-Cola. It will be set up 320(h) and 480(w)
canvas and will be 120 pixels by 80 pixels.

23. Initial Reaction
Strengths of using this method
The strengths of using this method are that it gives you chance o ask questions before you start actually making
the game.
Weaknesses of using this method
The weaknesses of using this method are that it is time consuming and also limits creative output because it is
very much a set piece of work
• Did you like using this method? Why?
Yes because it gives you a chance to see if you fully understand what you are doing before you start.

24. Sketches

25. Sketches
• Strengths of using this method
It gave you chance to get some idea of how your character will look when you come to actually
making it on the computer and a chance to see how much detail you could add. Also it let you see
if what you wanted to make was possible.
• Weaknesses of using this method
The weaknesses of using this method is that it is time consuming and hard to make accurate and
get a good idea of what it will actually look like on the computer.
• Did you like using this method? Why?
Yes I liked this method because I could experiment with the aesthetics of my characters

26. Formal Proposal
• Strengths of using this method
It gives you chance to understand what you are going to be doing before you actually start. It also
helps to go into more detail about who the advert will be aimed at and help you to not offend
anyone.
• Weaknesses of using this method
The weaknesses of using this method are that its very time consuming and a lot of writing/typing.
• Did you like using this method? Why?
Yes because it made me think about who would see what I was making to prevent offending
anyone.
No because it was a lot of typing and writing.