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Local and Global
Communication in
Multicultural
Settings
Intercultural Communication
Orefers to interaction with people
from diverse cultures (Jandt,
1998)
“Forms of Intercultural
Communication”
1. Interracial communication
-communicating with people
from different races.
Interethnic communication
– interacting with people of
different ethnic origins
2. International communication
- communicating between
representatives from different
nations
3. Intracultural communication
- interacting with members of the
same racial or ethnic group or co-
culture.
OAccording to Gamble and
Gamble (2008), communication
style among cultures differs; it
may be high context or low
context communication.
High Context
Communication
OIs a tradition-linked
communication system which
adheres strongly to being
indirect.
Low Context
Communication
OIs a system that works on
straightforward communication.
High Context Culture Low Context Culture
Nonverbal & implicit
communication
Explicit statements
Nuanced and often
indirect communication
Straightforward
communication, direct
tone
Group over individual Individual over group
Relatively informal, less
task-oriented
Slightly formal, more
task-oriented
Improving
Intercultural
Communication
Competence
Guidelines:
1. Recognize the validity and differences
of communication styles among
people.
2. Learn to eliminate personal biases and
prejudices.
3. Strive to acquire communication skills
necessary in a multicultural world.

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