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COMM 100 Chpt 1 Culture and Communication
- 1. Module 1, Lesson 1 Culture and Communication Adapted from NETA PowerPoint for Essentials of Business Communication by Lisa Jamieson
- 2. How Culture Affects Communication Definition “The complex system of values, traits, morals, and customs shared by a society, region, or country.” (Guffrey, 2019, p. 16) How would you define the term “culture”?
- 3. Low- and High-Context Cultures Are the following cultures low-context or high-context? Canadian Swis s Brazilian Japanese Chinese German American
- 4. Low- and High-Context Cultures Low-context • America • Canadian • German • Swiss High-context • Japanese • Chinese • Brazilian
- 5. Direct versus Indirect Image source
- 6. Individualism versus Collectivism Image source
- 10. Intercultural Communication, Social Media, and Communication Technology Social networking can bridge cultural divides Image source
- 11. Curbing Ethnocentrism and Stereotyping Image source
- 12. Spoken Communication With Intercultural Audiences • Use simple English • Speak slowly • Check for comprehension • No interrupting • Follow up in writing Image source
- 13. Written Communication With Intercultural Audiences • Consider local styles • Use a translator • Short sentences • Avoid ambiguity Image source
- 14. Tips for Communicating With Diverse Audiences • Value difference • Avoid assumptions • Build on similarities Image source
- 15. Summary • Described the five common dimensions of culture and discussed how they affect communication. • Identified intercultural communication strategies to prevent miscommunication.
- 16. References Guffrey, M. E., Loewy, D., & Almonte, R. (2019). Essentials of business communication (9th Canadian Edition). Nelson. Jamieson, L. (2019). Chapter 1: Communicating in the digital-age workplace [PowerPoint slides]. Nelson.
- 17. Image Sources Ling, M. (2020). What is a stereotype? [Illustration]. ThoughtCo. https://www.thoughtco.com/what-is-the-meaning-of-stereotype- 2834956 Liu, Y. (2007). Attitude towards punctuality [illustration]. Women Triangle. https://www.womentriangle.com/east-meets-west-the-cultural- differences-portrayed-by-an-artist/ ---. (2007). The boss [illustration]. Women Triangle. https://www.womentriangle.com/east-meets-west-the-cultural- differences-portrayed-by-an-artist/ ---. (2007). Dealing with problems [illustration]. Digital Synopsis. https://digitalsynopsis.com/design/east-meets-west-cultural- differences-illustrations/ ---. (2007). Lifestyle: Independent vs. dependent [illustration]. Women Triangle. https://www.womentriangle.com/east-meets-west-the- cultural-differences-portrayed-by-an-artist/
- 18. Image Sources Ling, M. (2007). Telling the truth [Illustration]. Women Triangle. https://www.womentriangle.com/east-meets-west-the-cultural- differences-portrayed-by-an-artist/ [Men gesturing and typing behind flags] [Photograph]. (2017). wordminds. https://wordminds.com/blog/writing-skills-translators/ Mussbila. [People putting a puzzle together] [Illustration]. (2020). freepik. https://www.freepik.com/premium-vector/diversity-people-putting- puzzle-pieces-together-illustration-multiethnic-teamwork- partnership-cooperation-collaboration-concept_9076026.htm [People looking at map of the world] [Photograph]. (2016). The Business Journals. https://www.bizjournals.com/bizjournals/how-to/growth- strategies/2016/08/3-ways-to-speak-to-multicultural-audience.html [Picture of globe][Photograph and illustration]. (2020) Geekdom Movies. http://geekdommovies.com/social-media-tips-and-techniques-verify- the-effectiveness-of-an-influencer-2/
Editor's Notes
- Low-context Prefer direct verbal interaction Value individualism Say no directly High-context Prefer indirect verbal interaction Value group membership Talk around point, avoid saying no
- Illustrations by graphic artist Yang Liu’s East Meets West
- Low-context cultures Value independence Freedom from control Personal achievement is based on initiative and self-assertion Collectivism in high-context cultures Resist independence Value group or organizations Look for consensus
- Western cultures typically perceive time as a precious commodity Correlate time with productivity, efficiency, and money Eastern cultures tend to perceive time holistically More relaxed concept of time
- Concept introduced by Geert Hofstede Index measures how people in different societies relate to more powerful individuals High power distance countries expect formal hierarchies Low power distance cultures tend to be more democratic and informal
- Low-context cultures: Emphasis is on words rather than on surrounding context High-context cultures: Emphasis is on surrounding context rather than on words
- Social networking can bridge cultural divides and has the potential to erase cultural differences.
- Ethnocentrism Natural attitude found in all cultures Stereotypes Oversimplified perceptions Tolerance Open-minded and receptive
- Use simple English Speak slowly and enunciate clearly Encourage accurate feedback Check frequently for comprehension Observe eye messages Accept blame Listen without interrupting Smile when appropriate Follow up in writing
- Consider local styles and conventions Hire a translator Use short sentences and short paragraphs Avoid ambiguous wording Cite numbers carefully
- Seek training Understand the value of differences Learn about your cultural self Make fewer assumptions Build on similarities